Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga dan kualitas produk terhadap loyalitas pelanggan pada produk skincare Glad2Glow di platform e-commerce Shopee, khususnya di Kota Sukabumi. Penelitian ini…
i menggunakan pendekatan kuantitatif dengan metode analisis asosiatif, dengan sampel sebanyak 97 responden yang dipilih melalui teknik snowball sampling, terdiri dari 82 perempuan dan 15 laki-laki sebagai pengguna produk Glad2Glow. Data dikumpulkan menggunakan kuesioner dengan skala Likert dan dianalisis melalui regresi linier berganda menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa persepsi harga tidak berpengaruh signifikan terhadap loyalitas pelanggan meskipun arah hubungannya positif, yang berarti biaya tidak menjadi faktor utama dalam keputusan pelanggan untuk membeli kembali produk Glad2Glow. Sebaliknya, kualitas produk terbukti memiliki pengaruh yang kuat terhadap loyalitas pelanggan, menegaskan bahwa kualitas merupakan faktor utama dalam membangun loyalitas. Selain itu, hasil uji simultan menunjukkan bahwa persepsi harga dan kualitas produk secara bersama-sama memberikan pengaruh signifikan terhadap loyalitas pelanggan, dengan kontribusi sebesar 69,9%. Temuan ini menegaskan bahwa peningkatan loyalitas pelanggan Glad2Glow lebih dipengaruhi oleh persepsi konsumen terhadap kualitas produk dibandingkan persepsi harga, sehingga perusahaan perlu terus menjaga dan meningkatkan kualitas produk agar mampu mempertahankan loyalitas pelanggan di tengah persaingan industri skincare yang semakin kompetitif.
Abstract:Congregational growth and spiritual development of church members are the primary goals of every religious community. However, the challenges faced by the church today are not solely limited to spiritual aspects but also…
consider management aspects that support healthy and sustainable growth. This paper aims to investigate the implementation strategies of church management theory as an effort to advance congregation growth and enhance individual spiritual quality. The research method used is a descriptive qualitative approach, allowing researchers to delve into the complexity of social situations influencing church growth. By combining data from various sources, including books, scholarly articles, and academic journals, the author presents key principles of church management theory, such as shared leadership, humility, and resource management effectiveness. Furthermore, this paper discusses factors influencing congregational growth, including the significant role of prayer, discipleship, fellowship, and testimony in shaping enthusiastic and committed communities. By applying appropriate strategies supported by strong leadership, churches can achieve meaningful and spiritually significant growth, strengthening the foundation of faith and expanding their influence in society. Thus, this paper provides a comprehensive view of the importance of integrating management theory within the church context and offers practical guidance for churches to reinforce growth and spiritual development efforts.
Abstract:The rapid advancement of digital technologies has fundamentally restructured the nature of work and transformed the roles, practices, and strategies of Human Resource Management (HRM). This article presents a systematic…
review of HRM challenges and opportunities within digital workplace environments, drawing on peer-reviewed literature published between 2015 and 2024. Five core dimensions of digital HRM transformation are examined: technology-based talent acquisition, remote and hybrid workforce management, continuous digital competency development, people analytics and data-driven decision-making, and the ethics of algorithmic management. The findings reveal that while digitalization enhances HR efficiency and organizational agility, it simultaneously introduces complex challenges related to employee well-being, digital equity, and data privacy. This article further proposes the Digital HRM Maturity Model as a conceptual framework offering organizations a structured pathway toward sustainable, human-centered digital transformation. Managerial implications and future research directions are discussed accordingly.
Abstract:This article examines how the memoir I’m Glad My Mom Died by Jennette McCurdy portrays the characteristics of frustration and fear in the main character of this memoir. The study aims to understanding the concept of frustration…
ustration and fear that have the mostly negative impact to the everyday life. The researchers use qualitative approach, focusing on the context and some subjective interpretations in detail. The analysis uncovers that Jennette, as the main character of this memoir felt the frustration and fear in her everyday life. The conclusion states that fear and frustration may come to someone that is being expected to do more perfect deeds in general.