Abstract:Based on GMTI 2019 data, it shows that until 2030, the number of Muslim tourists (wislim) is projected to reach 230 million worldwide, and in 2024 as many as 8.5 million tourists. This provides an opportunity for Indonesia…
ia to accelerate the development of national halal tourism destinations with global standards for potential destinations, one of which is the Blitar chocolate village. This study aims to determine the development of chocolate village tourist destinations into sharia-based tourist destinations through a qualitative approach, data collected through interviews, and sources from the chocolate village website, observations and documentation, and related subumber sources. Based on the analysis that has been carried out, it can be concluded that the tourist destination of Kampung Chocolate Blitar is an educational tourism by offering 8 kinds of educational packages and family entertainment tours and ecotourism by offering a natural and cultural atmosphere. The measurement of halal tourism in the Blitar chocolate village destination starts from the implementation of tourist destinations that provide benefits and benefits, tourism facilities that are representative and friendly to Muslims as evidenced by CHSE (Cleanliness, Health, Safety, Environment Sustainability) certificates from the Ministry of Tourism and Creative Economy and being a member of the Indonesia Halal in Tourism Association (PPHI), goods and services products have been guaranteed to be halal and avoid disobedience and dishonesty, and the contract applied by susuai is the a'mal contract to employees and the musyarokah and mudhorobah contract to MSME partners and external parties, as well as the ijaroh contract to tourists. From the potential possessed by this chocolate village, the Blitar Chocolate Village destination has great potential to become a sharia-based tourist destination (halal tourism).
Abstract:This study examines the rapid expansion of the coffee shop industry in Makassar City as a phenomenon that creates not only economic opportunities but also increasing competitive saturation. As coffee shops in Makassar have…
ve developed beyond places of beverage consumption into urban social spaces linked to lifestyle, sociability, symbolic visibility, and identity formation, competition has become denser and more complex. The study aims to gain an in-depth understanding of how coffee shop owners and managers experience, interpret, and respond to this increasingly crowded market. Using a qualitative phenomenological approach, the research employed in-depth semi-structured interviews with business actors involved in strategic and operational decision-making, supported by contextual observation and business-related documents. The findings reveal five main themes: market growth is experienced as both opportunity and pressure; similarity among coffee shops increases vulnerability and reduces perceived distinctiveness; entrepreneurs rely on continuous adaptation rather than fixed strategies; business sustainability is understood as stability, relevance, and survival rather than expansion alone; and competition is shaped not only by product and price, but also by ambience, visibility, symbolic value, and lifestyle alignment.
Abstract:Enrekang Regency is one of the famous Arabica coffee-producing areas because it has a topography and climate that are suitable for the growth of coffee plants. Despite having suitable land for coffee cultivation, most coffee…
ffee farmers still face several problems both internally and externally. Therefore, research is needed to determine the strategy for developing Arabica coffee farming businesses in Enrekang Regency by examining the analysis of internal and external factors. This research is a descriptive study using a qualitative approach. Respondents in this study were coffee farmers and traders, determined intentionally. Data collection used in the study included observation, interviews, and documentation. The data obtained were analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy applied to coffee farming is in quadrant one, namely Aggressive (growth-oriented strategy), or is in a dynamic growth position, or is in a strength-opportunity strategy position (using strengths to take advantage of opportunities in decision making). This shows that there is an opportunity to develop Arabica coffee farming, in addition to having greater strengths compared to its weaknesses, it also has greater opportunities compared to its threats.
Abstract:Oyster mushrooms (Pleurotus ostreatus) are agricultural commodities with high economic value with good nutritional content. Its cultivation in Jumantoro Village, Jumapolo District, Karanganyar Regency, has great potential…
l because it is supported by suitable natural conditions. However, farmers and MSMEs still face obstacles in the use of manual equipment and less than optimal marketing, so product innovation is needed to increase the added value and competitiveness of oyster mushrooms in the market. As a solution, a mentoring program was introduced with the culinary innovation of oyster mushroom nuggets. This activity includes surveys and interviews with MSMEs, transfer of cultivation knowledge, and production practices. Nuggets were chosen because their texture resembles chicken meat, making them an economical and healthy food alternative. Production is carried out at the MSME's Mushroom House with a systematic method to ensure quality. The results of the mentoring showed a positive response from MSMEs and the community, both in terms of economy and product acceptance. In addition to increasing local income, this program also provides direct experience for students in understanding mushroom cultivation and processing. By optimizing local potential, innovation in processed oyster mushroom products can be a sustainable strategy in supporting village economic growth.
