Abstract:This study aims to analyze consumer segmentation in the traditional culinary business of a Madurese duck rice and fried chicken restaurant in Konawe Regency. This study used a descriptive qualitative method with data collection…
lection techniques including interviews, observation, and documentation. Informants consisted of the owner, employees, and customers who had visited the restaurant two or more times. The analysis was conducted based on four types of market segmentation: geographic, demographic, psychographic, and behavioral. The results of this study indicate that this restaurant has a fairly broad market segment, encompassing both local and out-of-town customers, with consumers predominantly students, office workers, and families. Authentic taste, affordable prices, and fast service are the main factors attracting customers. Geographic segmentation indicates potential for expansion due to the increase in out-of-town visitors on weekends. Demographic and psychographic segmentation indicate that customers have a high interest in traditional, spicy dishes. Behavioral segmentation indicates the presence of loyal customers and repeat purchasing patterns. These findings provide important recommendations for businesses to develop more effective marketing strategies tailored to the characteristics of their target market.
Abstract:The height competition in the sector business Micro, Small and Medium Enterprises (MSMEs) fried chicken in Jakarta demands perpetrator business for improve retention strategies customers, one of them through increased purchase…
rchase interest repeat. Research This aim analyze influence quality products, service quality, and systems payment on purchase interest repeat, with satisfaction customer as intervening variables. Research quantitative this use Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with sample of 100-150 respondents MSMEs fried chicken customers in Jakarta. Test results hypothesis show that satisfaction customer own significant and positive influence on purchase interest repeat. Next, quality products and systems payment proven in a way direct influential positive and significant to satisfaction customers. Meanwhile that, variable quality products, service quality, and systems payment no show influence significant direct on purchase interest repeat. Findings this indicates that satisfaction customer play a role important as variables mediation. Strategy to increase purchase interest repeat must focused on efforts reach customer satisfaction. this is can achieved with maintain quality superior products (especially consistency of taste and texture), provides quality good service, as well as ensure system efficient and diverse payments. With thus, satisfaction customer is key main bridging influence quality products, service quality, and systems payment on purchase interest repeat to MSMEs fried chicken customers in Jakarta.
Abstract:Dengue Hemorrhagic Fever (DHF) is an endemic disease in Indonesia caused by the dengue virus and transmitted through the bites of Aedes aegypti and Aedes albopictus mosquitoes. The risk of serious complications primarily…
arises during the critical phase, typically between the 4th and 6th days of fever, during which plasma leakage may occur, leading to shock and severe bleeding. Hematocrit levels and platelet counts are important parameters in the diagnosis and monitoring of DHF patients. This study aimed to determine the differences in hematocrit levels and platelet counts during days 4 to 6 of fever in DHF patients at Prima Medika Hospital Denpasar, in February 2025. This research employed a descriptive quantitative design with purposive sampling, involving 35 patients who met the inclusion criteria. The results showed a decrease in hematocrit levels with averages of 42.8%, 42%, and 41.2%, and platelet counts with averages of 87 x 10³/µL, 59 x 10³/µL, and 47 x 10³/µL from day 4 to day 6 of fever. Data were analyzed using the Shapiro-Wilk normality test, the Friedman non-parametric test for hematocrit levels, and the Repeated Measures ANOVA parametric test for platelet counts. Statistical analysis showed a p-value of 0.002 for hematocrit levels and 0.000 for platelet counts. The conclusion of this study is that there are significant differences in hematocrit levels and platelet counts between days 4 to 6 of fever in DHF patients.
Abstract:Nori is a seaweed-based food that is favored by the Indonesian people, but its availability is still limited. Meanwhile, the abundant production of land kale (Ipomoea reptans) as a local vegetable has not been optimally…
utilized, resulting in low economic value and its potential as a food source has not been maximized. One solution to overcome this problem is to use organic land kale as an alternative ingredient for making nori. Organic land kale is known to have good nutritional content and is commonly consumed by the community. This study aims to determine the level of acceptance of analog nori made from organic land kale as a healthy snack through organoleptic tests. The method used was an experiment with a completely randomized design (CRD), consisting of 24 samples, 6 treatments, and 4 repetitions. The treatment given was carrageenan concentration (0%, 0.6%, 0.8%, 1%, 1.2%, and 1.4%) Data were analyzed using the Friedman Test to assess panelists' preferences for taste, color, aroma, and texture parameters. It can be concluded that the results show the addition of carrageenan at 1% produces analog nori with the highest level of acceptance, so it is considered the most optimal formulation.
