Abstract:This study aims to explore the relationship between consumer-based brand equity and brand loyalty, with an emphasis on the mediating role of customer satisfaction in the specific context of the cake shop segment within the…
he restaurant industry. Employing Structural Equation Modeling (SEM) through LISREL, this research analyzes data collected from customers of Browcyl’s cake shops in Makassar. The model focuses on examining the impact of five dimensions of consumer-based brand equity on customer satisfaction and, subsequently, on brand loyalty. The results indicate that three out of the five dimensions of consumer-based brand equity significantly and positively influence customer satisfaction. In turn, customer satisfaction has a strong, positive impact on brand loyalty. This highlights the pivotal role of certain brand equity elements in enhancing customer satisfaction, which is a key driver of brand loyalty in the cake shop sector. The study offers valuable insights for practitioners in the restaurant industry, particularly in the cake shop sector. It suggests that focusing on specific aspects of brand equity can significantly improve customer satisfaction, leading to increased brand loyalty. This provides a strategic direction for cake shop owners and marketers to strengthen their brand equity in ways that resonate with their customers.
Abstract:Advances in information and communication technology have spurred substantial changes in legal transaction procedures in Indonesia, primarily through the utilization of electronic agreements. Agreements that were previously…
sly made in traditional paper formats are now frequently conducted digitally, raising legal concerns regarding their legality, validity, evidence, and legal protection for the involved parties, particularly consumers. Although electronic agreements are normatively recognized in the Civil Code (KUHP) and the Law on Electronic Information and Transactions, practical implementation issues persist, leading to legal uncertainty. This research employs a normative legal methodology utilizing statutory, conceptual, and comparative approaches. Data was obtained through a literature review of primary, secondary, and tertiary legal sources related to electronic agreements and civil legal protection. Qualitative descriptive analysis was conducted to investigate the legal status of electronic agreements and the legal protection available for the parties within the Indonesian legal framework. The discussion results indicate that electronic agreements possess legal validity and binding force equivalent to traditional agreements, provided they meet the criteria for a valid agreement as outlined in Article 1320 of the Civil Code and the provisions of the Information Technology Law. Legal protection in electronic agreements encompasses legal certainty, the recognition of electronic document and signature evidence, and consumer protection against detrimental standard clauses. Nevertheless, challenges remain in establishing party identification, ensuring the integrity of digital contracts, and addressing power imbalances between commercial entities and consumers. This study concludes that while electronic agreements are legally recognized under Indonesian civil law, enhancing legal protection requires strengthened regulations, consistent law enforcement, and improved legal and digital literacy among the public to ensure secure, fair, and equitable electronic transactions.
Abstract:Penanganan pelaku tindak pidana dengan Gangguan Kepribadian Antisosial (GKAS) menghadapi kesenjangan antara pemahaman klinis dan kerangka hukum pidana. Penelitian ini bertujuan menganalisis karakteristik kriminologis, faktor…
ktor pembentuk, dan evaluasi pertanggungjawaban pidana pelaku GKAS. Melalui pendekatan kualitatif studi kasus ganda dengan analisis putusan pengadilan dan literatur terkait, hasil penelitian mengungkap tiga temuan utama. Pertama, karakteristik kriminologis menunjukkan pola perilaku impulsif dengan signature behavior devaluasi korban. Kedua, faktor kriminogen meliputi lingkungan sosial patologis dan pembelajaran melalui asosiasi diferensial. Ketiga, evaluasi hukum menunjukkan ketidakefektifan pemidanaan konvensional sehingga diperlukan model terintegrasi antara pembatasan dan rehabilitasi. Simpulan penelitian merekomendasikan pengembangan asesmen forensik komprehensif dan peningkatan kapasitas rehabilitasi di LAPAS untuk penanganan pelaku GKAS yang lebih efektif.