Abstract:Abstract: Koaki Store is a company engaged in the sale of various women's shoes and sandals that do not yet have the media to sell and promote the products they sell so that customers cannot know if there are new products…
s or promo package products, unless the customer comes directly to the Koaki Store . As for the ordering process, customers must come directly to the store to buy products, this causes ineffective time utilization and inefficient costs incurred by customers who are far from the Koaki Store location, whereas if the order is made by telephone, customers cannot see directly . information about the products offered. In connection with this, a website-based application is needed at the Koaki Store that combines sub-systems including a sales system, recording order data, recording sales data, recording customer data online which becomes a unified system that is expected to be used to improve product sales services. The application of the CRM method is expected to be able to make customers loyal to the company so that the relationship that occurs is not only a relationship between sellers and buyers, but rather leads to a partner relationship. The goal to be achieved in this research is to facilitate the Koaki Store in providing online promotions in order to get new customers.
Keywords : Customer Relationship Management; Customer Service; Sales Increase
Abstrak: Koaki Store merupakan perusahaan yang bergerak di bidang penjualan aneka sepatu dan sandal wanita yang belum memiliki media untuk menjual dan mempromosikan produk yang mereka jual sehingga pelanggan tidak dapat mengetahui jika ada produk baru atau produk paket promo, kecuali pelanggan datang langsung ke Toko Koaki. Sedangkan untuk proses pemesanan, pelanggan harus datang langsung ke toko untuk membeli produk, hal ini menyebabkan tidak efektifnya pemanfaatan waktu dan tidak efisiennya biaya yang dikeluarkan oleh pelanggan yang jauh dari lokasi Toko Koaki, sedangkan jika pemesanan dilakukan melalui telepon, pelanggan tidak dapat melihat langsung . informasi tentang produk yang ditawarkan. Sehubungan dengan hal tersebut maka diperlukan suatu aplikasi berbasis website pada Toko Koaki yang menggabungkan sub sistem diantaranya sistem penjualan, pencatatan data pesanan, pencatatan data penjualan, pencatatan data pelanggan secara online yang menjadi satu kesatuan sistem yang diharapkan dapat digunakan untuk meningkatkan pelayanan penjualan produk. Penerapan metode CRM diharapkan mampu membuat pelanggan menjadi loyal kepada perusahaan sehingga hubungan yang terjadi tidak hanya hubungan antara penjual dan pembeli, melainkan lebih mengarah pada hubungan mitra. Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mempermudah Toko Koaki dalam memberikan promosi secara online guna mendapatkan pelanggan baru.
Kata Kunci : Customer Relationship Management, Layanan Pelanggan; Peningkatan Penjualan
Abstract:Abstract: Promotion is an award given for the work performance and service of the Civil Servant concerned to the State and in accordance with their position and class. The process of proposing a promotion at the Public Works…
orks and Spatial Planning Office (PUPR) of Asahan Regency is still manual, that is by entering the required documents for promotion. In this case, the proposal for promotion is still manually using physical document certainly complicates the management process and the accumulation of documents. Therefore, the use of MySQL as database management and PHP as programming language will build an information system for proposing a promotion for Civil Servant at the PUPR office of Asahan Regency, based on web and internet that provides a feature for uploading proposed documents in the form of softcopy.
Keywords: Promotion; SIKAP; PHP
Abstrak: Kenaikan pangkat merupakan salah satu bentuk penghargaan yang diberikan kepada Pegawai Negeri Sipil atas prestasi kerja yang bersangkutan terhadap Negara dan sesuai dengan jabatan dan golongannya. Proses pengusulan kenaikan pangkat di Dinas Pekerjaan Umum dan Penataan Ruang (PUPR) Kabupaten Asahan saat ini berjalan secara manual, yaitu dengan memasukkan dokumen fisik sesuai syarat untuk kenaikan pangkat. Dalam hal ini, pengusulan kenaikan pangkat yang masih berjalan secara manual dengan menggunakan dokumen fisik tentunya mempersulit proses pengelolan dan terjadinya penumpukan dokumen. Oleh sebab itu, pemanfaatan MySQL sebagai database management dan PHP sebagai bahasa pemrograman akan menghasilkan sebuah sistem informasi pengusulan kenaikan pangkat Pegawai Negeri Sipil di Dinas PUPR Kabupaten Asahan berbasis web dan internet yang memberikan fitur upload dokumen usulan berupa softcopy.
