Abstract:Abstract: In the business of property developers choosing a location to be an important decision for developers as a factor of attractiveness in housing marketing, if lack of observance in choosing the location of the location…
cation will result in slow sales, so that the company's profits become not optimal. For this reason, a decision support system is needed that can help developers in recommending housing locations that are in accordance with the wishes of the developer. The profile matching method is chosen because it can provide the closest value recommendation, so if there is no land the exact location in accordance with the wishes of the developer but the profile maching is able to provide the selection of the location with the closest profile value to the developer desired.
Keywords: Decision support system, Developer, Property, Location Land, Profile matching.
Abstrak: Lokasi merupakan faktor terpenting dalam usaha developer property, karena mempengaruhi tingkat pemasaran perumahan. Pemilihan lokasi menjadi keputusan penting, sehingga dibutuhkan suatu sistem pendukung keputusan yang tepat. Metode profile matching merupakan pilihan yang dapat memberikan rekomendasi. Hasil dari penelitian ini adalah memberikan rekomendasi dengan nilai terdekat, jadi walaupun tidak ada lahan lokasi yang sesuai persis keinginan developer tapi profile matching akan memberikan rekomendasi pemilihan lahan lokasi dengan profil yang terdekat sesuai harapan developer. Maka, dapat disimpulkan profile matching merupakan pilihan tepat dalam penentuan keputusan lokasi perumahan.
Abstract:Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat beli pada produk Tap Cash BNI yang dipromosikan oleh NCT 127 melalui akun Social Media X @nctzenbase. Menggunakan paradigma positivisme dengan…
ngan pendekatan kuantitatif, metode survei diterapkan pada populasi pengikut @nctzenbase yang berjumlah 897.618 akun, dengan sampel 100 responden yang dipilih melalui teknik Non Probability Sampling. Data primer diperoleh melalui penyebaran kuesioner, sementara data sekunder dikumpulkan dari literatur dan sumber online. Validitas dan reliabilitas instrumen diuji menggunakan SPSS 26, menunjukkan semua variabel valid dan reliabel dengan nilai Cronbach’s Alpha di atas 0,70. Hasil penelitian menunjukkan bahwa lima dimensi utama endorsement—Trustworthiness, Expertise, Attractiveness, Respect, dan Similarity—berpengaruh signifikan terhadap minat beli. NCT 127 dianggap sebagai endorser yang terpercaya, berpengalaman, menarik, dihargai, dan memiliki kesamaan dengan audiens, yang semuanya meningkatkan kredibilitas dan loyalitas konsumen terhadap Tap Cash BNI. Iklan kolaborasi BNI dengan NCT 127 berhasil menarik perhatian (39 responden sangat setuju), membangkitkan minat (67 responden setuju), keinginan (60 responden sangat setuju), dan tindakan pembelian (58 responden sangat setuju). Nilai kebaruan dari penelitian ini terletak pada pemahaman mendalam tentang pengaruh celebrity endorsement dalam konteks pemasaran perbankan digital di Indonesia. Implikasi pada dunia pendidikan adalah penekanan pada pentingnya strategi pemasaran yang memanfaatkan selebriti dalam meningkatkan minat beli konsumen, serta panduan untuk penelitian lanjutan yang melibatkan variabel lain seperti pengalaman konsumen dan persepsi kualitas. Penelitian ini dapat menjadi referensi penting untuk studi terkait di masa mendatang, khususnya dalam mengembangkan strategi pemasaran yang efektif dan tepat sasaran.
Abstract:culture through the exploration of stories and narratives, as well as analyze the factors that influence the promotion of tourism destinations in this region. The research method used is qualitative with the main source…
of data coming from literature studies, mainly focusing on folklore, historical narratives, and Timor Leste's cultural richness. The introduction of the research covered the context of tourism in Timor Leste, highlighting the challenges in promoting tourism destinations and the problems faced. An in-depth literature search was then conducted to formulate the research problems, namely constraints in tourism promotion and the role of stories and narratives in the context of destination promotion. In the exploration of cultural uniqueness, the findings show that local mythology, oral traditions and community values play an important role in shaping Timor Leste's cultural identity. The analysis of factors influencing destination promotion involved an evaluation of marketing, tourism infrastructure, media, technology and sustainability aspects. The results of this study provide an in-depth insight into Timor Leste's local wisdom and tourism potential. The findings are expected to serve as a basis for the development of more effective promotional strategies, integrating cultural uniqueness in stories and narratives as a foundation for increasing the attractiveness of this tourism destination in the eyes of global travelers
Abstract:This study aims to analyze the tourism potential and marketing strategies in Bejijong Village, a village with a rich history and culture from the Majapahit Kingdom era located in Mojokerto Regency, East Java Province. This…
is study explores how village managers conduct managerial and marketing activities to attract tourists and promote local products. The research method involves a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the Marketing Mix’s 7P approach implemented by the village. The results of the study indicate that Bejijong Village has several significant advantages, including historical heritage such as Brahu Temple, Petilasan Siti Inggil, and Maha Vihara Majapahit, as well as local products such as smoked salted eggs, lemon juice, pukis lumer (melting) bertoping, tahu lontong (compress rice), and Cempaka batik handicrafts and wayang kulit. However, the challenges faced include less than optimal website management, lack of effective digital marketing strategies, and entrance fees that may be insufficient to support maintenance. This study introduces novelty in marketing strategy analysis by integrating the SWOT and Marketing Mix’s 7P approaches to provide in-depth insights into how management and marketing can be improved. These findings are expected to be a reference for other villages in designing more effective marketing strategies and suggesting improvement steps that can increase the attractiveness and sustainability of culture-based tourist destinations. Keywords: Bejijong Village, Tourism Marketing, SWOT Analysis, Marketing Mix 7P.