Abstract:This research aims to determine the relationship between self-esteem and brand image and consumer behavior in adolescents. This research uses a quantitative approach using a questionnaire. The psychological measuring instruments…
truments used in this research include the consumer behavior scale, self-esteem scale and brand image scale. The sample in this study was female students in class X SMA YP Unila Bandar Lampung with a total of 215 students. The data analysis technique for this research uses multiple regression analysis assisted by the SPSS 21.0 for Windows program to see the relationship between self-esteem and brand image and consumer behavior in teenagers. The results of this research show that self-esteem and brand image have an effective contribution of 27.5% to related variables and 72.5% are generated by other variables outside this research. The self-esteem variable has no relationship with consumer behavior in adolescents, marked with a significance value of 0.444 (p>0.05), while the brand image variable shows a relationship with consumer behavior, marked with a significance value of 0.001 (p<0.05).
Abstract:This research aims to find out whether there is a significant influence of self-efficacy on work family conflict in mothers who work as teachers during the Covid-19 pandemic. This research uses a quantitative approach using…
ing a questionnaire. The measuring instruments used in this research are the Work Family Conflict Scale to measure work family conflict and Sherer et al General Self Efficacy Scale (SGSES) to measure self efficacy. The sample in this study was 152 mothers who worked as teachers and had elementary school age children. This research data analysis method uses simple linear regression analysis to see the influence of the independent variable, namely self-efficacy, on the dependent variable, namely work family conflict. The results of this research show that self-efficacy has a significant effect on work family conflict in mothers who work as teachers during the Covid-19 pandemic with a value of sig=0.000 and R2=0.184. The influence of self-efficacy on work family conflict is 18.4%.
Abstract:This study aims to see the effect of job satisfaction on turnover intention with organizational commitment as a mediator in the employees of PT ABC Factory Unit. This study uses statistical calculations of linear regression…
ion analysis, carried out on employees of PT ABC Factory Unit, totaling 60 employees. Based on the results of the normality test output, the Shapiro-Wilk significance results were obtained for turnover intention, job satisfaction, and organizational commitment of 0.165; 0.328; and 0.682 (p> 0.05), so that all data obtained can be said to be normally distributed. Then overall employee turnover intention is in the high category with a mean of 44.52; overall employee job satisfaction is in the medium category with a mean of 85.38; and overall employee organizational commitment is in the medium category with a mean of 46.67.Based on the research significance level of sig. 0.046 (p <0.05) with this it can be said that H1 which states that there is an effect of job satisfaction on turnover intention is acceptable; research significance level of sig. 0.039 (p <0.05) with this it can be said that H2 which states that there is an effect of organizational commitment on turnover intention can be accepted; research significance level of sig. 0.019 (p <0.05) with this it can be said that H3 which states that there is an effect of organizational commitment on job satisfaction is acceptable; and based on the results of data analysis, the results show that organizational commitment mediates the effect of job satisfaction on turnover intention, so that it can be said that H4 is accepted.
Abstract:This research was conducted to examine the influence of the Code of Ethics, Organizational Culture and Welfare on the Integrity of Supermarket Employees in Langsa, East Aceh. This research uses quantitative as the type of…
f research and primary data as the source of research data. The way to collect data from this research is to distribute questionnaires to respondents. This research was conducted at Langsa Supermarket, East Aceh. The population of this research was 100 respondents and the sample used was the entire population. make a sample and use a saturated sampling technique, this research uses the SPSS measuring tool and the method used is multiple linear regression. The results of this research are as follows: The Code of Ethics has a positive and significant effect on Employee Integrity with a value of 0.275 with a significance of 0.001 < 0.05. Organizational Culture has a positive and significant effect on Employee Integrity with a value of 0.863 with a significance of 0.000. Sejahtera has a positive and significant effect on Employee Integrity with a value of 0.227 and a significant 0.004. Code of Ethics, Organizational Culture, Prosperity has a positive and significant effect together on Employee Integrity with a value of 30.209 and a significant 0.000.