Kata Kunci: Kenaikan Pangkat; PHP; SIKAP
Abstract:Abstract: East Nusa Tenggara, especially Oemasi village has rich natural potential so that the people of Oemasi village can produce various kinds of high-quality local crafts and have high selling points. The craft that…
is produced is usually in the form of woven cloth, scarf, ukulele, and others. The problem experienced by the Oemasi village community in selling crafts is the limited promotional media with conventional methods and the method of selling local crafts via social media also has shortcomings that are stock items that still have to be updated manually and sales history that is still recorded manually. This research aims to engineer the application of local craft sales in East Nusa Tenggara based on android which can be used as an alternative to assist the people of Oemasi village in selling local crafts in East Nusa Tenggara so that sales problems with conventional methods or through social media can be resolved. The software development model used in this research is the Waterfall model.
Keywords: android; East Nusa Tenggara; local craft
Abstrak: Nusa Tenggara Timur khususnya desa Oemasi memiliki potensi alam yang kaya sehingga masyarakat desa Oemasi dapat menghasilkan berbagai macam kerajinan lokal yang sangat berkualitas dan memiliki nilai jual yang tinggi. Kerajinan yang dihasilkan biasanya berupa kain tenun, selendang, ukulele dan lain-lain. Permasalahan yang dialami masyarakat desa Oemasi dalam menjual kerajinan adalah terbatasnya media promosi dengan metode konvensional dan metode penjualan kerajinan lokal via media sosial juga memiliki kekurangan yaitu stok barang yang masih harus diupdate secara manual dan history penjualan yang masih dicatat secara manual. Penelitian ini bertujuan untuk merekayasa aplikasi penjualan kerajinan masyarakat NTT berbasis android yang dapat dijadikan sebagai alternatif untuk membantu masyarakat desa Oemasi dalam melakukan penjualan kerajinan lokal masyarakat NTT sehingga permasalahan penjualan dengan metode konvensional atau melalui media sosial dapat diatasi. Model pengembangan perangkat lunak yang digunakan dalam penelitian ini adalah model Waterfall.
Kata kunci: android, kerajinan lokal; Nusa Tenggara Timur
Abstract:Abstrak: Lembaga Pendidikan dan Pelatihan LPS Komputer Air Joman berdiri sejak tahun 2010 dibawah naungan Dinas Pendidikan Kabupaten Asahan. Ditinjau dari sisi letaknya yang berada diantara Kota Kisaran dengan Kota Masya…
asya Tanjung Balai maka LPP LPS Komputer Air Joman harus bekerja lebih keras untuk dapat menarik minat konsumen untuk belajar di lembaga tersebut. Untuk itu perlu pemilihan media promosi yang tepat. Rumusan masalah pada penelitian ini adalah bagaimana mengimplementasikan metode SAW dalam menentukan media promosi terbaik bagi LPP LPS Komputer Air Joman. Tujuannya adalah mengimplementasikan media SAW dalam menentukan media promosi yang tepat bagi LPP LPS Komputer Air Joman. Pemilihan media promosi dilakukan dengan metode Simple Additive Weithing (SAW). Langkah-langkah yang dilakukan adalah: menentukan nilai kriteria masing-masing alternativ , menentukan bobot , melakukan normalisasi matrik dan melakukan proses normalisasi matriks keputusan ke skala yang dibandingkan dengan semua rating alternative. Hasil Penelitiannya adalah bauran promosi dengan alternative Promosi Penjualan sebagai media yang terbaik dengan nilai 1,75.