Abstract:This article discusses the debate between rationalism and empiricism from the perspective of modern epistemology, aiming to uncover how both approaches have contributed to the development of science and technology. Rationalism…
nalism asserts that knowledge is acquired through reason and logic, independent of sensory experience, as advocated by philosophers such as René Descartes and Gottfried Wilhelm Leibniz. In contrast, empiricism emphasizes that knowledge arises from sensory experience, as articulated by John Locke, George Berkeley, and David Hume. Although these views are often considered opposing, Immanuel Kant attempted to bridge the gap by proposing that knowledge is the result of the interaction between reason and experience. In the context of modern science, both rationalism and empiricism are no longer viewed as separate poles but rather as complementary, especially in fields such as artificial intelligence and neurobiology. This article demonstrates that the synthesis of rationalism and empiricism provides a more holistic understanding of human knowledge, which is highly relevant to the advancement of science and technology in the modern era. This research employs a descriptive-analytical qualitative approach, examining literature related to rationalism, empiricism, and modern epistemology to analyze their contributions to the formation of knowledge
Abstract:Under the guidance of Mr. Dedi Kusbiantoro, S.P., M.M. as chairman of the supervisory commission and Mrs. Hj. Henny Pratiwi, S.P., M.M. as a member of the advisory committee. The purpose of this study was to determine the…
e pattern of tofu marketing channels, to analyze tofu marketing costs, profits and margins; and to analyze the level of economic efficiency of each tofu marketing channel in Dolok Masihul District, Serdang Bedagai Regency. The choice of research location was done purposively. The sample in this study were 19 respondents who owned the tofu industry. Field research was conducted from March 2022 to April 2022. The method used is marketing margin analysis to determine differences in price levels in marketing channels, this study also uses farmer's share analysis to determine marketing efficiency. The results of the study concluded that the fried tofu housing industry in Dolok Masihul District has 2 (two). In marketing channel I, the total marketing cost is Rp. 30/ptg, the total marketing profit for retailers is Rp. 303.33/ptg, and the marketing margin is Rp. 83.33/ptg. For marketing channel II there is no marketing fee. On stock farmers that marketing channels I and II are included in the efficient category.
Abstract:Abstract: Tofu is one of the daily foods of Indonesian people. The tofu industry itself has been found quite a lot in the Manggarai Regency area, but the remaining tofu dregs are not processed further and are only used as…
s animal feed. Referring to the various studies that have been carried out, it is emphasized that tofu dregs can be processed as raw materials for processed various foods, one of which is tofu dregs crackers. Processing tofu dregs into crackers is one of the innovations made without reducing the nutritional value in tofu dregs. Tofu waste processing activities are carried out in Poco Mal Village, Langke Rembong District, Manggarai Regency. The methods of implementing the activities implemented are implementation methods, business management, tofu dregs processing techniques, and marketing strategies. Each activity method applied will be evaluated through discussion activities with members and if any obstacles are found, the team will quickly address the existing obstacles. This method becomes an organized processing system with a business management approach. The results of this activity have a positive impact in the form of new innovations in the management of tofu waste into crackers. The innovations provided are in the form of spicy, original, and fried onions. The sales target for tofu dregs crackers will be gradually increased and for this stage, business activities are focused on increasing sales each time it is produced.
