Abstract:Desa Jatireja, Kecamatan Cikarang Timur, Kabupaten Bekasi, memiliki potensi ekonomi yang cukup besar, terutama dalam sektor Usaha Mikro, Kecil, dan Menengah (UMKM) serta program ketahanan pangan budidaya ikan nila. Namun,…
, pertumbuhan usaha di desa ini masih sangat terkendala oleh terbatasnya jangkauan pemasaran, rendahnya pemahaman dan kapasitas sumber daya manusia (SDM) mengenai digitalisasi bisnis (e-commerce), serta manajemen keuangan yang masih konvensional atau bercampur dengan keuangan pribadi. Penelitian pengabdian masyarakat ini bertujuan untuk menginisiasi strategi pengembangan jaringan pengelolaan dan pemasaran produk terpadu berbasis digital pada UMKM dan komunitas binaan di Desa Jatireja. Metode pelaksanaan yang digunakan mencakup observasi lapangan, wawancara mendalam secara door-to-door, Focus Group Discussion (FGD), pelatihan (workshop) kewirausahaan, serta pendampingan langsung pembuatan platform digital dan laporan laba rugi. Hasil evaluasi program selama satu bulan penuh menunjukkan peningkatan kapasitas mitra yang signifikan: komunitas budidaya ikan nila (22 kelompok) mendapatkan wawasan perluasan pemasaran; ibu-ibu PKK berhasil berinovasi menciptakan produk sabun cuci piring mandiri bermerek "DADEJA SOAP"; serta berbagai UMKM lokal (seperti Hanaila Food, Annasya Florist, dan Ilham Cake) sukses mengadopsi platform e-commerce Shopee, memperbaiki desain logo kemasan, dan menerapkan pembukuan laba rugi sederhana. Hasil penelitian ini menegaskan bahwa pendekatan komprehensif berbasis edukasi, kolaborasi komunitas, dan adopsi digital (Technosociopreneurship) mampu mendorong serta meningkatkan kreativitas dan produktivitas warga Desa Jatireja secara berkelanjutan, sekaligus memperkuat daya saing ekonomi desa di era revolusi industri 4.0 dan Society 5.0.
Abstract:This study aims to examine the influence of discount framing, brand reputation, e-satisfaction, and e-loyalty on the use of online food delivery applications. The study employs a quantitative approach using survey methods…
s and hypothesis testing with SEM-AMOS version 23. The population of this study consists of users of online food delivery applications across Indonesia, with the unit of analysis being individuals. Data for this study were obtained from 135 respondents who filled out an online questionnaire based on a purposive sampling method. The results of the study indicate that discount framing has a positive effect on brand reputation and e-satisfaction. Brand reputation positively affects e-satisfaction. E-satisfaction positively impacts e-loyalty. This indicates that the higher the discount framing, the better the brand reputation and e-satisfaction for ordering food. Furthermore, the better the brand reputation, the higher the e-satisfaction, and the higher the e-satisfaction, the better the e-loyalty in ordering food through online food delivery applications. The implications of these results for application owners are to understand the influence of discount framing, brand reputation, e-satisfaction, and e-loyalty, so they can formulate strategies and policies related to these factors. Meanwhile, the implication for application users is that they can use applications that offer discount framing that suits their needs.
Abstract:Penelitian ini dilatarbelakangi oleh pentingnya kadar hemoglobin sebagai salah satu parameter dalam menentukan kelayakan calon pendonor darah. Kadar hemoglobin diketahui dapat dipengaruhi oleh berbagai faktor, di antaranya…
ya status gizi, asupan protein, dan aktivitas fisik. Oleh karena itu, penelitian ini bertujuan untuk mengetahui hubungan antara status gizi, asupan protein, dan aktivitas fisik dengan kadar hemoglobin pada calon pendonor di Unit Transfusi Darah (UTD) PMI Surabaya. Penelitian menggunakan metode observasional dengan desain cross-sectional yang melibatkan 170 calon pendonor yang dipilih melalui teknik consecutive sampling. Status gizi diukur berdasarkan Indeks Massa Tubuh (IMT) melalui pengukuran antropometri, asupan protein dinilai menggunakan kuesioner Semi-Quantitative Food Frequency Questionnaire (SQ-FFQ), aktivitas fisik diukur menggunakan International Physical Activity Questionnaire-Short Form (IPAQ-SF), sedangkan kadar hemoglobin diperoleh dari hasil pemeriksaan yang dilakukan oleh petugas PMI Surabaya. Analisis data dilakukan menggunakan uji korelasi Spearman. Hasil penelitian menunjukkan bahwa tidak terdapat hubungan yang signifikan antara status gizi dengan kadar hemoglobin (p=0,207) maupun antara asupan protein dengan kadar hemoglobin (p=0,196). Sebaliknya, aktivitas fisik memiliki hubungan yang signifikan dengan kadar hemoglobin (p=0,011) dengan arah hubungan positif dan kekuatan korelasi yang sangat lemah (r=0,195). Berdasarkan hasil tersebut, dapat disimpulkan bahwa aktivitas fisik berhubungan secara signifikan dengan kadar hemoglobin pada calon pendonor di UTD PMI Surabaya, sedangkan status gizi dan asupan protein tidak menunjukkan hubungan yang bermakna dengan kadar hemoglobin.
