Abstract:Abstract: The 2024 Bureaucratic Reform Index (IRB) of Jayapura City, categorized as "CC", reflects sub-optimal civil servant management and public service quality, rooted in weak work culture and organizational capacity.…
This Community Service activity aims to enhance civil servants' understanding of the strategic position of Mental Revolution in bureaucratic reform through the lens of Public Value Governance. The method used is participatory advocacy through material presentation and Focused Group Discussion (FGD) involving the Government Division, Inspectorate, and Organization and Management Division of the Jayapura City Regional Secretariat. The results showed an increase in collective understanding among civil servants regarding the importance of behavioral transformation for substantive public services. The concrete output of this activity is the presentation of strategic recommendations containing proposals for the 2025-2030 Mental Revolution roadmap and the reorientation of training curricula based on local competencies. In conclusion, strengthening integrity, work ethic, and mutual cooperation through this approach serves as a strategic foundation to reinforce governance and increase public value in Jayapura City.
Keywords: civil servant; mental revolution; participatory advocacy; public value governance; bureaucratic reform.
Abstrak: Indeks Reformasi Birokrasi (IRB) Kota Jayapura tahun 2024 yang berada pada kategori "CC" mencerminkan belum optimalnya manajemen ASN dan kualitas pelayanan publik, yang berakar pada lemahnya budaya kerja dan kapasitas organisasi. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan pemahaman ASN mengenai posisi strategis Revolusi Mental dalam reformasi birokrasi melalui lensa Public Value Governance. Metode yang digunakan adalah advokasi partisipatif melalui paparan materi dan diskusi terfokus (Focused Group Discussion) yang melibatkan Bagian Pemerintahan, Inspektorat, dan Bagian Organisasi dan Tata Laksana Sekretariat Daerah Kota Jayapura. Hasil kegiatan menunjukkan peningkatan pemahaman kolektif ASN mengenai pentingnya transformasi perilaku untuk pelayanan publik substantif. Output nyata kegiatan ini berupa paparan rekomendasi strategis terkait roadmap Revolusi Mental ASN 2025-2030 dan reorientasi kurikulum diklat berbasis kompetensi lokal. Kesimpulannya, penguatan integritas, etos kerja, dan gotong royong melalui pendekatan ini menjadi fondasi strategis untuk memperkuat tata kelola dan meningkatkan nilai publik di Kota Jayapura.
Kata kunci: advokasi partisipatif; ASN; public value governance; reformasi birokrasi; revolusi mental.
Abstract:Abstract: Preeclampsia is one of the leading causes of maternal mortality in East Lombok Regency. In 2023, 2,689 cases of preeclampsia were recorded among 108,035 pregnant women. Limited competence of midwives in early detection,…
etection, midwifery care, and preventive strategies remains a major challenge. This community service program aimed to improve midwives’ knowledge and skills through a workshop consisting of seminars and case-based learning (CBL). The activity was conducted on August 25, 2025, at the East Lombok District Health Office Hall, involving 35 midwives from 35 primary health centers (34 respondents were analyzed as one participant did not complete the pre- and post-tests). The workshop covered preeclampsia screening, midwifery care, MgSO₄ administration, and the use of local natural resources as preventive strategies. Evaluation using pre- and post-tests showed a significant increase in the mean score from 78.23 to 94.85, with an average improvement of 16.62 points. Notably, 44.1% of participants achieved a perfect score of 100. These findings confirm that interactive and practical workshop approaches effectively enhance midwives’ competencies. Therefore, this program contributes to strengthening primary health care services and supporting maternal mortality reduction efforts in East Lombok.
