Abstract:The KKN program as a model of Community Service can be directed at efforts to build community capacity to be more advanced, independent and highly competitive. In accordance with the potential of Bumi Asih Village, Palas…
South Lampung District, KKN is intervened through Entrepreneurship Training for Management and Members of Karang Taruna. The training will motivate Karang Taruna members to continue to innovate and adapt to market conditions, dare to try new products, maximize services and expand markets to face competition and create new, more creative markets. Karang Taruna as a youth organization has a strategic role in developing villages. Karang Taruna Bumi Asih Village is committed to improving youth welfare through Entrepreneurship training to provide various skills and knowledge to spur innovative and inspiring creativity. The method applied is the ABCD (Assets Base Community Development) Pattern with stages; Discovery, Dreams, Design, and Destiny. With the ABCD pattern, youth organizations are directed to be able to recognize and identify social problems that occur, understand, formulate and implement appropriate resolution techniques. With training, Karang Taruna administrators and members will have a strong organizational foundation, be visionary, and have integrity in directing a better life in society. Karang Taruna's real actions can direct the lives of the younger generation in a way that can reduce the unemployment rate in Bumi Asih Village.
Keywords: entrepreneurship; karang taruna, and youth independence.
Abstrak: Program KKN sebagai model Pengabdian kepaad Masyarakat, dapat diarahkan pada upaya membangun kapasitas masyarakat agar lebih maju, mandiri dan berdayasaing tinggi. Sesuai potensi Desa Bumi Asih Kecamatan Palas Lampung Selatan, KKN diintervensikan melalui Pelatihan Kewirausahaan bagi Pengurus dan Anggota Karang Taruna. Pelatihan akan memotivasi anggota Karang Taruna untuk terus melakukan inovasi dan penyesuaian dengan kondisi pasar, berani mencoba produk baru, memaksimalkan layanan dan memperluas pasar guna menghadapi persaingan serta menciptakan pasar baru yang lebih kreatif. Karang Taruna sebagai organisasi kepemudaan memiliki peran strategis dalam membangun Desa. Karang Taruna Desa Bumi Asih berkomitmen untuk meningkatkan kesejahteraan pemuda melalui pelatihan Kewirausahaan guna membekali berbagai keterampilan dan pengetahuan guna memacu kreatifitas yang inovatif dan inspiratif. Metode yang diterapkan adalah Pola ABCD (Assets Base Community Development) dengan tahapan; Discovery, Dreams, Design, dan Destiny. Dengan pola ABCD, karang taruna diarahkan agar mampu menemukenali serta mengidentifikasi permasalahan sosial yang terjadi, memahami, merumuskan dan mengimplementasikan teknik penyelesaiannya secara tepat. Dengan Pelatihan, pengurus dan anggota Karang Taruna akan memiliki dasar organisasi yang kuat, visioner, dan memiliki integritas dalam mengarahkan kehidupan masyarakat yang lebih baik. Aksi nyata Karang Taruna dapat mengarahkan kehidupan generasi muda secara sehingga dapat mengurangi angka pengangguran di Desa Bumi Asih.
Kata Kunci: kewirausahaan; karang taruna, dan kemandirian pemuda.
Abstract:Karang Village, which is one of the villages in Semanding Subdistrict, has diversity in the livelihoods of its people. Likewise, the community-owned businesses have not yet shown a characteristic in Karang Village, which…
has an area of 156,002 Ha. Therefore, the service proposal team chose one type of business to be developed, namely pottery. There are quite a lot of pottery craftsmen in Karang Village, however, their economic conditions are far from prosperous. Seeing how complex the problems faced by partners are, it is necessary to prioritize the problems that will be overcome through this service activity, namely pottery diversification training and marketing promotion strategy training. The method goes through several stages, namely socializing the importance of diversifying pottery products. Partners can work directly to produce products other than pottery, finishing the product, and the pottery marketing stage. The results of this service are that the Karang Village community who participated in the training were able to make pottery in various forms, such as piggy banks, flower vases, ashtrays, and so on. As for marketing, these pottery products are marketed through social media.
