Abstract:Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh PT Rajawali Berdikari Indonesia serta merumuskan strategi pemasaran yang sebaiknya diterapkan dalam upaya meningkatkan daya saing perusahaan…
haan jasa outsourcing. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap dokumen perusahaan, company profile, media promosi, website, media sosial, serta materi internal yang berkaitan dengan aktivitas pemasaran. Teknik analisis data dilakukan melalui reduksi data, pengkodean, kategorisasi, interpretasi, serta analisis strategis menggunakan STP, Marketing Mix 7P, SWOT, IFAS, dan EFAS. Hasil penelitian menunjukkan bahwa strategi pemasaran PT Rajawali Berdikari Indonesia diterapkan melalui segmentasi pasar berdasarkan jenis industri, wilayah layanan, kebutuhan tenaga kerja, dan karakter organisasi klien. Target utama perusahaan meliputi sektor financial services, e-commerce, teknologi digital, logistik, serta industri yang membutuhkan pengelolaan sumber daya manusia dalam jumlah besar. Positioning yang dibangun perusahaan menekankan citra sebagai perusahaan outsourcing yang profesional, terpercaya, responsif, patuh regulasi, fleksibel, dan berkualitas. Hasil analisis IFAS menunjukkan total skor strength sebesar 3,75 dan total skor weakness sebesar 1,85. Hasil analisis EFAS menunjukkan total skor opportunity sebesar 3,60 dan total skor threat sebesar 1,60. Berdasarkan koordinat SWOT, perusahaan berada pada Kuadran I, yaitu posisi growth-oriented strategy. Strategi yang direkomendasikan adalah pertumbuhan agresif tetapi terukur melalui penguatan positioning, digital marketing terintegrasi, account-based marketing, referral, networking, testimoni digital, serta diferensiasi layanan berbasis people plus technology.
Abstract:This study aims to determine the optimal strategy for managing the supply chain of Pangasius (catfish) in Saguling Village, West Bandung Regency. The study applies the Food Supply Chain Network (FSCN) approach and Cost Plus…
lus Pricing to evaluate supply chain effectiveness and determine appropriate product pricing. Data were collected through observation, interviews, and documentation involving 50 respondents, consisting of fish farmers, middlemen, wholesalers, and market traders. The results indicate that the Pangasius distribution system still involves multiple intermediaries, resulting in relatively weak bargaining power for fish farmers. The distribution process takes approximately 1–2 days and is constrained by limited cold storage facilities, which affects product quality. Cost analysis shows that the cost of production is IDR 20,239.15 per kg, while the ideal selling price is IDR 22,263.06 per kg, with a profit margin of 10%. Improvements in the distribution system, better access to market information, and enhanced logistical support are necessary to increase distribution efficiency and improve farmers’ profitability.
Abstract:This study aims to determine the Cost Structure in Determining Selling Prices using the Cost Plus Pricing method in the Depula Adzra food business in Gorontalo City. The type of research used in this study is a Quantitative…
ive method with a Descriptive approach. The data used are primary data in the form of interviews, Observations and Documentation with the owner of the Depula Adzra business. The results of the study show that the calculation of selling prices using the cost plus pricing method shows a difference with the selling price set by the business. The selling price of goat kabuli rice according to Depula Adzra is IDR 1,000,000, while based on the cost plus pricing method it is obtained at IDR 1,269,055. Conversely, on the beef kabuli rice menu, the selling price according to Depula Adzra is IDR 800,000, while the calculation result of the cost plus pricing method is IDR 1,037,673. This difference shows that the determination of selling prices in the business is not entirely based on systematic cost calculations.
Abstract:This study analyzes the challenges of food security and the policy responses of the government in achieving food self-sufficiency in South Sulawesi in 2025. The research aims to identify production-consumption gaps, distribution…
ribution bottlenecks, and the impacts of climate variability and agricultural policies on food availability, accessibility, and affordability. A mixed-methods approach was employed, combining qualitative and quantitative techniques through household surveys, in-depth interviews with farmers and policymakers, field observations, and secondary data from the Central Statistics Agency and the South Sulawesi Agricultural Department.
The results reveal persistent production deficits for rice and soybeans, while corn has reached a surplus, illustrating structural imbalances among staple commodities. Approximately 62% of respondents reported difficulties in transportation and storage due to inadequate infrastructure, contributing to post-harvest losses and unstable food prices. Government programs such as irrigation development, input subsidies, and farmer training have provided partial benefits, yet 57% of farmers indicated irregular access to such support. Moreover, climate shocks such as El Niño continue to depress yields and increase vulnerability among smallholder farmers. Conversely, social capital, manifested in farmer groups and cooperative networks, has played a significant role in sustaining household food availability and resilience.
The findings suggest that food security in South Sulawesi cannot be addressed solely through production increases. A multifaceted strategy is required, emphasizing rural infrastructure development, climate-smart agricultural innovation, institutional and irrigation reform, and community-based mechanisms that strengthen social capital. This integrative approach provides empirical evidence for policy design and contributes to the broader discourse on sustainable food self-sufficiency in Indonesia.
