Abstract:The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital…
al media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Abstract:By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products.…
ucts. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis techniques like multiple linear regression and path analysis, hypotheses are tested. The findings demonstrated that brand attitude, brand credibility, and brand image are significantly influenced by celebrity endorsement. In this situation, brand attitude has been shown to mediate between celebrity endorsement and intention to repurchase. A similar association between celebrity endorsement and repurchase intention is mediated by brand credibility and brand image. These results demonstrate that celebrity endorsements can positively affect consumers' perceptions of SOMETHINC products by enhancing brand attitude, brand credibility, and brand image. These factors in turn influence consumers' desire to repurchase the product. In order to maximize the efficacy of this marketing strategy, businesses should carefully evaluate the choice and management of celebrity endorsements as well as the development of positive brand attitudes, brand credibility, and brand image.
Abstract:Dampak positif dan negatif dari media sosial terhadap perkembangan sosial, psikologis, dan perilaku remaja yang belum terbiasa dengan teknologi media sosial. Di era digital ini, cara berinteraksi sosial telah berubah, terutama…
rutama bagi remaja yang dibesarkan di tengah kemajuan teknologi yang cepat. Namun, tidak semua remaja beradaptasi dengan cara yang sama terhadap teknologi ini. Remaja yang masih asing dengan media sosial mungkin mengalami tantangan tersendiri saat menjelajahi dunia digital. Di sisi positif, media sosial dapat berfungsi sebagai alat untuk memperluas jaringan sosial, mendorong pembelajaran, dan membantu dalam pengembangan jati diri. Mereka dapat menemukan komunitas yang memiliki minat serupa, bertukar informasi, dan mengekspresikan kreativitas mereka. Namun, ada juga sisi negatif yang signifikan. Terpapar konten yang tidak pantas, mengalami cyberbullying, membandingkan diri secara sosial yang merugikan, dan risiko kecanduan bisa berdampak buruk pada kesehatan mental dan perilaku remaja. Penelitian ini mengadopsi pendekatan kualitatif melalui wawancara mendalam dan observasi terhadap sekelompok remaja yang diidentifikasi kurang akrab dengan media sosial. Temuan studi ini menunjukkan bahwa remaja dalam kelompok ini lebih rentan terhadap dampak negatif dari media sosial, seperti kecemasan sosial dan penurunan rasa percaya diri, disebabkan oleh kurangnya keterampilan digital dan strategi menghadapinya yang efektif. Di sisi lain, beberapa remaja berhasil memanfaatkan media sosial secara positif untuk keperluan pendidikan atau pengembangan keterampilan, meskipun dengan pengawasan yang lebih ketat. Implikasi dari penelitian ini menekankan pentingnya pendidikan literasi digital yang menyeluruh dan dukungan psikososial bagi remaja, terutama bagi mereka yang kurang familiar dengan teknologi, untuk memaksimalkan keuntungan dan meminimalkan risiko dari penggunaan media sosial.
Abstract:Penelitian ini dimaksudkan untuk mengevaluasi dampak influencer dan citra merek pada pilihan pembelian konsumen terhadap produk fashion asli di Sukabumi. Menggunakan metode kuantitatif dengan pendekatan asosiatif, studi…
ini melibatkan 97 responden yang dipilih melalui sampling purposive, yakni mereka yang aktif di media sosial dan familiar dengan produk fashion lokal. Data dikumpulkan lewat kuesioner skala Likert yang sudah divalidasi dan diuji reliabilitasnya, lalu diolah menggunakan analisis regresi linear berganda, uji t, uji F, serta koefisien determinasi. Temuan menunjukkan bahwa influencer memiliki efek positif dan bermakna pada keputusan beli, di mana konten, kepercayaan, dan cara berkomunikasi mereka dapat memicu ketertarikan serta kepercayaan konsumen untuk memilih produk fashion lokal. Citra merek juga terbukti memberikan dampak positif dan signifikan, sehingga reputasi merek yang solid dan stabil bisa meningkatkan pandangan tentang kualitas serta membangun kepercayaan konsumen terhadap produk tersebut. Secara bersama-sama, kedua faktor ini secara signifikan memengaruhi keputusan pembelian dengan kontribusi 66,4%, sementara sisanya dipengaruhi oleh faktor eksternal di luar penelitian. Hasil ini menyoroti perlunya taktik pemasaran yang melibatkan influencer, didukung oleh citra merek yang baik, agar pengusaha fashion lokal bisa meningkatkan persaingan dan memperkuat minat beli konsumen di zaman pemasaran digital.
Abstract:Background: Preschool-Aged children, aged 3–6 years, where the preschool period becomes a very fun time and get various new things. The weakness experienced by preschool children is that their immune system is weaker than…
han adults, which makes them more susceptible to infections, as well as the risk of falls and injuries, so they require medical treatment in the hospital. Childern who undergoing treatment at the Puskesmas can cause anxiety for them because they must leave their familiar, safe, loving, and enjoyable home environment. Hospitalization is a planned medical procedure that requires care and treatment but can trigger anxiety in children, both mentally and physically. Anxiety will cause children to become uncooperative and difficult to cooperate with health workers. During this process, children may face traumatic experiences that cause stress. One of the efforts to reduce the level of anxiety is by implementing play therapy, one of which is the coloring play therapy technique. Objective: This research describes the application of coloring play therapy on anxiety levels in preschool-aged children at Padamara Health Center. Methods: This research used a case study research design method. Results: This research indicate that before the intervention score was 25 (moderate anxiety) and after the intervention score was 9 (no anxiety). Conclusion: Coloring play therapy can reduce anxiety levels in preschool-aged children undergoing treatment at Padamara Health Center.
