Abstract:Abstract: Cipta Karya Village is located in Bengkayang Regency, a small village that has interesting natural attractions for tourist visits. But there is still minimal awareness of visitors who are responsible for waste.…
Therefore, a community service program was held to manage waste into new goods so as to produce products to increase the economy of rural communities by utilizing digital media technology as a means of tourism promotion. This service aims to provide clean tourism education through waste management programs into new goods, counseling about (content) upgrades, and social media accounts as well as technical training in compiling promotional content based on digital media technology. The method of community service activities applied Socialization and discussion, training and mentoring, and evaluation, through evaluation aims to see the process of training activities in the long term by looking at the number of partner group participants when managing tourism. The results obtained in this service are increasing the insight of the village community about the use of waste in new goods. Visitors' concern for the tourist destinations visited and the use of digital media, namely the creation of clean tourism content to be published on the YouTube channel.
Keywords: digital media; net travel; tourist
Abstract:Digital technology has been used very often in this era, especially for all ages. One is utilizing digital technology to develop business businesses for products owned by creative actors. However, there is still a lack of…
f knowledge in the form of insight and education that is owned by the actors, causing people to understand still not the use of technological platforms/tools, which hinders the business from being carried out less optimally. One of the uses of technology in marketing business ventures is digital marketing, which is a promotional activity for a product using digital media or the internet. The partners in this service are BUMDes Panyanggar Cipta Karya Village. This devotional method is carried out by utilizing several applications such as; canvas, Instagram, and Facebook promotion by introducing and educating about digital marketing, marketing, and products, as well as introducing the canvas application which functions as a material for creating content and social media (Instagram and Facebook) as a tool for promoting products through technology networks. The e-commerce platform is a marketplace for selling business through the internet. Implementation stages are carried out such as literature studies, socialization, data collection, and implementation in the form of training). Through this activity, the local community gains insight and education as creative business actors in increasing the promotion of digitalization-based products.
Keywords: bumdes; digital marketing; training; digitization
Abstrak: Teknologi digital sudah sangat sering dimanfaatkan di era sekarang terkhusus semua usia. Salah satunya dengan memanfaatkan Teknologi digital untuk mengembangkan usaha bisnis terhadap produk yang dimiliki oleh pelaku kreatif. Namun masih kurangnya pengetahuan berupa wawasan dan edukasi yang dimiliki oleh para pelaku, menyebabkan dalam memanfaatkan platform/tools teknologi masih jauh belum paham sehingga menghambat kurang optimalnya usaha yang sedang dijalankan. Salah satu memanfaatkan teknologi dalam pemasaran usaha bisnis adalah digital marketing yang merupakan kegiatan promosi sebuah produk menggunakan media digital atau internet. Adapun mitra dalam pengabdian ini yaitu BUMDes Panyanggar Desa Cipta Karya. Metode Pengabdian ini dilakukan adalah dengan memanfaatkan beberapa aplikasi seperti; canva, instagram dan facebook dengan memperkenalkan dan mengedukasi tentang marketing digital, pemasaran dan promosi produk, dan juga memperkenalkan aplikasi canva yang fungsinya sebagai bahan pembuatan konten dan sosmed (instagram dan facebook) sebagai tools untuk mempromosi produk melalui jaringan teknologi. Platform e-commerce sebagai marketplace tempat penjualan usaha bisnis melalui jaringan internet. Tahapan pelaksanaan dilakukan seperti studi literatur, sosialisasi, pengumpulan data dan pelaksanaan berupa pelatihan). Melalui kegiatan ini masyarakat setempat mendapatkan wawasan dan edukasi sebagai pelaku usaha bisnis kreatif dalam meningkatkan promosi produk berbasis digitalisasi.