Kata kunci: pulp; processing; tofu
Abstrak: Tahu merupakan salah satu makanan sehari-hari masyarakat Indonesia. Industri tahu sendiri sudah cukup banyak di temui di daerah Kabupaten Manggarai namun sisa ampas tahu tidak diolah lebih lanjut dan hanya dimanfaatkan sebagai pakan ternak. Mengacu dari berbagai penelitian yang sudah dilakukan mempertegaskan bahwa ampas tahu dapat diolah sebagai bahan baku olahan aneka makanan, salah satunya ialah kerupuk ampas tahu. Pengolahan ampas tahu menjadi kerupuk merupakan salah satu inovasi yang dibuat tanpa mengurangi nilai gizi yang ada dalam ampas tahu. Kegiatan pengolahan ampas tahu dilaksanakan di Kelurahan Poco Mal Kecamatan Langke Rembong Kabupaten Manggarai. Metode pelaksanaan kegiatan yang diterapkan berupa metode pelaksanaan, manajemen usaha, teknik pengolahan ampas tahu, dan strategi pemasaran. Setiap metode kegiatan yang diterapkan akan dievaluasi melalui kegiatan diskusi bersama anggota dan jika ditemukan adanya kendala maka tim secara cepat menyikapi kendala yang ada. Metode ini menjadi suatu sistem pengolahan yang terorganisir dengan pendekatan manajemen usaha. Hasil kegiatan ini memberi dampak positif berupa adanya inovasi baru terhadap pengelolaan limbah ampas tahu menjadi kerupuk. Inovasi yang diberikan berupa pemberian rasa pedas, original,dan bawang goreng. Target penjualan kerupuk ampas tahu akan ditingkatkan secara bertahap dan untuk tahap ini kegiatan usaha difokuskan pada peningkatan penjualan setiap kali produksi.
Kata kunci: ampas; pengolahan; tahu
Abstract:Abstract: Alumni data is one of the most important data that can be used as a reference for the quality of education at a university. XYZ University maintains alumni data on a regular basis, but the alumni data continues…
es to grow each semester. The Alumni Data Report submission remains suboptimal and does not contain information to help universities assess the outstanding qualities of individual alumni. The purpose of the research conducted here is to analyze the application of business intelligence systems in the management of XYZ University's alumni data within the framework of XYZ University's quality assessment and management. The focus of this research is on the analysis of functional and informational requirements. The analysis process for this study is based on the Business Intelligence Roadmap methodology, which includes the inference or business justification, planning, and analysis phases. The study analyzed plans to implement a business intelligence system to manage alumni data in a way that meets the information needs of decision makers. Dashboard menjelaskannya secara visual, baik dari segi navigasi peta maupun diagram yang mudah dibaca. Dapat dilihat sebaran alumni di seluruh Indonesia yang ditandai dengan warna yang diarsir yaitu tersebar di wilayah Republik Indonesia Bagian Tengah dan Barat. Dari segi gender, data alumni menyajikan bahwa tingkat kelulusan setiap tahunnya sebagian besar berjenis kelamin laki-laki dan data tertinggi pada tahun 2017 yaitu 2.960 alumni.
Keywords: alumni data, business intelligence, tableau, visualization
Abstrak : Data alumni merupakan salah satu data penting yang dapat dijadikan acuan mutu pendidikan pada suatu perguruan tinggi. Universitas XYZ memelihara data alumni secara rutin, namun data alumni terus bertambah setiap semesternya. Penyampaian Laporan Data Alumni masih kurang optimal dan tidak memuat informasi untuk membantu universitas menilai kualitas luar biasa dari individu alumni. Tujuan penelitian yang dilakukan disini adalah untuk menganalisis penerapan sistem intelijen bisnis dalam pengelolaan data alumni Universitas XYZ dalam rangka penilaian dan pengelolaan mutu Universitas XYZ. Fokus penelitian ini adalah pada analisis kebutuhan fungsional dan informasional. Proses analisis penelitian ini didasarkan pada metodologi Business Intelligence Roadmap yang meliputi tahap inferensi atau pembenaran bisnis, perencanaan, dan analisis. Studi ini menganalisis rencana penerapan sistem intelijen bisnis untuk mengelola data alumni sedemikian rupa sehingga memenuhi kebutuhan informasi para pengambil keputusan. Dashboard menjelaskannya secara visual, baik dari bidang navigasi peta maupun diagram yang mudah dibaca. Dapat dilihat sebaran alumni di seluruh Indonesia yang ditandai dengan warna yang diarsir yaitu tersebar di wilayah Republik Indonesia Bagian Tengah dan Barat. Dari segi gender, data alumni menyajikan bahwa tingkat kelulusan setiap tahunnya sebagian besar berjenis kelamin laki-laki dan data tertinggi pada tahun 2017 yaitu 2.960 alumni.
