Abstract:The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital…
al media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Abstract:Choi Pan is a traditional dish originating from Singkawang City, West Kalimantan. This study aimed to analyze the gastronomic components of traditional Choi Pan food as a gastronomic tourism attraction in Singkawang City,…
y, West Kalimantan. This research adopted a qualitative methodology using observation, interviews, and documentation to determine many aspects of gastronomy. The results of the study showed that Choi Pan has significant allure due to its rich heritage and the innovative used of ingredients like as jicama, chives, taro, bamboo shoots, and young papaya, which provided a tender, chewy texture and a savory-sweet flavor. The unique consuming experience was enhanced by an addition of chili sauce and garlic oil, which intensify the sensory experience and strengthen the connection between entrepreneurs and Choi Pan lovers. The nutritional benefits of Choi Pan contributed to the survival of this dish within a healthy local culture. The results indicated that the success of establishing Choi Pan as a culinary tourist destination depended not just on its flavor and texture, but also on its sustainability of its fundamental philosophy and culture. Consequently, enhancing gastronomy qualities was anticipated to augment the appealing factor of gastronomic tourism, facilitated cultural preservation and regional economic growth via the promotion of culture-centric gastronomic tourism.
Abstract:The consumption of sugar-sweetened beverages (SSBs) among adolescents has increased and may contribute to the rising prevalence of overweight due to their high sugar and energy content. This study aimed to analyze the relationship…
lationship between the consumption of sugar-sweetened beverages and the incidence of overweight among adolescents at SMP Negeri 28 Surabaya. This study employed an analytical observational design with a cross-sectional approach. A total of 164 respondents were selected using proportional random sampling. Data on sugar-sweetened beverage consumption were collected using a Food Frequency Questionnaire (FFQ), while nutritional status was assessed using Body Mass Index-for-Age (BMI-for-Age). Data were analyzed using the Chi-square test. The results showed a significant association between the consumption of sweetened tea (p = 0.023) and carbonated soft drinks (p = 0.000) with overweight, whereas the consumption of coffee, bubble tea, sweetened milk, isotonic drinks, syrup, and yogurt was not significantly associated with overweight (p > 0.05). It can be concluded that frequent consumption of sweetened tea and carbonated soft drinks is associated with an increased risk of overweight among adolescents. Therefore, nutrition education and limiting the consumption of sugar-sweetened beverages are recommended as preventive strategies to reduce overweight among adolescents.
Abstract:The values of Islamic education are benchmarks of behavior that are in line with Islamic teachings and must be upheld in both the private and public spheres. One of the means that parents can do in providing Islamic education…
ation to their children is by carrying out aqiqah. This study aims to analyze the values of Islamic education contained in the implementation of aqiqah. This research uses a literature study research methodology or library research, which is the process of collecting materials related to research from books, journals, literature, and other publications that deserve to be used as sources for further research by the author. As a result, there are five points of Islamic education in the implementation of aqiqah, namely the value of faith education which shows that aqiqah as a form of obedience in religion, the value of worship education which shows that aqiqah as a form of self-sacrifice to Allah, the value of moral education which shows that aqiqah as an effort to form morality, the value of social education which shows that aqiqah can strengthen the bonds of friendship, and the value of health education which shows that aqiqah is carried out by slaughtering healthy animals and not defective, and halal for consumption. In addition, there are three additional educational values in the implementation of aqiqah, namely giving a name to the child as a prayer and his identity, shaving the hair as a form of obedience and preventing disease and fostering an attitude of charity, and men-tahnik or giving something sweet to the baby's mouth as an effort so that one day the child has a good speech in speaking.