Kata kunci: bumdes; digitalisasi; digital marketing; pelatihan
Abstract:The rapid development of technology demands an increase in the competence of Human Resources. Utilization of Information Technology and Computers for Vocational High School level learning is very vital to enter the era of…
f the industrial revolution 4.0. This activity helps schools prepare for the digitalized system process so that they can produce quality graduates who are able to compete globally by mastering technology. The purpose of this activity is to provide knowledge to teachers at Private Vocational School 2 Nurhasanah Medan regarding the manufacture of digital-based teaching materials and provide skills to teachers at Private Vocational School 2 Nurhasanah Medan in making digital teaching materials by utilizing the flipsnack application. The target audience for this activity was 20 teachers at SMK 2 Nurhasanah Medan. Two problems can be solved through ICT mastery workshops (training and mentoring). This training was held from August to November 2022. The results of the activity showed that the participation of the training participants showed satisfactory results where 90% of the participants had attended the training activities; all activities have met the set achievement targets, and The mentoring activities carried out have been able to improve the teacher's ability to compile and make teaching materials and materials for learning
Rettobjaan, Vitalia Fina Carla, Yudha, Anak Agung Ngurah Bagus Arista, Bendesa, I Komang Gde, Wirajaya, Made Karma Maha, Savitri, Ni Luh Putu Ayu, Agustina, Febyola
Abstract:Badung Regency is one of the districts that has quite a lot of tourist areas and also business activities ranging from hotels, trade to MSMEs. Currently, technology and information develop and spread rapidly. Many people,…
, from parents to young people, have the opportunity to use digital media to promote tourism and MSME businesses. The aim of this activity is to increase people's ability to use digital media to promote tourism and improve their business by using social media. This activity was held at the Sangeh Village Perbekel Office, Badung Regency. This community service activity is aimed at the Krama Desa Adat, Yowana, and Pakis in Sangaeh Village, Badung Regency, which consists of 105 people. Counseling is provided through the method of activities carried out. The result is a society that is able to use social media well and wisely; they can use social media to show the various potentials of their traditional villages.
Keywords: business; promotion; social media.
Abstract:Abstract: Tofu is one of the daily foods of Indonesian people. The tofu industry itself has been found quite a lot in the Manggarai Regency area, but the remaining tofu dregs are not processed further and are only used as…
s animal feed. Referring to the various studies that have been carried out, it is emphasized that tofu dregs can be processed as raw materials for processed various foods, one of which is tofu dregs crackers. Processing tofu dregs into crackers is one of the innovations made without reducing the nutritional value in tofu dregs. Tofu waste processing activities are carried out in Poco Mal Village, Langke Rembong District, Manggarai Regency. The methods of implementing the activities implemented are implementation methods, business management, tofu dregs processing techniques, and marketing strategies. Each activity method applied will be evaluated through discussion activities with members and if any obstacles are found, the team will quickly address the existing obstacles. This method becomes an organized processing system with a business management approach. The results of this activity have a positive impact in the form of new innovations in the management of tofu waste into crackers. The innovations provided are in the form of spicy, original, and fried onions. The sales target for tofu dregs crackers will be gradually increased and for this stage, business activities are focused on increasing sales each time it is produced.
Kata kunci: pulp; processing; tofu
Abstrak: Tahu merupakan salah satu makanan sehari-hari masyarakat Indonesia. Industri tahu sendiri sudah cukup banyak di temui di daerah Kabupaten Manggarai namun sisa ampas tahu tidak diolah lebih lanjut dan hanya dimanfaatkan sebagai pakan ternak. Mengacu dari berbagai penelitian yang sudah dilakukan mempertegaskan bahwa ampas tahu dapat diolah sebagai bahan baku olahan aneka makanan, salah satunya ialah kerupuk ampas tahu. Pengolahan ampas tahu menjadi kerupuk merupakan salah satu inovasi yang dibuat tanpa mengurangi nilai gizi yang ada dalam ampas tahu. Kegiatan pengolahan ampas tahu dilaksanakan di Kelurahan Poco Mal Kecamatan Langke Rembong Kabupaten Manggarai. Metode pelaksanaan kegiatan yang diterapkan berupa metode pelaksanaan, manajemen usaha, teknik pengolahan ampas tahu, dan strategi pemasaran. Setiap metode kegiatan yang diterapkan akan dievaluasi melalui kegiatan diskusi bersama anggota dan jika ditemukan adanya kendala maka tim secara cepat menyikapi kendala yang ada. Metode ini menjadi suatu sistem pengolahan yang terorganisir dengan pendekatan manajemen usaha. Hasil kegiatan ini memberi dampak positif berupa adanya inovasi baru terhadap pengelolaan limbah ampas tahu menjadi kerupuk. Inovasi yang diberikan berupa pemberian rasa pedas, original,dan bawang goreng. Target penjualan kerupuk ampas tahu akan ditingkatkan secara bertahap dan untuk tahap ini kegiatan usaha difokuskan pada peningkatan penjualan setiap kali produksi.