Keywords: early detection; maternal mortality; midwives competence; preeclampsia; primary health care
Abstrak: Preeklampsia merupakan salah satu penyebab utama tingginya angka kematian ibu di Kabupaten Lombok Timur. Data tahun 2023 menunjukkan terdapat 2.689 kasus preeklampsia dari 108.035 ibu hamil. Keterbatasan kompetensi bidan dalam deteksi dini, asuhan kebidanan, dan pemanfaatan strategi preventif menjadi tantangan utama. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan bidan melalui workshop yang terdiri dari seminar dan praktik berbasis kasus (Case Based Learning/CBL). Kegiatan dilaksanakan pada 25 Agustus 2025 di Aula Dinas Kesehatan Lombok Timur, dengan peserta 35 bidan dari 35 Puskesmas. Materi workshop mencakup skrining preeklampsia, asuhan kebidanan, pemberian MgSO₄, serta pemanfaatan bahan alam lokal sebagai strategi preventif. Evaluasi menggunakan pre-test dan post-test menunjukkan peningkatan signifikan skor rata-rata dari 78,23 menjadi 94,85, dengan rata-rata peningkatan sebesar 16,62 poin. Sebanyak 44,1% peserta mencapai skor sempurna 100. Hasil ini membuktikan bahwa workshop interaktif dan aplikatif efektif meningkatkan kompetensi bidan. Dengan demikian, program ini berkontribusi pada penguatan layanan primer dan upaya penurunan angka kematian ibu di Lombok Timur.
Kata kunci: angka kematian ibu; deteksi dini; kompetensi bidan; pelayanan kesehatan primer; preeclampsia
Abstract:Abstract: This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) under cooperative management in Palembang City through digital marketing training. The main problem faced…
aced by the partner MSMEs is the lack of understanding and skills in utilizing digital technology for product marketing, which results in limited market reach and low sales volume. The implementation method consisted of preparation (needs analysis and material development), training sessions conducted face-to-face with hands-on practice, and evaluation using pre-test and post-test to measure participants’ improvement in understanding. The results showed an average increase of 65% in participants’ digital marketing knowledge after the training compared to before the training. Furthermore, participants were able to create business social media accounts, design simple promotional content, and optimize the use of digital platforms such as WhatsApp Business and Instagram to market their products. In conclusion, practical and applicable digital marketing training effectively improves the marketing skills of cooperative-based MSMEs, which is expected to contribute to increasing the competitiveness of local products in the digital economy era
Keywords: digital marketing; cooperatives; empowerment; training; MSMEs.
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di bawah naungan koperasi di Kota Palembang melalui pelatihan digital marketing. Permasalahan utama yang dihadapi UMKM mitra adalah keterbatasan pemahaman dan keterampilan dalam memanfaatkan teknologi digital untuk pemasaran produk, sehingga berdampak pada rendahnya jangkauan pasar dan volume penjualan. Metode pelaksanaan pengabdian ini mencakup tahap persiapan melalui analisis kebutuhan mitra dan penyusunan materi, tahap pelaksanaan dengan metode ceramah, pelatihan praktik langsung, serta pendampingan menggunakan alat bantu presentasi, modul pelatihan, dan perangkat lunak pendukung, serta tahap evaluasi melalui pre-test dan post-test untuk menilai peningkatan pemahaman peserta. pelaksanaan pengabdian meliputi tahap persiapan (analisis kebutuhan mitra dan penyusunan materi). Hasil pengabdian menunjukkan bahwa terdapat peningkatan rata-rata skor pemahaman digital marketing sebesar 69% setelah pelatihan dibandingkan sebelum pelatihan. Selain itu, peserta mampu membuat akun media sosial bisnis, merancang konten promosi sederhana, dan mengoptimalkan penggunaan platform digital seperti WhatsApp Business dan Instagram untuk memasarkan produk. Kesimpulan dari kegiatan ini adalah pelatihan digital marketing secara praktis dan aplikatif efektif dalam meningkatkan keterampilan pemasaran UMKM koperasi, yang diharapkan dapat berkontribusi pada peningkatan daya saing produk lokal di era ekonomi digital.
Kata Kunci; digital marketing; koperasi; pemberdayaan; pelatihan; UMKM.
