Abstract:Shopee, as one of the e-commerce establishments established in 2015 and part of the Sea Group in Southeast Asia, has succeeded in creating a safe, user-friendly and fast online shopping platform. With strong operations in…
n seven markets in Southeast Asia, Shopee not only provides a platform for buyers to find products, but also provides training and support to their sellers. The rapid growth of e-commerce in Indonesia is also influenced by factors such as the increase in population, increasing smartphone and internet users, and the development of financial technology companies. The convenience of online shopping encourages consumers to buy various desired products so that they are encouraged to behave consumptively. This then stimulates the phenomenon of impulse buying in consumers. Currently, economic activities are dominated by Generation Z's behavior to carry out activities such as scrolling, online shopping, and making transactions. Some marketplaces have not paid attention to the positive emotions of consumers with the Generation Z group in the target market, hedonic shopping motivation, fear of missing out, and shopping lifestyle that can trigger impulsive purchases which are part of the consideration of the preparation and strategy of innovative marketing targets according to the needs of market psychology. This study aims to find out how much respondents assess hedonic shopping motivation, fear of missing out, and shopping lifestyle, find out the influence of hedonic shopping motivation, fear of missing out, and shopping lifestyle on impulse buying generation Z, find out the influence of positive emotions on impulse buying generation Z, to know the influence of hedonic shopping motivation, fear of missing out and shopping lifestyle on impulse buying through positive emotions. This study uses a quantitative method. The sampling technique uses purposive sampling. The data obtained was 385 respondents by distributing questionnaires online. The respondents in this study are Generation Z Shopee users in Indonesia. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which was then processed with SMARTPLS. The results of this study are hedonic shopping motivation, fear of missing out, shopping lifestyle, positive emotion have a significant positive effect on impulse buying.
Abstract:The plastic waste crisis in Indonesia and Thailand is one of the biggest environmental challenges in Southeast Asia, triggered by increased plastic consumption due to urbanization, economic growth and modern lifestyles.…
This study aims to analyze the challenges,
environmental impacts, and sustainable solutions related to plastic waste management in both
countries. The method used is qualitative analysis based on secondary data from scientific
literature, reports of international institutions. The results show that Indonesia faces serious
problems in plastic waste management that cause marine pollution to other countries, while
Thailand struggles with the high volume of domestic and imported plastic waste. The
resulting environmental impacts include damage to marine ecosystems, threats to
biodiversity, and human health risks from microplastics. Recommended solutions include the
implementation of national regulations that support sustainability principles, 3R (Reduce,
Reuse, Recycle) strategies, promotion of eco-friendly packaging, and public education to
reduce the use of single-use plastics. The study concludes that regional collaboration among
ASEAN countries is needed to effectively address the plastic waste crisis to protect
ecosystems and human health in the long term.
Abstract:Taxes are the main source of government and state revenue used to finance government spending and national development. This research aims to examine the effect of taxpayer awareness,tax penalties, tax knowledge, tax service…
vice quality to the taxpayers compliance of motor vehicles in District Southeast Aceh. The population used in this study is taxpayers who own motorized vehicles registered at the SAMSAT Office in Southeast Aceh Regency. The number of samples in this study were 100 respondents with the sampling method using the Simple Random Sampling technique. The data used in this study is primary data from the result of distributing questionnaires. The test method uses the Valadity and Reliability test, Classical Assumption test, and Multiple Regression Analysis with the SPSS for Windows Version 25 program. The results of this study found that the variables of Taxpayes Awareness, Tax Sanctions, Tax Knowledge and Fiscus Services have a positive and significant effect on Motor Vehicle Taxpayer Compliance in District Southeast Aceh. With the result of this study it is hoped that the Southeast Aceh District SAMSAT office will continue to improve its performance so that people have confidence in paying taxes
Abstract:Trade is one of the crucial elements in a country's economy, playing a vital role in supporting regional and national economic growth. Through trade, a region can meet its needs and distribute its production to other areas,…
as, both domestically and internationally. Southeast Sulawesi Province, as one of the regions on the island of Sulawesi, has great potential in trade, particularly in the agricultural and industrial sectors. This province has made a significant contribution to the country's foreign exchange reserves through export and import activities. This study aims to analyze the development of trade in Southeast Sulawesi Province, focusing on the export-import performance and the region's main commodities. The method used is descriptive, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results show that in 2024, Southeast Sulawesi experienced a trade surplus, where the value of exports exceeded the value of imports. The largest surplus was recorded in January 2024, amounting to 256.38 million US dollars. Three major commodities contribute significantly to the province's trade, namely cloves with a transaction value of IDR 480.74 billion, cocoa at IDR 248.74 billion, and cashew nuts at IDR 230.75 billion. These three commodities not only serve as flagship products for the local economy but also have a positive impact on the national economy. The findings of this study suggest that with proper management, the trade potential of Southeast Sulawesi can continue to grow, contributing even more to Indonesia's overall economy.
Abstract:Abstract: One of the institutions that stated the poor handling of Covid-19 in Indonesia was the Lowy Institute. On March 13, 2021, Lowy Institute put Indonesia in 89th rank out of 102 countries that were successfully surveyed…
rveyed regarding the handling of the Covid-19 pandemic. This research is an attempt to critique the Lowy Institute's assessment. The COPRAS-AHP hybrid method was used. The AHP method, especially in the pairwise comparison section, is used as a method to determine the validity of the criterion weights. Five criteria were used in determining the ranking of the handling of the Covid-19 pandemic in countries in the Southeast Asian region. Each criterion is given a weight that is determined subjectively but by considering the level of importance of each criterion. The weighting of the criteria by using pairwise comparison resulted in: test per population, positive per test, vaccine per population, recovered per positive, deaths per positive. This study produces conclusions that are not much different from the Lowy Institute release. Indonesia is one of the countries where the handling of the Covid-19 pandemic is at a low level, Indonesia is ranked 10th out of 11 countries in the Southeast Asia region, with a utility value 16.29%.