Kata kunci: ampas; pengolahan; tahu
Abstract:Abstract: To actualize the vision and mission of the Saraswati 2 Vocational High School (SMK) Denpasar, namely to develop and improve high-quality human resources and provide public services in the form of information on…
ICT-based school activities, formed with the existence of a study program namely Computer Engineering & Informatics (Multimedia). Obstacles and problems currently encountered by the Computer and Informatics Engineering (Multimedia) study program are the lack of marketing training for photo and video products, especially e-commerce, among SMK students in order to realize the school's vision of forming independent graduates. The solution to the problem provided by the implementation of this service is to hold an e-commerce marketing workshop. The procedure or technique for implementing this community service is first, socialization activities, the main activities in the form of training, and monitoring and evaluation. The output of this service is that the process of e-commerce marketing training activities is carried out well and smoothly. Participants were happy and excited in participating in the training and easily understood the training material as indicated by the increase in scores from the pretest and posttest.
Keywords: training; marketing; e-commerce
Abstrak: Untuk merealisasikan visi dan misi Sekolah Menengah Kejuruan (SMK) Saraswati 2 Denpasar yaitu mengembangkan dan meningkatkan sumber daya manusia yang berkualitas tinggi dan memberikan layanan publik berupa informasi kegiatan di sekolah yang berbasis ICT, dibentuk dengan adanya program studi yaitu Teknik Komputer & Informatika (Multimedia). Kendala dan masalah yang saat ini ditemui oleh program studi Teknik Komputer dan Informatika (Multimedia) ini adalah masih minimnya pelatihan pemasaran untuk produk foto dan video khususnya e-commerce di siswa-siswa SMK guna merealisasikan visi sekolah dalam membentuk tamatan yang mandiri. Pemecahan masalah yang diberikan dari pelaksanaan pengabdian ini adalah mengadakan workshop pemasaran e-commerce. Tata cara atau teknik pelaksanaan pengabdian ini adalah pertama, kegiatan sosialisasi, kegiatan utama berupa pelatihan, dan monev. Output dari pengabdian ini adalah proses kegiatan pelatihan pemasaran e-commerce terlaksana dengan baik dan lancar. Peserta senang dan gembira dalam mengikuti pelatihan serta dengan mudah memahami materi pelatihan ditunjukkan dengan kenaikan nilai dari pretest dan postest.
Kata kunci: pelatihan; pemasaran; e-commerce
Abstract:Abstract: Community empowerment can be interpreted as an efficient process that is carried out so that it can change certain communities for the better in the future with the competencies and abilities they have. This service…
rvice was carried out in the East Selatpanjang Village, which is located in Tebing Tinggi District, Meranti Islands Regency. The East Selatpanjang Village has various MSMEs engaged in developing regional potentials made from sago, which is a typical plant of peatlands. This service activity was carried out at one of the MSMEs, namely Gerai Seroja. Community service activities were carried out by a team of lecturers and the East Selatpanjang Kukerta team in collaboration with the Kelurahan and the community to provide benefits through promotional activities for the area's superior products. The method used in this service is a qualitative method using the Rapid Rural Appraisal (RRA) technique with assistance from the village administration and the local community.
