Abstract:Abstract : Customer relationship management is a facility to strengthen relationship between companies and customers. CRM also establishes sales programs to build and manage close ties with customers so as not to move to…
other competitors. This thesis presents an increase in web-based CRM in Stockist Luxor Kisaran. Luxor Stockist is a business entity engaged in marketing herbal products, the system used is still with a manual system. The results of the fundamental method on the web obtained are managing customer data, product improvement, product sales, and consumer consultation facilities to respond to questions and suggestions from customers. This application uses the PHP and MYSQL programming language for the media to make it easier for customers to interact with the company. This application is expected to help companies strengthen the good word with customers in retaining customers and to get new customers.
Keyword :Customer Relationship Management, Marketing, Services, PHP language and MYSQL database
Abstrak : Manajemen hubungan pada pelanggan ialah suatu fasilitas guna mempererat jalinan baik perusahaan dan pelanggan. CRM juga membentuk program penjualan guna membangun serta mengatur ikatan yang erat pada pelanggan agar tidak berpindah ke pesaing lain. Skripsi ini menyajikan peningkatan CRM berbasis web di Stokis Luxor Kisaran. Stokis Luxor merupakan badan usaha yang bergerak dalan pemasaran produk herbal, sistem yang digunakan masih dengan sistem manual. Hasil metode mendasar pada web yang didapat adalah mengatur data konsumen, peningkatan produk, penjualan produk, dan fasilitas konsultasi konsumen guna menanggapi pertanyaan maupun saran dari pelanggan. Aplikasi ini memakai bahasa program PHP dan MYSQL untuk media agar memudahkan pelanggan untuk berinteraksi dengan perusahaan.. Aplikasi ini diharap dapat membantu perusahaan dalam mempererat ikataan baik dengan pelanggan dalam mempertahankan pelanggan dan untuk mendapatkan pelanggan baru.
Kata Kunci:Customer Relationship Management,Pemasaran ,Pelayanan, bahasa PHP dan database MYSQL
Abstract:Abstract: The development of information technology has experienced rapid growth, especially the internet. The internet has made significant contributions, particularly in the business sector. The intense business competition…
ition and the rapid advancement of information technology have facilitated greater accessibility for customers in choosing industries. The Mazzuri Batu Bara industry is a business that sells coconut oil products and handcrafted items made from coconut. However, Mazzuri Batu Bara has not yet implemented services that make it easier for customers to purchase products efficiently and still relies on manual processes. Sales reports are recorded in ledgers, making the process inefficient for maintaining organized records. Customers are required to visit the industry in person to learn about the products available, which means they are unaware of the latest discounts and products on offer. One of the strategies to improve service and operations is to implement a Customer Relationship Management (CRM) system. The objective of this research is to assess the operability of the system design that has been developed. With the CRM design, sales can be enhanced to better meet customer needs. This system is designed to facilitate Mazzuri Batu Bara in selling products, processing data digitally, and improving customer service loyalty by retaining existing customers and attracting new ones.
Keywords: coconut oil; e-crm; industry mazzuri batu bara.
Abstrak: Perkembangan teknologi informasi telah mengalami pertumbuhan yang sangat pesat terutama internet. Internet memberikan kontribusi yang sangat membantu dalam bidang bisnis. Persaingan bisnis yang ketat dan pesatnya pertumbuhan teknologi informasi memberikan kemudahan aksesbilitas pelanggan dalam memilih industri. Industri Mazzuri Batu Bara adalah usaha bisnis yang menjual produk minyak kelapa dan kerajinan tangan dari kelapa. Industri Mazzuri Batu Bara belum menerapkan layanan yang memudahkan pelanggan untuk membeli barang dengan mudah dan masih menggunakan layanan secara manual, data laporan penjualan masih digunakan dalam buku besar sehingga tidak efisien untuk melakukan pencatatan yang tertata rapi, pelanggan harus datang langsung ke industri untuk mengetahui produk apa yang dijual maka pelanggan tidak mengetahui diskon terbaru dan produk yang dijual di industri. Salah satu upaya dalam meningkatkan pelayanan dan operasional adalah dengan menerapkan konsep Customer Relationship Management (CRM). Tujuan pada penelitian ini adalah operabilitas hasil desain sistem yang telah dibuat. Dengan desain Customer Relationship Management (CRM), dapat meningkatkan penjualan dalam memenuhi kebutuhan pelanggan. Sistem ini dibuat untuk memudahkan Industri Mazzuri Batu Bara dalam menjual produk, mengolah data secara komputerisasi dan dapat meningkatkan loyalitas pelayanan kepada pelanggan dalam mempertahankan pelanggan dan menarik pelanggan baru.