Kata Kunci: business intelligence, data alumni, tableau, visualisasi
Abstract:Abstract: Weighted Product (WP) Methodology Implementation System for Employee Recruitment at PT. Web-Based XYZ conducted research on decision support systems with a website platform for PT. XYZ. The data collection method…
od was carried out for research using the literature study method from existing theories, interviews, several discussions as well as questions and observations at research sites. Using the Weighted Product (WP) Methodology aims to provide a solution to the problems that exist at PT. XYZ, for the basis of a computational assessment. PT assistant system. XYZ to conduct elections in determining employees who are selected from the best of all existing candidates. As well as the selection presented in the system. Research shows that this website system can make it easier for PT. XYZ to make selections in choosing prospective employees with specifications with the help of the Weighted Product (WP) methodology. So it can be said that the values and results that can be displayed still provide eligibility and suitability of the system that can be applied the same as the manual system that runs for the selection of new PT employees. XYZ.
Keywords: Methodology Weighted Product; SPK; Website; Warehouse
Abstrak: Sistem Penerapan Metodologi Weighted Product (WP) Untuk Penerimaan Karyawan di PT. XYZ Berbasis Web melakukan riset tentang sistem pendukung keputusan dengan platform website untuk PT. XYZ. Metode pengambilan data-data dikerjakan untuk riset me-manfaatkan metode studi pustaka dari teori-teori yang ada, wawancara beberapa diskusi serta pertanyaan dan observasi ke tempat riset. Menggunakan Metodologi Weighted Product (WP) bertujuan agar memberikan solusi dari masalah yang ada pada pada PT. XYZ, untuk dasar penilaian secara perhitungan. Sistem pembantu PT. XYZ agar melakukan pemilihan dalam menentukan karyawan yang terpilih dari yang terbaik dari semua kandi-dat yang ada. Serta penseleksian disajikan dalam sistem. Pada riset menampilkan kalua sistem website ini bisa memudahkan PT. XYZ untuk melakukan pemilihan dalam memilih calon karyawan dengan spesifikasi oleh bantuan metodologi Weighted Product (WP). Jadi bisa dikatakan kalau nilai dan hasil dapat ditampilkan masih memberikan kelayakan serta kecocokan sistem dapat diterapkan sama seperti manual sistem yang berjalan untuk seleksi karyawan baru PT. XYZ.
Kata kunci: Metodologi Weighted Product; SPK; Website; Warehouse
Abstract:This study aims to explore the implementation of digital media and sales strategies that contribute to increasing the income of fried chicken MSMEs players in Sedong Village, Sedong District, Cirebon Regency. The research…
h method used is descriptive qualitative, with data collection through observation, interviews, and questionnaires. The respondents of the study consisted of fried chicken MSMEs players in Sedong Village. The results showed that the application of digital media, especially through WhatsApp and Facebook applications, had a positive effect on increasing the income of fried chicken MSMEs players. Sales activities that were originally word-of-mouth developed by utilizing digital media. The use of WhatsApp and Facebook not only expanded the range of product information, but also increased sales volume from 30-50 chickens per day to 70-100 chickens per day. Daily net profit also increased significantly, increasing from Rp. 150,000 - Rp. 200,000 to Rp. 300,000 - Rp. 400,000. Although the application of digital media has a positive impact, MSMEs players have also experienced some negative impacts. Additional expenses to buy data packages or internet quotas are one of the obstacles. In addition, concerns about product imitation by competitors and the presence of fictitious purchases are also felt. The conclusion of this study is that the application of digital media, especially through WhatsApp and Facebook, can be an effective strategy in increasing the income of fried chicken fried chicken MSMEs. However, MSMEs players need to consider negative impacts, such as additional costs and more intensive competition, in utilizing digital media as a sales tool.