Abstract:This study aims to determine the the influence of product quality, packaging design, and customer experience on consumer repurchase intention on Ayam Penyet Bang Amin products in Rantauprapat, both partially and simultaneously.…
eously. This type of research is quantitative research with an associative approach. The population in this study were all consumers of Ayam Penyet Bang Amin Rantauprapat. The research sample was determined using the Lemeshow formula so that 96 respondents were obtained with a sampling technique using purposive sampling technique. Primary data were collected through online questionnaires and processed using SPSS version 23. The test results showed that partially, product quality had a positive and significant effect on repurchase intention (t count 3.069 > t table 1.986; Sig. 0.003 < 0.05). Packaging design had a positive and significant effect on repurchase intention (t count 2.446 > t table 1.986; Sig. 0.016 < 0.05). Customer experience also has a positive and significant effect on repurchase intention (t count 3.528 > t table 1.986; Sig. 0.001 < 0.05). Simultaneously, product quality, packaging design, and customer experience have a significant effect on consumer repurchase intention (F count 143.923 > F table 2.70; Sig. 0.000 < 0.05). The coefficient of determination of 0.819 indicates that the variables of product quality, packaging design, and customer experience are able to explain the variation in repurchase intention by 81.9%, while the remaining 18.1% is influenced by other variables outside this research model.
Abstract:Identifikasi golongan dan jenis BTP pada jajanan UPF di lingkungan sekolah penting dilakukan sebagai dasar pengawasan keamanan pangan dan edukasi pemilihan jajanan sehat. Penelitian ini bertujuan untuk menggambarkan jenis…
s jajanan UPF serta golongan dan jenis bahan tambahan pangan yang terdapat pada jajanan UPF yang tersedia di kantin SD Negeri 56 Kendari. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif observasional yang dilaksanakan di SD Negeri 56 Kendari pada tahun 2026. Sampel penelitian sebanyak 28 produk jajanan UPF yang dipilih menggunakan teknik total sampling. Data dikumpulkan melalui observasi langsung dan identifikasi komposisi pada label pangan. Produk diklasifikasikan berdasarkan sistem NOVA, sedangkan bahan tambahan pangan diidentifikasi mengacu pada Peraturan Badan Pengawas Obat dan Makanan Republik Indonesia Nomor 11 Tahun 2019. Data dianalisis secara deskriptif menggunakan distribusi frekuensi dan persentase. Hasil penelitian menunjukkan bahwa kelompok jajanan yang paling banyak tersedia adalah biskuit/wafer, diikuti snack, mi instan, permen, minuman, cokelat, dan produk olahan lainnya. Golongan bahan tambahan pangan yang paling banyak ditemukan adalah pengemulsi, diikuti perisa, pewarna, penguat rasa (MSG), pengawet, pemanis, pengatur keasaman, dan pengembang. Jenis bahan tambahan pangan yang teridentifikasi antara lain lesitin kedelai, perisa sintetik, perisa identik alami, monosodium glutamat, tartrazin, kalium sorbat, sulfit, karmin, beta-karoten, annatto, asam sitrat, gelatin sapi, pektin, dan vanila. Jajanan yang tersedia di kantin SD Negeri 56 Kendari didominasi oleh produk UPF yang mengandung beragam golongan dan jenis bahan tambahan pangan. Temuan ini dapat menjadi dasar bagi sekolah dan pemangku kepentingan dalam memperkuat pengawasan keamanan pangan serta meningkatkan edukasi pemilihan jajanan yang lebih sehat bagi anak sekolah.
Abstract:This study analyzes the financial condition of the Osseda Faolala Perempuan Nias Consumer Cooperative during the period January 2021–December 2024, focusing on the management of current assets, short-term liabilities, and…
and the repayment rate of member loans. Data were processed using descriptive statistics and simple linear regression to assess the cooperative's financial balance and factors influencing business growth. The classical assumption test showed that the regression model met the feasibility criteria, both in terms of normality and autocorrelation, thus the analysis results were reliable. The t-test results proved that working capital had a positive and significant effect on cooperative business growth with a significance value <0.05. The coefficient of determination (R² = 0.887) confirmed that 88.7% of the variation in business growth was explained by working capital management. This means that the more optimal the management of working capital—including current assets, short-term liabilities, and member loans—the higher the cooperative's chances of growth and development. In addition to strengthening the existing literature, this study is consistent with the findings of Winata et al. (2023) on manufacturing companies and Herawati (2023) on savings and loan cooperatives, both demonstrated the importance of working capital management to financial performance. However, these results differ from the research of Rezki Erdian et al. (2022) on the retail sector, which found that receivables had no significant effect on profitability. This difference indicates that the relevance of working capital is highly dependent on the institutional context. Overall, this study confirms that optimal working capital management is not merely an administrative issue, but a strategic factor determining cooperative business growth and improving welfare. member.