Abstract:Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy; however, they continue to face challenges in management and digital marketing. Keripik Balado Uni Yen, a local…
cal MSME engaged in the traditional Minangkabau snack industry, experiences obstacles in expanding its market due to limited product innovation and reliance on conventional methods of promotion and sales. This condition has led to stagnant sales performance and low managerial efficiency, indicating the need for strategic efforts to enhance business capacity. This community service program aims to strengthen the competitiveness of the MSME through the development of product packaging integrated with a QR code and a point of sale system based on a website and digital cashier machine, while also promoting digital marketing adoption. The program was implemented using a participatory approach involving training, technical assistance, and continuous monitoring and evaluation of technology implementation. Digital marketing through social media proved effective in expanding market reach and increasing sales by up to 40%. Overall, the program demonstrates that integrating innovative packaging, digital systems, and online marketing serves as an effective strategy to enhance the competitiveness and sustainability of local MSMEs.
Keywords: digital marketing; innovation QR code packaging; point of sales; MSMEs
Abstrak: UMKM memiliki peran strategis dalam mendukung perekonomian nasional, namun masih menghadapi berbagai tantangan dalam aspek manajemen dan pemasaran digital. UMKM Keripik Balado Uni Yen merupakan UMKM lokal yang bergerak di industri makanan olahan khas Minang, menghadapi tantangan dalam memperluas pasar akibat keterbatasan inovasi produk serta masih mengandalkan metode konvensional dalam promosi dan penjualan. Kondisi ini berdampak pada stagnasi penjualan dan rendahnya efisiensi manajerial, sehingga diperlukan upaya strategis untuk meningkatkan kapasitas usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing UMKM melalui pengembangan kemasan produk yang dilengkapi kode QR dan terintegrasi dengan sistem point of sale berbasis website dan mesin kasir digital, serta mendorong digitalisasi pemasaran. Kegiatan pengabdian ini dilaksanakan dengan pendekatan partisipatif melalui pelatihan, pendampingan teknis, serta monitoring dan evaluasi implementasi teknologi. Pemasaran digital melalui media sosial juga terbukti efektif memperluas jangkauan pasar dan meningkatkan penjualan hingga 40%. Secara keseluruhan, kegiatan ini menegaskan bahwa integrasi inovasi kemasan, sistem digital, dan pemasaran daring merupakan strategi efektif untuk memperkuat daya saing dan kemandirian UMKM lokal secara berkelanjutan.
Kata Kunci: digitalisasi pemasaran; kemasan inovatif QR Code; point of sales; UMKM
Abstract:Abstract: The community service program was conducted at Sekolah Kampung Alam in Dutohe Village, Bone Bolango Regency, with the primary objective of enhancing children’s skills, creativity, and ecological awareness through…
ough the utilization of agricultural waste. The main problem faced by the school is the lack of integration of environmental potential into the curriculum, resulting in limited opportunities for children to gain direct experience in processing local resources. The activities were carried out through socialization, teacher and student training, implementation of simple technologies, mentoring, as well as monitoring and evaluation. The training materials included compost production, handicrafts made from agricultural waste such as dried banana leaves and corn husks, and digital promotion through social media platforms. The results of the program indicate improvements in three main aspects. First, teachers and students demonstrated increased knowledge regarding the concepts of ecotourism and waste management. Second, there was a positive shift in attitudes, reflected in stronger environmental concern and higher interest in entrepreneurship. Third, skills in processing agricultural waste developed, although they still require continuous improvement. Furthermore, community involvement contributed to the establishment of a holistic, empowered, and sustainable educational ecosystem. This program underscores the role of Sekolah Kampung Alam as both an environmental-based ecotourism education center and a medium for community empowerment.
