Abstract:Micro Small and Medium Enterprises (MSMEs) play an important role in the national and regional economies. With the advancement of the global economy and intensified market competition, the ability to innovate and integrate…
te information technology has become crucial factors that can determine the survival and success of MSMEs. However, there are differing findings and practical implications that warrant further exploration through a comprehensive theoretical review of literature within a broader context. This study will comprehensively analyze the substantial impact of information technology capabilities and innovation on strategy development and competitive advantage in culinary micro, small, and medium enterprises in Indonesia. It seeks to incorporate findings from previous studies, assess the direct and indirect impacts of technology and innovation capabilities, and propose potential avenues for further research that could assist stakeholders in formulating effective strategies to improve competitiveness in global markets.
Abstract:Bread product sales have become an important aspect of the bakery business, influenced by fluctuations in demand that are not easily predictable. Efficient sales management requires a deep understanding of sales patterns.…
. This study aims to optimize bread product sales by using the K-Means Clustering algorithm to analyze daily sales performance at Toko Roti Amin. The data used includes sales volume and transaction frequency for bread products, consisting of 356 data points. The results show that the bread products can be grouped into three clusters: 129 data in the “Good Sales” cluster, 28 data in the “Moderate Sales” cluster, and 199 data in the “Low Sales” cluster. These findings assist bakery owners in managing stock, production planning, and more targeted marketing strategies. Although there are limitations in using K-Means Clustering, such as dependence on the initial centroid selection, this study proves that applying this technique can enhance inventory management and maximize profit in the bakery business.
Abstract:Everbright has become one of the distributing companies selling various products, one of which is the Dettol product. In optimizing the stock and marketing of Dettol products, the company faces difficulties in identifying…
g the best-selling products and those less favored by customers. This research data originates from the sales transaction data of Dettol soap in November, comprising 77 sales data. Through the use of data mining, particularly the K-means Clustering method, it becomes a relevant approach to solving this issue. The objective of this research is to avoid excess inventory that remains unsold while meeting the diverse needs of customers. The results of this study show the visualization of the distribution of Dettol soap product clusters and grouping based on sales levels. There were 21 best-selling item data, 31 well-selling item data, and 25 less popular item data, enabling the company to manage inventory based on the best-selling items.
Abstract:The use of smartphones in Indonesia has been steadily increasing each year. In the era of the Fourth Industrial Revolution, smartphones have become a lucrative business sector, leading to intense market competition. Consequently,…
equently, smartphone companies must pay closer attention to the market segmentation desired by consumers. Data mining is the process of discovering significant relationships and patterns by analyzing large datasets using statistical and mathematical techniques. This study aims to identify and analyze the market segments of Android smartphone users among students at STMIK Royal. The data used in this research were collected from 122 student respondents. The study employs clustering using the K-means algorithm. The resulting data modeling will categorize market segments into several clusters. This segmentation yields three clusters: Cluster 1 (features), consisting of 36 respondents who prioritize price, battery, camera, and warranty; Cluster 2 (product), with 49 respondents who value all attributes except warranty; and Cluster 3 (superiority), comprising 37 respondents who prioritize camera, brand, and RAM.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:The use of technology in education has become a necessity to improve the performance and effectiveness of the teaching and learning process. This article aims to explore the utilization of Google Tools by teachers at Brainfor…
infor Kindergarten School to enhance their performance. The methods used include observation and interviews with teachers as well as analysis of the use of Google tools such as Google Classroom, Google Drive, and Google Meet. The results of this study indicate that the use of Google Tools can improve efficiency in lesson planning, task management, and communication between teachers and parents. Additionally, Google Tools assist in the professional development of teachers by providing easier access to resources and online training. Therefore, the implementation of this technology is expected to be continuously supported and developed to enhance the quality of education at Brainfor Kindergarten School
Abstract:Kelompok Informasi Masyarakat (KIM) serve as strategic partners of the government in disseminating information to the public, particularly in remote and rural areas. In the era of digital transformation, the role of KIM…
is increasingly crucial in promoting digital literacy to enhance access, understanding, and utilization of information technology among communities. This study aims to examine and optimize the role of KIM in improving digital literacy in Merauke Regency. A qualitative approach was employed, using data collection techniques such as observation, in-depth interviews, and document analysis with several active KIM groups in Merauke. The results show that although KIM holds great potential as agents of digital literacy, limitations in human resource capacity, technological infrastructure, and lack of training are the main challenges. Therefore, optimizing the role of KIM requires regular training, cross-sector collaboration, and regulatory and budgetary support from the local government. Thus, KIM can become key drivers in building an inclusive and competitive digital society in Merauke.
