Abstract:Keberadaan pedagang daging ayam skala mikro di pedesaan seringkali terabaikan dalam kebijakan pengembangan usaha, padahal mereka memegang peran vital dalam memenuhi kebutuhan protein hewani masyarakat sekaligus menjadi tulang…
ulang punggung ekonomi keluarga. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis secara komprehensif strategi pemasaran yang diterapkan oleh pedagang daging ayam di Desa Cumedak, Kabupaten Jember, dalam menghadapi tekanan persaingan pasar yang semakin ketat pasca pandemi. Menggunakan pendekatan kualitatif dengan jenis studi kasus, penelitian ini melibatkan tiga pedagang sebagai informan utama, serta pembeli dan tokoh masyarakat sebagai informan pendukung. Pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, yang kemudian dianalisis menggunakan model Miles, Huberman, dan Saldaña serta analisis SWOT sebagai kerangka pemetaan strategis. Hasil penelitian mengungkap bahwa ketiga pedagang mengalami penurunan volume penjualan yang signifikan, berkisar antara 33% hingga 50%, yang mengindikasikan adanya tekanan eksternal struktural. Posisi strategis pedagang secara kolektif berada pada Kuadran III (Turn-Around) dan Kuadran IV (Defensif), yang mengonfirmasi dominasi kelemahan internal dan ancaman eksternal. Kekuatan utama berupa modal sosial dan reputasi terbukti tidak cukup untuk mengimbangi ancaman seperti masuknya pedagang luar desa, fluktuasi harga pakan, dan perubahan perilaku konsumen. Strategi pemasaran yang dijalankan masih bersifat reaktif dan tradisional, sangat bergantung pada promosi dari mulut ke mulut dan hubungan personal. Implikasi dari penelitian ini adalah perlunya intervensi eksternal yang terstruktur, terutama dalam bentuk pendampingan pemasaran digital, akses permodalan yang lebih mudah, dan pelatihan manajemen usaha, untuk membawa pedagang keluar dari posisi defensif menuju usaha yang lebih berdaya saing dan berkelanjutan.
The existence of micro-scale chicken meat traders in rural areas is often overlooked in business development policies, even though they play a vital role in meeting the community's protein needs while serving as the backbone of family economies. This study aims to comprehensively identify and analyze the marketing strategies applied by chicken meat traders in Cumedak Village, Jember Regency, in facing increasingly intense market competition in the post-pandemic era. Using a qualitative approach with a case study type, this research involved three traders as key informants, as well as buyers and community leaders as supporting informants. Data were collected through in-depth interviews, participatory observation, and documentation, then analyzed using the Miles, Huberman, and Saldaña model and SWOT analysis as a strategic mapping framework. The results reveal that all three traders experienced significant declines in sales volume, ranging from 33% to 50%, indicating structural external pressures. The traders' collective strategic position lies in Quadrant III (Turn-Around) and Quadrant IV (Defensive), confirming the dominance of internal weaknesses and external threats. Social capital and reputation as main strengths proved insufficient to counter threats such as the entry of outside village traders, fluctuating feed prices, and changing consumer behavior. The marketing strategies employed remain reactive and traditional, heavily reliant on word-of-mouth promotion and personal relationships. The implication of this research is the need for structured external intervention, particularly in the form of digital marketing assistance, easier access to capital, and business management training, to move traders from a defensive position towards a more competitive and sustainable enterprise.
Abstract:The rapid expansion of digital learning and artificial intelligence (AI) has significantly transformed educational systems worldwide, including in Ghana. However, the integration of digital technologies into education also…
so raises critical concerns regarding epistemological inequality, technological dependency, and the marginalization of indigenous knowledge systems. This study aims to critically examine digital learning in Ghana through a decolonial perspective by exploring the relationship between artificial intelligence, local knowledge, and future educational transformation. The study employed a qualitative conceptual approach based on critical literature review and decolonial theoretical analysis. Data sources consisted of scholarly articles, academic books, policy reports, and international publications related to digital learning, AI in education, indigenous knowledge systems, and postcolonial educational transformation. The findings reveal that contemporary digital learning systems frequently reproduce colonial epistemologies through linguistic dominance, curriculum standardization, algorithmic bias, and dependency on externally developed technological infrastructures. Indigenous languages and local knowledge systems remain underrepresented within mainstream educational technologies, limiting epistemic inclusivity and cultural relevance. Nevertheless, the study also identifies the transformative potential of culturally responsive AI, multilingual digital learning environments, and indigenous knowledge integration in constructing more equitable educational futures. The study concludes that decolonizing digital learning in Ghana requires the reconstruction of educational technologies grounded in epistemic justice, cultural dignity, local participation, and technological sovereignty. This article contributes to contemporary discussions on decolonial education, ethical AI, and digital transformation within the Global South by positioning digital learning as both a technological and epistemological arena of struggle.