Abstract:Pasar Rawa Village has diverse natural potential, namely horticulture, fisheries to tourism, especially mangrove forests that promise as tourist destinations. Potential needs to be identified in depth to determine sustainable…
nable agroecotourism development. The problem in managing the potential of mangrove tourism is the management, involvement and support of local communities. The purpose of Community Service activities is to provide understanding, knowledge, about agroecotourism and the management and development of agroecotourism in Pasar Rawa Village. The methods carried out are field surveys, socialization, training using refractometers and mangrove planting. The socialization activity was carried out with participants being members of the LPHD group totaling 27 people. In the socialization presentation, the community was very enthusiastic in exploring the existing potentials such as local culture and typical food of the region. Training on the use of refractometers was carried out so that group members could find out the exact value of the sweetness in melons that could be sold and used as an attraction for tourists to try melons that have a unique taste so that they became the selling point of ecotourism and agro-tourism. One of the conservation efforts is mangrove planting.
Keywords: agro-ecotourism; community empowerment; mangrove forest
Abstrak: Desa Pasar Rawa memiliki potensi alam beragam, yaitu hortikultura, perikanan hingga pariwisata, terutama hutan mangrove menjanjikan sebagai destinasi wisata. Potensi perlu diidentifikasi secara mendalam untuk menentukan pengembangan agroekowisata berkelanjutan. Permasalahan dalam mengelola potensi wisata mangrove yaitu pengelolaan, keterlibatan dan dukungan masyarakat lokal. Tujuan kegiatan Pengabdian kepada Masyarakat adalah untuk memberikan pemahaman, pengetahuan, tentang agroekowisata dan pengelolaan serta pengembangan menjadi agroekowisata di Desa Pasar Rawa. Metode yang dilakukan adalah survei lapangan, sosialisasi, pelatihan menggunakan refraktometer dan penanaman mangrove. Kegiatan sosialisasi dilakukan dengan peserta adalah anggota kelompok LPHD yang berjumlah 27 orang. Dalam presentasi sosialisasi, masyarakat sangat antusias dalam menggali potensi yang ada seperti budaya lokal dan makanan khas daerah tersebut. Pelatihan penggunaan refraktometer dilakukan agar anggota kelompok dapat mengetahui nilai pasti dari rasa manis pada melon dapat dijual dan dijadikan daya tarik bagi wisatawan mencoba melon yang memiliki rasa unik sehingga menjadi nilai jual ekowisata dan agrowisata. Salah satu kegiatan upaya konservasi adalah penanaman mangrove.
Kata kunci: agro-ekowisata; hutan mangrove; pemberdayaan masyarakat
Abstract:The COVID-19 pandemic has had a significant impact on many business sectors throughout the world, both large businesses and MSMEs. Mr. Selamat owns the Asahan Selasih Chips business, a souvenir business in the city of Kisaran…
saran that sells various types of processed chips, such as sweet potatoes, bananas, and other tubers. This company relies on direct sales from its production house and retailing at kiosks, minimarkets, and supermarkets in Kisaran, Asahan Regency. Also, they have to face the impact of the pandemic by surviving and trying to continue producing their products. One of the causes of declining sales during the post-COVID-19 pandemic is the need for promotional media to expand the market. Just expecting regular customers significantly influences declining sales because the economic turnover of the people in Asahan Regency is limited due to the impact of COVID-19. Apart from that, digital business competition is also a challenge for the Kisaran souvenir chips business.
Using observation methods and providing direct training to partner locations, implementing a website and e-catalog is essential for the Selasih Chips business in facing business challenges after the COVID-19 pandemic. Technology can help companies to improve operational efficiency, increase customer trust, and expand their markets in this digital era. Implementing a website and e-catalog can also help Pak Selamat expand its customer reach.