Keywords: empowerment; potency; villager; optimization
Abstrak: Pemberdayaan masyarakat dapat diartikan sebagai proses berdayaguna yang dilakukan sehingga dapat mengubah masyarakat tertentu menjadi lebih baik kedepannya dengan kompetensi serta kemampuan yang dimilikinya. Pengabdian ini dilakukan di Kelurahan Selatpanjang Timur yang berlokasi pada Kecamatan Tebing Tinggi, Kabupaten Kepulauan Meranti. Kelurahan Selatpanjang Timur memiliki berbagai UMKM yang bergerak untuk mengembangkan potensi daerah yang berbahan dasar sagu yang merupakan tanaman khas lahan gambut. Kegiatan pengabdian ini dilakukan pada salah satu UMKM yaitu Gerai Seroja. Kegiatan pengabdian kepada masyarakat dilakukan oleh tim dosen dan tim Kukerta Selatpanjang Timur yang bekerjasama dengan pihak Kelurahan serta masyarakat memberikan kemanfaatan dalam kegiatan promosi produk unggulan daerah tersebut. Metode yang digunakan dalam pengabdian ini adalah metode kualitatif dengan menggunakan teknik Rapid Rural Appraisal (RRA) dengan adanya bantuan dari pihak kelurahan dan masyarakat setempat.
Kata Kunci: masyarakat; optimalisasi; pemberdayaan; potensi
Abstract:Abstract: The gap between the role of treasurer and financial affairs with competence becomes an obstacle in the accountability process for using village finance. Increasing the capacity of village officials in the village…
ge financial management and administration is the goal of implementing community service programs in the village government of Ciburial, Mandala Mekar, and Mekarsaluyu Kab. Bandung, West Java Province. The treasurer and village finance department will be provided with assistance on village financial administration and management. The implementation of this program uses the mentoring method for the treasurer and the village finance department in each community service partner. This activity will provide a conceptual and technical understanding of the administration and management of village assets. Furthermore, the treasurers and the finance department will be asked to simulate the preparation of the accountability report. To provide better results in implementing this program, we, together with the team, will provide assistance and training related to managing and administering village assets. This activity program will make it easier for asset managers to prepare village accountability reports following applicable regulations.
Keywords: mentoring; village assets; village government
Abstrak: Kesenjangan antara peran sebagai bendahara dan urusan keuangan dengan kompetensi menjadi kendala dalam proses pertanggungjawaban penggunaan keuangan desa. Peningkatan kapasitas perangkat desa dalam bidang pengelolaan dan penatausahaan keuangan desa merupakan tujuan dalam pelaksanaan program pengabdian kepada masyarakat di pemerintah desa Ciburial, Mandala Mekar dan Mekarsaluyu Kab. Bandung Propinsi Jawa Barat. Bendahara dan Bagian keuangan desa yang akan diberikan pendampingan tentang penatausahaan dan pengelolaan keuangan desa. Pelaksanaan program ini dengan menggunakan metode pendampingan bagi bendahara dan bagian keuangan desa di masing masing mitra pengabdian masyarakat. Kegiatan ini akan memberikan pemahaman konsep dan teknis tentang penatausahaan dan pengelolaan aset desa. Selanjutnya para bendahara dan bagian keuangan akan diminta untuk menjalankan simulasi penyusunan laporan pertanggungjawaban. Untuk memberikan hasil yang lebih baik dalam pelaksanaan program ini kami bersama dengan tim akan memberikan pendampingan dan pelatihan berkaitan dengan pengelolaan dan penatausahaan aset desa. Program kegiatan ini akan lebih memudahkan bagi pengelola aset menyusun laporan pertanggungjawaban desa sesuai dengan aturan berlaku.
Kata kunci : aset desa; pemerintah desa; pendampingan.
Abstract:Abstract: Improving the competence of English teachers is necessary to make English learners more qualified. Technological developments and the demands of the global era have created problems in ELT, one of which is the…
limited competence of teachers to conduct creative and innovative learning. Training is one solution to improve teachers’ pedagogical competence in implementing learning. Innovative and Creative-Based Training is training to develop teacher pedagogical competence in learning English through technology integration in the classroom. The training is attended by English teachers online. The training presents some materials on social media and technology for teaching English. The training participants reported that their knowledge of how to teach creatively and innovatively through integrating technology in the classroom improved after attending this training. This report is obtained from analyzing the questionnaire results after the training activities.