Abstract:This study aims to analyze the development of democratic and bureaucratic theories that occur in developed and developing countries. The author identifies this research by analyzing journal articles that are indexed by Scopus…
copus as journals with reputable and accountable research outputs. The Scopus database was used as data in this study. This study uses a comparative qualitative method of analysis by comparing documents published in developed and developing countries. The results of this study show that; 1) The development of research related to democracy and bureaucracy based on the Scopus database has decreased significantly in 2017-2020, increased in 2021 and decreased again in 2022. 2) The predominance of research related to democracy and bureaucracy occurs in the United State, where the country is a full-fledged democracy. 3) The connectedness of the study during 2015-2022 is divided into 8 clusters, each cluster displays a comparison of countries with the interconnectedness between countries involved in the research. 4) The high weberianess of the state bureaucracy is due to the professional public administration before democracy combined with electoral competition and non-ethnic politics. Brazil, South Korea, and Taiwan are examples. Argentine hyper-presidentialism exacerbates top-down politicization of public administration and personalist patronage.
Abstract:This article aims to analyze the role of journalistic media in shaping the contemporary political landscape, focusing on its ability to manipulate and direct public opinion and policy. Considering the media's dominance in…
n agenda setting, this study highlights the urgency of understanding its broad influence on democracy and public policy. Journalistic media, which has transformed from a passive information provider to an active opinion shaper, plays a crucial role in this fast-paced and widespread information era. Therefore, a deep understanding of how media shapes political narratives is essential to maintaining the integrity of the democratic process. The methodology used in this research is a Systematic Literature Review (SLR), which involves the collection and analysis of data from previously published sources to build a comprehensive understanding of the media's role in politics. This approach allows for the identification of trends, challenges, and the broader impact of media on politics. Additionally, this study employs theoretical analysis by combining Media Dependency Theory and Agenda Setting Theory to examine how public dependence on media and media's power in setting the agenda influence political dynamics. The results of the study indicate that media often leverages its strategic position to direct public opinion, which can significantly impact election outcomes and public policy. The high public dependence on media for information makes the media a powerful tool in shaping the political agenda, often benefiting media owners or specific interest groups. Based on the findings and discussion, this article recommends the need for stricter media oversight and increased media literacy among the public to reduce bias and ensure that the media plays its role as an effective watchdog rather than a biased opinion shaper. These recommendations aim to support policies that promote transparency and integrity in journalism, ensuring that the media can continue to be a pillar of healthy democracy without compromising objectivity or accountability.
