Abstract:Abstract: This community service activity aims to strengthen the economy of the Srikandi Women Farmers Group (KWT) in Pekon Srikaton, Adiluwih District, Pringsewu Regency, through the implementation of digital marketing…
and diversification of processed chili products. The main problems of KWT include limited skills in chili processing and low utilization of digital technology for marketing. The method used is Participatory Action Research (PAR), with stages of socialization, chili processing training, digital marketing training, mentoring, and evaluation. The training activities increased the skills of KWT members in processing chili peppers into various products such as chili flakes, chili powder, and chili oil, as well as improving their ability to utilize social media for promotion. The results of the evaluation showed a significant increase in technical skills, entrepreneurial interest, and motivation of members to develop a business based on chili derivative products. This activity has proven to be effective in encouraging the economic independence of women through the use of technology and product innovation.
Keywords: chili; digital marketing; product diversification
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat ekonomi Kelompok Wanita Tani (KWT) Srikandi di Pekon Srikaton, Kecamatan Adiluwih, Kabupaten Pringsewu, melalui penerapan digital marketing dan diversifikasi produk olahan cabai. Permasalahan utama mitra meliputi keterbatasan keterampilan dalam pengolahan cabai serta rendahnya pemanfaatan teknologi digital untuk pemasaran. Metode yang digunakan adalah Participatory Action Research (PAR), dengan tahapan sosialisasi, pelatihan pengolahan turunan cabai, pelatihan digital marketing, pendampingan, serta evaluasi. Kegiatan pelatihan menghasilkan peningkatan keterampilan anggota KWT dalam mengolah cabai menjadi berbagai produk seperti bon cabai, cabai bubuk, dan chili oil, serta meningkatkan kemampuan dalam memanfaatkan media sosial untuk promosi. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam kemampuan teknis sebesar 60%, minat berwirausaha, dan motivasi anggota untuk mengembangkan usaha berbasis produk turunan cabai sebesar 20%. Kegiatan ini terbukti efektif dalam mendorong kemandirian ekonomi perempuan melalui pemanfaatan teknologi dan inovasi produk.
Kata kunci: cabai; digital marketing; diversifikasi produk
Abstract:Abstract: The cattle farming community in Branjang Village, Semarang Regency, faces a primary issue of livestock waste accumulation that has not been optimally managed. This condition results in environmental pollution,…
unpleasant odors, and increased dependency on chemical fertilizers and liquefied petroleum gas (LPG). The main constraints are limited knowledge, skills, and access to waste processing technology. This community service program aims to optimize the utilization of cattle waste as organic fertilizer and alternative energy through the implementation of the Sustainability Techno-Integrated Agrofarm model. The method employed involves a participatory approach through extension, training, consultation, and the application of the appropriate MetaCow technology as a household-scale biogas digester. Program success was evaluated using pre-test and post-test instruments, analyzed by n-gain and paired sample t-test to assess improvements in participants’ knowledge and skills. The results demonstrate a significant enhancement in the community’s ability to process waste into economically valuable organic fertilizer and biogas, while also strengthening the institutional capacity of Sanggar Tani as a center for sustainable agricultural technology learning. This program contributes to the achievement of the Sustainable Development Goals (SDGs), particularly in clean energy, sustainable production, and environmental preservation.
Keywords: biogas; digester; livestock waste; organic fertilizer; sustainable agriculture
Abstrak: Masyarakat peternak sapi di Desa Branjang, Kabupaten Semarang menghadapi permasalahan utama yakni penumpukan limbah ternak yang belum dikelola secara optimal. Hal ini berdampak pada pencemaran lingkungan, munculnya bau tidak sedap, serta meningkatnya ketergantungan akan pupuk kimia serta gas elpiji. Kendala atama adalah karena keterbatasan pengetahuan, keterampilan, serta akses terhadap teknologi pengolahan limbah. Program pengabdian masyarakat ini bertujuan mengoptimalkan pemanfaatan limbah ternak sapi sebagai pupuk organik dan energi alternatif melalui penerapan model Sustainability Techno-Integrated Agrofarm. Metode yang digunakan adalah pendekatan partisipatif melalui penyuluhan, pelatihan, konsultasi, dan penerapan teknologi tepat guna MetaCow sebagai digester biogas rumah tangga, serta evaluasi keberhasilan melalui pre-test dan post-test yang dianalisis melalui uji n-gain dan paired sample t-test untuk menilai peningkatan tingkat pemahaman serta keterampilan peserta. Hasil kegiatan menunjukkan adanya peningkatan signifikan kemampuan masyarakat dalam mengolah limbah menjadi pupuk organik dan biogas yang bernilai ekonomis serta memperkuat kelembagaan Sanggar Tani sebagai pusat pembelajaran teknologi pertanian berkelanjutan. Program ini berkontribusi pada tercapainya tujuan pembangunan berkelanjutan (SDGs) khususnya energi bersih, produksi berkelanjutan, dan pelestarian lingkungan.