Abstract:This study examines food security, food self-sufficiency, and self-sufficiency in South Sulawesi in 2024, focusing on the province's main food commodities, distribution issues, and the impact of government policies. The…
research analyzes the gap between food production and demand, identifying key commodities such as rice, corn, and soybeans. By evaluating the availability, accessibility, and affordability of these staple foods, the study investigates how local agricultural practices, infrastructure, and external factors like climate change and market volatility affect food security in the region. The findings reveal significant challenges in meeting the demand for rice and soybeans, despite the province's ability to achieve a surplus in corn production. The methodology employed in this study involves both qualitative and quantitative approaches. Primary data was gathered through field surveys, interviews with local farmers, agricultural experts, and policymakers, as well as secondary data from government reports, agricultural statistics, and market analyses. A comparative analysis was conducted to examine trends in food production, consumption patterns, and price fluctuations over the past five years. The study also incorporated geographic information system (GIS) mapping to assess the distribution of agricultural resources and the effectiveness of existing infrastructure in connecting farmers to markets. The findings suggest that despite the province's agricultural potential, South Sulawesi continues to face challenges in achieving full food self-sufficiency. The study recommends a multifaceted approach to addressing food insecurity and achieving food self-sufficiency, including improving rural infrastructure, adopting modern agricultural technologies, and diversifying food crops.
Abstract:Trade is one of the crucial elements in a country's economy, playing a vital role in supporting regional and national economic growth. Through trade, a region can meet its needs and distribute its production to other areas,…
as, both domestically and internationally. Southeast Sulawesi Province, as one of the regions on the island of Sulawesi, has great potential in trade, particularly in the agricultural and industrial sectors. This province has made a significant contribution to the country's foreign exchange reserves through export and import activities. This study aims to analyze the development of trade in Southeast Sulawesi Province, focusing on the export-import performance and the region's main commodities. The method used is descriptive, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results show that in 2024, Southeast Sulawesi experienced a trade surplus, where the value of exports exceeded the value of imports. The largest surplus was recorded in January 2024, amounting to 256.38 million US dollars. Three major commodities contribute significantly to the province's trade, namely cloves with a transaction value of IDR 480.74 billion, cocoa at IDR 248.74 billion, and cashew nuts at IDR 230.75 billion. These three commodities not only serve as flagship products for the local economy but also have a positive impact on the national economy. The findings of this study suggest that with proper management, the trade potential of Southeast Sulawesi can continue to grow, contributing even more to Indonesia's overall economy.
Abstract:This study, conducted from 2017 to 2023, analyzes the relationship between international tourism and law using bibliometric methods on a dataset of 237 selected documents. The findings reveal a declining trend in annual…
dataset growth, with an average document age of approximately 2.93 years. The study delves into author collaboration, document types, and keyword usage. There was an average of 4,042 citations per document, reflecting the scholarly impact in the field. The dataset included 714 plus keywords and 738 author keywords, contributing to content analysis. Among the 570 unique authors, 87 were sole authors, while 99 documents were single-authored, and the average co-authorship was 2.47. Notably, there was no international co-authorship in the dataset. Document types encompassed articles, books, book chapters, conference papers, and more, with peak scientific production observed in 2020. Treemap and thematic map analysis visualize term distribution and research trends.
Abstract:Abstract: Food is the most important foodstuff needed by humans, in addition to consumption, the production of food crops can also be used as a source of business in the economy. This study aims to predict the production…
of food crops in the Agriculture Office of Asahan Regency. Based on data on food crop production from 2012 to 2019 at the Asahan District Agriculture Office experienced ups and downs, food crop production sometimes does not meet the consumption of people in Asahan Regency (devisit) and sometimes overproduction (surplus). So far, the Agriculture Office of Asahan Regency has predicted the production of food crops only with estimates so that the results are not accurate. Based on these problems, a proper forecasting system is needed so that it is able to predict the production rate of food crops quickly and accurately. Applications are built using Visual Basic Net 2010 and MySQL databases and use the Single Moving Average method. The results of this study can help the Agriculture Office of Asahan Regency in predicting the amount of food crop production in the next period according to the needs.
Keywords : Forecasting, Production, Food Crops, Single Moving Average
Abstrak: Pangan merupakan bahan makanan paling utama yang di butuhkan oleh manusia, selain untuk dikomsumsi, hasil produksi dari tanamana pangan juga dapat dijadikan sebagai sumber usaha dalam perekonomian. Penelitian ini bertujuan untuk melakukan prediksi produksi tanaman pangan pada Dinas Pertanian Kabupaten Asahan. Berdasarkan data produksi tanaman pangan dari tahun 2012 sampai dengan tahun 2019 pada Dinas Pertanian Kabupaten Asahan mengalami naik turun, produksi tanaman pangan terkadang tidak memenuhi konsumsi masyarakat di Kabupaten Asahan (devisit) dan terkadang kelebihan produksi (surplus). Selama ini Dinas Pertanian Kabupaten Asahan melakukan prediksi produksi tanaman pangan hanya dengan perkiraaan-perkiraan saja sehingga hasilnya tidak akurat. Berdasarkan permasalahan tersebut maka dibutuhkan sistem peramalan yang tepat sehingga mampu meramalkan tingkat produksi tanaman pangan dengan cepat dan akurat. Aplikasi dibangun menggunakan Visual Basic Net 2010 dan database MySQL serta menggunakan metode Single Moving Average. Hasil dari penelitian ini dapat membantu Dinas Pertanian Kabupaten Asahan dalam memprediksi jumlah produksi tanaman pangan pada periode berikutnya sesuai dengan kebutuhan.