Keywords: training; pottery; marketing
Abstrak: Kelurahan Karang yang merupakan salah satu kelurahan yang ada di Kecamatan Semanding memiliki keberagaman dalam mata pencaharian masyarakatnya. Begitu juga dengan usaha-usaha yang dimiliki masyarakatnya, belum menunjukkan suatu ciri khas di Kelurahan Karang yang memiliki luas wilayah 156.002 Ha. Oleh karena itu, tim pengusul pengabdian memilih salah satu jenis usaha yang ingin dikembangkan, yaitu gerabah. Pengrajin gerabah di Kelurahan Karang lumayan banyak, namun, kondisi ekonomi mereka sangatlah jauh dari kata sejahtera. Melihat betapa kompleksnya permasalahan yang dihadapi mitra, maka perlu prioritas terhadap permasalahan yang akan diatasi melalui kegiatan pengabdian ini, yaitu pelatihan diversifikasi gerabah dan pelatihan strategi promosi pemasaran. Metode yang digunakan melalui beberapa tahapan, yaitu sosialisasi pentingnya diversifikasi produk gerabah, kemudian mitra diberi kesempatan untuk berkarya secara langsung menghasilkan produk selain gendok, finishing produk tersebut, dan tahap pemasaran gerabah. Hasil dari pengabdian ini adalah masyarakat Kelurahan Karang yang mengikuti pelatihan mampu membuat gerabah dalam bentuk bermacam-macam, seperti celengan, vas bunga, asbak, dan lain sebagainya. Sedangkan masalah pemasaran, produk-produk gerabah ini dipasarkan melalui media sosial.
Kata kunci: pelatihan; gerabah; pemasaran
Abstract:Coconut fiber or coir is the outer part of the coconut fruit that is often considered as waste after the meat and water are extracted. Without proper processing, discarded coconut fibers will accumulate in the surrounding…
g environment and creating a number of environmental problems. This community service activity aims to increase the knowledge and skills of the students through training in processing coconut fiber waste into cocopeat using a chopping machine. This cocopeat product can be used as an organic planting medium. This training was held at the Al Mimbar boarding school in Jombang, East Java, which can create an alternative source of income for the boarding school and foster environmental awareness among students. The methods used in this training include socialization and hands-on practice in making cocopeat. The results of this activity show that the students are increasingly aware of the environment, are able to process coconut fiber waste into quality cocopeat, and understand the economic value of the product as well as the market potential that can be utilized by the pesantren to get additional sources of funding from the sales of cocopeat. Thus, this program can be the first step for pesantren in developing sustainable environment-based businesses, as well as making a positive contribution to improving the local economy.
Keywords: ecopreneurship; coconut fiber; cocopeat
Abstrak: Serabut kelapa atau sabut kelapa adalah bagian luar dari buah kelapa yang sering dianggap sebagai limbah setelah diambil daging dan airnya. Tanpa pengolahan yang tepat, serabut kelapa dibuang akan menumpuk di lingkungan sekitar sehingga menciptakan sejumlah masalah lingkungan. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan para santri melalui pelatihan pengolahan limbah serabut kelapa menjadi cocopeat dengan menggunakan mesin pencacah. Produk cocopeat ini dapat digunakan sebagai media tanam organik. Pelatihan ini diselenggarakan di pondok pesantren Al Mimbar Jombang Jawa Timur yang dapat menciptakan sumber pendapatan alternatif bagi pesantren dan menumbuhkan kesadaran lingkungan di kalangan santri. Metode yang digunakan dalam pelatihan ini meliputi sosialisasi dan praktek langsung pembuatan cocopeat. Hasil dari kegiatan ini menunjukkan bahwa para santri semakin sadar akan lingkungan, mampu mengolah limbah serabut kelapa menjadi cocopeat berkualitas, dan memahami nilai ekonomis dari produk tersebut serta potensi pasar yang dapat dimanfaatkan pesantren mendapatkan tambahan sumber pendanaan dari pendapat penjualan cocopeat. Dengan demikian, program ini dapat menjadi langkah awal bagi pesantren dalam mengembangkan usaha berbasis lingkungan yang berkelanjutan, serta memberikan kontribusi positif bagi peningkatan perekonomian lokal.
Kata kunci: ecoprenuership; sabut kelapa; cocopeat
Abstract:Technological advancements can harness the potential of an area, particularly micro, small, and medium enterprises (UMKM). Many micro, small, and medium enterprises (UMKM) in Wringin Anom Village, Panarukan Subdistrict,…
Situbondo Regency, situated along the Pantura Road, remain undigitized, thereby hindering their potential to expand their customer base. Therefore, through the use of the WordPress platform, the 206 Community Service Students Group of Jember University introduced e-DIMMA, which stands for ‘Electronic List of Wringin Anom UMKM’ with the aim of providing information related to potential UMKM in the Wringin Anom Village area along with supporting data related to the products of the UMKM concerned. Thus, e-DIMMA will simplify the process for consumers to access information necessary for conducting buying and selling transactions. We use a method of science and technology diffusion, which involves three stages: preparation, implementation, and evaluation. The implementation of activities commences with the analysis of problems, the socialization of work programs, the collection of data from UMKM, the development of websites, the training of website administrators, and the evaluation process. We will coordinate with the village government to assess the effectiveness of creating UMKM websites for product marketing with the goal of increasing market access for partner.
