Abstract:Growing environmental awareness has pushed companies in the bottled water industry to adopt sustainable marketing strategies, yet the effectiveness of green marketing and green pricing on consumer purchase decisions remains…
ins inconsistent across studies. This study aims to analyze the effect of green marketing and green price on the purchase decision of Aqua bottled water in Helvetia Medan, both partially and simultaneously. The research applied a quantitative explanatory design. Because the population size was unknown, the sample of 96 respondents was determined using the Lemeshow formula with purposive sampling, targeting consumers who had purchased the product more than five times. Data were collected through an online questionnaire using a five-point Likert scale, tested for validity through Pearson Product Moment correlation and for reliability through Cronbach's Alpha, then analyzed using classical assumption tests and multiple linear regression in SPSS version 26. The results show that green marketing has a positive and significant effect on purchase decisions (t = 2.334; sig. 0.045), while green price also exerts a positive and significant effect (t = 9.118; sig. 0.000) with a more dominant contribution. Simultaneously, both variables significantly influence purchase decisions (F = 408.051; sig. 0.000), explaining 89.8% of its variance.
Abstract:Port digital transformation requires not only adequate technological infrastructure but also human resources capable of operating it optimally. This study aims to analyze the effect of technology readiness and human resource…
urce digital competence on the operational efficiency of Belawan Port, both partially and simultaneously. The research employed a quantitative survey with a causal associative approach. The population comprised 3,883 port workers, and 99 respondents were selected through purposive sampling using the Slovin formula. Data were collected using an online questionnaire with a five-point Likert scale, tested for validity through Pearson Product Moment correlation and for reliability through Cronbach's Alpha, then analyzed using classical assumption tests and multiple linear regression with SPSS version 26. The results indicate that technology readiness has a positive and significant effect on operational efficiency (t = 4.852; sig. 0.000), and digital competence also exerts a positive and significant effect (t = 7.340; sig. 0.000) with a more dominant contribution. Simultaneously, both variables significantly affect operational efficiency (F = 240.439; sig. 0.000), explaining 83.4% of its variance. These findings confirm that improving port operational efficiency requires an integrated strategy combining technological strengthening and digital competence development.
Abstract:This study aims to analyze the effect of technological readiness and human resource (HR) digital competence on operational efficiency at Belawan Port, specifically at the Primary Cooperative (Primkop) of Stevedoring Workers…
ers (TKBM) Upaya Karya. Digital transformation in the logistics sector demands alignment between technological infrastructure and user capabilities to achieve maximum operational efficiency. The method used is a quantitative associative causal research approach with purposive sampling techniques. From a total population of 3,883 workers, the sample size was set at 99 respondents based on Slovin's formula calculation. Data collection was conducted through the distribution of Likert-scale questionnaires, which were subsequently analyzed using multiple linear regression via SPSS version 26 software. The research results indicate that the technological readiness variable has a positive and significant effect on operational efficiency, with a t-statistic value of 4.852 and a significance level of 0.000. HR digital competence is also proven to have a positive and significant effect, with a t-statistic value of 7.340 and a significance level of 0.000. The regression coefficients show that digital competence exerts a more dominant influence compared to technological readiness. In conclusion, the development of technological infrastructure supported by the enhancement of HR digital competence will simultaneously and significantly improve operational efficiency at Belawan Port.
Abstract:A medical summary is a synopsis of the medical services provided to a patient. However, at Budhi Asih Regional General Hospital (RSUD), 228 files (76%) were found to have issues regarding medical aspects, reflecting the…
low quality of medical summaries for sepsis patients. This study aimed to analyze the influence of length of stay and disease severity on the quality of medical summaries for hospitalized JKN (National Health Insurance) patients with sepsis at RSUD Budhi Asih. A quantitative approach with a cross-sectional design was employed, covering the period from October to December 2025. The sample consisted of 183 medical records selected using total sampling. Data were collected through a review of medical record documents. The results showed that 147 files (80.3%) fell into the low-quality category, while 36 files (19.7%) were of high quality. The average length of stay was 8.09 days with a variation of 4.31 days, while disease severity was predominantly Severity Level III, affecting 146 patients (79.8%). Logistic regression analysis revealed that length of stay and disease severity simultaneously had a significant effect on medical summary quality (p=0.004). Individually, length of stay did not have a significant effect (p=0.615), whereas disease severity did (p=0.001). The Nagelkerke R² value of 0.094 indicates that these two variables explain 9.4% of the variation in medical summary quality. Hospitals are advised to pay greater attention to the quality of medical summaries, particularly for patients with prolonged hospital stays and high disease severity.