Kata Kunci : Peramalan, Produksi, Tanaman Pangan, Single Moving Average
Abstract:Abstract: The problem of Dengue Fever (DHF) is not only a public health problem but also an economic burden. Cases that continue to increase both globally, nationally and locally require the role of various parties, especially…
cially in community empowerment in optimizing the 3M Plus PSN through the 1 House 1 Jumantik Movement (G1R1J) which aims to increase ABJ >95% at the family level. It is known that the results of the G1R1J trial in Gheoghoma village can increase ABJ by 84.7%. In connection with this, one of the efforts made is to empower posyandu cadres through Community Service activities. The methods used were training, post-training assistance and advocacy. The implementation time was three months in Gheoghoma village, North Ende sub-district, Ende Regency.Conclusion: this community service contributed to increasing the knowledge of posyadu cadres about G1R1J by 60%, with good knowledge criteria. This human resource potential continues to be maintained so that the community service team provides assistance for a certain period of time before finally releasing the cadres to be able to independently act as G1R1J motivators. The activity ended by advocating to the Head of Gheoghoma Village.
Keywords: Empowerment; Cadre; G1R1J
Abstrak: Persoalan penyakit Demam Berdarah Dengue (DBD) bukan hanya menjadi masalah kesehatan masyarakat tetapi juga menjadi beban ekonomi. Kasus yang terus meningkat baik secara global, nasional maupun local menuntut peran berbagai pihak terutama dalam pemberdayaan masyarakat dalam mengoptimalkan PSN 3M Plus melalui Gerakan 1 Rumah 1 Jumantik (G1R1J) yang bertujuan meningkatkan ABJ >95% di level keluarga. Diketahui bahwa hasil ujicoba G1R1J di desa Gheoghoma dapat meningkatkan ABJ sebesar 84,7%. Sehubungan dengan itu salah satu usaha yang dilakukan adalah dengan memberdayakan kader posyandu melalui kegiatan Pengabdian kepada Masyarakat. Metoda yang digunakan adalah pelatihan, pendampingan pasca pelatihan dan advokasi. Waktu pelaksanaan tiga bulan di desa Gheoghoma Kecamatan Ende Utara Kabupaten Ende.Simpulan: pengabdian masyarakat ini memberikan kontribusi dalam meningkatkan pengetahuan kader posyadu tentang G1R1J sebesr 60%, dengan kriteria pengetahuan baik. Potensi SDM ini terus dipertahankan sehingga tim pengabdian kepada masyarakat melakukan pendampingan untuk jangka waktu tertentu sebelum akhirnya melepaskan para kader mampu secara mandiri berperan sebagai motivator G1R1J. Kegiatan diakhiri dengan melakukan advokasi kepada Kepala Desa Gheoghoma.
Kata kunci: Pemberdayaan; Kader; G1R1J
Abstract:Dalam Proses Pembelajaran, tentunya seorang guru harus mempersiapkan media agar para peserta didik mudah memahami materi yang dapat meningkatkan hasil belajar mereka dan tercapainya tujuan dalam pendidikan. Tantangan seorang…
eorang guru adalah menciptakan suasana belajar yang tidak membosankan agar pada saat proses pembelajaran berlangsung mampu memitigasi peserta didik yang kurang melibatkan diri secara aktif dan cenderung pasif. Begitupun guru harus memahami bahwa untuk mengevaluasi pembelajaran tidak selalu dengan cara ujian atau menjawab latihan soal yang memiliki kesan monoton dan membosankan. Umumnya, pengevaluasian terhadap peserta didik berbentuk soal PG dan Esai saja, sehingga bentuk evaluasi yang digunakan kurang menarik para peserta didik. Dari permasalahan diatas, Solusi yang ditawarkan adalah dengan memberikan Pelatihan penggunaan Educandy sebagai Game Edukasi di SD Muhammadiyah 8 Plus Jakarta. Aplikasi ini merupakam game edukasi yang dapat membuat pembelajaran menjadi bervariasi dan menyenangkan. Sehingga, peserta didik tidak merasa bosan dan termotivasi untuk belajar lebih giat lagi. Pelatihan ini bertujuan untuk meningkatkan kemampuan guru-guru dalam mengajarkan suatu materi terhadap peserta didik dan mengevaluasinya. Sehingga, pembelajaran akan berjalan lebih efektif dan menjadikan guru lebih professional. Kegiatan pelatihan ini, nantinya akan berlangsung secara Offline lebih difokuskan kepada seorang guru dengan metode diskusi panel dan praktek langsung dalam pemanfaatan Game Educandy.
Kata Kunci: Media, Educandy, evaluasi