Keywords: agricultural waste innovation; community empowerment; educational ecotourism; nature school
Abstrak: Program pengabdian kepada masyarakat ini dilaksanakan di Sekolah Kampung Alam Desa Dutohe, Kabupaten Bone Bolango, dengan tujuan meningkatkan keterampilan, kreativitas, dan kesadaran ekologis anak melalui pemanfaatan limbah pertanian. Permasalahan utama sekolah adalah kurangnya integrasi potensi lingkungan ke dalam kurikulum, sehingga anak-anak belum memperoleh pengalaman langsung dalam mengolah sumber daya lokal. Kegiatan dilakukan melalui sosialisasi, pelatihan guru dan siswa, implementasi teknologi sederhana, pendampingan, serta monitoring dan evaluasi. Materi pelatihan meliputi pembuatan pupuk kompos, kerajinan tangan dari limbah pertanian seperti daun pisang kering dan klobot jagung, serta promosi digital melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan pada tiga aspek utama: pengetahuan guru dan siswa meningkat terkait konsep ekowisata dan pengelolaan limbah, sikap menunjukkan perubahan positif berupa kepedulian lingkungan dan minat berwirausaha yang lebih tinggi, serta keterampilan dalam mengolah limbah pertanian berkembang meskipun masih perlu ditingkatkan secara berkelanjutan. Selain itu, keterlibatan masyarakat turut memperkuat terciptanya ekosistem pendidikan yang holistik, berdaya, dan berkelanjutan. Program ini menegaskan peran Sekolah Kampung Kawan Alam sebagai pusat edukasi ekowisata berbasis lingkungan sekaligus media pemberdayaan masyarakat.
Kata kunci: ekowisata edukatif; inovasi limbah pertanian; pemberdayaan masyarakat; sekolah alam
Abstract:Abstract: Pregnancy and toddlerhood are crucial periods that determine a child’s future growth and development. In Wonosari Village, the nutritional intake of pregnant women and toddlers is below the recommended dietary…
y allowance. One of the specific nutritional interventions that can be implemented is the provision of supplementary food (PMT) based on local food. This community service activity aimed to improve the knowledge and skills of posyandu cadres regarding the PMT based on local food for toddlers and pregnant women. The program involved training 40 cadres in the working area of Dalu Sepuluh Health Center, Tanjung Morawa District, Deli Serdang Regency, on May 28, 2025. The training consisted of delivering material on the concept of local food-based PMT and hands-on practice in processing supplementary food. Knowledge was evaluated through pre- and post-tests. Skills were evaluated through observation during processing practices. The results indicated an increase in cadres’ knowledge, with the average score rising from 95.4 to 99.4. Skills also improved, particularly in the accuracy of ingredient measurement and appropriate portion determination. These findings imply that local food-based PMT training can enhance the capacity of posyandu cadres and contribute to strengthening community-based efforts in improving maternal and child nutrition.
Keywords: cadres; PMT; pregnant women; toddlers
Abstrak: Masa kehamilan dan balita merupakan fase penting yang menentukan kualitas tumbuh kembang anak. Di Desa Wonosari, asupan gizi ibu hamil dan balita di bawah angka kecukupan gizi yang dianjurkan, sehingga diperlukan intervensi gizi spesifik melalui PMT berbasis pangan lokal. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kader posyandu mengenai pengolahan makanan tambahan berbasis pangan lokal untuk balita dan ibu hamil. Metode yang digunakan adalah pelatihan dengan sasaran 40 orang kader posyandu di wilayah kerja Puskesmas Dalu Sepuluh, Kecamatan Tanjung Morawa Kabupaten Deli Serdang. Pelatihan dilaksanakan pada 28 Mei 2025, terdiri dari penyampaian materi tentang PMT berbasis pangan lokal dan praktik pengolahan makanan tambahan untuk balita dan ibu hamil. Evaluasi pengetahuan melalui pre-test dan post-test menggunakan kuesioner. Keterampilan dievaluasi dengan observasi pada saat praktik pengolahan. Pelatihan menghasilkan peningkatan skor pengetahuan kader posyandu dari 95,4 menjadi 99,4, dan peningkatan keterampilan tentang ketepatan penggunaan jumlah bahan pangan dan porsi PMT untuk ibu hamil dan balita.