Abstract:Stunting describes chronic malnutrition status during growth and development since early life. In the National Medium Term Development Plan (RPJMN) 2020 - 2024, the Indonesian government set a target for the prevalence of…
f stunting in children under five to only 14% in 2024 (Presidential Decree Number 18 of 2020 concerning RPJMN 2020 - 2024). Efforts were made to see the relationship that causes stunting, non-food consumption expenditure, early marriage, proper sanitation and active posyandu. This research is a type of descriptive research with a quantitative approach using logistic regression with data obtained through the Central Statistics Agency (BPS) for 2017-2021. The Wald test results show that the Non-Food Consumption Expenditure variable receives H0, meaning that there is a negative and significant influence between non-food consumption expenditure on stunting. The variables of early marriage, proper sanitation and active posyandu reject H0, which means that in this study there is a positive and significant influence on stunting. The results of the omnibus test (F) show that the calculated f value is greater than the f table (4.951 > 2.43) with a significance level of (0.000 < 0.05), so H0 is rejected, and Ha is accepted. So, it can be concluded that non-food consumption expenditure, early marriage, proper sanitation and active posyandu simultaneously influence the stunting rate.
Abstract:The pursuit of corporate value is crucial in corporate finance discussions, especially for companies listed on stock exchanges like the Indonesia Stock Exchange (IDX). This study investigates the influence of corporate policies…
olicies and financial performance on firm value in the Property and Real Estate sector from 2017 to 2022, with macroeconomic factors as moderating variables. Using secondary data and panel data regression analysis, the study finds that debt to equity ratio, return on equity, and return on asset positively affect firm value, with interest rates moderating the relationship between debt policy and firm value. However, the study has limitations, including its sectoral and temporal focus and limited variables, suggesting avenues for future research to enhance understanding and applicability.
Abstract:This study aims to analyse the effect of economic growth, interest rates, remittances, and green investment on Foreign Direct Investment in Indonesia. This study uses time series data during the first quarter of 2013 to…
the fourth quarter of 2021 in Indonesia. The dependent variable used is Foreign Direct Investment and the independent variables include economic growth, interest rates, remittances, and green investment. The analytical tool used is multiple linear regression with the Error Correction Model (ECM) method. The results showed that economic growth in the short term and long term has a significant positive effect on foreign direct investment in Indonesia. Interest rates in the short term have a significant negative effect on foreign direct investment in Indonesia, while in the long term have no effect on foreign direct investment in Indonesia. Remittances in the short and long term have no effect on foreign direct investment in Indonesia. Green investment in the short term has no effect on foreign direct investment in Indonesia, while in the long term it has a significant negative effect on foreign direct investment in Indonesia.
Abstract:Broiler chicken farming is very vulnerable to environmental changes and price fluctuations, which can sometimes cause disruption. The broiler chicken business does not offer maximum profits if you only consider cultivation…
on alone. The broiler chicken agribusiness system allows farmers to utilize existing human resource management. The aim of this research is to determine the influence of Tresno Farm employees' abilities, professional experience, work environment and work discipline on employee performance. Sampling in this research used a saturated sampling technique, namely a sampling technique when all members of the population were sampled. The sample for this research consisted of 32 Tresno farm employees. This research uses primary data and uses a hypothesis testing method using multiple regression analysis. The research results show that the variables of ability, work experience, work environment and work discipline have a partial or simultaneous effect on the performance of Tresno Farm employees.
Abstract:Sales of Sandy Cab Honey Grilled Chicken. Lampung every month is uncertain and causes income to become unstable. The research carried out examines the impact of product and service quality on the level of customer satisfaction…
action at that location. For the purposes of this research, a quantitative methodology was used by taking a sample consisting of 100 customers of Ayam Bakar Madu Lampung branch, using a sampling technique based on the Lemeshow formula. Data analysis was carried out with the help of SPSS software, including various statistical tests to assess validity, reliability, and using coefficient of determination testing, multiple linear regression, F test, and T test. The results of the research indicate that: 1) Product quality has a significant impact on consumer satisfaction at Ayam Bakar Honey Lampung branch. Similarly, 2) Service quality was found to have a significant effect on customer satisfaction, which confirms the importance of, 3) Product quality and Service quality on the level of consumer satisfaction in the restaurant.
Abstract:The number of Tunas Honda branches in Bandar Lampung, initially 8, has decreased due to intensified competition. This research was conducted to examine how green innovation, corporate social responsibility, and the work…
environment influence competitiveness at Tunas Honda in Bandar Lampung. Employing a quantitative approach, data were gathered via an online questionnaire employing a Likert scale, with a population of 40 individuals selected through purposive sampling, representing the entire population. Analysis was conducted using multiple linear regression tests aided by SPSS version 20, alongside hypothesis tests such as the t-test and F-test. The results indicate that green innovation, corporate social responsibility, and the work environment significantly and positively impact competitiveness.