Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:Communication is a fundamental aspect of human life that enables individuals to connect and interact with one another. In the context of an organization, communication plays a crucial role in building effective relationships…
hips among its members. Harold Lasswell described communication as a process that can be explained through the following questions: “who says what in which channel to whom with what effect?” This question highlights the complexity of communication within an organization, which is also relevant for study in organizations such as the Student Representative Council of Muhammadiyah University of Palangkaraya, especially in the context of significant changes that are taking place. This study aims to understand the dynamics of communication in the cadre training process between the management and members of the organization. The primary focus of the research is to explore how communication occurs between the management and members during cadre training activities. This research uses a qualitative approach with a descriptive type, along with data collection techniques involving interviews and documentation. To ensure data validity, the researcher employs triangulation of sources, techniques, and time. The findings of the study show that communication in the cadre training process is divided into two categories: internal and external communication. Internal communication involves interactions between the management and members within the organization, with freedom in conveying information between leaders, managers, and members. Meanwhile, external communication focuses on the relationship between the organization and other institutions, to convey aspirations in accordance with its tasks and authority. Additionally, the cadre system in this organization combines both formal and informal training, although there are differences in how each faculty representative conducts cadre training. Overall, this organization is able to implement a more optimal cadre system, especially in preparing the core management.
Abstract:The Constitution of the Unitary State of the Republic of Indonesia (NKRI) stipulates that the interests of the people must be voiced and accommodated through legislative channels, represented by the People's Representative…
ve Council (DPR) from the regional to the central government levels. However, it is often found that the hopes of the people are not fully articulated, resulting in certain issues never reaching a final resolution. This study aims to analyze the role of the DPR in voicing the people's interests based on the fourth principle of Pancasila. The method used in this research is qualitative with a literature study approach, where data is collected from various scientific sources. The results of the analysis show that the main functions of the DPR, namely in legislation, oversight, and budgeting, have not been fully optimized due to weak accountability and transparency. This crisis of representation impacts the decline in public trust, low political participation, and increased polarization in society. To address these issues, systemic reforms are needed, including enhancing transparency, strengthening accountability mechanisms, and involving the public actively in the decision-making process. Thus, the goal of the DPR’s existence, which can be achieved, is to voice the will of the people, realize deliberation for consensus, and ensure justice and welfare in line with the substance of Pancasila’s ideology, particularly its fourth principle. This study recommends the need to restore the essence of deliberation for consensus in accordance with the fourth principle of Pancasila, accompanied by better political education and electoral system reforms to ensure that elected representatives are truly competent and focused on the interests of the people.
Abstract:The study aims to analyze the argumentative process contained in the YouTube Channel Doha Debate with the title “Gender Equality (Full Debate) Doha debates presenting three spokespersons by using five principles based on…
on Damer’s theory. The method used in this study is qualitative descriptive. Data has been collected in the analysis by way of presenting, describing, and interpreting data. Research results show that there are twelve data in in this study, such as structural principle (twelve data), relevance (ten data), acceptability (one Data), sufficiency (six data), and rebuttal principle (four data). The researcher found that the structural principle is most dominantly used in the argument because there is a claim from the speaker’s argument to strengthen the speaker’s statement so that it can be accepted by the audience, relevance of reasons that are directly related to the claim, acceptability of the audience's opinion regarding the speakers’ argument, sufficiency provides evidence to strengthen the argument, and rebuttal principle which is the speaker's criticism of the argument presented by the opponent. Therefore, this concluded that the most consistent during the debate was Randa saying that quotas can help gender equality while Christina said that quotas cannot work and only harm because there is no evidence that gender quotas can help equality.
Abstract:Abstract: This program aims to transform processed bilih fish products from Lake Singkarak through business digitalization to enhance tourism appeal and increase the added value of local food products. The partner, POKLAHSAR…
HSAR Jaso Danau in Nagari Tikalak, Solok Regency, experienced a 35% decline in sales turnover over the past two years due to limited digital marketing and reliance on conventional sales. In addition, production capacity could only meet about 60% of market demand, with inconsistent product quality caused by the absence of written SOPs. The program was implemented using a participatory approach through stages of socialization, technical training, innovation adoption, and mentoring. The main focus included the development of production SOPs, logbooks and digital bookkeeping, organizational structuring, and digital marketing strategies using websites, QR Codes, and social media. The results revealed significant improvement in five key aspects: business recording, production, distribution, branding, and digital marketing. The average score increased from 2.7 (fair) in 2024 to 4.0 (good) in 2025, with the highest achievement in business recording and digital marketing through the activation of an official website and marketplace integration. This transformation demonstrates that digitalization of local food MSMEs not only improves product quality and consistency but also expands distribution channels, strengthens competitiveness, and supports the achievement of the SDGs, particularly women’s empowerment, poverty alleviation, economic growth, and sustainable consumption and production.