Kata kunci: e-crm; industri mazzuri batu bara; minyak kelapa.
Abstract:Abstract: Gallery Parfume Shop is a business engaged in cosmetics located on Jalan Merdeka, Simpang Empat, Kec. Tanjung Tiram, Kab. Batu Bara, North Sumatra. In the procedures and management of sales management at Gallery…
y Parfume is still done manually, the reports are still recorded in notes the impact of this is that Gallery Parfume has difficulty in evaluating their sales performance, identifying market trends, and planning effective sales strategies and also difficulty building loyalty. Therefore, a system is needed, by implementing E-CRM at Gallery Parfume can get new customers, improve customer relationships, and retain customers, which will ultimately create customer loyalty and to measure the increase in profitability resulting from the use of E-CRM into a web-based application so that it will later facilitate increasing sales, customer loyalty, and saving operational costs. The method used to collect and analyze this research data is a qualitative method. It is expected that through this web application it can also build a database to make it easier for Gallery Parfume to search for data and reports.
Keywords: consumers; e-crm; stores
Abstrak: Toko Gallery Parfume merupakan usaha yang bergerak dibidang kosmetik yang berada dijalan Merdeka, Simpang Empat, Kec. Tanjung Tiram, Kab. Batu Bara, Sumatera Utara. Dalam prosedur dan manajemen pengelolaan penjualan di Gallery Parfume masih dilakukan secara manual, laporan nya masih tercatat di notes dampak dari hal tersebut gallery Parfume kesulitan dalam mengevaluasi kinerja penjualan mereka, mengidentifikasi tren pasar, dan merencanakan strategi penjualan yang efektif juga kesulitan membangun loyalitas. Maka dengan hal itu diperlukan sebuah sistem, dengan menerapkan E-CRM di Gallery Parfume dapat memperoleh pelanggan baru, meningkatkan hubungan dengan pelanggan, dan mempertahankan pelanggan, yang pada akhirnya akan terciptanya loyalitas pelanggan dan untuk mengukur peningkatan profitabilitas yang dihasilkan dari penggunaan E-CRM kedalam bentuk aplikasi berbasis web agar nantinya memudahkan dalam peningkatan penjualan, loyalitas pelanggan, dan penghematan biaya operasional. Metode yang digunakan untuk mengumpulkan dan menganalisis data penelitian ini dengan metode kualitatif. Diharapankan melalui aplikasi web ini juga dapat membangun database guna memudahkan Gallery Parfume dalam mencari data dan laporan.
Kata Kunci: e-crm; konsumen; toko
Abstract:Abstract: In the current era of very fast technological development, customer churn is a serious challenge, especially in the competitive telecommunications industry. Churn refers to customers who stop using a service or…
move to another provider, and can be categorized into three types: Active Churn, Passive Churn, and Rotational Churn. Rotational Churn, which is difficult to predict be- cause the reasons for stopping are unclear, is the main focus of this research. This research aims to group Rotational Churn customers using a Data-Centric AI approach. This approach emphasizes improving data quality through Confident Learning and Synthetic Data before being applied to the K-Means clustering algorithm. The data used in this research is customer churn data from one telecommunications company during 2023. The research results show that customer grouping using the K-Means algorithm can provide deep insight into the characteristics of customer churn. The application of Data-Centric AI is proven to be able to increase the accuracy of clustering models, which ultimately helps compa- nies optimize programs and services to minimize churn and retain customers.