Keywords: AHP; COPRAS; covid-19;pairwise comparison; ranking
Abstrak: Salah satu lembaga yang menyatakan buruknya penanganan Covid-19 di Indonesia adalah Lowy Institute. Pada 13 Maret 2021 menempatkan Indonesia di peringkat 89 dari 102 negara yang berhasil disurvei berkenaan dengan penanganan pandemi Covid-19. Penelitian ini merupakan upaya kritisi terhadap penilaian Lowy Institute. Digunakan metode hibrid COPRAS-AHP. Metode AHP, khususnya pada bagian pairwise comparison digunakan sebagai metode untuk menentukan validitas bobot kriteria. Digunakan lima kriteria dalam menentukan pemeringkatan penanganan pandemi Covid-19 pada negara-negara di kawasan Asia Tenggara. Masing-masing kriteria diberikan bobot yang ditentukan secara subjektif namun dengan mempertimbangkan tingkat kepentingan masing-masing kriteria. Pembobotan kriteria dengan menggunakan pairwise comparison menghasilkan: kriteria tes per populasi, positif per tes, vaksin per populasim, sembuh per positif, meninggal per positif. Penelitian ini menghasilkan kesimpulan yang tidak jauh berbeda dengan rilis Lowy Institute. Indonesia adalah salah satu negara dengan penanganan pandemi Covid-19 berada dalam level yang relatif rendah, peringkat 10 dari 11 negara di kawasan Asia Tenggara, dengan nilai utilitas 16,29 %.
Kata kunci: AHP; COPRAS; covid-19; pairwise comparison; pemeringkatan
Abstract:This study aims to analyze the influence of timeliness, transparency, and the effectiveness of recommendations on audit quality at the Audit Board(BPK) of Southeast Sulawesi Province. The research focuses on an economic-financial…
financial perspective, namely how these three variables play a role in improving the efficiency of fiscal governance, public spending accountability, and the effectiveness of state financial oversight. Research data were obtained through questionnaire distribution and audit document analysis. The results show that timeliness has a significant effect on audit quality because it is able to maintain the relevance of findings and accelerate follow-up. Transparency has a significant effect on increasing public trust and auditor credibility. The effectiveness of recommendations has the strongest influence on audit quality because it determines the implementation of financial governance improvements in audited entities. This study emphasizes the importance of promoting a fast, open, and responsive audit system to improve the quality of state financial management
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:Introduction: WHO's global health sector strategy 2022–2030 on HIV goals to reduce HIV infections from 1.5 million by 2020 to 335,000 by 2030, and deaths from 680,000 in 2020 to below 240,000 by 2030. The Southeast Asia…
sia Regional Action Plan (RAP) for HIV (2017–2021) provides a clear vision of "zero new infections, zero HIV-related deaths, and zero discrimination" and a goal to "End the AIDS epidemic as a health threat by 2030". Methods: Qualitative research by understanding the phenomenon of what the research subjects experienced, In this study, the authors used a descriptive method, which aims to describe the facts of the Indonesian government's policy and the Thai government's policy in tackling HIV AIDS cases in each country. Results: People diagnosed with HIV should be offered and associated with antiretroviral treatment (ART) as soon as possible after diagnosis and monitored periodically using clinical and laboratory parameters, including tests to measure the virus in the blood (viral load). Indonesia's policies in dealing with HIV AIDS are: Government Policy, Treatment, treatment and support for PLHIV, Conducive Environment, Sustainability of Countermeasures. Meanwhile, Thailand's state policy is: Prevention, Treatment and treatment, Cooperation in countermeasures and creating a conducive environment for PLHIV. Conclusion: It is known that in principle, the prevention and treatment of HIV AIDS refers to the world health organization and is developed based on the needs of each local government by looking at several ethnicities, races and religions as strategies in accelerating their prevention
Abstract:Study This aims to find out and deepen Improvement Growth Results Sweet Corn Plants ( Zea Mays) With Utilization Blotong and POC Seprint. This research was conducted on the land of the Department of Environmental Protection…
ion Food, Agriculture and Fisheries Department of Medan City, Jl. Keramat Indah No. 4, Medan Southeast, Medan Denai District, North Sumatra. The experimental design that The design used in this study was a Randomized Block Design (RAK) with 3x3 factorial pattern with 3 replications with total treatment combinations as many as 9 treatments. Treatment factor of Blotong dose with symbol B consisting of 3 level that is : (B1) 0.50 kg/plot (B2) 1.00 kg/plot (B3) 1.50 kg/plot. Factor POC Seprint concentration with the symbol S which consists of 3 levels, namely: (S1) 4 ml/1 L water (S2) 8 ml/1 L water and (S3) 12 ml/1 L water. Observation data was carried out analysis of variance with F test at 5% level, if the difference is significant then the test followed by Duncan's test at 5% level. 1). The effect of the Blotong dose has an effect very real on plant height, number of leaves, flag leaf length, leaf width flag, weight of cob, diameter of cob, length of cob, but it has an effect real on production per plot And amount line per cob, whereas had no significant effect on the stem diameter of sweet corn plants ( Zea Mays ). 2). Based on the results and discussion, it can be concluded that the treatment POC Seprint does not have a very significant impact on all parameters Which observed. Addition fertilizer Seprint with concentration 12 ml/1 L water show results Which best compared to treatment other. 3). Interaction between treatment influences Blotong and POC Seprint no real effect on all observation parameters observed on sweet corn plants ( Zea Mays ).