Abstract:Menstrual pain, or dysmenorrhea, is a common menstrual disorder experienced by teenage girls that can disrupt daily activities. Menstrual pain management includes, but is not limited to, pharmacological and non-pharmacological…
ogical approaches. One of the non-pharmacological treatments is called acupressure. This study aims to determine the effect of acupressure therapy on the intensity of menstrual pain among female students at SMA Negeri 5 Banda Aceh. The research employed a quantitative design with a one-group pretest and posttest quasi-experimental design. The population consisted of 153 girls, and 20 of them were selected as the sample using a purposive sampling technique. The data were collected using a Numeric Rating Scale (NRS) questionnaire from May 7th to 17th, 2025. Then, the data was analyzed using the Wilcoxon Test, which obtained a p-value of 0.000 <0.05. This result indicated there was an acupressure effect on menstrual pain. Therefore, this finding proved that the use of acupressure influenced menstrual pain among female students at SMA Negeri 5 Banda Aceh. This study recommends that female students familiarize themselves with and practice acupressure techniques as an effort to reduce menstrual pain without relying on medication. Furthermore, female students need to be more open to seeking information and natural solutions for controlling reproductive health at an early age.
Abstract:This community service program aimed to enhance the English language skills of elementary school students on Tegal Island, Lampung Province, through the implementation of a Contextual Teaching and Learning (CTL) approach.…
. Limited English proficiency among local children has long hindered effective communication with foreign visitors and restricted opportunities for community-based tourism development. To address this challenge, the program incorporated basic English vocabulary related to the beach environment into interactive activities, such as songs, games, visual aids, and direct exploration of local surroundings. These methods were designed to provide authentic, engaging, and memorable language learning experiences tailored to the learners’ environment. A pre-test and post-test design was employed to evaluate the program’s effectiveness. The results demonstrated a substantial improvement in students’ vocabulary mastery, with mean scores rising from 61.36 on the pre-test to 89.73 on the post-test. Statistical analysis using a paired sample t-test revealed a significance value of 0.000 (p < 0.05), confirming that CTL significantly enhanced vocabulary acquisition. The normalized gain (N-Gain) indicated a high level of progress among participants, showing consistent improvement across all learners. Beyond cognitive gains, qualitative observations indicated that students exhibited greater confidence, motivation, and environmental awareness as they linked English lessons to familiar contexts. This program illustrates that CTL offers a practical, low-cost, and highly effective strategy for empowering youth in remote island communities. By contextualizing English instruction in real-life settings, CTL not only fosters academic achievement but also supports community engagement, cultural pride, and sustainable human resource development in rural tourism areas.
Abstract:The relationship between linguistics and language education is particularly interesting to follow. In language education, especially English, linguistics provides information on language rules and structure knowledge. However,…
wever, due to the notion that teaching English language must be taught in a multilingual environment and intercultural approach, linguistics must also provide a complete description of language. To describe language in use, discourse is the key. To linguistic students, discourse is a familiar term, while to some language education students, the term may be unfamiliar. This raises many issues, including what is discourse. Is it important to learn? Is it relatable to language education, particularly English? To answer these questions, we need to take a glimpse of discourse analysis.
Abstract:21st century skills absolutely must be taught at all levels of education, especially elementary schools, because students have experienced very fast changing times. Elementary school students are automatically involved in…
n becoming part of 21st century society. Therefore, 21st century 4C skills, namely Critical Thinking and Problem Solving, Communication, Collaboration, and Creativity and innovation should be taught at all levels of elementary school classes according to the development and needs of students . The aim of the study is to describe the nature of 21st century skills and the importance of their application in elementary schools. The research method used is literature study. The data sources in this study were examined from various reading sources such as books and journal articles. This method is carried out so that this journal article can provide relevant and reliable information based on data sources and provide a clear picture of 21st Century 4C skills in elementary schools. The results of this study indicate that teaching 21st century skills is a necessity for every school to form skilled students in 21st century society. The learning objectives are so that students are familiar with good communication, cooperate in a compact manner, are critical of problems and are able to solve them, and are critical and innovative in their work produce new goods.
Abstract:Penelitian ini bertujuan untuk mengevaluasi efektivitas sistem absensi online E-NTAGO dalam memonitor kehadiran dan meningkatkan produktivitas kerja pegawai Dinas Pendidikan Kabupaten Merauke. Metode yang digunakan adalah…
h pendekatan kualitatif deskriptif eksploratif, dengan pengumpulan data melalui observai, wawancara dan studi leteratur. Hasil penelitian menunjukan bahwa sistem absensi online (E-NTAGO) memberikan dampak positif dalam meningkatkan kedisiplinan dan produktivitas kerja pegawai di Dinas Pendidikan Kabupaten Merauke. 87% pegawai menyatakan E-NTAGO memudahkan proses absensi, data kehadiran lebih akurat dan real-time dan Sistem GPS dan QR Code dan 65% pegawai merasa lebih disiplin karena absensi dicatat secara otomatis dan terpantau, Produktivitas meningkat karena adanya transparansi dan akuntabilitas. Namun, beberapa kendala teknis seperti sinyal internet yang tidak stabil serta keterbatasan perangkat masih menjadi tantangan. Sumber daya manusia juga merupakan tantangan dalam penerapan sistem E-NTAGO karena beberapa pegawai kurang familiar dengan teknologi mengalami kesulitan dalam menerapkan sistem E-NTAGO. Hasil temuan ini diharapkan dapat dapat menjadi referensi bagi pemangku kepentingan yang berkaitan dengan penerapan sistem E-NTAGO.