Abstract:This study aims to map the research landscape on green marketing, brand trust, and purchase decisions using a bibliometric approach and systematic review using the Scopus database. This study identifies research trends,…
scholarly contributions, and gaps in the literature. Using VOSviewer software, this study processed data from 61 articles published between 2019-2024. The analysis results show that most articles with the theme of green marketing brand trust and purchase decision were published in 2023 (14 documents), while the most published journal was the Journal of Retailing and Consumer Services. The most journal affiliations are from Harbin Institute of Technology (3 documents), the most journals published from Indonesia are 18 documents, the most subjects are Business, Management, and Accounting areas with a percentage of 46.2%, keywords related to themes include purchase intention, product quality, consumer behavior, marketing, brand image, sales, green brand trust, e-commerce.
Abstract:Oyster mushrooms (Pleurotus ostreatus) are agricultural commodities with high economic value with good nutritional content. Its cultivation in Jumantoro Village, Jumapolo District, Karanganyar Regency, has great potential…
l because it is supported by suitable natural conditions. However, farmers and MSMEs still face obstacles in the use of manual equipment and less than optimal marketing, so product innovation is needed to increase the added value and competitiveness of oyster mushrooms in the market. As a solution, a mentoring program was introduced with the culinary innovation of oyster mushroom nuggets. This activity includes surveys and interviews with MSMEs, transfer of cultivation knowledge, and production practices. Nuggets were chosen because their texture resembles chicken meat, making them an economical and healthy food alternative. Production is carried out at the MSME's Mushroom House with a systematic method to ensure quality. The results of the mentoring showed a positive response from MSMEs and the community, both in terms of economy and product acceptance. In addition to increasing local income, this program also provides direct experience for students in understanding mushroom cultivation and processing. By optimizing local potential, innovation in processed oyster mushroom products can be a sustainable strategy in supporting village economic growth.
Abstract:The aim of this research is to determine the influence of work discipline and employee work motivation at the Tompobulu sub-district office, Gowa Regency. The sample in this study was the entire population at the Tompobulu…
lu Subdistrict Office, Gowa Regency, 31 employees with a quantitative research type.f. The data used is primary and secondary data which was obtained using questionnaire distribution techniques.The results of the research after the data were processed with SPSS.13 show that there is a positive influence between the variables Work Discipline (X1) and Work Motivation (X2) on work productivity (Y) which can be shown through the multiple linear regression equation, namely Y= 4.087 + 0.733 X1 + 0.133 X2 + eand has a significant effect withThe calculated t value for each variable is 14.786 > t table (x1) and 2.134 > t table (X2), with the tarefsignifiction 0.000 < 0.05 (x1) and 0.042 < 0.05 (x2). Then the R square value is 0.885, this figure shows that the work discipline and work motivation variables contribute 88.5% and 21.5% are influenced byfactorothers not discussed in this study.
Abstract:This research aims to determine whether public ownership, board of directors compensation and audit committee have an effect on tax management in basic consumer goods industrial companies listed on the Indonesian Stock Exchange.…
xchange. Secondary data was obtained based on purposive sampling of financial reports. The population was conducted on basic consumer goods industrial companies listed on the IDX with a number of 54 companies, while the samples were selected with purposive sampling method obtained a total of 12 companies or 36 samples for the period 2017-2019. But the 36 samples processed the result is abnormal distribution, so the researcher increase the observation period on the IDX in 2015.2020. Data analysis method used is multiple linear regression. The results of this research indicated that the public ownership, board of directors compensation and audit committee no have significant effect on the tax management.
Abstract:The purpose of this study was to determine the effect of sales promotions and brand awareness on purchasing decisions for Iconnet at PT. Icon+ in Makassar City. The population in this study are Iconnet customers. Sampling…
g in this study used the slovin formula so that 96 respondents were sampled. The type of research used is associative research. The data used is primary data obtained by distributing questionnaires to customers. The results of the study after being processed with SPSS 25 show that there is a partially significant effect between the independent variables on the dependent variable as evidenced by the t value of the sales promotion variable (X1) of 7.015 > t table of 1.661 with a sig. 0.000 < 0.05, and the calculated t value of the brand awareness variable (X2) is 2.873 > t table 1.661 with a significant value of 0.005 <0.05. Simultaneously there is a significant effect between the independent variable on the dependent variable as evidenced by the multiple linear regression equation Y = 4.565 + 0.302 X1 + 0.155 X2 +e and the significant effect of F count 41.345 > F table 3.094 with a significant level of 0.00 <0.05 The R Square value or the coefficient of determination of 0.471 indicates that 47.1% of the purchasing decision variable (Y) is influenced or can be explained by the independent variables of sales promotion and brand awareness, while the remaining 52.9% is explained by other variables not included in the this research. Based on this description.
Abstract:As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has…
become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
Abstract:This study aims to determine the effect of motivation and work environment on employee performance at the Department of Trade and Industry of Gowa Regency. The population in this study were all employees at the Department…
t of Trade and Industry of Gowa Regency, totaling 40 people. The number of samples used is the entire population because there are less than 100 people, namely the type of saturated cover, with this type of quantitative research. The data used are primary data and secondary data obtained using a questionnaire distribution technique.The results of the research after being processed with SPSS. 21 Based on the results of the research it shows that motivation (X1) has a positive and significant effect on employee performance. work environment (X2) has an effect on employee performance, and in terms of positive influence it also has a significant impact. And together motivation and work environment affect employee performance.