Keywords: website; e-catalog; umkm
Abstrak: Pandemi COVID-19 telah membawa dampak besar bagi banyak sektor bisnis di seluruh dunia, baik bisnis besar maupun UMKM. Bapak Selamat adalah pemilik usaha Keripik Selasih Asahan yaitu usaha oleh-oleh kota Kisaran contohnya yang menjual berbagai jenis olahan keripik seperti ubi, pisang, dan umbi-umbian lainnya, usaha yang mengandalkan penjualan langsung dari rumah produksinya dan mengecer ke kios-kios maupun minimarket dan supermarket yang ada di kota Kisaran Kabupaten Asahan, juga harus menghadapi dampak pandemi dengan bertahan dan berusaha untuk tetap memproduksi produknya. Salah satu penyebab menurunnya penjualan dimasa pasca pandemi COVID-19 dipengaruhi kurangnya media promosi untuk memperluas pasar. Hanya dengan mengharapkan pelanggan tetap, menjadi pengaruh besar terhadap menurunnya penjualan disebabkan perputaran ekonomi masyarakat di Kabupaten Asahan menjadi terbatas akibat dampak COVID-19. Selain itu persaingan bisnis secara digital juga menjadi tantangan tersendiri bagi usaha keripik oleh-oleh Kisaran. Dengan metode observasi dan memberikan pelatihan langsung ke lokasi mitra maka penerapan website dan e-katalog merupakan langkah penting bagi usaha Keripik Selasih dalam menghadapi tantangan bisnis pasca pandemi COVID-19. Dalam era digital ini, teknologi dapat membantu bisnis meningkatkan efisiensi operasional, meningkatkan kepercayaan pelanggan, dan memperluas pasar mereka. Penerapan website dan e-katalog juga dapat membantu Pak Selamat untuk memperluas jangkauan pelanggan mereka.
Kata kunci: website; e-katalog; umkm
Abstract:Abstract: This activity was carried out on SMEs producing snacks from sweet potatoes, namely opaque located in Medan under the name UD. Opak Minang Yolanda. Based on the observations, several problems were found, namely…
the texture is too fragile so it breaks easily, the taste has only one taste (original taste), the size is too large and the packaging is too simple. This activity is intended to assist UD. Opak Minang Yolanda in solving the main problems as described previously.The specific target in this activity is to improve product by diversifying products including texture, taste, size, packaging. The methods used in this activity are observations, interviews and seeking information from various literatures in the form of books, articles in journals, newspapers, relevant magazines and searching online. This activity also used a coaching pattern. The achievement of this study is the idea of opaque diversification for improvement in the sustainability of UD. Opak Minang Yolanda is an improvement in texture by thickening the volume of the opaque when formed, flavors made into various variants that are tailored to consumer tastes, sizes are made into two variants, namely large and small, making the packaging more attractive.
Keywords: observation; opaque; snacks
Abstrak: Studi ini dilakukan pada UMKM di Medan yang menghasilkan opak yaitu makanan ringan dari ubi dengan nama UD. Opak Minang Yolanda. Berdasarkan hasil observasi ditemukan beberapa permasalahan yaitu tekstur (permukaan) yang terlalu rapuh sehingga mudah pecah, hanya satu rasa yaitu original, ukuran (bentuk) yang terlalu besar dan kemasan (bungkus) yang terlalu sederhana. Kegiatan ini bertujuan untuk membimbing UD. Opak Minang Yolanda dalam menyelesaikan kesulitan utamanya seperti yang diuraikan sebelumnya. Sasaran utama kegiatan ini adalah membenahi produk dengan diversifikasi produk meliputi tekstur, cita rasa, ukuran, kemasan. Metode yang dilakukan pada kegiatan ini adalah melangsungkan pengamatan, tanya jawab, dan menggali fakta-fakta dari berbagai referensi seperti buku, artikel pada jurnal, surat kabar, majalah yang relevan dan juga pencarian informasi secara online. Selain itu dilakukan pembinaan untuk merubah kualitas produk UD. Opak Minang Yolanda. Capaian luaran kegiatan ini adalah buah pikiran melalui diversifikasi opak untuk memperbaharui dan keberlanjutan UD. Opak Minang Yolanda yaitu pada tekstur dengan cara lebih menambah volume opak ketika dibentuk, cita rasa yang lebih bervarian yang disesuaikan dengan selera konsumen, ukuran menjadi 2 (dua) varian yaitu besar dan kecil serta menciptakan kemasan menjadi lebih menarik.