Keywords: digitalization; MSME; website
Abstrak: Kemajuan teknologi dapat dimanfaatkan untuk mengembangkan potensi yang ada pada suatu daerah salah satunya usaha mikro, kecil dan menengah (UMKM). Desa Wringin Anom, Kecamatan Panarukan, Kabupaten Situbondo yang terletak di sepanjang Jalan Pantura memiliki banyak UMKM yang belum terdigitalisasi sehingga potensi peningkatan konsumen belum sepenuhnya optimal. Oleh karena itu, melalui pemanfaatan platform WordPress Kelompok Kuliah Pengabdian Masyarakat 206 Universitas Jember memperkenalkan e-DIMMA yang merupakan singkatan dari Elektronik Daftar UMKM Wringin Anom dengan tujuan menyediakan informasi terkait UMKM berpotensi di wilayah Desa Wringin Anom dengan disertai informasi penunjang terkait produk dari UMKM yang bersangkutan. Sehingga, akan memudahkan konsumen dalam mengakses informasi hingga melakukan transaksi jual beli. Metode yang digunakan berupa difusi ipteks dengan tiga tahapan yaitu persiapan, pelaksanaan dan evaluasi. Pelaksanaan kegiatan dimulai dengan analisis masalah, sosialisasi program kerja, pengumpulan data UMKM, pembuatan website, pelatihan admin website dan evaluasi. Efektifitas pembuatan website UMKM sebagai sarana untuk pemasaran produk akan dikoordinasikan dengan pemerintah desa dengan capaian berupa peningkatan akses pasar bagi mitra.
Kata kunci: digitalisasi; UMKM; website
Abstract:The Kidspreneur program was created with the aim of building the mental and mental independence of children from an early age, enhancing entrepreneurial motivation, improving their knowledge and skills of entrepreneurship,…
p, as well as teaching them how to promote business products, develop their knowledge and entrepreneur skills, and develop their company's product marketing skills. The service of this community was carried out at the LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung on July 10–14, 2023. The method used is participatory, involving partners in various stages of activities such as training, the practice of entrepreneurial ideas, and support. The results of these activities are motivating and encouraging participants to become entrepreneurs at a young age, enhancing entrepreneurial skills and ideas, and getting information about digital marketing. Benefits of this activity in addition to the success of the government program in the realization of the program Kota Bandar Lampung Ramah Anak. It is also expected to be an additional source of income or even a primary source of search to reduce the dependence of orphanage members on donations in order to realize the financial independence of the orphans.
Keywords: kidspreneur; training; orphanage
Abstrak: Program Kidspreneur dibuat dengan tujuan untuk membangun mental dan jiwa kemandirian anak sejak usia dini, meningkatkan motivasi kewirausahaan, meningkatkan pengetahuan dan keterampilan kewirausahaan, serta mengajari mereka cara mempromosikan produk bisnis, pengetahuan dan kemampuan kewirausahaan, dan mengembangkan keterampilan pemasaran produk perusahaan mereka. Kegiatan pengabdian masyarakat ini dilaksanakan di LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung pada tanggal 10-14 Juli 2024. Metode yang digunakan adalah bersifat partisipatif, dengan melibatkan mitra dalam berbagai tahapan kegiatan seperti pelatihan, praktik ide kewirausahaan, serta pendampingan. Hasil dari kegiatan ini adalah memotivasi dan mendorong peserta untuk menjadi wirausahawan di usia muda, meningkatkan keterampilan dan ide kewirausahaan, serta mendapatkan informasi mengenai pemasaran digital. Manfaat dari kegiatan ini bentuk kontribusi pada program pemerintah dalam mewujudkan program Kota Bandar Lampung Ramah Anak. Diharapkan juga dapat menjadi sumber penghasilan tambahan atau bahkan sumber pencarian utama untuk mengurangi ketergantungan anggota panti asuhan terhadap donatur demi mewujudkan kemandirian finansial anggota panti asuhan.