Abstract:Empowerment of Youth through Karang Taruna Organization in Dewasari Village, Cijeungjing Sub-District, Ciamis Regency. This research aims to evaluate youth empowerment through Karang Taruna in Dewasari Village, Cijeungjing…
ng Sub-District, Ciamis Regency. The research method employed was qualitative with a descriptive approach, involving 12 informants including village officials and Karang Taruna administrators. The findings indicate that youth empowerment by Karang Taruna in Dewasari Village has been initiated but not yet optimal according to empowerment theory. Challenges identified include low youth interest in training, lack of awareness about the importance of organizations, and constraints in entrepreneurship and funding. Efforts to address these barriers involve more intensive approaches, enhanced socialization and networking, and knowledge enhancement through seminars, workshops, and training sessions. Additionally, providing financial support is crucial to enhance empowerment effectiveness. This study provides insights into real challenges faced in enhancing youth participation in community development. By implementing appropriate strategies, it is expected that youth empowerment through Karang Taruna will become more effective and significantly contribute to Dewasari village's progress.
Abstract:The aim of this research is to provide information and find solutions to the problems faced in developing youth organizations. There are factors discussed in detail in this work, apart from solving problems and developing…
g solutions for good change for Karang Taruna and Kesbangpol so that better communication can be built. It is hoped that this work can become a reference for youth organizations registered with Kesbangpol in the future. This research is qualitative research and uses the informant method (interviews). The research results show that there is still a lack of coordination between Kesbangpol and Karang Taruna in Merauke Regency, so that there is still a large discontinuity between the two components that must be connected.
Abstract:The development of digital technology has brought significant changes to Sunday School ministry and children’s faith education in the modern era. Children, as digital native generations, are increasingly connected to visual…
isual media, audiovisual content, and internet use, causing conventional learning methods to become less engaging and less effective in fostering active learner participation. This study aims to analyze Sunday School strategies in addressing the opportunities and challenges of digitalization, the utilization of digital media for children’s spiritual growth, and the roles of teachers, churches, and families in developing relevant and transformative spiritual learning. The research employed a qualitative approach with a library research design enriched through phenomenological analysis of digitalization practices in Sunday School ministry. Data were obtained through a review of literature on Christian educational theology, child pedagogy, digital literacy, and reflective observation of the use of Bible animation videos, social media, and online learning platforms. The findings indicate that the digitalization of Sunday School ministry through Bible animation videos, YouTube, Zoom, Google Meet, and Christian learning applications enhances children’s interest, participation, and understanding of God’s Word through learning experiences that are more interactive, communicative, and contextual. The challenges of digitalization are reflected in gadget-related distractions, digital dependency, reduced learning concentration, and unequal access to technology among certain families. The study concludes that the success of digital Sunday School requires the integration of technology, teacher competence, parental guidance, digital literacy, and continuous spiritual formation. The novelty of this study lies in the development of a digital Sunday School ministry model that integrates technological media, pedagogical strategies, family supervision, and children’s spiritual formation in a holistic manner, thereby ensuring that church ministry remains adaptive, inclusive, and centered on children’s faith development in the digital era.