Abstract:This study aims to examine the role of competition law in regulating corporate conduct, protecting consumers, and enhancing economic efficiency in contemporary market economies. Amid increasing market concentration, digital…
tal platform dominance, and the emergence of data-driven business models, competition law has become an essential regulatory instrument for ensuring fair competition, safeguarding consumer interests, and promoting sustainable economic development. This study employs a Systematic Literature Review (SLR) based on the PRISMA 2020 framework. Relevant literature was systematically collected from six major academic databases, namely Scopus, Web of Science, ScienceDirect, SpringerLink, Emerald Insight, and Taylor & Francis Online. The review process included identification, screening, eligibility assessment, and inclusion stages. A total of 78 peer-reviewed articles published between 2015 and 2025 were selected and analyzed using thematic synthesis techniques. The findings reveal that competition law performs four interconnected functions. First, it serves as a regulatory mechanism that shapes corporate behavior and prevents anticompetitive practices, including monopolization, cartel agreements, price-fixing, and abuse of dominant positions. Second, competition law enhances consumer welfare by promoting competitive prices, product quality, innovation, and consumer choice. Third, effective competition policy contributes to allocative, productive, and dynamic efficiency, thereby supporting long-term economic growth. Fourth, digital markets introduce new challenges associated with data concentration, platform dominance, network effects, and algorithmic pricing, requiring adaptive regulatory frameworks and strengthened institutional capacity.This study contributes to the literature by integrating Economic Efficiency Theory, Consumer Welfare Theory, Competition Policy Theory, and Regulatory Governance Theory into a comprehensive analytical framework that explains the relationship between competition law, corporate conduct regulation, consumer protection, and economic efficiency.The findings provide policy recommendations for competition authorities and governments, particularly in developing economies, regarding digital competition governance, institutional strengthening, cross-border enforcement cooperation, and data-driven market regulation.Unlike previous studies that focus on isolated dimensions of competition law, this research offers a holistic synthesis of legal, economic, consumer welfare, and governance perspectives. It further highlights how competition law can address emerging challenges in the digital economy while simultaneously promoting consumer protection and economic efficiency.
Abstract:The focus of research shifts from the dominance of positivism to a non-positivistic approach that places meaning, interpretation, and social construction at the center of analysis. One of the main approaches within this…
paradigm is Grounded Theory Research (GTR), a qualitative method developed by Glaser and Strauss (1967) to build empirically data-based theory through a rigorous inductive process. In the accounting context, GTR becomes increasingly relevant because reporting practices, accountability, and financial decision-making cannot be understood solely through objective measurements, but rather through social interactions, organizational values, and the interpretations of the actors involved (Ahrens & Chapman, 2006). This article aims to examine the role and relevance of GTR in modern accounting research by highlighting its philosophical foundations, methodological procedures, and contributions to the development of practice-based accounting theory. Through a systematic literature review, it is found that GTR has the ability to uncover the social dynamics that shape accounting practices such as accountability, ethics, managerial control, and institutional legitimacy that have previously been overlooked by positivistic approaches (Charmaz, 2006; Bryant & Charmaz, 2007). GTR has also proven relevant in the context of changing reporting systems, accounting digitalization, and the integration of sustainability principles such as ESG, where meaning, professional identity, and interpretive processes are dominant elements (Adams & Larrinaga, 2019). The study's findings confirm that GTR not only offers a systematic method for data collection and analysis, but also provides a more reflective, context-sensitive epistemological framework capable of generating substantive theory that is truly rooted in organizational reality. Thus, GTR is a powerful methodological alternative in enriching accounting knowledge, while providing a deeper understanding of how accounting practices are executed, negotiated, and interpreted in everyday organizational life.
Abstract:Promosi penerimaan mahasiswa baru (PMB) merupakan salah satu faktor penting dalam meningkatkan jumlah dan kualitas calon mahasiswa. Namun, strategi promosi yang belum memanfaatkan data historis secara optimal dapat menyebabkan…
babkan kegiatan promosi kurang tepat sasaran. Penelitian ini bertujuan untuk menganalisis data historis PMB sebagai dasar dalam menyusun strategi promosi yang lebih efektif pada Jurusan Teknologi Informasi dan Komputer Politeknik Negeri Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder PMB periode 2023–2025. Analisis dilakukan melalui tahapan data cleaning, transformasi data, statistik deskriptif, segmentasi calon mahasiswa, dan visualisasi data menggunakan dashboard analitik. Variabel yang dianalisis meliputi program studi, asal sekolah, jurusan asal sekolah, kecamatan, kabupaten/kota, provinsi, jalur masuk, dan sumber informasi pendaftar. Hasil penelitian menunjukkan bahwa sebagian besar pendaftar berasal dari Provinsi Aceh, khususnya Kabupaten Aceh Utara dan Kota Lhokseumawe, dengan dominasi lulusan jurusan IPA serta peminat terbesar pada Program Studi Teknik Informatika. Instagram dan website menjadi sumber informasi utama bagi calon mahasiswa. Pemanfaatan data historis melalui visualisasi data mampu memberikan informasi yang lebih komprehensif mengenai karakteristik calon mahasiswa sehingga dapat mendukung pengambilan keputusan dalam penyusunan strategi promosi PMB yang lebih terarah, efektif, dan berbasis data.