Kata kunci: makanan ringan; observasi; opak
Abstract:Abstract: Dodol is a type of sweet food made from palm sugar that is processed with various flavors and takes a long time to complete. Dodol is also a type of food in great demand by the public due to its elasticity and…
characteristic taste. The manufacture and sale of this lunkhead are produced by UD. Maya Sari is located in the Kisaran area, especially in the Tanjung Alam Village, Dusun 3, Asahan Regency. Forecasting (forecasting) is thinking about a quantity, for example. The number of product requests for the future. Difficulties in forecasting inventory are often experienced by businesses, including UD. Maya Sari is difficult to predict the supply of lunkhead for the future. The research conducted by this author aims to build a system that can predict sales for the future in increasing a business's income. The system is well designed with PHP and UML for system workflow.
Keywords: Dodol sales; Forecasting System; Weighted Moving Average Method
Abstrak: Dodol merupakan salah satu jenis makanan manis berbahan dasar gula aren yang diolah dengan berbagai rasa dan membutuhkan waktu yang lama dalam pembuatannya. Dodol juga merupakan jenis makanan yang banyak diminati oleh masyarakat karena kekenyalan dan rasa yang khas. Pembuatan dan penjualan dodol ini diproduksi oleh UD. Maya Sari yang berada di kawasan Kisaran khususnya di Desa Tanjung Alam Dusun 3 Kabupaten Asahan. Peramalan (forecasting) adalah memikirkan kuantitas. Misalnya Jumlah permintaan produk untuk masa yang akan datang. Kesulitan dalam peramalan persediaan seringkali dialami oleh para pelaku usaha, termasuk UD. Maya Sari sulit memprediksi pasokan dodol untuk masa depan. Penelitian dilakukan. Hal ini bertujuan untuk membangun sebuah sistem yang dapat memprediksi penjualan dimasa yang akan datang guna meningkatkan pendapatan usaha. Sistem ini dirancang dengan baik dengan PHP dan UML untuk alur kerja sistem.
Kata Kunci : Metode Weighted Moving Average; Penjualan dodol; Sistem Peramalan
Abstract:Study This aims to find out and deepen Improvement Growth Results Sweet Corn Plants ( Zea Mays) With Utilization Blotong and POC Seprint. This research was conducted on the land of the Department of Environmental Protection…
ion Food, Agriculture and Fisheries Department of Medan City, Jl. Keramat Indah No. 4, Medan Southeast, Medan Denai District, North Sumatra. The experimental design that The design used in this study was a Randomized Block Design (RAK) with 3x3 factorial pattern with 3 replications with total treatment combinations as many as 9 treatments. Treatment factor of Blotong dose with symbol B consisting of 3 level that is : (B1) 0.50 kg/plot (B2) 1.00 kg/plot (B3) 1.50 kg/plot. Factor POC Seprint concentration with the symbol S which consists of 3 levels, namely: (S1) 4 ml/1 L water (S2) 8 ml/1 L water and (S3) 12 ml/1 L water. Observation data was carried out analysis of variance with F test at 5% level, if the difference is significant then the test followed by Duncan's test at 5% level. 1). The effect of the Blotong dose has an effect very real on plant height, number of leaves, flag leaf length, leaf width flag, weight of cob, diameter of cob, length of cob, but it has an effect real on production per plot And amount line per cob, whereas had no significant effect on the stem diameter of sweet corn plants ( Zea Mays ). 2). Based on the results and discussion, it can be concluded that the treatment POC Seprint does not have a very significant impact on all parameters Which observed. Addition fertilizer Seprint with concentration 12 ml/1 L water show results Which best compared to treatment other. 3). Interaction between treatment influences Blotong and POC Seprint no real effect on all observation parameters observed on sweet corn plants ( Zea Mays ).