Abstract:The purpose of this study was to determine the effect of sales promotions and brand awareness on purchasing decisions for Iconnet at PT. Icon+ in Makassar City. The population in this study are Iconnet customers. Sampling…
g in this study used the slovin formula so that 96 respondents were sampled. The type of research used is associative research. The data used is primary data obtained by distributing questionnaires to customers. The results of the study after being processed with SPSS 25 show that there is a partially significant effect between the independent variables on the dependent variable as evidenced by the t value of the sales promotion variable (X1) of 7.015 > t table of 1.661 with a sig. 0.000 < 0.05, and the calculated t value of the brand awareness variable (X2) is 2.873 > t table 1.661 with a significant value of 0.005 <0.05. Simultaneously there is a significant effect between the independent variable on the dependent variable as evidenced by the multiple linear regression equation Y = 4.565 + 0.302 X1 + 0.155 X2 +e and the significant effect of F count 41.345 > F table 3.094 with a significant level of 0.00 <0.05 The R Square value or the coefficient of determination of 0.471 indicates that 47.1% of the purchasing decision variable (Y) is influenced or can be explained by the independent variables of sales promotion and brand awareness, while the remaining 52.9% is explained by other variables not included in the this research. Based on this description.
Abstract:This study examines the visual symbols and cultural values contained in the Marhum Pekan Tomb, one of the historical sites inherited from the Siak Sri Indrapura Sultanate which is the cultural identity of Pekanbaru City.…
City. The purpose of this study is to reveal the meaning, philosophical values, and forms of acculturation of Islamic culture with local Malay traditions represented through the physical form and ornamentation of the tomb. This study uses a qualitative descriptive method with Erwin Panofsky's iconographic approach which includes three stages of analysis, namely pre-iconography, iconography, and iconology. Data sources were obtained through field observations, in-depth interviews, as well as literature and documentation reviews. The results of the study show that visually (pre-iconography), the Marhum Pekan Tomb displays the architectural characteristics of the Selaso Jatuh Kembar House, the use of Malay regalia, stepped jirat forms, and headstones with gender-differentiating shapes, all of which are a blend of local and Islamic culture. Based on the iconographic analysis, all ornaments in the form of plant and flower motifs contain symbolic meanings of purity, fragrant names, good deeds, and obedience to Islamic teachings that prohibit the depiction of living creatures. Meanwhile, iconological analysis reveals the fundamental meaning that this tomb complex is a tangible manifestation of the Malay people's philosophy of life, namely "Adat bersendi Syarak, Syarak bersendi Kitabbullah". The tomb of Marhum Pekan is not merely a burial place, but also evidence of the history of Islamic-Malay civilization and the collective memory of the community, which confirms that the development of Pekanbaru City grew and developed on a foundation of religious values and harmonious local cultural wisdom.
Abstract:Pemerintah Indonesia menghadapi sejumlah problematika dalam bidang perekonomian, memerlukan solusi tepat untuk meningkatkan kondisi ekonomi. Keterlibatan langsung pemerintah dalam merespon dan memecahkan masalah tersebut…
memerlukan pemahaman mendalam terhadap problematika yang dihadapi masyarakat. Pasar, sebagai pusat ekonomi, mengalami transformasi signifikan dengan adanya platform online seperti TikTok, yang sebelumnya menyediakan fitur belanja yang populer. Dalam menghadapi dampak positif dan negatif dari fitur belanja TikTok, pemerintah memutuskan untuk menutup fitur tersebut. Penelitian ini bertujuan untuk menganalisis sentimen masyarakat terhadap kebijakan tersebut menggunakan Lexicon Based sebagai metode pelabelan, serta Naïve Bayes dan Random Forest sebagai model klasifikasi. Dengan menggunakan teknik crawling data, penelitian ini akan menyajikan analisis sentimen untuk memahami pandangan masyarakat terkait penutupan fitur belanja TikTok dan implikasinya terhadap perekonomian Indonesia.
