Abstract:Digital transformation has brought significant changes in the corporate risk management landscape. The application of Big Data and predictive analytics provides new opportunities for companies to identify, monitor and control…
ntrol risks more effectively and efficiently. This research aims to examine the implementation strategy of Big Data and predictive analytics in corporate risk management through the literature review method. The results show that the integration of these technologies can improve early detection of risks, accelerate data-based decision-making, and automate the risk mitigation process. However, successful implementation is strongly influenced by the readiness of technological infrastructure, human resource competence, data governance, and management commitment. With the right strategy, companies can build an adaptive, responsive and highly competitive risk management system in the digital era.
Abstract:The global pandemic has drastically altered the global economic landscape, necessitating the reconstruction of economic legal frameworks to support global recovery and stability. This article outlines the importance of implementing…
mplementing flexible, innovative, and multilateral cooperation-oriented legal frameworks to address various post-pandemic challenges. An approach based on strengthening inclusive financial systems, digitalisation, and local economic empowerment is seen as the main solution to reduce inequality and promote a sustainable economy. By emphasising the principles of global justice and adaptation to change, the reconstruction of the economic legal framework is expected to not only ensure short-term recovery but also build long-term resilience in the face of future crises. This article offers a holistic perspective on the importance of updating the economic legal framework as a foundation for creating post-pandemic global stability.
Abstract:Technological advances have changed the learning landscape in higher education. Traditional lecture methods using paper are starting to be abandoned and replaced by technology-based solutions that are more efficient and…
environmentally friendly. The challenges of the Society 5.0 era related to digital skills, low literacy in Indonesia, and high levels of deforestation every year are serious problems and require support from various parties. This research explores paperless lecture strategies in supporting the Sustainable Development Goals (SDGs) in the era of Society 5.0 at Tulungagung University. The research method is through a descriptive-qualitative approach. This research shows that implementing paperless lectures can efficiently reduce environmental impacts. In Society 5.0, digital technology is used to improve the learning process to be more interactive and innovative. This research also analyzes the challenges and opportunities faced in adopting this learning method and its impact on the quality of education and achievement of the SDGs. This research also shows that paperless lectures positively impact environmental conservation and cost efficiency and improve the quality of learning.
Abstract:This article aims to analyze the role of journalistic media in shaping the contemporary political landscape, focusing on its ability to manipulate and direct public opinion and policy. Considering the media's dominance in…
n agenda setting, this study highlights the urgency of understanding its broad influence on democracy and public policy. Journalistic media, which has transformed from a passive information provider to an active opinion shaper, plays a crucial role in this fast-paced and widespread information era. Therefore, a deep understanding of how media shapes political narratives is essential to maintaining the integrity of the democratic process. The methodology used in this research is a Systematic Literature Review (SLR), which involves the collection and analysis of data from previously published sources to build a comprehensive understanding of the media's role in politics. This approach allows for the identification of trends, challenges, and the broader impact of media on politics. Additionally, this study employs theoretical analysis by combining Media Dependency Theory and Agenda Setting Theory to examine how public dependence on media and media's power in setting the agenda influence political dynamics. The results of the study indicate that media often leverages its strategic position to direct public opinion, which can significantly impact election outcomes and public policy. The high public dependence on media for information makes the media a powerful tool in shaping the political agenda, often benefiting media owners or specific interest groups. Based on the findings and discussion, this article recommends the need for stricter media oversight and increased media literacy among the public to reduce bias and ensure that the media plays its role as an effective watchdog rather than a biased opinion shaper. These recommendations aim to support policies that promote transparency and integrity in journalism, ensuring that the media can continue to be a pillar of healthy democracy without compromising objectivity or accountability.