Abstract:This research examines the quality of academic services at Muhammadiyah University of West Sumatra (UMSB) as a strategy in responding to competitive dynamics in the higher education sector. The study aims to predict service…
ice quality and student satisfaction at Muhammadiyah University of West Sumatra by adopting a Machine Learning approach that combines predictive analysis methods of Linear Regression and Naive Bayes classification. The research utilized a primary dataset encompassing 2,000 student respondents through stratified random sampling technique. The novelty of this research lies in the integration of the SERVQUAL instrument with computational algorithms to generate deeper and more measurable identification of satisfaction factors. Research findings reveal variations in the level of dominance across the five measured dimensions. The Assurance, Reliability, and Empathy dimensions respectively occupy the top three ranks as the most dominant dimensions (average above 0.220). Meanwhile, the Tangibles and Responsiveness dimensions occupy the lowest ranks, with Responsiveness being the weakest aspect (0.146) and therefore requiring more attention for improvement. Model reliability was evaluated using accuracy, precision, recall, and F1-score metrics, as well as error measurement through RMSE and MAE. This research provides practical contribution in the form of strategic recommendations for university management to implement data-driven service improvements while serving as a foundational framework for the development of an integrated student satisfaction monitoring system within the academic information ecosystem.
Abstract:Abstract: This study aims to examine and analyze the relationship between organizational justice and organizational citizenship behavior (OCB) among employees of PDAM Kota Padang. The study population consisted of 82 individuals,…
ividuals, and the entire population was selected as the sample using the saturated sampling technique (a method where all population members are included in the sample). Data collection was conducted using a questionnaire. The study hypothesized that organizational justice has a positive and significant effect on organizational citizenship behavior (OCB). The data analysis methods employed included validity testing, reliability testing, descriptive variable analysis, simple linear regression analysis, as well as t-tests and F-tests. The results demonstrated a significance level of 0.004 for organizational justice, which is below the 0.05 threshold. The F-test results indicate that the regression model is valid for predicting the relationship, confirming that organizational justice has a positive and significant effect on organizational citizenship behavior (OCB), with a significance value of 0.004 (less than 0.05).
Keywords: Organizational justice, organizational citizenship behavior (OCB)
Abstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisis serta melihat bagaimana hubungan keadilan organisasi dengan organizational citizenship behavior (OCB) pada karyawan PDAM Kota Padang. Populasi pada penelitian ini adalah sebanyak 82 orang. Sementara itu untuk sampel yang diambil adalah sebanyak 82 orang Karyawan dengan menggunakan teknik sampling jenuh. Sampling jenuh merupakan teknik penentuan sampel bila semua anggota populasi digunakan sebagai sampel. Penelitian ini menggunakan kuesioner sebagai alat untuk mengumpulkan data. Berdasarkan hipotesis dalam penelitian ini diduga keadilan organisasi berpengaruh positif dan signifikan terhdapat organizational citizenship behavior (OCB). Metode analisis data yang penulis gunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji analisis deskriptif variabel, analisis regresi linier sederhana, uji t dan uji F) terhadap organizational citizenship behavior (OCB). Ini dibuktikan dengan tingkat signifikansi keadilan organisasi sebesar 0,004 lebih kecil dari 0,05. Dari uji F dapat disimpulkan bahwa model regresi dapat digunakan untuk memprediksi keadilan organisasi berpengaruh positif dan signifikan terhadap organizational citizenship behavior (OCB) dengan nilai signifikan yang dihasilkan sebesar 0,004 yang lebih kecil dari 0,05.