Abstract:The organization is a social entity that consciously coordinates and has boundaries and has an ongoing identity to achieve organizational goals. One of them is Karang Taruna Village Morang which is a forum that has a function…
ction as guidance and development of the village's economic potential. The youth organization in Village Morang has a superior program in the form of pekan ambyar. However, the lack of understanding and knowledge in terms of organization, administration, and finance meant that this program was limited to planning. This makes the reason for the need to strengthen youth organizations. The method used in community service programs is in the form of community education training in the form of an understanding of organization, administration, and finance. The results achieved in this activity were that youth organizations could understand in terms of organization, administration, and financial aspects. The implementation of the flagship program pekan ambyar is one of the iconic activities that are competitive and makes the Village Morang Maju.
Keywords: administration; financial; karang taruna; organization
Abstrak: Organisasi merupakan sebuah entitas sosial yang secara sadar melakukan koordinasi dan memiliki batasan serta memiliki identitas yang berkelanjutan untuk mencapai tujuan organisasi. Salah satunya adalah karang taruna desa Morang dimana merupakan sebuah wadah yang memiki fungsi sebagai pembinaan dan pengembangan potensi perekonomian desa. Karang taruna yang berada di desa Morang memiliki sebuah program unggulan berupa pekan ambyar. Namun kurangnya pemahaman dan pengetahuan dalam segi organisasi, administrasi dan keuangan menjadikan program ini sebatas perencanaan. Hal ini menjadikan alasan perlunya dilakukan pemantapan karang taruna. Metode yang digunakan dalam program pengabdian kepada masyarakat berupa pelatihan pendidikan masyarakat berupa pemahaman akan organisasi, administrasi, dan keuangan. Hasil yang dicapai dalam kegiatan ini adalah karang taruna dapat memahami dalam segi organisasi, segi administrasi, dan segi keuangan. Terlaksananya program unggulan pekan ambyar sebagai salah satu kegiatan yang iconic berdaya saing serta menjadikan desa Morang Maju.
Kata kunci: administrasi; keuangan; karang taruna; organisasi
Abstract:Abstract: Conventional semiconductor chip counting at PT Elektronik Indonesia relies on manual weighing, which is prone to human error and inefficiency. This study proposes a desktop-based counting system using a digital…
scanner and image processing. The novelty lies in integrating horizontal-vertical projection with probabilistic Hough transform to robustly detect grid lines, form square cells, and enable accurate unit estimation via average intensity analysis, eliminating the need for reference weighing. Experiments on 15 actual chip images yielded an error rate of 0.009519% and up to 73.674%time efficiency gains compared to the manual method. The system reduces operator dependency, minimizes errors, and accelerates counting, providing a practical machine vision solution for semiconductor production.
Keywords: chip counting; image processing; probabilistic hough transform; grid line detection; time effeciency.
Abstrak: Penghitungan chip semikonduktor konvensional di PT Elektronik Indonesia bergantung pada penimbangan manual, yang rentan terhadap kesalahan manusia dan kurang efisien. Penelitian ini mengusulkan sistem penghitungan berbasis desktop menggunakan scanner digital dan pengolahan citra. Kebaruan terletak pada integrasi proyeksi horizontal-vertikal dengan probabilistic Hough transform untuk mendeteksi garis grid secara kuat, membentuk sel persegi, serta memungkinkan estimasi unit akurat melalui analisis intensitas rata-rata, sehingga menghilangkan kebutuhan penimbangan referensi. Eksperimen pada 15 citra chip aktual menghasilkan tingkat kesalahan 0,009519% dan peningkatan efisiensi waktu hingga 73,674% dibandingkan metode manual. Sistem ini mengurangi ketergantungan operator, meminimalkan kesalahan, dan mempercepat penghitungan, menyediakan solusi machine vision praktis untuk produksi semikonduktor.
Kata kunci: penghitungan chip; pengolahan citra; probabilistic Hough transform; deteksi garis grid; efisiensi waktu.