Abstract:The Bunda Menyapa Campaign is a community service initiative designed to initiate institutional advocacy for early childhood education through the involvement of Bunda PAUD at the village and sub-district levels. This activity…
tivity was conducted in the form of a public discussion involving the Bunda Menyapa PKM project team, Bunda PAUD Desa Kedungbanteng Kecamatan Kedungbanteng, Banyumas District, and college students from the Early Childhood Education Teacher Education Study Program of Universitas Muhammadiyah Purwokerto. The students participated as the proposing group of the campaign idea and as the writers of the Bunda Menyapa campaign song. The activity aimed to formulate the initial embryo of the Bunda Menyapa Campaign as an institutional advocacy model to be proposed to Bunda PAUD Kabupaten Banyumas. The method consisted of participatory public discussion, campaign concept presentation, stakeholder dialogue, theme-song discussion, and initial review of a policy brief proposal. The result of the activity was the formation of an early campaign concept that integrates symbolic leadership, community communication, institutional advocacy, and policy recommendation. The discussion also opened an opportunity for the policy brief proposal to be developed into a practical advocacy document for strengthening PAUD governance in Banyumas District.
Abstract:North Halmahera Regency has abundant natural resources, but their utilization is still limited to the sale of raw materials with low economic value. This community service activity aims to foster entrepreneurial motivation…
on among Hein Namotemo University students by transforming local resources into high-value products. The method used is Participatory Learning and Action (PLA), which includes the stage of observing local potential, a motivational workshop, and mentoring in developing a simple business model. The results of the activity showed a 90% increase in student understanding in identifying business opportunities based on regional potential. In addition, a student business startup group was formed that was able to design innovative product value propositions. The conclusion of this community service is that the motivational workshop is effective in changing the mindset of students from job seekers to business opportunity creators by leveraging regional comparative advantages.
Abstract:Penelitian ini bertujuan untuk mengetahui kinerja Dinas Kepemudaan, Olahraga dan Pariwisata Kabupaten Gorontalo dalam meningkatkan kunjungan wisatawan di Pentadio Resort Kabupaten Gorontalo. Fokus penelitian meliputi kemampuan…
ampuan (ability) sumber daya manusia, motivasi (motivation) kerja aparatur, dan dukungan (opportunity) fasilitas serta sistem yang tersedia dalam menunjang peningkatan kunjungan wisatawan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri atas Kepala Dinas, Sekretaris, Kepala Bidang Pariwisata, pengelola Pentadio Resort, serta masyarakat atau wisatawan. Berdasarkan Hasil penelitian menunjukkan bahwa kinerja Dinas Kepemudaan, Olahraga, dan Pariwisata Kabupaten Gorontalo dalam meningkatkan kunjungan wisatawan di Pentadio Resort belum berjalan secara optimal. kemampuan, masih terdapat keterbatasan kompetensi sumber daya manusia (SDM) terutama dalam aspek inovasi pengelolaan, pemanfaatan teknologi digital, promosi wisata, dan pemeliharaan fasilitas. Pada motivasi, aparatur telah menunjukkan tanggung jawab dalam memberikan pelayanan, menjaga kebersihan, namun masih kurang dalam kreativitas dan inovasi untuk meningkatkan daya tarik wisata. Sementara itu, pada dukungan, telah dilakukan renovasi beberapa fasilitas wisata, tetapi masih ditemukan berbagai kendala seperti sarana dan prasarana yang rusak, kurang terawat, keterbatasan anggaran, serta promosi digital yang belum optimal.
Abstract:Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh PT Rajawali Berdikari Indonesia serta merumuskan strategi pemasaran yang sebaiknya diterapkan dalam upaya meningkatkan daya saing perusahaan…
haan jasa outsourcing. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap dokumen perusahaan, company profile, media promosi, website, media sosial, serta materi internal yang berkaitan dengan aktivitas pemasaran. Teknik analisis data dilakukan melalui reduksi data, pengkodean, kategorisasi, interpretasi, serta analisis strategis menggunakan STP, Marketing Mix 7P, SWOT, IFAS, dan EFAS. Hasil penelitian menunjukkan bahwa strategi pemasaran PT Rajawali Berdikari Indonesia diterapkan melalui segmentasi pasar berdasarkan jenis industri, wilayah layanan, kebutuhan tenaga kerja, dan karakter organisasi klien. Target utama perusahaan meliputi sektor financial services, e-commerce, teknologi digital, logistik, serta industri yang membutuhkan pengelolaan sumber daya manusia dalam jumlah besar. Positioning yang dibangun perusahaan menekankan citra sebagai perusahaan outsourcing yang profesional, terpercaya, responsif, patuh regulasi, fleksibel, dan berkualitas. Hasil analisis IFAS menunjukkan total skor strength sebesar 3,75 dan total skor weakness sebesar 1,85. Hasil analisis EFAS menunjukkan total skor opportunity sebesar 3,60 dan total skor threat sebesar 1,60. Berdasarkan koordinat SWOT, perusahaan berada pada Kuadran I, yaitu posisi growth-oriented strategy. Strategi yang direkomendasikan adalah pertumbuhan agresif tetapi terukur melalui penguatan positioning, digital marketing terintegrasi, account-based marketing, referral, networking, testimoni digital, serta diferensiasi layanan berbasis people plus technology.
