Abstract:Abstract also written in English containing key issues, objectives, methods and results. Abstract This study examines the role of service creativity in the performing arts ecosystem within the context of cultural tourism,…
m, highlighting how service processes contribute to value creation beyond the artistic aspect. Cultural tourism has shifted from an object-based orientation to an experiential one, understanding performing arts not merely as a creative product but as an experience constructed through interactions between service providers and consumers. In this context, service becomes an integral part of the value creation process and audience satisfaction. This research uses a qualitative approach with a single case study method at PT Mata Hati Kitapoleng, a performing arts company in Bali. Data collection was conducted through in-depth semi-structured interviews and non-participatory observation. This research focuses on how service creativity is built through organizational processes, interactions, and practices. The results show that service creativity is formed through a structured yet flexible process, which integrates empathy for consumers, team collaboration, idea exploration, and continuous evaluation. The design thinking approach enables companies to deeply understand consumer needs and translate them into personalized and meaningful experiences. Service in this context is understood as a co-creative process, where consumers play an active role in shaping the final outcome. Furthermore, consumer satisfaction is influenced by various factors, such as trust, production and financial efficiency, innovation capacity, and evaluation and feedback mechanisms. This research confirms that service creativity is a strategic element in enhancing the competitiveness and sustainability of performing arts businesses within the cultural tourism ecosystem.
Abstract:This study aims to analyze the product differentiation strategy implemented by Nhanas Donuts Pinrang in facing culinary business competition in the millennial and Gen Z era. The research method used is descriptive qualitative…
ative with data collection techniques through interviews, observation, and documentation. Informants consisted of the owner, production and service employees, as well as millennial and Gen Z consumers. The results showed that the product differentiation strategy applied includes four main aspects: flavor innovation with contemporary variants (matcha cheese, red velvet crumble, cookies and cream), attractive and "instagrammable" visual display, aesthetic and modern packaging design, as well as active digital marketing through Instagram, Facebook, and TikTok. Supporting factors for the success of differentiation include the owner's creativity, understanding of young consumer behavior, strategic location, and digital branding. The implications of this study indicate that product differentiation integrated with digital marketing is able to increase competitiveness and customer loyalty of local culinary Micro, Small, and Medium Enterprises in the digital era.
Abstract:This study examines the development of creative industry-based Micro, Small, and Medium Enterprises (MSMEs) in Ulunoyo District, South Nias Regency, with a focus on four main sectors: culinary, crafts, fashion, and music.…
. The purpose of this study is to describe the condition of creative MSMEs in Ulunoyo, identify the obstacles faced, and analyze the development strategies implemented by business actors to increase competitiveness. The method used is descriptive qualitative with data collection techniques through interviews, field observations, and documentation of 21 MSME actors in five villages. Data analysis was carried out through reduction, presentation, and verification of findings. The results show that the development of creative MSMEs in Ulunoyo is supported by the potential of community creativity, strategic location, and the existence of traditional markets as distribution centers. Development strategies include improving product quality, business diversification, design innovation, and the use of digital technology for promotion and marketing. However, a number of major obstacles are still encountered, including limited business capital, rising raw material prices, low managerial skills, lack of product innovation, limited market access, and high levels of competition. To overcome these obstacles, business actors carry out creative promotions, expand their collaboration networks, and utilize social media to reach a wider consumer base.
Abstract:This study investigates the influence of artificial intelligence (AI) integration on strategic financial management in large corporations. Focusing on a sample of 20 Fortune 500 companies from diverse industries, the research…
earch employs a quantitative, descriptive-analytical approach utilizing secondary data from financial reports and AI system logs. The findings reveal that AI adoption significantly enhances forecasting accuracy, risk identification, and operational efficiency, while also enabling financial managers to redirect resources toward creative and strategic initiatives. However, the study also identifies challenges related to data quality, ethical considerations, and skill gaps in AI utilization. The results highlight the importance of a balanced approach that combines AI-driven insights with managerial intuition to maximize value creation in the digital age.