Kata Kunci : aktivitas fisik, asupan protein, donor darah, hemoglobin, status gizi
Abstract:The flood disaster that occurred in Ketambe District, Southeast Aceh Regency, at the end of 2025 caused significant impacts on local communities, including damage to housing, disruption of economic activities, and increased…
sed demand for basic necessities. These conditions required a rapid, targeted, and well-coordinated humanitarian response. This community service program aimed to provide clothing and food assistance to flood victims while developing a cross-border university collaboration model for disaster response. The program was implemented through a partnership involving Universitas Gunung Leuser (UGL), Universiti Poly-Tech Malaysia (UPTM), and Insan Cakna. The implementation stages included needs assessment, institutional coordination, aid procurement, aid distribution, and program evaluation. UGL was responsible for needs assessment, local coordination, and aid distribution, while UPTM served as the primary donor providing financial assistance, clothing, and food supplies. Insan Cakna acted as the liaison and coordination facilitator between both institutions. The results demonstrated that the collaboration model improved the effectiveness and accuracy of aid distribution while strengthening institutional synergy in disaster response efforts. Beyond providing direct benefits to affected communities, the program generated a cross-border university collaboration model that can be replicated in future humanitarian and disaster management initiatives. The findings highlight that the success of humanitarian programs depends not only on the availability of aid but also on effective coordination, clear division of responsibilities, and sustainable institutional partnerships.
Abstract:Women engaged in marine product processing play a crucial role in the national fisheries value chain, yet this strategic contribution has not been matched with formal recognition, access to resources, or decent welfare levels.…
evels. This study aims to analyze the influence of religiosity and social factors on the empowerment and welfare of marine product processing women at the National Fisheries Port (PPN) Karangantu, Serang City, Banten, as well as to formulate a development strategy based on the synergy of these two factors. This research employs a mixed-methods approach with a sequential explanatory design, combining quantitative methods through PLS-SEM analysis on 235 respondents, and qualitative methods through in-depth interviews and Focus Group Discussions (FGD). The results show that religiosity and social factors have a positive and significant effect on women’s empowerment, which in turn impacts welfare improvement across economic, social, and psychological dimensions. Findings also reveal that religious values which currently focus mainly on ritual aspects, alongside patriarchal social norms, serve as key barriers; meanwhile, community support and the integration of religious values into economic activities act as major reinforcing factors. Based on SWOT analysis, this study proposes strategies for strengthening local value-based institutions, integrating empowerment programs with religious activities, and advocating for policies that support coastal women. This research contributes new insights by presenting an integrated model of religiosity and social dimensions in the empowerment of women in the fisheries sector, an area that has not been widely explored in previous studies.
Abstract:Identifikasi golongan dan jenis BTP pada jajanan UPF di lingkungan sekolah penting dilakukan sebagai dasar pengawasan keamanan pangan dan edukasi pemilihan jajanan sehat. Penelitian ini bertujuan untuk menggambarkan jenis…
s jajanan UPF serta golongan dan jenis bahan tambahan pangan yang terdapat pada jajanan UPF yang tersedia di kantin SD Negeri 56 Kendari. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif observasional yang dilaksanakan di SD Negeri 56 Kendari pada tahun 2026. Sampel penelitian sebanyak 28 produk jajanan UPF yang dipilih menggunakan teknik total sampling. Data dikumpulkan melalui observasi langsung dan identifikasi komposisi pada label pangan. Produk diklasifikasikan berdasarkan sistem NOVA, sedangkan bahan tambahan pangan diidentifikasi mengacu pada Peraturan Badan Pengawas Obat dan Makanan Republik Indonesia Nomor 11 Tahun 2019. Data dianalisis secara deskriptif menggunakan distribusi frekuensi dan persentase. Hasil penelitian menunjukkan bahwa kelompok jajanan yang paling banyak tersedia adalah biskuit/wafer, diikuti snack, mi instan, permen, minuman, cokelat, dan produk olahan lainnya. Golongan bahan tambahan pangan yang paling banyak ditemukan adalah pengemulsi, diikuti perisa, pewarna, penguat rasa (MSG), pengawet, pemanis, pengatur keasaman, dan pengembang. Jenis bahan tambahan pangan yang teridentifikasi antara lain lesitin kedelai, perisa sintetik, perisa identik alami, monosodium glutamat, tartrazin, kalium sorbat, sulfit, karmin, beta-karoten, annatto, asam sitrat, gelatin sapi, pektin, dan vanila. Jajanan yang tersedia di kantin SD Negeri 56 Kendari didominasi oleh produk UPF yang mengandung beragam golongan dan jenis bahan tambahan pangan. Temuan ini dapat menjadi dasar bagi sekolah dan pemangku kepentingan dalam memperkuat pengawasan keamanan pangan serta meningkatkan edukasi pemilihan jajanan yang lebih sehat bagi anak sekolah.