Kata Kunci: Keadilan organisasi, organizational citizenship behavior (OCB)
Abstract:Abstract: This study was conducted to examine the effect of leverage, liquidity, and profitability on earnings quality in manufacturing companies listed on the Indonesia Stock Exchange during 2023–2025. Earnings quality…
y was measured using the ratio of operating cash flow to net income (Operating Cash Flow to Net Income/OCF/NI), while leverage, liquidity, and profitability were measured using DER, CR, and ROA, respectively. This study employed a quantitative method using secondary data obtained from the companies’ annual financial statements. The sample was determined using purposive sampling, resulting in 99 observations that met the research criteria. The collected data were then analyzed using multiple linear regression with the assistance of IBM SPSS. The results showed that leverage did not have a significant effect on earnings quality. In contrast, liquidity and profitability had negative and significant effects. Simultaneous testing also showed that the three variables had a significant effect on earnings quality. The Adjusted R Square value of 0.143 indicates that the model was able to explain 14.3% of the variation in earnings quality, while the remaining 85.7% was associated with other factors not included in the research model.
Keyword: Leverage, Liquidity, Profitability, Earnings Quality, OCF/NI.
Abstrak: Penelitian ini dilakukan untuk mengetahui pengaruh leverage, likuiditas, dan profitabilitas terhadap kualitas laba pada perusahaan manufaktur yang tercatat di Bursa Efek Indonesia selama 2023–2025. Kualitas laba diukur melalui rasio arus kas operasi terhadap laba bersih (Operating Cash Flow to Net Income/OCF/NI), sedangkan leverage, likuiditas, dan profitabilitas masing-masing diukur menggunakan DER, CR, dan ROA. Penelitian ini menggunakan metode kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan. Sampel ditentukan dengan teknik purposive sampling dan menghasilkan 99 observasi yang sesuai dengan kriteria penelitian. Data yang terkumpul selanjutnya diuji menggunakan regresi linier berganda dengan bantuan IBM SPSS. Hasil penelitian memperlihatkan bahwa leverage tidak memiliki pengaruh signifikan terhadap kualitas laba. Sebaliknya, likuiditas dan profitabilitas menunjukkan pengaruh negatif dan signifikan. Pengujian secara simultan juga menunjukkan bahwa ketiga variabel tersebut berpengaruh signifikan terhadap kualitas laba. Nilai Adjusted R Square sebesar 0,143 menunjukkan bahwa model mampu menerangkan 14,3% variasi kualitas laba, sementara 85,7% lainnya berkaitan dengan faktor lain yang tidak termasuk dalam model penelitian
Kata kunci: Leverage, Likuiditas, Profitabilitas, Kualitas Laba, OCF/NI.
Abstract:Abstract: The palm oil industry depends on effective coordination between plantation and palm oil mill operations to ensure the continuity and efficiency of production processes. Against this background, this study examined…
ned the effect of Communication Effectiveness on Operational Fluency at PT Perkebunan Nusantara IV Regional II Unit Mayang, Indonesia. The study adopted a quantitative approach with an explanatory research design. The research population comprised 379 permanent employees, from which a sample of 195 respondents was selected using the Simple Random Sampling technique based on the Slovin formula. Data were collected through a structured questionnaire and analysed using simple linear regression. The results demonstrate that Communication Effectiveness has a positive effect on Operational Fluency, as evidenced by a regression coefficient of B = 1.000, a significance value of p = 0.000, and a coefficient of determination of R² = 1.000, thereby supporting the proposed research hypothesis. These findings indicate that effective communication contributes to smoother operational processes by facilitating clear information exchange, strengthening cross-functional coordination, and enhancing activity synchronisation between plantation and palm oil mill units. This study provides empirical evidence of the importance of communication effectiveness in supporting operational fluency within the Indonesian palm oil industry and offers practical guidance for strengthening cross-functional communication mechanisms to improve operational coordination.
Keyword: Communication Effectiveness, Operational Fluency, cross-functional communication, operational fluency, palm oil industry.