Kata kunci: kidspreneur; pelatihan; panti asuhan
Abstract:The development of entrepreneurship among students has become a priority in higher education in Indonesia to address unemployment, leading Universitas Trilogi to organise the Trilogi Got Business Founder Bootcamp with the…
e theme “Scaling the Future of Business: Sustainable and Responsible Innovation.†The aim of this activity is to provide in-depth understanding and practical skills in key aspects of entrepreneurship, including product development, digital marketing, and financial reporting. The bootcamp employed three main stages: preparation, implementation, and evaluation. The preparation stage involved scheduling, selecting speakers, and arranging facilities. The implementation stage comprised lectures, discussions, exercises, and case studies delivered by competent experts in their respective fields. The evaluation stage was conducted through questionnaires to assess the success of the event and its impact on participants. The evaluation results showed that the majority of participants were satisfied with the content delivered and the relevance of the activities to their needs. The methods used were effective in enhancing participants' understanding and practical skills in entrepreneurship. Overall, this bootcamp successfully achieved its objectives and made a positive contribution to the development of entrepreneurial capacity among students at Universitas Trilogi.
Keywords: bootcamp; digital marketing; entrepreneurship; sustainable innovation; university students
Abstrak: Pengembangan kewirausahaan mahasiswa menjadi prioritas pendidikan tinggi di Indonesia untuk mengatasi pengangguran, mendorong Universitas Trilogi mengadakan Bootcamp Trilogi Got Business Founder dengan tema “Scaling the Future of Business: Sustainable and Responsible Innovationâ€. Tujuan kegiatan ini adalah untuk memberikan pemahaman mendalam dan keterampilan praktis dalam aspek-aspek penting kewirausahaan, termasuk pengembangan produk, pemasaran digital, dan pembuatan laporan keuangan. Metode yang digunakan dalam bootcamp ini mencakup tiga tahap utama: persiapan, pelaksanaan, dan evaluasi. Tahap persiapan melibatkan perencanaan jadwal, pemilihan narasumber, dan penyediaan fasilitas. Tahap pelaksanaan terdiri dari ceramah, diskusi, latihan, dan studi kasus yang dilakukan oleh narasumber berkompeten di bidangnya. Tahap evaluasi dilakukan melalui kuesioner untuk menilai keberhasilan kegiatan dan dampaknya terhadap peserta. Hasil evaluasi menunjukkan bahwa mayoritas peserta merasa puas dengan materi yang disampaikan dan relevansi kegiatan dengan kebutuhan mereka. Metode yang digunakan efektif dalam meningkatkan pemahaman dan keterampilan praktis peserta dalam kewirausahaan. Secara keseluruhan, bootcamp ini berhasil mencapai tujuannya dan memberikan kontribusi positif terhadap pengembangan kapasitas kewirausahaan di kalangan mahasiswa Universitas Trilogi.
Kata kunci: bootcamp; inovasi berkelanjutan; kewirausahaan; mahasiswa; pemasaran digital
Abstract:Culinary is a very popular business in Indonesian society. This phenomenon has the consequence that the level of business competition becomes tighter, it is means that culinary businesses are always required to innovate…
to survive in the long run. The main focus of this community service is providing training to culinary business owners to follow dynamic consumer taste trends. This training aims to provide solutions by creating innovation and knowing the latest consumer interests. The approach used in this training is discussion and mapping of partners' challenges, then knowledge assistance and provision are provided. The results of Google Trends training are generally able to make a real contribution to business owners in achieving consumer loyalty. Apart from that, this training increases partners' knowledge in utilizing the Google Trends application to determine product focus and product marketing locations. In particular, it can foster strong self-confidence in partners in using digital business.
Keywords: digital marketing; product trends; culinary; innovation.
Abstrak: Kuliner merupakan sebuah bisnis yang sangat digemari oleh masyarakat Indonesia. Fenomena ini membawa konsekuensi pada tingkat persaingan usaha yang semakin ketat, artinya pelaku usaha kuliner dituntut untuk selalu berinovasi agar dapat bertahan dalam jangka panjang. Fokus utama pengabdian masyarakat ini adalah memberikan pelatihan kepada pemilik usaha kuliner agar dapat mengikuti tren selera konsumen yang dinamis. Pelatihan ini bertujuan untuk memberikan solusi dengan menciptakan inovasi dan mengetahui minat konsumen terkini. Pendekatan yang digunakan dalam pelatihan ini adalah diskusi dan pemetaan permasalahan mitra, kemudian diberikan pendampingan dan pembekalan pengetahuan. Hasil dari pelatihan Google Trends secara umum mampu memberikan kontribusi nyata bagi pemilik usaha dalam meraih loyalitas konsumen. Selain itu, pelatihan ini meningkatkan pengetahuan digital marketing mitra dalam menentukan fokus produk dan lokasi pemasaran produk. Secara khusus, dapat menumbuhkan rasa percaya diri yang kuat pada mitra dalam menggunakan bisnis digital.