Keywords: data-centric AI; clustering; K-means
Abstrak: Dalam era perkembangan teknologi yang sangat pesat saat ini, churn pelanggan menjadi tantangan serius, terutama dalam industri telekomunikasi yang sangat kompetitif. Churn mengacu pada pelanggan yang berhenti menggunakan layanan atau beralih ke penyedia lain, dan dapat dikategorikan menjadi tiga jenis: Churn Aktif, Churn Pasif, dan Churn Rotasional. Churn Rotasional, yang sulit diprediksi karena alasan penghentian layanan tidak jelas, menjadi fokus utama penelitian ini. Penelitian ini bertujuan untuk mengelompokkan pelanggan Churn Rotasional menggunakan pendekatan Data-Centric AI. Pendekatan ini menekankan pada peningkatan kualitas data melalui Confident Learning dan Synthetic Data sebelum diterapkan ke algoritma K-Means clustering. Data yang digunakan dalam penelitian ini adalah data churn pelanggan dari satu perusahaan telekomunikasi selama tahun 2023. Hasil penelitian menunjukkan bahwa pengelompokan pelanggan menggunakan algoritma K-Means dapat memberikan wawasan mendalam tentang karakteristik churn pelanggan. Penerapan Data-Centric AI terbukti mampu meningkatkan akurasi model klastering, yang pada akhirnya membantu perusahaan mengoptimalkan program dan layanan untuk meminimalkan churn serta mempertahankan pelanggan.
Kata kunci: data-Centric AI; klasterisasi; K-means
Abstract:Abstract: Along with the very rapid development of technology, there are many shops and business entities whose sales systems use the latest technology, nowadays if companies use the internet in their information systems…
or online sales, they get new customers and the convenience of customers in accessing the products offered. Muslim wholesalers must understand the desires of their customers in increasing customer satisfaction in maintaining good relations between customers and business owners. Customer Relationship Management (CRM) is one of the right ways to pay attention to customers at Guntur Jaya Stores in order to create communication links with their customers. CRM can also help Muslim wholesale stores with what customers need related to fashion products. The results of research conducted on Muslim wholesale stores can help in increasing customer loyalty, maintaining good relationships with customers. Furthermore, it will make it easier for Muslim wholesale stores to sell fashion products that are in accordance with the wishes of their
Keywords: Customer Relationship Management (CRM); Customer; Information System
Abstrak: Seiring dengan perkembangan teknologi yang sangat pesat, banyak sekali toko- toko maupun badan usaha yang memperbarui sistem penjualan dengan menggunakan teknologi terbaru, dewasa ini jika perusahaan menggunakan internet dalam sistem informasinya ataupun penjualannya secara online mendapatkan pelanggan baru dan kemudahan kepada pelanggan dalam mengakses produk yang ditawarkan. Grosir Muslim harus bisa memahami keinginan pelanggannya dalam meningkatkan kepuasaan pelanggan dalam menjaga hubungan baik antara pelanggan dan pemilik usaha. Customer Relationship Management (CRM) merupakan salah satu cara yang tepat untuk memperhatikan pelanggan pada Toko Guntur jaya agar terciptanya jalinan komunikasi dengan para pelanggannya. CRM juga dapat membantu toko grosir muslim apa saja yang dibutuhkan para pelanggan terkait dengan produk fashion. Hasil dari penelitian yang dilakukan pada toko grosis muslim dapat membantu dalam meningkatkan loyalitas pelanggan, menjaga hubungan baik dengan pelanggan. Selanjutnya akan memudahkan toko grosir muslim dalam penjualan produk fashion yang sesuai dengan keinginan para pelanggan.
Kata kunci: Customer Relationship Management (CRM); Konsumen; Sistem Informasi
Abstract:Abstract: Along with the development of information technology, the way people listen to music also changed with the emergence of many music streaming applications. The user experience of an application plays an important…
t role in attracting and retaining application users. Therefore, this study has goal to compare the music steaming applications’ user experience of the Joox and Spotify by using User Experience Questionnaire (UEQ) method. There are 6 scales assessed by UEQ, including attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. Data was collected by distributing online questionnaires and obtained as many as 104 responses that could be processed. The results show that both applications have positive impressions which are indicated by the average value of each scale greater than 0.8. This indicates that these two applications are considered quite fun, effective, easy to understand, and innovative. However, the comparison’ results show that between Spotify and Joox is not significantly different, with Spotify scores slightly better than Joox.