Abstract:Abstact: A robot is a set of mechanical devices or shaped vehicles that can perform physical tasks, both with human supervision and control, in the form of programs that have been defined in advance. Robot cars designed…
by researchers, use two commands to perform physical tasks. First use the command from Google Voice, which is the command with voice, and the second uses the command using the Android button, so that access to the robot can be done by anyone and anywhere. The work system of the robot car design is designed, when the robot car commands, the command will be juxtaposed or compared, and when the data is compared according to the data being controlled, the system will run according to the data or command earlier. For each module, it uses a voltage of 5V, while for a DC motor, it uses an external voltage of 7.4 VDC. Keyword: Robot car, Arduino controller, Google voice.
Abstrak: Robot merupakan seperangkat alat mekanik atau berbentuk kendaraan yang bisa melakukan tugas fisik, baik dengan pengawasan dan kontrol manusia, berupa program yang telah didefisinikan terlebih dahulu. Mobil robot yang dirancang peneliti, menggunakan dua perintah untuk melakukan tugas fisik. Pertama menggunakan perintah dari google voice, yaitu perintah dengan suara, dan yang kedua menggunakan perintah menggunakan tombol button android, sehingga akses untuk memerinta robot dapat dilakukan oleh siapa saja dan dimana saja. Sistem kerja dari rancangan mobil robot yang dirancang, ketika mobil robot memberi perintah, maka perintah tersebut akan disandingkan atau dibandingkan, dan ketika data yang dibandingkan sesuai dengan data yang dicontroller, maka sistem akan berjalan sesuai dengan data atau perintah tadi. Untuk setiap modul, menggunakan tegangan 5V, sedangkan untuk motor DC, menggunakan tegangan eksternal sebesar 7.4 VDC.
Kata Kunci: Mobil robot, controller arduino, google voice.
Abstract:Nasi tutug oncom is a traditional Sundanese dish, which is not only a food but also reflects the rich culture and life of the Sundanese people. The purpose of this study examines the uniqueness of nasi tutug oncom and how…
w this dish acts as a tool to express the values, identity, and social dynamics of Sundanese society that continues to evolve in the midst of globalization. The method used is descriptive qualitative method with data acquisition through literature study, interviews with culinary experts and the community, and analysis of how tutug oncom rice is presented in various media, this research tries to reveal the deep meaning behind tutug oncom rice. The research sample is tutug oncom rice. The results show that nasi tutug oncom is more than just food; it symbolizes the hospitality, local wisdom and food security of the Sundanese people. The process of making it, serving it, and eating it, is full of meanings that reflect the values of mutual cooperation, simplicity, and respect for nature. In this era of globalization, nasi tutug oncom faces both challenges and opportunities. On the one hand, this dish can become an Indonesian culinary icon that can be recognized worldwide. However, on the other hand, nasi tutug oncom is vulnerable to changes that can eliminate its uniqueness and original characteristics. This research suggests the importance of preserving and developing nasi tutug oncom without sacrificing its cultural and philosophical significance. Overall, this research shows that food is not just a daily necessity. Through nasi tutug oncom, we can see that food has deep social and cultural aspects, which are important for preserving local cultural diversity.
Abstract:Bali is the province hardest strike by the Covid-19 pandemic. The drying up of tourist arrivals strike accommodation and transportation businesses. Until now, the government has not heard any special actions to restore that’s…
hat’s Indonesian tourism icon. Therefore, in a decentralized system, understanding the economic characteristics of a region is important to increase economic productivity to make it more optimal. In this regard, this analysis aims to provide an overview of the economic characteristics in the province of Bali before the pandemic and during the pandemic and identify potential sectors that need to be developed. This study uses the Location Quotient, Shift-Share, Klassen Typology, and Overlay analysis methods from 2010 to 2021. From the results of the research, Bali Province before the pandemic had five leading sectors, but during the pandemic, Bali Province did not move only one base sector can become a mainstay, further innovation strategies are needed to stimulate Bali's economy to rise to the way it was before the pandemic. It takes the right policies from the Central and Regional Governments to make innovations and strategies so that the Bali economy returns to what it was before the pandemic.