Abstrak: Industri kelapa sawit merupakan salah satu sektor strategis yang bergantung pada koordinasi operasional yang efektif antara Unit Kebun dan Pabrik Kelapa Sawit untuk menjaga kelancaran proses produksi. Dalam konteks tersebut, penelitian ini bertujuan menganalisis pengaruh Communication Effectiveness terhadap Operational Fluency pada PT Perkebunan Nusantara IV Regional II Unit Mayang. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Populasi penelitian terdiri atas 379 karyawan tetap, sedangkan sampel berjumlah 195 responden yang ditentukan menggunakan teknik Simple Random Sampling berdasarkan rumus Slovin. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan regresi linear sederhana. Hasil analisis menunjukkan bahwa Communication Effectiveness berpengaruh positif terhadap Operational Fluency, yang ditunjukkan oleh koefisien regresi sebesar B = 1,000, nilai signifikansi 0,000, dan koefisien determinasi R² = 1,000, sehingga hipotesis penelitian diterima. Temuan ini mengindikasikan bahwa komunikasi yang berlangsung secara efektif mampu mendukung kelancaran operasional melalui penyampaian informasi yang jelas, penguatan koordinasi lintas fungsi, serta sinkronisasi aktivitas antara Unit Kebun dan Pabrik Kelapa Sawit. Penelitian ini memberikan bukti empiris mengenai pentingnya efektivitas komunikasi dalam mendukung kelancaran operasional pada industri kelapa sawit sekaligus memberikan dasar bagi perusahaan untuk memperkuat mekanisme komunikasi lintas fungsi guna meningkatkan efektivitas koordinasi operasional.
Kata kunci: Communication Effectiveness, Operational Fluency, komunikasi lintas fungsi, kelancaran operasional, industri kelapa sawit.
Abstract:Abstract: This study aims to analyze stock price developments, fundamental performance, and stock valuation as a basis for determining investment decisions in banking companies listed on the Indonesia Stock Exchange during…
ng the 2020–2025 period. The research objects consist of PT Bank Central Asia Tbk (BBCA), PT Bank Rakyat Indonesia (Persero) Tbk (BBRI), PT Bank Mandiri (Persero) Tbk (BMRI), and PT Bank Negara Indonesia (Persero) Tbk (BBNI). This study employs a quantitative approach using secondary data obtained from financial statements, annual reports, and historical stock price data. The analysis was conducted using panel data regression, with Earnings Per Share (EPS), Return on Assets (ROA), and Return on Equity (ROE) as independent variables and stock price as the dependent variable. In addition, stock valuation was conducted using the Price Earnings Ratio (PER) and Price to Book Value (PBV) to determine investment decision alternatives. The results show that EPS, ROA, and ROE do not have a significant partial effect on stock prices. However, simultaneously, the three variables have a significant effect on stock prices. The Fixed Effect Model produces a coefficient of determination of 91.63%, indicating that stock price variation can largely be explained by the model and the individual characteristics of each company. The valuation results show that in 2025, the four stocks were relatively undervalued compared to their respective historical averages. Based on the combination of valuation results and fundamental conditions, BMRI and BBRI are categorized as buy, BBCA as buy/hold, while BBNI is categorized as buy speculative/hold.
Keywords: Stock Price, EPS, ROA, ROE, PER, PBV, Investment Decision.
Abstrak: Penelitian ini bertujuan untuk menganalisis perkembangan harga saham, kinerja fundamental, dan penilaian harga saham sebagai dasar dalam menentukan keputusan investasi pada perusahaan perbankan selama periode 2020–2025. Objek penelitian terdiri dari PT Bank Central Asia Tbk (BBCA), PT Bank Rakyat Indonesia (Persero) Tbk (BBRI), PT Bank Mandiri (Persero) Tbk (BMRI), dan PT Bank Negara Indonesia (Persero) Tbk (BBNI). Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder yang bersumber dari laporan keuangan, laporan tahunan, dan data historis harga saham. Analisis dilakukan menggunakan regresi data panel dengan Earnings Per Share (EPS), Return on Assets (ROA), dan Return on Equity (ROE) sebagai variabel independen serta harga saham sebagai variabel dependen. Selain itu, penilaian saham dilakukan dengan menggunakan Price Earnings Ratio (PER) dan Price to Book Value (PBV) untuk menentukan alternatif keputusan investasi. Hasil penelitian menunjukkan bahwa EPS, ROA, dan ROE secara parsial tidak berpengaruh signifikan terhadap harga saham. Namun, secara simultan ketiga variabel tersebut berpengaruh signifikan terhadap harga saham. Model Fixed Effect menghasilkan nilai koefisien determinasi sebesar 91,63%, yang menunjukkan bahwa variasi harga saham sebagian besar dapat dijelaskan oleh model dan karakteristik individual masing-masing perusahaan. Hasil valuasi menunjukkan bahwa pada tahun 2025 keempat saham berada dalam kondisi relatif undervalued dibandingkan rata-rata historisnya. Berdasarkan kombinasi hasil valuasi dan kondisi fundamental, BMRI dan BBRI dikategorikan buy, BBCA dikategorikan buy/hold, sedangkan BBNI dikategorikan buy speculative/hold.