New student admissions (PMB) promotion is an important factor in increasing the number and quality of prospective students. However, promotional strategies that do not optimally utilize historical data can result in less targeted promotional activities. This study aims to analyze historical PMB data as a basis for developing a more effective promotional strategy in the Information and Computer Technology Department of the Lhokseumawe State Polytechnic. The study uses a descriptive quantitative approach utilizing secondary PMB data for the 2023–2025 period. The analysis was carried out through the stages of data cleaning, data transformation, descriptive statistics, prospective student segmentation, and data visualization using an analytical dashboard. The variables analyzed included study program, school of origin, major of origin of school, sub-district, regency/city, province, admission route, and applicant information sources. The results show that most applicants come from Aceh Province, especially North Aceh Regency and Lhokseumawe City, with a predominance of science graduates and the greatest interest in the Informatics Engineering Study Program. Instagram and websites are the main sources of information for prospective students. The use of historical data through data visualization can provide more comprehensive information regarding the characteristics of prospective students so that it can support decision-making in developing more targeted, effective, and data-based PMB promotion strategies.
Abstract:This research explores the themes of poverty and social discrimination in John Steinbeck's work entitled 'The Grapes of Wrath' through the perspective of Marxist theory. By using qualitative methods, including and in-depth…
th understanding, this research investigates the content of the extent to which the characters' analytical experiences are in line with Karl Marx's views on class struggle. Findings show emotional representations of poverty, depicted through the return of a person recently released from prison to meet basic needs, and social discrimination, such as the rejection of homeless groups as local residents. This research deepens the understanding of economic structures and dominance interactions, providing insight into the complex relationship between societal forces and individual experiences in this novel. The aim of this research is to understand the various forms of poverty and social discrimination by utilizing the Marxist theory proposed by Karl Marx.
Abstract:This study aims to analyze the effect of workload, multiple role conflict, and work stress on job satisfaction and their impact on the performance of female employees (nurses) at Permata Pamulang Hospital. The background…
of this research is based on the hospital’s unmet performance targets, high nursing workloads, the dominance of female employees, and the emergence of conflicts between work demands and family responsibilities that potentially increase stress and reduce job satisfaction. This research adopts a quantitative approach using a survey method. The population consists of all female employees (nurses) at Permata Pamulang Hospital, with a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using path analysis to examine both direct and indirect relationships among variables. The results indicate that workload, multiple role conflict, and work stress have a significant effect on job satisfaction. Furthermore, job satisfaction has a significant effect on employee performance and acts as an intervening variable in the relationship between workload, multiple role conflict, and work stress on performance. These findings suggest that improving nurses’ performance can be achieved through proportional workload management, reducing multiple role conflicts, and controlling work stress to enhance job satisfaction. This study is expected to provide managerial insights for hospital management in formulating human resource policies that emphasize work-life balance and employee well- being.
Abstract:Increasing competition in the herbal product industry requires firms to adopt effective and sustainable marketing strategies. Moringa-based products have significant market potential; however, their development is often…
constrained by internal limitations and external pressures. This study aims to analyze the internal and external marketing conditions of MoriFlour Moringa Powder at PT. Keloria Moringa Jaya and to formulate appropriate marketing strategies. A qualitative descriptive approach with a case study design was employed. Data were collected through interviews, observations, documentation, and questionnaires, and analyzed using SWOT analysis through IFAS and EFAS matrices. The results indicate that the total IFAS score was 0.98 and the EFAS score was 0.93, demonstrating the dominance of strengths and opportunities over weaknesses and threats. The SWOT diagram places the company in Quadrant I, indicating a favorable strategic position. Accordingly, growth-oriented strategies such as market penetration and market development are recommended by leveraging product quality and expanding herbal market opportunities. These findings confirm that SWOT analysis is an effective tool for formulating marketing strategies in functional plant-based agro-industries.