Abstract:This systematic literature review (SLR) article discusses the role of e-commerce education to increase the economic growth of generation z (Gen Z) in Indonesia. The purpose of this study is to determine aspects of e-commerce…
erce education to support the economic growth of Gen Z in Indonesia. E-commerce education is understood as a place to form the right self-potential to improve Gen Z's digital skills. The method of writing a systematic literature review (SLR) article is a library research method sourced from the Scopus database. The results of this literature review study found that e-commerce education integrated with industry can create Gen Z who have skills in managing digital technology, creativity, and are able to adapt according to the job market. The implications of this study are to encourage the government, academics, and industry players to assist Gen Z through e-commerce education so that their potential becomes a source of economic growth in Indonesia in the future.
Abstract:The culinary industry in Indonesia has witnessed a surge in the growth of Micro, Small, and Medium Enterprises in recent years. These enterprises, known as culinary MSMEs, have played a pivotal role in the country's economic…
omic development. To remain competitive in the dynamic market, these MSMEs need to embrace innovative and creative strategies that can drive their growth and sustainability. This paper aims to provide a comprehensive understanding of the innovation and creativity strategies employed by Indonesian culinary MSMEs and identify the key factors that contribute to their success. The study found that culinary MSMEs in Indonesia can adopt a range of innovative and creative strategies to enhance their competitiveness. These may entail developing novel and distinctive menu offerings, implementing efficient production processes, leveraging digital technologies for marketing and customer engagement, and fostering an organizational culture that promotes innovation. By adopting a customer-centric approach and remaining responsive to evolving market trends, these enterprises can distinguish themselves from competitors and maintain a leading position in the industry. A systematic review of the existing literature also reveals that culinary MSMEs in Indonesia face various challenges, including financial constraints, lack of human resources, and limited access to information and technology. To address these challenges, collaboration with external parties, such as the government, research institutions, and universities, can be a crucial step in enhancing the innovation capabilities of these enterprises.
Abstract:Student independence and creativity are two important aspects in educational development that need to be developed to prepare students to face future challenges. These two aspects can develop well through the implementation…
ion of child-friendly educational management, which creates an environment that supports active learning and character development. This research aims to determine the impact of implementing child-friendly education management on student independence and creativity at Integrated Islamic Elementary School (SDIT) Buah Hati. This research uses quantitative methods with descriptive research design. Data collection techniques were carried out through observation, questionnaires and interviews with students and teachers. The data sources for this research are fifth grade students and teachers at SDIT Buah Hati. The collected data was analyzed using descriptive statistical techniques to describe current conditions. The research results showed a significant increase in the aspects of independence, creativity, time discipline, ability to work together, and students' self-confidence after implementing child-friendly education management. Student independence increased by 20%, creativity increased by 20%, and time discipline and the ability to work together also showed significant improvements. The implication of this research is that the implementation of child-friendly educational management is effective in increasing student independence and creativity. Therefore, schools are expected to implement child-friendly principles in every aspect of learning to support maximum student development.
Abstract:Lesson Plan (RPP) is an important component in the learning process that functions as a guide for teachers in conducting teaching and learning activities. This study aims to analyze Social Studies (IPS) lesson plans in the…
the 2013 Curriculum and the simplified lesson
plans, as well as to examine the differences, strengths, and weaknesses of both in
supporting the learning process. This research employs a descriptive qualitative approach
using a library research method and comparative analysis. Data were obtained from
official documents, books, and relevant scientific journals. The results show that the 2013
Curriculum lesson plan has complete, detailed, and systematic components, providing
structured guidance for teaching, but it tends to be complex and burdens teachers
administratively. Meanwhile, the simplified lesson plan only consists of three main
components, namely learning objectives, learning activities, and assessment, making it
more flexible, practical, and efficient. In Social Studies learning, the simplified lesson
plan is considered more relevant as it accommodates contextual and student-centered
learning. However, the effectiveness of the simplified lesson plan highly depends on
teachers’ pedagogical competence in designing and implementing learning activities.
Therefore, teachers’ skills and creativity are required to ensure that the simplified lesson
plan can optimally achieve learning objectives.