Kata kunci: biogas; digester; limbah ternak; pupuk organik; pertanian berkelanjutan
Abstract:Abstract: This community service program aims to raise environmental awareness and food security by utilizing ablution wastewater as a medium for catfish cultivation at Cangkringan 2 State Junior High School. This activity…
ty was motivated by the volume of ablution water wasted daily in the school environment, which is actually still suitable for non-consumption purposes. Through an educational and practical approach, this program teaches students the concept of water recycling, simple technology, and basic catfish cultivation skills. Implementation methods include counseling, training, technical assistance, and evaluation of cultivation results. In addition to providing new knowledge, this activity also fosters environmental awareness and food independ-ence among students. Initial results show an increase in students' understanding of water conservation and their ability to manage a sustainable fish cultivation system. This program is expected to become a model for environmentally-based contextual learning while contributing to the development of sustainable education and strengthening food security at the school level.
Keywords: catfish; education; environment
Abstrak: Program pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran lingkungan dan ketahanan pangan melalui pemanfaatan limbah air wudu sebagai me-dia budidaya ikan lele di SMP Negeri 2 Cangkringan. Kegiatan ini dilatarbelakangi oleh volume air wudu yang terbuang setiap hari di lingkungan sekolah, yang sebenarnya masih layak digunakan untuk kebutuhan nonkonsumsi. Melalui pendekatan edukatif dan praktis, program ini mengajarkan siswa konsep daur ulang air, teknologi sederhana, serta keterampilan dasar budidaya ikan lele. Metode pelaksanaan meliputi penyuluhan, pelatihan, pendampingan teknis, dan evaluasi hasil budidaya. Selain memberikan pengetahuan baru, kegiatan ini juga menumbuhkan karakter peduli lingkungan dan kemandirian pangan di kalangan siswa. Hasil awal menunjukkan peningkatan pemahaman siswa terhadap konservasi air dan kemampuan mereka dalam mengelola sistem budidaya ikan secara berkelanjutan. Program ini diharapkan menjadi model pembelajaran kontekstual berbasis lingkungan sekaligus berkontribusi terhadap pembangunan pendidikan berkelanjutan dan penguatan ketahanan pangan di tingkat sekolah.
Kata kunci: edukasi;ikan lele;lingkungan
Abstract:Abstract: Preeclampsia is one of the leading causes of maternal mortality in East Lombok Regency. In 2023, 2,689 cases of preeclampsia were recorded among 108,035 pregnant women. Limited competence of midwives in early detection,…
etection, midwifery care, and preventive strategies remains a major challenge. This community service program aimed to improve midwives’ knowledge and skills through a workshop consisting of seminars and case-based learning (CBL). The activity was conducted on August 25, 2025, at the East Lombok District Health Office Hall, involving 35 midwives from 35 primary health centers (34 respondents were analyzed as one participant did not complete the pre- and post-tests). The workshop covered preeclampsia screening, midwifery care, MgSO₄ administration, and the use of local natural resources as preventive strategies. Evaluation using pre- and post-tests showed a significant increase in the mean score from 78.23 to 94.85, with an average improvement of 16.62 points. Notably, 44.1% of participants achieved a perfect score of 100. These findings confirm that interactive and practical workshop approaches effectively enhance midwives’ competencies. Therefore, this program contributes to strengthening primary health care services and supporting maternal mortality reduction efforts in East Lombok.