Kata kunci: Harga Saham, EPS, ROA, ROE, PER, PBV, Keputusan Investasi.
Abstract:Abstract: The use of the JakSehat application for online registration is one of the efforts to digitize health services to improve public access to Community Health Centers. However, the level of use of online registration…
on at the Kebon Jeruk District Community Health Center is still not optimal. This study aims to analyze the influence of perceived ease of use and digital literacy on the use of the JakSehat application for online registration. This study aims to determine the influence of perceived ease of use and digital literacy on the use of online registration at the Kebon Jeruk District Community Health Center, using a quantitative method with a cross-sectional design. The study sample consisted of 100 respondents selected using accidental sampling techniques. Data collection used a questionnaire with an interval scale. Univariate and multivariate data analysis techniques used multiple linear regression tests. The results showed that the perception of the ease of use of the JakSehat application was in the fairly good category, while the respondents' digital literacy was in the moderate category. Based on the results of the simultaneous test (F test), the calculated F value was 25.807 with a significance value of 0.000 (<0.05). These results indicate that perceived ease of use and digital literacy significantly influence the use of the JakSehat app for online registration at the Kebon Jeruk District Community Health Center. It can be concluded that improving the public's perception of ease of use and digital literacy plays a significant role in increasing the use of the JakSehat app for online registration at the Kebon Jeruk District Community Health Center.
Keywords: Perceived Ease of Use, Digital Literacy, JakSehat App, Online Registration, Community Health Center
Abstrak: Pemanfaatan aplikasi JakSehat pada pendaftaran online merupakan salah satu upaya digitalisasi pelayanan kesehatan untuk meningkatkan kemudahan akses masyarakat ke Puskesmas. Namun, tingkat penggunaan pendaftaran online di Puskesmas Kecamatan Kebon Jeruk masih belum optimal. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan dan literasi digital terhadap penggunaan aplikasi JakSehat pada pendaftaran online. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan dan literasi digital terhadap penggunaan pendaftaran online di Puskesmas Kecamatan Kebon Jeruk, menggunakan metode kuantitatif dengan desain cross sectional. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik accidental sampling. Pengumpulan data menggunakan kuesioner dengan skala interval. Teknik analisis data univariat dan multivariat dengan menggunakan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi kemudahan aplikasi JakSehat berada pada kategori cukup baik, sedangkan literasi digital responden berada pada kategori sedang. Berdasarkan hasil uji simultan (uji F), diperoleh nilai F hitung sebesar 25,807 dengan nilai signifikansi 0,000 (< 0,05). Hasil ini menunjukkan bahwa persepsi kemudahan dan literasi digital secara bersama-sama berpengaruh signifikan terhadap penggunaan aplikasi JakSehat pada pendaftaran online di Puskesmas Kecamatan Kebon Jeruk. Dapat disimpulkan bahwa peningkatan persepsi kemudahan dan literasi digital masyarakat berperan penting dalam meningkatkan penggunaan aplikasi JakSehat pada pendaftaran online di Puskesmas Kecamatan Kebon Jeruk.
Kata kunci: Persepsi Kemudahan, Literasi Digital, Aplikasi JakSehat, Pendaftaran Online, Puskesmas