Kata Kunci : Metode SAW, Promosi, Media Promosi, Lembaga Pendidikan dan Pelatihan, LPS
Abstract: Education and Training Institute LPS Computer Air Joman established since 2010 under the auspices of the Asahan District Educational Office. It is Located between Kisaran City and Kota Madya Tanjung Balai then LPP LPS Computer Air Joman must work harder to be able to attract consumers to study at the institution. For that we need the right promotion media to be informs that institusion. The formulation problem in this research is how to implement SAW method in determining the best promotion media for LPP LPS Computer Air Joman. The goal is to implement SAW media in determining the right media promotion for LPP LPS Computer Air Joman. The selection of promotion media is done by Simple Additive Weithing (SAW) method. The steps taken are: determine the criteria value of each alternative, determine the weight, normalize the matrix and perform the process of normalizing the decision matrix to the scale compared with all the alternative rating. The result of the research is promotion mix with Sales Promotion alternative as the best media with value 1.75.
Keywords: SAW Method, Promotion, Media Promotion, Institute of Education and Training, LPS
Abstract:Instagram dan TikTok menjadi media yang efektif untuk promosi dan penyebaran informasi perguruan tinggi. Admisi UIN Sulthan Thaha Saifuddin Jambi memanfaatkan kedua platform tersebut untuk menyampaikan informasi kepada calon…
alon mahasiswa dan masyarakat. Kegiatan ini bertujuan merancang konten media sosial sebagai media promosi digital menggunakan metode Multimedia Development Life Cycle (MDLC) yang meliputi concept, design, material collecting, assembly, testing, dan distribution. Hasil kegiatan menunjukkan bahwa konten yang dirancang berhasil dipublikasikan, memperoleh respons positif dari audiens, serta mendukung penyampaian informasi dan promosi digital universitas secara lebih menarik dan komunikatif.
Instagram and TikTok have become effective platforms for promotion and information dissemination in higher education. The Admission Office of UIN Sulthan Thaha Saifuddin Jambi utilizes these platforms to deliver information to prospective students and the public. This project aimed to design social media content for digital promotion using the Multimedia Development Life Cycle (MDLC) method, consisting of concept, design, material collecting, assembly, testing, and distribution stages. The results show that the content was successfully published, received positive audience responses, and effectively supported information delivery and digital promotion activities.
Abstract:This research uses a qualitative approach with a descriptive qualitative method. This research was conducted at MIs Nurur Rahman Tamanan, located at Jl Kebun Bibit No 02 Tamanan, Tamanan District, Bondowoso Regency. The…
purpose of this research is to analyze the marketing strategies for interactive education at the school and to identify the factors that support and hinder the implementation of these strategies. To provide an understanding of interactive education marketing strategies, data was obtained through field observations and in-depth analysis. The research results show that product, price, promotion, and people are the main indicators in the interactive education marketing strategy. Through school public relations and appropriate pricing, this strategy aims to create a good image. It was found that people's involvement and promotion are important factors in the success of educational service marketing. Nevertheless, the research also found several obstacles. This includes financial difficulties and a lack of public knowledge about interactive education.
Abstract:Handling diseases in children under five years is very important in public health because they are vulnerable to serious diseases such as pneumonia, diarrhea, malaria and malnutrition. Integrated Management of Childhood…
Illness (IMCI) by WHO and UNICEF is a strategy that combines prevention, treatment and health promotion, including impact counseling to provide education to parents about the importance of disease management and access to health facilities. This research uses a systematic literature review to assess the influence of impact counseling in IMCI on parents' attitudes in bringing children to health facilities. Data was collected from databases such as PubMed, Scopus, and Google Scholar using relevant keywords. Articles that met the inclusion criteria were analyzed quantitatively and qualitatively to measure the effect of counseling on parental attitudes and behavior. The results of the analysis show that impact counseling significantly increases parents' understanding and involvement in children's health care. Counseling reduces anxiety and increases parents' confidence in caring for their child. The use of information technology in counseling makes it easier to access information and support. Counseling also improves access and utilization of health facilities by providing important information about available services. In conclusion, counseling in IMCI has a significant influence on parents' attitudes and behavior in bringing children to health facilities. Counseling helps increase understanding of a child's health, reduces anxiety, and promotes better health practices at home. Ongoing counseling programs are expected to improve child health outcomes and support the overall well-being of the family.