Abstract:This study aims to understand the impact of digital content proliferation on the information consumption behaviour of Communication Science students at the State Islamic University of North Sumatra (UIN-SU). The development…
ent of information and communication technology has fundamentally changed the media landscape, shifting focus from conventional media to digital platforms such as social media, online news sites, and blogs. This phenomenon has broadened access to various types of content, challenging students to navigate, evaluate, and utilise information effectively. Amidst the increasing volume and diversity of information sources, Communication Science students, as adaptive and active technology users, often face challenges in distinguishing between accurate information and misinformation, which can significantly influence their opinion formation and behaviour. Adopting a qualitative methodology with a phenomenological approach, this study integrates the Uses and Effects analysis to deepen the understanding of how daily interactions with mass media affect students. Data was collected through in-depth interviews, observations, and documentation from March to May 2024, exploring how students select, process, and use digital information in their daily lives. The findings indicate that students tend to prioritise visual and interactive content but often get trapped in filter bubbles that affect their understanding and attitudes towards important issues. Therefore, this study highlights the need for more integrated media literacy education in the curriculum to equip students with the critical skills necessary to handle the complexity of information in the digital era. Further discussion of these findings is expected to provide valuable insights for the development of future educational and communication strategies.
Abstract:This article aims to explore and understand how Generation Z in Medan responds to and interacts with music broadcasted by Radio Prambors, a popular radio station among young people. This study is crucial for identifying…
the dynamics between the musical preferences of the younger generation and the way radio content is presented in the digital era, as well as its implications for broadcasting strategies. Using a qualitative approach, this research involves in-depth interviews, observations, and document analysis to gather data from Generation Z listeners. Content analysis is used to interpret audience reactions to the music programming, with a source triangulation approach to enhance data validity, combining interviews, social media content analysis, and listener surveys. The research findings reveal three categories of audience reception: hegemony, where listeners fully accept the music choices presented; negotiation, where listeners are satisfied but offer suggestions for a more diverse genre presentation; and opposition, where some less featured music genres cause dissatisfaction among listeners. Furthermore, the interaction between listeners and the radio station shows that Radio Prambors Medan functions not only as a music provider but also as a mediator in a broader communication network that influences the musical tastes and preferences of its listeners. The discussion in this study integrates Manuel Castells' Network Society theory to explain how social and digital networks affect media consumption and interaction among Generation Z, highlighting the crucial role of digital technology adaptation in radio programming strategies. By understanding these dynamics, Radio Prambors Medan can more effectively craft strategies that appeal to its listeners, ultimately maintaining its relevance in the rapidly changing media landscape. The recommendations resulting from this study emphasize the importance of broader digital technology use and more intensive social media interaction to enhance listener engagement and enrich their listening experience.
Abstract:consumer behavior. In recent years, digital marketing particularly through social media platforms has become an essential strategy for firms to enhance consumer engagement and influence purchasing decisions. Despite the…
growing body of literature on this topic, the relationships among digital marketing, brand image, perceived value, and purchase intention remain fragmented across previous studies. Therefore, this study aims to provide a comprehensive overview of the research landscape and identify emerging trends in this field. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine publications related to digital marketing, brand image, perceived value, and purchase intention. Data were collected from the Scopus database covering the period from 2021 to 2026. Bibliometric mapping and keyword co-occurrence analysis were conducted using VOSviewer to identify research clusters, thematic structures, and the evolution of research topics. The findings reveal a significant increase in publications on digital marketing and consumer behavior in recent years, indicating growing academic interest in this field. The bibliometric analysis shows that social media marketing acts as a central theme connecting several key concepts such as brand image, perceived value, and purchase intention. Furthermore, overlay visualization indicates that emerging research topics include perceived value, consumer engagement, customization, and brand awareness, reflecting a shift toward a more holistic understanding of consumer experience in digital environments. This study contributes to the literature by mapping the intellectual structure and research evolution in the digital marketing domain and highlighting potential research directions for future studies. The findings also provide insights for researchers and practitioners in developing more integrated marketing strategies that enhance brand perception and perceived value to influence consumer purchase intention.