Keywords: music streaming application; user experience; user experience questionnaire
Abstrak: Seiring dengan perkembangan teknologi informasi, cara masyarakat mendengarkan musik juga mengalami perubahan dengan munculnya banyak aplikasi streaming musik. User experience suatu aplikasi berperan penting untuk menarik dan mempertahankan pengguna aplikasi. Oleh karena itu, penelitian ini memiliki tujuan untuk membandingkan user experience dari aplikasi streaming musik Joox dan Spotify dengan metode User Experience Questionnaire (UEQ). Terdapat 6 skala yang dinilai oleh UEQ yaitu daya tarik, kejelasan, efisiensi, ketepatan, stimulasi, dan kebaruan. Data dikumpulkan melalui penyebaran kuesioner secara daring dan diperoleh sebanyak 104 jawaban yang bisa diolah. Hasil penelitian menunjukkan bahwa kedua aplikasi memiliki impresi positif yang ditandai dengan nilai rata-rata setiap skala lebih besar dari 0.8. Artinya kedua aplikasi ini dinilai cukup menyenangkan, efektif, mudah dipahami, dan inovatif. Meskipun demikian, hasil perbandingan menunjukkan bahwa perbedaan antara Spotify dan Joox tidak terlalu signifikan, dengan nilai Spotify sedikit lebih unggul daripada Joox.
Kata kunci: aplikasi streaming musik; pengalaman pengguna; user experience questionnaire
Abstract:The hospitality sector is one of the impacted industries, as it is closely connected to the tourism sector by providing lodging for tourists. However, there have been some favourable effects, such as the establishment of…
Kokoon Hotel Banyuwangi in reaction to the pandemic scenario. Increase in staff turnover is correlated with the appearance of opportunities that have resulted from the tourism recovery programme that the Indonesian government has implemented as a response to the Covid-19 outbreak, as was stated before. The research aims to investigate the employees' perception of the workplace climate at Kokoon Hotel Banyuwangi and determine the extent to which the work environment impacts their intention to continue working at the hotel. The qualitative method offers an opportunity for an in-depth exploration of Kokoon Hotel Banyuwangi's Efforts in Retaining Employees. This research found that skill development, career advancement, pay, work culture, benefits, and outstanding relationships affect employee satisfaction at Kokoon Hotel Banyuwangi. To retain staff, Kokoon Hotel Banyuwangi offers cross-training programmes, fair promotion processes, and a comfortable work culture for employee development. Kokoon Hotel Banyuwangi employees depart for financial, professional, and outside experience reasons. Kokoon Hotel Banyuwangi has to strengthen work culture, interactions with supervisors, coworkers, and subordinates, and employee skill development.
Abstract:Facilities Management (FM) role becomes more significant in the day-to-day operations of most of organizations. The FM team ensures that operations of organizations will run smoothly without downtime, provide safe working…
g environment, comply with regulators, and provide one-stop-shop service for employees that can benefit the organization in retaining and attracting top talents. This research aims to assess the performance of FM before the pandemic, and the start of the new normal and compare the operations on these timelines to identify the inefficiencies and opportunities for improvement that can lead to an effective, efficient, and consistent quality performance. The researcher includes the assessment of gaps, management capabilities, technologies, factors influencing performance and productivity, and ways of adapting to the changing external business landscape. To interpret the collected data, frequency and percentage, mean and standard deviation, Pearson-r correlation were used in quantitative data, and thematic analysis for the qualitative responses. The data gathered from the FM team supporting different clients and as senior leaders, signifies that there is no significant difference in operations and technology to support clients. However, minor improvements and recommendations by senior leaders can be considered and can contribute to effective and efficient operations.
Abstract:This study investigates the rhetorical and discourse functions of repetition in the English translation of Surah Al-Mursalat by M.A.S. Abdel Haleem, focusing on the refrain “Woe on that Day to those who denied the truth.”…
h.” Using a qualitative descriptive method grounded in stylistics and discourse analysis, the study explores how this fixed phrase, repeated ten times across the chapter, operates at multiple linguistic levels. The analysis reveals that the refrain serves three interrelated functions: stylistically, it foregrounds divine warning and creates rhythmic cohesion; structurally, it segments the surah into thematic units and signals discourse boundaries; rhetorically, it intensifies condemnation and engages the reader emotionally through cumulative repetition. Abdel Haleem’s consistent rendering of the refrain retains these functions effectively, unlike other translations that introduce lexical variation. The findings demonstrate that repetition in Qur’anic translation is not merely ornamental but performs essential linguistic and communicative roles. This study contributes to Qur’anic stylistics, translation studies, and discourse analysis by showing that sacred texts, when translated with rhetorical sensitivity, can preserve the stylistic integrity of the original.