Kata kunci: balita; ibu hamil; kader; PMT
Abstract:Abstract: Developing tourism villages is a crucial strategy for strengthening local economies, reducing urbanization, and maintaining cultural and environmental sustainability. This concept is increasingly relevant in the…
e era of digital transformation, when tourism villages are required to adapt through technology-based smart tourism approaches, digital promotion, and information services. One area with significant potential is Lembar Selatan Village in West Lombok Regency, West Nusa Tenggara. Surrounded by 70 hectares of mangrove forest, a coastline, marine life, and well-preserved local traditions, the village has the potential to be developed into a coastal ecotourism destination. The Lembar Selatan Ecotourism Awareness Group (Pokdarwis) has begun managing tourism based on conservation and environmental education. However, obstacles remain, such as low digital literacy, the lack of an online promotion and reservation system, and limited destination management training. These conditions impact market reach and low tourist visits. Therefore, Community Service (PKM) activities are designed to increase Pokdarwis capacity, strengthen tourism digitalization through websites and promotional media, and encourage local community empowerment. This program is expected to realize inclusive, participatory, and sustainable coastal ecotourism, as well as strengthen the competitiveness and branding of Lembar Selatan Tourism Village.
Keyword: stourism village; tourism digitalization; coastal ecotourism; tourism group (pokdarwis); tourism digitalization; smart tourism; website.
Abstrak: Pengembangan desa wisata merupakan strategi penting untuk memperkuat ekonomi lokal, mengurangi urbanisasi, serta menjaga keberlanjutan budaya dan lingkungan. Konsep ini semakin relevan di era transformasi digital, ketika desa wisata dituntut beradaptasi melalui pendekatan smart tourism berbasis teknologi, promosi digital, dan layanan informasi. Salah satu wilayah yang memiliki potensi besar adalah Desa Lembar Selatan di Kabupaten Lombok Barat, Nusa Tenggara Barat. Desa ini dikelilingi hutan mangrove seluas 70 hektare, garis pantai, biota laut, serta tradisi lokal yang masih terjaga, sehingga potensial dikembangkan menjadi destinasi ekowisata pesisir. Tahapan Metode pelaksanaan PKM dilakukan melalui identifikasi kebutuhan Pokdarwis, pengembangan website sistem informasi wisata, penguatan ekowisata mangrove, pemasangan lampu tenaga surya, penyediaan fasilitas kebersihan, penempatan papan informasi berbasis QR, serta pelatihan penggunaan megaphone untuk mendukung pelayanan wisata serta pelatihan manajement wisata. Kondisi ini berdampak pada rendahnya jangkauan pasar dan kunjungan wisatawan. Untuk itu, kegiatan Pengabdian Kepada Masyarakat (PKM) dirancang guna meningkatkan kapasitas Pokdarwis, memperkuat digitalisasi pariwisata melalui website dan media promosi, serta mendorong pemberdayaan masyarakat lokal. Program ini diharapkan mewujudkan ekowisata pesisir yang inklusif, partisipatif, berkelanjutan, serta memperkuat daya saing dan branding Desa Wisata Lembar Selatan.
Kata kunci: desa wisata; digitaisasi pariwisata; ekowisata pesisir; pokdarwis; digitalisasi pariwisata; smart tourism; website
Abstract:Abstract: This program aims to transform processed bilih fish products from Lake Singkarak through business digitalization to enhance tourism appeal and increase the added value of local food products. The partner, POKLAHSAR…
HSAR Jaso Danau in Nagari Tikalak, Solok Regency, experienced a 35% decline in sales turnover over the past two years due to limited digital marketing and reliance on conventional sales. In addition, production capacity could only meet about 60% of market demand, with inconsistent product quality caused by the absence of written SOPs. The program was implemented using a participatory approach through stages of socialization, technical training, innovation adoption, and mentoring. The main focus included the development of production SOPs, logbooks and digital bookkeeping, organizational structuring, and digital marketing strategies using websites, QR Codes, and social media. The results revealed significant improvement in five key aspects: business recording, production, distribution, branding, and digital marketing. The average score increased from 2.7 (fair) in 2024 to 4.0 (good) in 2025, with the highest achievement in business recording and digital marketing through the activation of an official website and marketplace integration. This transformation demonstrates that digitalization of local food MSMEs not only improves product quality and consistency but also expands distribution channels, strengthens competitiveness, and supports the achievement of the SDGs, particularly women’s empowerment, poverty alleviation, economic growth, and sustainable consumption and production.