Abstract:This study aims to explore students’ perceptions of the effectiveness of using canva in designing lecture presentations. The background of this study stems from the rapid development of digital technology that encourages…
es the use of design applications as a means of supporting the learning process. The research method used was a quantitative survey involving 30 students as respondents who were selected purposively, namely those who had direct experience using canva. The data collection instrument was a Likert scale questionnaire with 20 statements covering aspects of ease of use, time efficiency, quality and creativity, academic benefits, collaboration, limitations, and satisfaction levels. The results showed that the majority of students had a positive view of using canva. This application was considered easy to operate even without in-depth design skills, helping to speed up the preparation of presentations, while also improving the quality and creativity of the display. In addition, canva is considered to provide real academic benefits, support collaboration, and encourage the exploration of diverse visual styles. However, there are still a number of weaknesses, such as the limitations of the free version, visual designs that are considered less suitable for formal academic contexts, and a small number of students who feel that their creative space is limited. From this research, it can be concluded that canva can be used as an alternative medium to support the learning process in higher education, particularly in developing students' presentation skills. Lecturers and educational institutions can also utilize canva as an innovative learning tool that encourages creativity, collaboration, and improves the quality of material delivery. In addition, the results of this study can be used as a basis for developing policies on the use of digital media in academic activities that are more effective and relevant to students' needs.
Abstrak
Penelitian ini bertujuan untuk mengeksplorasi persepsi mahasiswa mengenai efektivitas penggunaan canva dalam merancang presentasi perkuliahan. Latar belakang kajian ini berangkat dari pesatnya perkembangan teknologi digital yang mendorong pemanfaatan aplikasi desain sebagai sarana penunjang proses pembelajaran. Metode penelitian yang digunakan adalah survey kuantitatif yang melibatkan 30 mahasiswa sebagai responden yang dipilih secara purposive, yakni mereka yang memiliki pengalaman langsung menggunakan canva. Instrumen pengumpulan data berupa angket skala Likert dengan 20 butir pernyataan yang mencakup aspek kemudahan penggunaan, efisiensi waktu, kualitas dan kreativitas, manfaat akademik, kolaborasi, keterbatasan, serta tingkat kepuasan. Hasil penelitian memperlihatkan bahwa mayoritas mahasiswa memiliki pandangan positif terhadap penggunaan canva. Aplikasi ini dinilai mudah dioperasikan meskipun tanpa keahlian desain yang mendalam, membantu mempercepat penyusunan presentasi, sekaligus meningkatkan mutu dan kreativitas tampilan. Selain itu, canva dianggap memberi manfaat akademik nyata, mendukung kerja sama, dan mendorong eksplorasi gaya visual yang beragam. Meski demikian, masih ditemukan sejumlah kelemahan, seperti keterbatasan fitur versi gratis, desain visual yang dinilai kurang sesuai untuk konteks akademik formal, serta sebagian kecil mahasiswa yang merasa ruang berkreasi mereka terbatasi. Dari penelitian ini dapat ditemukan bahwa canva dapat dijadikan media alternatif untuk menunjang proses pembelajaran di perguruan tinggi, khususnya dalam pengembangan keterampilan presentasi mahasiswa. Dosen dan institusi pendidikan juga dapat memanfaatkan canva sebagai sarana pembelajaran inovatif yang mendorong kreativitas, kolaborasi, serta peningkatan kualitas penyampaian materi. Selain itu, hasil penelitian ini dapat menjadi dasar bagi pengembangan kebijakan penggunaan media digital dalam kegiatan akademik yang lebih efektif dan relevan dengan kebutuhan mahasiswa.
Abstract:Entrepreneurship education has a strategic role in facing the challenges of unemployment and the low interest of the younger generation in the business world. Through entrepreneurship education, students are equipped with…
h knowledge, skills, and mental attitudes that encourage independence and creativity. This study aims to analyze the role of entrepreneurship education in producing independent, innovative, and competitive young entrepreneurs. The research method used is a qualitative approach with literature study techniques and descriptive analysis of various relevant literature sources. The results of the study show that entrepreneurship education is able to form an entrepreneurial mindset, improve risk-taking skills, and foster creativity and courage to do business in the younger generation. Entrepreneurship education that is applied systematically and contextually also contributes to building a strong character and orientation to business opportunities. The conclusion of this study emphasizes that entrepreneurship education plays an important role as a strategic means in producing young entrepreneurs who are ready to face economic challenges in the modern era.