Abstract:Household food security remains a critical challenge for many millennial families, particularly in urban areas where rising food prices, unstable household income, and changing consumption patterns increase financial vulnerability.…
nerability. While previous studies have primarily emphasized economic factors, limited attention has been given to the combined roles of financial literacy and self-control in strengthening household food security. This study aims to examine the effects of financial literacy and self-control on household food security among millennial families in Mattoangin Village, Makassar City. A quantitative research design was employed using a survey of 180 millennial households selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that financial literacy has a positive and significant effect on household food security by improving financial planning and resource allocation. Self-control also exerts a significant positive influence by promoting disciplined spending behavior and reducing impulsive consumption. Furthermore, financial literacy and self-control jointly explain a substantial proportion of household food security. These findings highlight that both financial knowledge and behavioral discipline are essential for enhancing household resilience. The study recommends strengthening community-based financial education and behavioral intervention programs to promote sustainable household food security among urban millennial families.
Abstract:Food security in the low-carbon transition is increasingly shaped by industrial decarbonization, environmental restoration, and circular supply-chain coordination, yet these domains are often modeled as separate sustainability…
bility agendas. This study addresses the gap by developing a governance-centered structural equation model that links sustainable industrialization, sustainable remediation, circular supply chain governance, and food-security outcomes. Using the available 455-response dataset, the empirical test operationalizes industrialization intensity (IND) as a proxy for sustainable industrialization, digital-institutional capability (DIC) as a proxy for circular governance capability, and social-economic resilience (SER) as a proxy for food-system security. Confirmatory factor analysis supports the measurement model: standardized loadings range from .778 to .849 for IND, .804 to .835 for DIC, and .800 to .843 for SER; CR values range from .901 to .914; AVE ranges from .646 to .681; and model fit is acceptable (chi-square/df = 2.108, CFI = .961, TLI = .951, RMSEA = .049, SRMR = .038). The SEM results show that IND significantly predicts DIC (beta = .537, p < .001), DIC predicts SER (beta = .424, p < .001), and IND retains a direct effect on SER (beta = .337, p < .001). The indirect effect is significant (beta = .228, 95% CI [.178, .282]). The article contributes a cautious, data-grounded framework for analyzing food security as a governance-mediated outcome of low-carbon industrial transition.
Abstract:This study aims to examine the effect of product quality, brand image, and promotion on customer loyalty at Rumah Tempe in Pontianak City. A quantitative approach with an associative research design was used. The sample…
consisted of 100 Rumah Tempe customers selected through purposive sampling, with the criteria of being at least 17 years old, having made purchases independently, and having purchased the product at least twice. Data were collected through questionnaires using a five-point Likert scale, supported by interviews and documentation. The data were analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The results show that product quality, brand image, and promotion have positive and significant effects on customer loyalty, both partially and simultaneously. Among the three variables, promotion has the strongest influence, indicating that effective promotional activities play an important role in encouraging repeat purchases and customer recommendations. These findings imply that Rumah Tempe should consistently maintain product quality, strengthen its brand image, and optimize promotional strategies to increase customer loyalty in the competitive local snack food market.
Abstract:This study aims to analyze the influence of Price and Social Media Marketing on the Decision to Use GrabFood in Pontianak City. This study employed an associative quantitative approach. The sample consisted of 100 respondents…
dents who were residents of Pontianak City, owned the Grab application, and had used GrabFood services. The main data were collected through questionnaires using a 5-point Likert scale, while observation, interviews, and secondary data were used as supporting data. The data were analyzed using multiple linear regression, supported by validity tests, reliability tests, classical assumption tests, correlation coefficient analysis, coefficient of determination, and hypothesis testing through t-tests and F-tests. The results show that all research instruments were valid and reliable. Partially, Price has a positive and significant effect on the Decision to Use, with a t-value of 4.069 and a significance value of 0.000. Social Media Marketing also has a positive and significant effect on the Decision to Use, with a t-value of 3.946 and a significance value of 0.000. Simultaneously, Price and Social Media Marketing have a significant effect on the Decision to Use, with an F-value of 28.950 and a significance value of 0.000. The coefficient of determination (R²) of 0.374 indicates that 37.4% of the Decision to Use GrabFood can be explained by Price and Social Media Marketing, while the remaining 62.6% is influenced by other factors outside this study.