Keywords: bilih fish, MSME digitalization, women empowerment, digital marketing, lake singkarak
Abstrak: Program ini bertujuan mentransformasi produk olahan ikan bilih khas Danau Singkarak melalui digitalisasi usaha guna meningkatkan daya tarik wisata dan nilai tambah pangan lokal. Mitra kegiatan adalah POKLAHSAR Jaso Danau di Nagari Tikalak, Kabupaten Solok, yang mengalami penurunan omzet hingga 35% dalam dua tahun terakhir akibat keterbatasan pemasaran digital dan masih mengandalkan penjualan konvensional. Selain itu, kapasitas produksi hanya mampu memenuhi sekitar 60% permintaan pasar, dengan kualitas produk sering tidak konsisten karena ketiadaan SOP tertulis. Kegiatan dilaksanakan dengan pendekatan partisipatif melalui tahapan sosialisasi, pelatihan teknis, penerapan inovasi, dan pendampingan. Fokus utama meliputi penyusunan SOP produksi, logbook dan pembukuan digital, pembentukan struktur organisasi, serta strategi pemasaran berbasis website, QR Code, dan media sosial. Hasil menunjukkan peningkatan keterampilan signifikan pada lima aspek utama: pencatatan usaha, produksi, distribusi, branding, dan pemasaran digital. Skor rata-rata naik dari 2,7 (cukup) pada 2024 menjadi 4,0 (baik) pada 2025, dengan capaian terbesar pada pencatatan usaha dan pemasaran digital melalui aktivasi website resmi dan integrasi marketplace. Transformasi ini membuktikan bahwa digitalisasi UMKM pangan lokal tidak hanya memperbaiki kualitas dan konsistensi produk, tetapi juga memperluas distribusi, memperkuat daya saing, serta mendukung pencapaian SDGs, khususnya pemberdayaan perempuan, pengentasan kemiskinan, pertumbuhan ekonomi, dan konsumsi-produksi berkelanjutan.
Kata Kunci: ikan bilih, digitalisasi UMKM, pemberdayaan perempuan, pemasaran digital, danau singkarak
Abstract:Abstract: This community service program was implemented with POKLAHSAR BALI, a fisheries MSME in Ulak Karang Utara, Padang City, whose members are mostly women and coastal youth. The main problems identified were traditional…
ional production methods, unstructured business management, and marketing dependence on collectors, limiting added value. The program aimed to improve production capacity, strengthen business governance, and develop a website-based digital marketing strategy. A participatory-collaborative approach was applied through socialization, technical training, technology implementation, mentoring, and continuous evaluation. Innovations introduced included production SOPs, logbooks and simple bookkeeping, a gas-fueled drying oven, development of the website www.sejala.org, QR Code integration on packaging, and activation of social media and marketplaces. Evaluation showed significant improvements in partner skills, with average scores increasing from 2.7 to 4.0, particularly in business recording and digital marketing. Economically, average income rose by 25% and digital sales volume doubled. Sustainability was strengthened through cooperation with the Merah Putih Cooperative and regular coaching from the Padang City Marine and Fisheries Office, thereby enhancing the economic independence of coastal women and youth.
Keywords: coastal women’s empowerment; digital marketing; fisheries MSMEs; local food products; padang city; website.