Abstract:The hospitality sector is one of the impacted industries, as it is closely connected to the tourism sector by providing lodging for tourists. However, there have been some favourable effects, such as the establishment of…
Kokoon Hotel Banyuwangi in reaction to the pandemic scenario. Increase in staff turnover is correlated with the appearance of opportunities that have resulted from the tourism recovery programme that the Indonesian government has implemented as a response to the Covid-19 outbreak, as was stated before. The research aims to investigate the employees' perception of the workplace climate at Kokoon Hotel Banyuwangi and determine the extent to which the work environment impacts their intention to continue working at the hotel. The qualitative method offers an opportunity for an in-depth exploration of Kokoon Hotel Banyuwangi's Efforts in Retaining Employees. This research found that skill development, career advancement, pay, work culture, benefits, and outstanding relationships affect employee satisfaction at Kokoon Hotel Banyuwangi. To retain staff, Kokoon Hotel Banyuwangi offers cross-training programmes, fair promotion processes, and a comfortable work culture for employee development. Kokoon Hotel Banyuwangi employees depart for financial, professional, and outside experience reasons. Kokoon Hotel Banyuwangi has to strengthen work culture, interactions with supervisors, coworkers, and subordinates, and employee skill development.
Abstract:culture through the exploration of stories and narratives, as well as analyze the factors that influence the promotion of tourism destinations in this region. The research method used is qualitative with the main source…
of data coming from literature studies, mainly focusing on folklore, historical narratives, and Timor Leste's cultural richness. The introduction of the research covered the context of tourism in Timor Leste, highlighting the challenges in promoting tourism destinations and the problems faced. An in-depth literature search was then conducted to formulate the research problems, namely constraints in tourism promotion and the role of stories and narratives in the context of destination promotion. In the exploration of cultural uniqueness, the findings show that local mythology, oral traditions and community values play an important role in shaping Timor Leste's cultural identity. The analysis of factors influencing destination promotion involved an evaluation of marketing, tourism infrastructure, media, technology and sustainability aspects. The results of this study provide an in-depth insight into Timor Leste's local wisdom and tourism potential. The findings are expected to serve as a basis for the development of more effective promotional strategies, integrating cultural uniqueness in stories and narratives as a foundation for increasing the attractiveness of this tourism destination in the eyes of global travelers
Abstract:Penelitian ini bertujuan untuk menganalisis pelaksanaan strategi pemasaran jasa pendidikan melalui bauran pemasaran 7P di Madrasah Ibtidaiyah Ahliyah 2 Palembang. Penelitian menggunakan pendekatan kualitatif dengan teknik…
k pengumpulan data berupa wawancara, observasi, dan dokumentasi. Data dianalisis secara deskriptif untuk mengetahui penerapan unsur Product, Price, Place, Promotion, People, Process, dan Physical Evidence dalam meningkatkan kualitas layanan pendidikan serta daya tarik madrasah di masyarakat. Hasil penelitian menunjukkan bahwa penerapan strategi pemasaran jasa pendidikan di madrasah telah berjalan dengan baik dan efektif. Pada aspek product, madrasah memiliki program unggulan seperti tahfidz Al-Qur’an, karate, tari, dan futsal yang mampu mengembangkan kemampuan akademik maupun nonakademik peserta didik. Pada aspek price, madrasah menerapkan biaya pendidikan yang terjangkau serta menyediakan program pendidikan gratis bagi anak yatim sebagai bentuk kepedulian sosial. Aspek place didukung oleh lokasi madrasah yang strategis dan mudah dijangkau masyarakat. Pada aspek promotion, madrasah memanfaatkan media sosial dan promosi dari mulut ke mulut melalui alumni dan wali murid. Selanjutnya, aspek people menunjukkan bahwa tenaga pendidik memiliki kompetensi yang baik sesuai bidangnya. Pada aspek process, madrasah telah memperoleh akreditasi A dan memenuhi Standar Nasional Pendidikan. Adapun aspek physical evidence didukung oleh sarana dan prasarana yang memadai untuk menunjang proses pembelajaran. Dengan demikian, strategi pemasaran jasa pendidikan berbasis bauran pemasaran 7P mampu meningkatkan citra positif, kualitas layanan, serta minat masyarakat terhadap madrasah..