Kata kunci: digital pemasaran; tren bisnis; kuliner; inovasi.
Abstract:Product marketing strategy in the digital business era need to utilize optimal use of social media platforms. According to the situational analysis, the target audience for community service was unable to create social media…
edia ads for teaching factory products. As a solution to this problem, the service team is committed to providing community service related to assisting in the design of teaching factory product social media advertisements for the target audience. There were 34 participants in this service activity consisting of students and accompanying teachers. The results of the service activities show that overall the activities ran successfully and smoothly. The evaluation results show that there has been an increase in the target audience's understanding of product design for social media advertising. Increased understanding can be seen from the ability to design product advertisements for social media posts by considering color composition, image quality, font size, typeface, and graphic design layout of social media advertisements. The success of implementing this service activity can also be reflected in the increase in sales turnover of teaching factory products.
Keywords: advertising design; social media; sales turnover; products; teaching factory
Strategi pemasaran produk pada era bisnis berbasis digital perlu memanfaatkan platform media sosial dengan optimal. Analisis situasi menunjukkan bahwa khalayak sasaran pengabdian kepada masyarakat belum mampu melakukan desain iklan produk teaching factory pada media sosial. Sebagai solusi atas permasalahan tersebut, tim pengabdi berkomitmen untuk melakukan pengabdian kepada masyarakat terkait pendampingan desain iklan media sosial produk teaching factory bagi khalayak sasaran. Peserta kegiatan pengabdian ini sebanyak 34 orang yang terdiri atas siswa dan guru pendamping. Hasil kegiatan pengabdian menunjukkan bahwa secara keseluruhan kegiatan berjalan sukses dan lancar. Hasil evaluasi menunjukkan bahwa terjadi peningkatan pemahaman khalayak sasaran tentang desain produk untuk iklan media sosial. Peningkatan pemahaman terlihat dari kemampuan mendesain iklan produk untuk postingan media sosial dengan mempertimbangkan komposisi warna, kualitas gambar, ukuran huruf, jenis huruf, dan tata letak desain grafis iklan media sosial. Keberhasilan pelaksanaan kegiatan pengabdian ini juga dapat tercermin dari adanya peningkatan omzet penjualan produk teaching factory.
Kata kunci: desain iklan; media sosial; omzet penjualan; produk; teaching factory
Abstract:This community service (PkM) was conducted near the coast of Manggar Beach, Balikpapan City, in collaboration with partners from the PKK Khinasih Quality Family Village (KB Khinasih) group, which has micro-industry potential…
tial for processed shrimp paste. The challenges faced include: 1) the drying method for shrimp paste is conducted by sun-drying, which means that during the rainy season, the drying process for shrimp paste takes a long time and hampers the production process; and 2) sales of processed shrimp paste products are currently limited to the local community. To address these issues related to the extended drying process and to expand marketing efforts, this PkM initiative developed a shrimp paste drying tool tailored to the needs of the PKK KB Khinasih women. Additionally, outreach activities were conducted to educate them about design and packaging strategies that could be beneficial for hosting product exhibitions. The dryer has been handed over to the PKK women for suitability testing with regard to its function, quality, and capacity. KB Khinasih has also adopted label and sticker designs for packaging processed rebon shrimp paste products.
Keywords: dryer; product sticker and label; rebon shrimp paste
Abstract:The narrow marketing reach of organic vegetable products produced by the Mama Romi group is a problem in itself for the Mama Romi group because the vegetables they obtain are traditionally traded to the surrounding community…
nity and local traders who come to the location. It is known that the Mama Romi group is still limited in terms of digital marketing knowledge and product photography training, and also limited knowledge and skills in the field of ICT, namely the use of web-based e-commerce applications and WhatsApp e-commerce as a direct communication medium with potential buyers. The method for implementing Community Service activities through the Community Partnership Program (PKM) is carried out in 4 stages, namely (1) Preparation Stage; (2) Implementation Stage; (3) Evaluation; (4) Sustainability Program. This PKM activity can help independent partners in the process of developing ICT-based product promotions to the wider community, thereby creating new benefits that have an impact on increasing income.
Keywords: organic vegetables; web e-commerce; whatsapp e-commerce