Abstract:The rapid development of digital technologies has significantly transformed marketing practices and consumer behavior. In recent years, digital marketing, particularly through social media platforms, has become an essential…
ial strategy for firms to enhance consumer engagement and influence purchase decisions. Despite the growing body of literature, the relationships among social media marketing, brand trust, customer preference, and purchase decision remain fragmented across previous studies. Therefore, this study aims to provide a comprehensive overview of the research landscape and identify emerging trends in this field. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine publications related to social media marketing, brand trust, customer preference, and purchase decision. Data were collected from the Scopus database covering the period from 2021 to 2026. Bibliometric mapping and keyword co-occurrence analysis were conducted using VOSviewer to identify research clusters, thematic structures, and the evolution of research topics. The findings reveal a significant increase in publications on social media marketing and consumer behavior, indicating growing academic interest in this domain. The bibliometric analysis shows that social media marketing acts as a central theme connecting key variables such as brand trust, customer preference, and purchase intention/decision. Furthermore, overlay visualization indicates that emerging research topics include consumer engagement, influencer marketing, electronic word-of-mouth (e-WOM), and perceived value, reflecting a shift toward a more integrated and experiential understanding of consumer behavior in digital environments. This study contributes to the literature by mapping the intellectual structure and research evolution in the social media marketing domain and highlighting potential directions for future research. The findings also provide insights for researchers and practitioners in developing more effective and trust-oriented digital marketing strategies to influence consumer purchase decisions
Abstract:Influencer marketing has emerged as a dominant strategy within the digital marketing landscape, particularly in the Indonesian beauty industry. This study investigates how consumers in Makassar City develop and sustain trust…
rust in influencer-based marketing content on social media platforms. Employing a qualitative descriptive approach, in-depth semi-structured interviews were conducted with 20 purposively selected participants who actively consume beauty content on Instagram, TikTok, and YouTube. Data were analyzed using thematic analysis encompassing open coding, axial coding, and selective coding procedures. The findings reveal five core themes: (1) authenticity as the primary driver of trust formation; (2) the negative impact of excessive commercialization on perceived credibility; (3) the role of influencer expertise and product knowledge in legitimizing recommendations; (4) parasocial relationships as amplifiers of emotional attachment and brand loyalty; and (5) consumer skepticism as an emerging critical evaluation strategy. The study demonstrates that trust remains the central mediating variable linking influencer characteristics to purchase intentions. Consumers exhibit nuanced evaluation behaviors, distinguishing between genuine advocacy and sponsored content. The research contributes theoretically by integrating Source Credibility Theory, Parasocial Interaction Theory, and the Trust-Commitment Theory within the influencer marketing context. Managerially, the findings suggest that brands should prioritize authentic, transparent, and expertise-driven influencer collaborations rather than high-volume promotional campaigns.
Abstract:This research investigates the policy landscape surrounding social entrepreneurship in Indonesia, encompassing legal and regulatory frameworks, government initiatives, and institutional support for social enterprises. The…
e study is crucial as it addresses an understudied area, aiming to inform policymakers, foster collaboration, stimulate economic development, and promote sustainable growth. The methodology involved qualitative interviews with eight social entrepreneurs across Indonesia. Collected data was analyzed using content analysis techniques, facilitated by the MAXQDA platform. Findings indicate that despite social entrepreneurship being an emerging field in Indonesia, there is a notable lack of effective policies and regulations. Six of eight respondents perceived inadequate current regulatory support, and half cited financial challenges as a significant issue. Conversely, seven respondents acknowledged existing government assistance, suggesting a willingness to support the sector. Based on these results, key recommendations for the government to foster a supportive ecosystem include developing non-overlapping policies, implementing substantive policy changes, promoting useful policies, simplifying bureaucracy, and engaging in direct dialogue with social entrepreneurs. The research concludes that addressing these areas can empower social entrepreneurs to create lasting social impact. This study uniquely fills a gap by directly engaging social entrepreneurs, though future research should include government representatives for broader perspectives.