Keywords: early detection; maternal mortality; midwives competence; preeclampsia; primary health care
Abstrak: Preeklampsia merupakan salah satu penyebab utama tingginya angka kematian ibu di Kabupaten Lombok Timur. Data tahun 2023 menunjukkan terdapat 2.689 kasus preeklampsia dari 108.035 ibu hamil. Keterbatasan kompetensi bidan dalam deteksi dini, asuhan kebidanan, dan pemanfaatan strategi preventif menjadi tantangan utama. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan bidan melalui workshop yang terdiri dari seminar dan praktik berbasis kasus (Case Based Learning/CBL). Kegiatan dilaksanakan pada 25 Agustus 2025 di Aula Dinas Kesehatan Lombok Timur, dengan peserta 35 bidan dari 35 Puskesmas. Materi workshop mencakup skrining preeklampsia, asuhan kebidanan, pemberian MgSO₄, serta pemanfaatan bahan alam lokal sebagai strategi preventif. Evaluasi menggunakan pre-test dan post-test menunjukkan peningkatan signifikan skor rata-rata dari 78,23 menjadi 94,85, dengan rata-rata peningkatan sebesar 16,62 poin. Sebanyak 44,1% peserta mencapai skor sempurna 100. Hasil ini membuktikan bahwa workshop interaktif dan aplikatif efektif meningkatkan kompetensi bidan. Dengan demikian, program ini berkontribusi pada penguatan layanan primer dan upaya penurunan angka kematian ibu di Lombok Timur.
Kata kunci: angka kematian ibu; deteksi dini; kompetensi bidan; pelayanan kesehatan primer; preeclampsia
Abstract:Abstract: This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) under cooperative management in Palembang City through digital marketing training. The main problem faced…
aced by the partner MSMEs is the lack of understanding and skills in utilizing digital technology for product marketing, which results in limited market reach and low sales volume. The implementation method consisted of preparation (needs analysis and material development), training sessions conducted face-to-face with hands-on practice, and evaluation using pre-test and post-test to measure participants’ improvement in understanding. The results showed an average increase of 65% in participants’ digital marketing knowledge after the training compared to before the training. Furthermore, participants were able to create business social media accounts, design simple promotional content, and optimize the use of digital platforms such as WhatsApp Business and Instagram to market their products. In conclusion, practical and applicable digital marketing training effectively improves the marketing skills of cooperative-based MSMEs, which is expected to contribute to increasing the competitiveness of local products in the digital economy era
Keywords: digital marketing; cooperatives; empowerment; training; MSMEs.
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di bawah naungan koperasi di Kota Palembang melalui pelatihan digital marketing. Permasalahan utama yang dihadapi UMKM mitra adalah keterbatasan pemahaman dan keterampilan dalam memanfaatkan teknologi digital untuk pemasaran produk, sehingga berdampak pada rendahnya jangkauan pasar dan volume penjualan. Metode pelaksanaan pengabdian ini mencakup tahap persiapan melalui analisis kebutuhan mitra dan penyusunan materi, tahap pelaksanaan dengan metode ceramah, pelatihan praktik langsung, serta pendampingan menggunakan alat bantu presentasi, modul pelatihan, dan perangkat lunak pendukung, serta tahap evaluasi melalui pre-test dan post-test untuk menilai peningkatan pemahaman peserta. pelaksanaan pengabdian meliputi tahap persiapan (analisis kebutuhan mitra dan penyusunan materi). Hasil pengabdian menunjukkan bahwa terdapat peningkatan rata-rata skor pemahaman digital marketing sebesar 69% setelah pelatihan dibandingkan sebelum pelatihan. Selain itu, peserta mampu membuat akun media sosial bisnis, merancang konten promosi sederhana, dan mengoptimalkan penggunaan platform digital seperti WhatsApp Business dan Instagram untuk memasarkan produk. Kesimpulan dari kegiatan ini adalah pelatihan digital marketing secara praktis dan aplikatif efektif dalam meningkatkan keterampilan pemasaran UMKM koperasi, yang diharapkan dapat berkontribusi pada peningkatan daya saing produk lokal di era ekonomi digital.
Kata Kunci; digital marketing; koperasi; pemberdayaan; pelatihan; UMKM.
Abstract:Abstract: This community service program was carried out by Universitas Bina Sarana Informatika (UBSI) with the aim of strengthening digital skills and English proficiency among high school/vocational school graduates in…
order to improve their job readiness. The activity took place at Balai RW 08, Kalideres, and West Jakarta. This program was motivated by the condition of high school/vocational graduates in RW 08, most of whom come from lower-middle-income families and are therefore more inclined to enter the workforce directly rather than pursue higher education. Thus, training is needed to enhance practical skills relevant to industry requirements.The training focused on three main aspects, developing a professional curriculum vitae (CV), strategies for facing job interviews in both Indonesian and English, and practicing digital skills through the use of Canva for CV creation. Participants were actively engaged through interactive sessions, simulations, and collaborative exercises. The results of the program indicated increased awareness, confidence, and skills among participants in preparing themselves to enter the workforce. The conclusion of this program is that integrating digital literacy and English proficiency in community-based training can enhance the competitiveness of high school/vocational school graduates and make a tangible contribution to supporting their readiness for the job market.