Keywords: pedagogic competence, innovative, creative, learning
Abstrak: Peningkatan kompetensi guru Bahasa Inggris menjadi suatu kebutuhan dalam upaya menjadikan pembelajaran bahasa Inggris yang lebih berkualitas. Perkembangan teknologi dan tuntutan jaman meninggalkan beberapa masalah, salah satunya adalah keterbatasan kompetensi guru untuk melaksanakan pembelajaran yang kreatif dan inovatif. Pelatihan menjadi salah satu solusi meningkatkan kompetensi pedagogik guru dalam melaksanakan pembelajaran. Innovative and Creative Based Training merupakan pelatihan pengembangan kompetensi pedagogik guru dalam pembelajaran bahasa Inggris melalui integrasi teknologi di kelas. Pelatihan diikuti oleh guru bahasa Inggris SMP dan SMA sederajat di Kabupaten Purbalingga. Kegiatan pelatihan di-lakukan secara daring atau online. Pelatihan menyajikan materi tentang penggunaan media sosial dan teknologi untuk pengajaran Bahasa Inggris. Peserta pelatihan menyampaikan bahwa setelah mengikuti pelatiahn ini pengetahuan mereka terkait bagaimana mengajar yang kreatif dan inovatif melalui integrasi teknologi di kelas. Hal ini diperoleh dari analisis hasil angket yang diberikan setelah kegiatan pelatihan.
Kata kunci: kompetensi; kreatif; inovatif; pedagogik; pembelajaran
Abstract:The price of agricultural products usually fluctuates cause of seasonal harvesting, bulky, voluminous, and the distance of the production centre to consumers. This activity was conducted to build an initiative of the farmer…
armer association (Gapoktan) to self-governing over sub-terminal agribusiness (STA). Extention and technical assistance were approached to solve their problem. Based on the analysis performed that STA has an important role in solving the weakness in the market. STA is a power to strengthen the Gapoktan in facing market restrictions. The success of the establishment of STA in the production centre depends on the managerial ability of the STA management board. They must push hard to build synergy between production and the market network. After following the extension, member of the farmer association had been increased their knowledge about the requirement of STA establishment and STA management. Technical assistance is delivered separately. Gapoktan Sumber Katon initiated the self-governing STA focussed on horticulture production link with the market. Besides Gapoktan Srikandi established the self-governing STA focussed on rice production. Development activities for pioneering Agribusiness Sub Terminals at Gapoktan in Kab. Pringsewu resulted in the establishment of a self-supporting STA in the centre of farming production.
Keywords: agriculture; farmer group; Gapoktan; self-governing; terminal-market.
Permasalah utama produk pertanian adalah fluktuasi harga yang disebabkan oleh dinamika situasi produksi dan permintaan serta sistem rantai nilai produk dari produsen ke konsumen. Lemahnya akses pasar pertanian berdampak pada ketidakpastian harga di tingkat petani. Kegiatan ini bertujuan membangun kapasitas Gapoktan dalam inisiasi pasar alternatif melalui Sub Terminal Agribisnis (STA). Penyuluhan dan bimbingan teknis digunakan untuk metode pelaksanaan kegiatan pendampingan. Berdasarkan analisis yang dilakukan bahwa STA memiliki peran penting dalam mengatasi kelemahan pasar produk pertanian. STA memperkuat Gapoktan dalam menghadapi keterbatasan akses pasar. Keberhasilan pendirian STA di sentra produksi tergantung pada kemampuan manajerial pengurus STA. Pengurus STA harus bekerja keras mendorong sinergi antara pelaku produksi dan jejaring pasar. Setelah mengikuti penyuluhan, anggota Gapoktan bertambah pengetahuannya tentang syarat-syarat pendirian STA dan pengelolaan STA. Bantuan teknis disampaikan secara terpisah. Gapoktan Sumber Katon memprakarsai STA swakelola yang berfokus pada hubungan produksi hortikultura dengan pasar. Gapoktan Srikandi mendirikan STA swakelola yang fokus pada produksi beras. Kegiatan pembinaan perintisan STA pada Gapoktan di Kab. Pringsewu menghasilkan kelembagaan STA swadaya di daerah sentra produksi sayur mayur. Tumbuh kembang STA swadaya di daerah sentra produksi akan tergantung kepada kesungguhan dan kerja keras unsur pengurus dalam memperjuangkan akses pasar bagi hasil produksi pertanian anggotanya.
Kata kunci: gapoktan; kelembagaan; pemasaran-terpadu; pertanian; sub terminal agribisnis; swadaya