Abstrak: Program pengabdian masyarakat ini dilaksanakan bersama POKLAHSAR BALI, sebuah UMKM perikanan di Ulak Karang Utara, Kota Padang, yang mayoritas anggotanya perempuan dan remaja pesisir. Permasalahan utama mitra meliputi metode produksi tradisional, manajemen usaha yang belum tertata, serta pemasaran yang bergantung pada pengepul sehingga nilai tambah terbatas. Program ini bertujuan meningkatkan kapasitas produksi, memperkuat tata kelola usaha, dan mengembangkan strategi pemasaran digital berbasis website. Metode partisipatif-kolaboratif diterapkan melalui sosialisasi, pelatihan teknis, penerapan teknologi, pendampingan, dan evaluasi berkelanjutan. Inovasi yang diperkenalkan meliputi SOP produksi, penggunaan logbook dan pembukuan sederhana, oven pengering berbahan bakar gas, pengembangan website www.sejala.org, integrasi QR Code pada kemasan, serta aktivasi media sosial dan marketplace. Hasil evaluasi menunjukkan peningkatan keterampilan mitra dengan skor rata-rata naik dari 2,7 menjadi 4,0, terutama pada pencatatan usaha dan pemasaran digital. Secara ekonomi, pendapatan meningkat rata-rata 25% dan volume penjualan digital dua kali lipat. Keberlanjutan program diperkuat melalui kerjasama dengan Koperasi Merah Putih dan pembinaan rutin Dinas Kelautan dan Perikanan Kota Padang, sehingga mampu mendukung kemandirian ekonomi perempuan dan remaja pesisir.
Kata kunci: kota padang; pemasaran digital; produk pangan lokal; pemberdayaan perempuan pesisir; umkm perikanan; website
Abstract:Abstract: The community service program in Nangewer Village, Darangdan District, Purwakarta Regency, aims to empower local MSME actors and strengthen the village's economic independence post-pandemic through the development…
ent of a participatory weekly market model. This activity involved 25 MSME actors, village officials, and Youth Organizations in planning, training, and implementing weekly markets combined with social activities such as mass gymnastics, local culinary, and children's games. The results of the evaluation showed an increase in the daily income of business actors from IDR 6.23 million to IDR 11.52 million, or an increase of 85%, with income stability of 40%. In addition to having an economic impact, this activity increases social interaction across hamlets and strengthens the role of women in household businesses. The main obstacles in the form of limited facilities and waste management are overcome through synergy with BUMDes and the support of the Village Fund. This activity shows good practices of collaboration between the community, village government, and universities in developing sustainable micromarkets, which can be replicated as a model of economic empowerment in other villages.
Keywords: MSME; Community Empowerment; Weekly Market; Village Economy
Abstrak: Program pengabdian masyarakat di Desa Nangewer, Kecamatan Darangdan, Kabupaten Purwakarta, bertujuan memberdayakan pelaku UMKM lokal dan memperkuat kemandirian ekonomi desa pasca-pandemi melalui pengembangan model pasar mingguan partisipatif. Kegiatan ini melibatkan 25 pelaku UMKM, perangkat desa, dan Karang Taruna dalam perencanaan, pelatihan, dan pelaksanaan pasar mingguan yang dikombinasikan dengan kegiatan sosial seperti senam massal, kuliner lokal, dan permainan anak. Hasil evaluasi menunjukkan peningkatan pendapatan harian pelaku usaha dari Rp6,23 juta menjadi Rp11,52 juta, atau naik 85%, dengan stabilitas pendapatan 40%. Selain memberikan dampak ekonomi, kegiatan ini meningkatkan interaksi sosial lintas dusun dan memperkuat peran perempuan dalam usaha rumah tangga. Hambatan utama berupa keterbatasan fasilitas dan pengelolaan sampah diatasi melalui sinergi dengan BUMDes dan dukungan Dana Desa. Kegiatan ini menunjukkan praktik baik kolaborasi antara masyarakat, pemerintah desa, dan perguruan tinggi dalam mengembangkan pasar mikro yang berkelanjutan, yang dapat direplikasi sebagai model pemberdayaan ekonomi di desa lain.
Kata kunci: UMKM; Pemberdayaan Masyarakat; Pasar Mingguan; Ekonomi Desa