Keywords: english proficiency, job readiness, digital skills, community service, vocational education
Abstrak: Program pengabdian kepada masyarakat ini dilaksanakan oleh Universitas Bina Sarana Informatika (UBSI) dengan tujuan memperkuat keterampilan digital dan kemampuan berbahasa Inggris lulusan SMA/SMK untuk meningkatkan kesiapan kerja. Kegiatan ini berlangsung di Balai RW 08, Kalideres, Jakarta Barat. Program ini dilatarbelakangi oleh kondisi lulusan SMA/SMK di RW 08 yang sebagian besar berasal dari keluarga ekonomi menengah ke bawah, sehingga cenderung lebih memilih langsung bekerja daripada melanjutkan pendidikan ke jenjang yang lebih tinggi. Oleh karena itu, diperlukan pelatihan yang dapat meningkatkan keterampilan praktis sesuai kebutuhan industri.Pelatihan difokuskan pada tiga aspek utama: penyusunan curriculum vitae (CV) profesional, strategi menghadapi wawancara kerja dalam bahasa Indonesia maupun bahasa Inggris, serta keterampilan digital melalui penggunaan Canva untuk pembuatan CV. Peserta terlibat secara aktif melalui sesi interaktif, simulasi, dan latihan kolaboratif. Hasil kegiatan menunjukkan adanya peningkatan kesadaran, kepercayaan diri, dan keterampilan peserta dalam mempersiapkan diri menghadapi dunia kerja. Kesimpulannya, integrasi literasi digital dan kemampuan bahasa Inggris dalam pelatihan berbasis masyarakat dapat meningkatkan daya saing lulusan SMA/SMK serta memberikan kontribusi nyata dalam mendukung kesiapan mereka menghadapi pasar kerja.
Kata kunci: kemampuan bahasa Inggris, kesiapan kerja, keterampilan digital, pengabdian masyarakat, pendidikan vokasi
Abstract:Abstract: The community service program was conducted at Sekolah Kampung Alam in Dutohe Village, Bone Bolango Regency, with the primary objective of enhancing children’s skills, creativity, and ecological awareness through…
ough the utilization of agricultural waste. The main problem faced by the school is the lack of integration of environmental potential into the curriculum, resulting in limited opportunities for children to gain direct experience in processing local resources. The activities were carried out through socialization, teacher and student training, implementation of simple technologies, mentoring, as well as monitoring and evaluation. The training materials included compost production, handicrafts made from agricultural waste such as dried banana leaves and corn husks, and digital promotion through social media platforms. The results of the program indicate improvements in three main aspects. First, teachers and students demonstrated increased knowledge regarding the concepts of ecotourism and waste management. Second, there was a positive shift in attitudes, reflected in stronger environmental concern and higher interest in entrepreneurship. Third, skills in processing agricultural waste developed, although they still require continuous improvement. Furthermore, community involvement contributed to the establishment of a holistic, empowered, and sustainable educational ecosystem. This program underscores the role of Sekolah Kampung Alam as both an environmental-based ecotourism education center and a medium for community empowerment.
Keywords: agricultural waste innovation; community empowerment; educational ecotourism; nature school
Abstrak: Program pengabdian kepada masyarakat ini dilaksanakan di Sekolah Kampung Alam Desa Dutohe, Kabupaten Bone Bolango, dengan tujuan meningkatkan keterampilan, kreativitas, dan kesadaran ekologis anak melalui pemanfaatan limbah pertanian. Permasalahan utama sekolah adalah kurangnya integrasi potensi lingkungan ke dalam kurikulum, sehingga anak-anak belum memperoleh pengalaman langsung dalam mengolah sumber daya lokal. Kegiatan dilakukan melalui sosialisasi, pelatihan guru dan siswa, implementasi teknologi sederhana, pendampingan, serta monitoring dan evaluasi. Materi pelatihan meliputi pembuatan pupuk kompos, kerajinan tangan dari limbah pertanian seperti daun pisang kering dan klobot jagung, serta promosi digital melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan pada tiga aspek utama: pengetahuan guru dan siswa meningkat terkait konsep ekowisata dan pengelolaan limbah, sikap menunjukkan perubahan positif berupa kepedulian lingkungan dan minat berwirausaha yang lebih tinggi, serta keterampilan dalam mengolah limbah pertanian berkembang meskipun masih perlu ditingkatkan secara berkelanjutan. Selain itu, keterlibatan masyarakat turut memperkuat terciptanya ekosistem pendidikan yang holistik, berdaya, dan berkelanjutan. Program ini menegaskan peran Sekolah Kampung Kawan Alam sebagai pusat edukasi ekowisata berbasis lingkungan sekaligus media pemberdayaan masyarakat.