Abstract:Penelitian ini bertujuan untuk menganalisis kualitas layanan pada Klinik Marisa yang berlokasi di Kecamatan Cipongkor, Kabupaten Bandung Barat, serta mengidentifikasi aspek layanan yang paling berkaitan dengan kualitas layanan…
ayanan berdasarkan persepsi pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan menggunakan pendekatan SERVQUAL yang meliputi lima dimensi, yaitu Tangibles, Reliability, Responsiveness, Assurance, dan Empathy, serta didukung dengan analisis SWOT untuk merumuskan strategi peningkatan kualitas layanan. Hasil penelitian menunjukkan bahwa kualitas layanan secara umum dinilai baik, terutama pada dimensi Tangibles, Assurance, dan Empathy, dimana fasilitas klinik dinilai bersih dan cukup nyaman, staf berpenampilan rapi serta mampu memberikan penjelasan prosedur dengan jelas sehingga menumbuhkan rasa percaya pelanggan. Namun demikian, pada dimensi Reliability dan Responsiveness ma sih ditemukan kendala berupa ketidaktepatan waktu pelayanan, keterlambatan kehadiran dokter sesuai jadwal, serta lambatnya respons komunikasi kepada pelanggan. Penelitian ini menyimpulkan bahwa aspek layanan yang paling berkaitan dengan kualitas layanan adalah keandalan dan daya tanggap staf dalam memberikan pelayanan. Berdasarkan analisis SWOT, strategi yang direkomendasikan adalah strategi WO (Weakness-Opportunity) dan WT (Weakness-Threat), yaitu dengan meminimalkan kelemahan internal melalui perbaikan manajemen jadwal dan peningkatan respons komunikasi untuk memanfaatkan peluang pertumbuhan layanan kecantikan, serta meningkatkan konsistensi operasional dan standar pelayanan guna mengurangi dampak persaingan dan menjaga loyalitas pelanggan. Penelitian ini diharapkan dapat menjadi bahan evaluasi bagi pihak klinik dalam meningkatkan kualitas layanan
Abstract:Penelitian ini bertujuan untuk menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) pada inovasi bisnis Warung Seblak Priwial yang merupakan UMKM makanan tradisional di Kecamatan Cihampelas, Kabupaten Bandung Barat.…
rat. Warung Seblak Priwial menawarkan keunikan berupa variasi menu yang lebih banyak, konsep prasmanan yang interaktif, serta layanan pesan antar dengan biaya terjangkau dan kemasan yang aman. Namun, terdapat sejumlah kendala operasional seperti keterbatasan tenaga kerja, jadwal buka yang tidak menentu, fasilitas pendukung yang minim, dan promosi yang belum maksimal secara digital. Analisis SWOT dilakukan melalui observasi dan wawancara mendalam dengan pemilik usaha dan konsumen, yang mengidentifikasi keunggulan produk dan tantangan dalam persaingan pasar serta adaptasi terhadap kenaikan harga bahan baku. Hasil analisis menunjukkan bahwa Warung Seblak Priwial berpotensi meningkatkan daya saing melalui optimalisasi promosi digital, pengembangan kualitas pelayanan, perluasan pasar daring, serta upaya inovasi menu yang berkelanjutan. Strategi penguatan sumber daya manusia serta integrasi dengan ekosistem digital dinilai penting untuk mempertahankan eksistensi dan memperluas jangkauan pelanggan di tengah persaingan yang semakin sengit. Penelitian ini merekomendasikan agar Warung Seblak Priwial fokus pada pemanfaatan faktor internal yaitu kekuatan (strength) dan kelemahan (weakness), lalu pemanfaatan faktor eksternal yaitu peluang (opportunity) dan ancaman (threats) guna mewujudkan pertumbuhan usaha yang berkelanjutan.