Kata kunci: ekowisata edukatif; inovasi limbah pertanian; pemberdayaan masyarakat; sekolah alam
Abstract:Abstract: Pregnancy and toddlerhood are crucial periods that determine a child’s future growth and development. In Wonosari Village, the nutritional intake of pregnant women and toddlers is below the recommended dietary…
y allowance. One of the specific nutritional interventions that can be implemented is the provision of supplementary food (PMT) based on local food. This community service activity aimed to improve the knowledge and skills of posyandu cadres regarding the PMT based on local food for toddlers and pregnant women. The program involved training 40 cadres in the working area of Dalu Sepuluh Health Center, Tanjung Morawa District, Deli Serdang Regency, on May 28, 2025. The training consisted of delivering material on the concept of local food-based PMT and hands-on practice in processing supplementary food. Knowledge was evaluated through pre- and post-tests. Skills were evaluated through observation during processing practices. The results indicated an increase in cadres’ knowledge, with the average score rising from 95.4 to 99.4. Skills also improved, particularly in the accuracy of ingredient measurement and appropriate portion determination. These findings imply that local food-based PMT training can enhance the capacity of posyandu cadres and contribute to strengthening community-based efforts in improving maternal and child nutrition.
Keywords: cadres; PMT; pregnant women; toddlers
Abstrak: Masa kehamilan dan balita merupakan fase penting yang menentukan kualitas tumbuh kembang anak. Di Desa Wonosari, asupan gizi ibu hamil dan balita di bawah angka kecukupan gizi yang dianjurkan, sehingga diperlukan intervensi gizi spesifik melalui PMT berbasis pangan lokal. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kader posyandu mengenai pengolahan makanan tambahan berbasis pangan lokal untuk balita dan ibu hamil. Metode yang digunakan adalah pelatihan dengan sasaran 40 orang kader posyandu di wilayah kerja Puskesmas Dalu Sepuluh, Kecamatan Tanjung Morawa Kabupaten Deli Serdang. Pelatihan dilaksanakan pada 28 Mei 2025, terdiri dari penyampaian materi tentang PMT berbasis pangan lokal dan praktik pengolahan makanan tambahan untuk balita dan ibu hamil. Evaluasi pengetahuan melalui pre-test dan post-test menggunakan kuesioner. Keterampilan dievaluasi dengan observasi pada saat praktik pengolahan. Pelatihan menghasilkan peningkatan skor pengetahuan kader posyandu dari 95,4 menjadi 99,4, dan peningkatan keterampilan tentang ketepatan penggunaan jumlah bahan pangan dan porsi PMT untuk ibu hamil dan balita.
Kata kunci: balita; ibu hamil; kader; PMT
Abstract:Abstract: Digitalization 5.0 has opened wide opportunities for students to build digital-based startups. However, many student startups face challenges in financial management, developing a Minimum Viable Product (MVP),…
and ensuring business sustainability. This program aims to implement Digital Business Incubation as a strategy for developing student digital startups. The methods used include observation, tenant selection, interviews, and intensive mentoring for incubation program participants. As a result of the selection process, 14 businesses were chosen to be incubated, consisting of service-based and product-based ventures. The program is designed to provide entrepreneurship training, financial management workshops, business legality assistance, investor networking opportunities, and technological support. The outcomes of the program indicate that through digital incubation, average 77,91% of the participating students were able to enhance their digital entrepreneurship skills, strengthen their business models, and optimize the potential for business sustainability. Therefore, Digital Business Incubation has proven to be an effective mechanism for fostering the growth of student digital startups that are adaptive, innovative, and competitive in the digital economy era.
Keywords: bussiness digital, enterprise, student, service
Abstrak: Digitalisasi 5.0 telah membuka peluang luas bagi mahasiswa untuk membangun usaha rintisan (startup) berbasis digital. Namun, banyak startup mahasiswa menghadapi tantangan dalam hal pengelolaan keuangan, Minimum Viable Product, dan keberlanjutan usaha. Program ini bertujuan untuk mengimplementasikan program Digital Business Incubation sebagai strategi pengembangan startup digital mahasiswa. Metode yang digunakan meliputi observasi, seleksi tenant, wawancara, serta pendampingan intensif terhadap peserta program inkubasi. Dari hasil seleksi terpilih 14 usaha yang akan diinkubasi yang terdiri dari usaha yang bergerak dibidang jasa dan produk. Program ini dirancang untuk memberikan pembinaan kewirausahaan, pelatihan keuangan, pendampingan legalitas usaha, akses bersama investor, serta dukungan teknologi. Hasil program ini menunjukkan bahwa melalui inkubasi digital, rata rata 77,91% mahasiswa mampu meningkatkan keterampilan wirausaha digital, memperkuat model bisnis, serta mengoptimalkan potensi keberlanjutan usaha. Dengan demikian, Inkubasi bisnis digital terbukti menjadi mekanisme efektif dalam mendorong lahirnya startup digital mahasiswa yang adaptif, inovatif, dan berdaya saing di era ekonomi digital.
Kata kunci: bisnis, mahasiswa, jasa, startup digital
Abstract:Abstract: This program aims to transform processed bilih fish products from Lake Singkarak through business digitalization to enhance tourism appeal and increase the added value of local food products. The partner, POKLAHSAR…
HSAR Jaso Danau in Nagari Tikalak, Solok Regency, experienced a 35% decline in sales turnover over the past two years due to limited digital marketing and reliance on conventional sales. In addition, production capacity could only meet about 60% of market demand, with inconsistent product quality caused by the absence of written SOPs. The program was implemented using a participatory approach through stages of socialization, technical training, innovation adoption, and mentoring. The main focus included the development of production SOPs, logbooks and digital bookkeeping, organizational structuring, and digital marketing strategies using websites, QR Codes, and social media. The results revealed significant improvement in five key aspects: business recording, production, distribution, branding, and digital marketing. The average score increased from 2.7 (fair) in 2024 to 4.0 (good) in 2025, with the highest achievement in business recording and digital marketing through the activation of an official website and marketplace integration. This transformation demonstrates that digitalization of local food MSMEs not only improves product quality and consistency but also expands distribution channels, strengthens competitiveness, and supports the achievement of the SDGs, particularly women’s empowerment, poverty alleviation, economic growth, and sustainable consumption and production.
Keywords: bilih fish, MSME digitalization, women empowerment, digital marketing, lake singkarak
Abstrak: Program ini bertujuan mentransformasi produk olahan ikan bilih khas Danau Singkarak melalui digitalisasi usaha guna meningkatkan daya tarik wisata dan nilai tambah pangan lokal. Mitra kegiatan adalah POKLAHSAR Jaso Danau di Nagari Tikalak, Kabupaten Solok, yang mengalami penurunan omzet hingga 35% dalam dua tahun terakhir akibat keterbatasan pemasaran digital dan masih mengandalkan penjualan konvensional. Selain itu, kapasitas produksi hanya mampu memenuhi sekitar 60% permintaan pasar, dengan kualitas produk sering tidak konsisten karena ketiadaan SOP tertulis. Kegiatan dilaksanakan dengan pendekatan partisipatif melalui tahapan sosialisasi, pelatihan teknis, penerapan inovasi, dan pendampingan. Fokus utama meliputi penyusunan SOP produksi, logbook dan pembukuan digital, pembentukan struktur organisasi, serta strategi pemasaran berbasis website, QR Code, dan media sosial. Hasil menunjukkan peningkatan keterampilan signifikan pada lima aspek utama: pencatatan usaha, produksi, distribusi, branding, dan pemasaran digital. Skor rata-rata naik dari 2,7 (cukup) pada 2024 menjadi 4,0 (baik) pada 2025, dengan capaian terbesar pada pencatatan usaha dan pemasaran digital melalui aktivasi website resmi dan integrasi marketplace. Transformasi ini membuktikan bahwa digitalisasi UMKM pangan lokal tidak hanya memperbaiki kualitas dan konsistensi produk, tetapi juga memperluas distribusi, memperkuat daya saing, serta mendukung pencapaian SDGs, khususnya pemberdayaan perempuan, pengentasan kemiskinan, pertumbuhan ekonomi, dan konsumsi-produksi berkelanjutan.
Kata Kunci: ikan bilih, digitalisasi UMKM, pemberdayaan perempuan, pemasaran digital, danau singkarak