Keywords: bilih fish, MSME digitalization, women empowerment, digital marketing, lake singkarak
Abstrak: Program ini bertujuan mentransformasi produk olahan ikan bilih khas Danau Singkarak melalui digitalisasi usaha guna meningkatkan daya tarik wisata dan nilai tambah pangan lokal. Mitra kegiatan adalah POKLAHSAR Jaso Danau di Nagari Tikalak, Kabupaten Solok, yang mengalami penurunan omzet hingga 35% dalam dua tahun terakhir akibat keterbatasan pemasaran digital dan masih mengandalkan penjualan konvensional. Selain itu, kapasitas produksi hanya mampu memenuhi sekitar 60% permintaan pasar, dengan kualitas produk sering tidak konsisten karena ketiadaan SOP tertulis. Kegiatan dilaksanakan dengan pendekatan partisipatif melalui tahapan sosialisasi, pelatihan teknis, penerapan inovasi, dan pendampingan. Fokus utama meliputi penyusunan SOP produksi, logbook dan pembukuan digital, pembentukan struktur organisasi, serta strategi pemasaran berbasis website, QR Code, dan media sosial. Hasil menunjukkan peningkatan keterampilan signifikan pada lima aspek utama: pencatatan usaha, produksi, distribusi, branding, dan pemasaran digital. Skor rata-rata naik dari 2,7 (cukup) pada 2024 menjadi 4,0 (baik) pada 2025, dengan capaian terbesar pada pencatatan usaha dan pemasaran digital melalui aktivasi website resmi dan integrasi marketplace. Transformasi ini membuktikan bahwa digitalisasi UMKM pangan lokal tidak hanya memperbaiki kualitas dan konsistensi produk, tetapi juga memperluas distribusi, memperkuat daya saing, serta mendukung pencapaian SDGs, khususnya pemberdayaan perempuan, pengentasan kemiskinan, pertumbuhan ekonomi, dan konsumsi-produksi berkelanjutan.
Kata Kunci: ikan bilih, digitalisasi UMKM, pemberdayaan perempuan, pemasaran digital, danau singkarak
Abstract:Elderly with diabetes melitus have low levels of psychological well-being and quality of life. This community service aims to improve the psychological well-being and quality of life of elderly people with diabetes melitus…
us through mindfulness meditation groups. This community service was placed in Sukolilo Village in collaboration with the Sukodadi Lamongan Health Center. This activity was attended by 32 elderly with diabetes melitus. Community service activities include forming mindfulness meditation groups, developing mindfulness meditation modules through Focus Group Discussions with health workers at the Sukodadi Health Center, training in mindfulness meditation, and activity evaluation. The evaluation was conducted using a questionnaire on psychological well-being, quality of life; physical and laboratory examinations. The mindfulness meditation group improved the psychological well-being and quality of life of the elderly. Mindfulness meditation plays an important role in creating peace of mind and helping patients channel energy in a positive direction so it can improve the psychological well-being and quality of life of the elderly with diabetes melitus. Mindfulness meditation can be done periodically. It can be used as part of a chronic disease management program.
Keywords: mindfulness meditation; psychological well-being; quality of life; diabetes melitus; elderly
Abstrak: Lansia dengan diabetes melitusmemiliki tingkat kesejahteraan psikologis dan kualitas hidup yang rendah. Pengabdian masyarakat ini bertujuan untuk meningkatkan kesejahteran psikologis dan kualitas hidup lansia penderita diabetes melitusmelalui mindfulness meditation group. Pengabdian masyarakat ini dilakukan di Desa Sukolilo bekerjasama dengan Puskesman Sukodadi Lamongan. Kegiatan ini diikuti oleh 32 lansia penderita diabetes melitus. Kegiatan pengabdian masyarakat meliputi pelatihan meditasi mindfulness dan evaluasi kegiatan dengan kuosioner kesejahteran psikologis, kualitas hidup; pemeriksaan fisik dan laboratorium. Mindfulness meditation group mampu meningkatkan kesejahteran psikologis dan kualitas hidup lansia. Meditasi mindfulness berperan penting dalam menciptakan ketenangan pikiran dan membantu pasien menyalurkan energi ke arah yang positif sehingga dapat meperbaiki kesejahteraan psikologis dan kualitas hidup lansia dengan diabetes melitus. Mindfulnes meditasi dapat dilakukan secara berkala dan dijadikan sebagai salah satu bagian program penanganan penyakit kronis.
Kata kunci: mindfulness meditation; kesejahteraan psikologis; kualitas hidup; diabetes melitus; lansia
Abstract:The process of planting corn using conventional methods that have been happening in the community so far has become a problem faced by partners. As a result, the corn planting process takes a long time due to the stages…
of land preparation, seed placement, and corn covering not occurring simultaneously. By providing training and direct assistance to partners on the use of corn seed planting tools, it can improve their understanding and skills in using the tool effectively. By conducting socialization methods to provide understanding to partners with the aim of the community understanding the use of corn seed planting tools based on the double seed hopper and understanding how to maintain the tool. Thus, with this tool, the corn seed planting process becomes faster. Corn planting is the most widely produced crop in the world, and corn seed plants are most suitable for planting in high-temperature areas. Especially in Indonesia, corn plants cover more than 100 million hectares, consisting of 70 countries and even 53 developing countries. The tool being socialized is a simple tool that is used with human power by pushing without the use of motorized equipment. In the planting process, the spacing between corn seed plants and the number of corn seeds can be adjusted during the planting process. The vessel or container supplying corn seeds is a hopper located at the top, and a hole is provided at the bottom of the hopper, which is the outlet channel. Thus, the results of this socialization can shorten the time in the corn seed planting process.
Keywords : corn seed; produktif; corn seed planting tool; hopper; maintenance
Abstract:Abstract: Cipta Karya Village is located in Bengkayang Regency, a small village that has interesting natural attractions for tourist visits. But there is still minimal awareness of visitors who are responsible for waste.…
Therefore, a community service program was held to manage waste into new goods so as to produce products to increase the economy of rural communities by utilizing digital media technology as a means of tourism promotion. This service aims to provide clean tourism education through waste management programs into new goods, counseling about (content) upgrades, and social media accounts as well as technical training in compiling promotional content based on digital media technology. The method of community service activities applied Socialization and discussion, training and mentoring, and evaluation, through evaluation aims to see the process of training activities in the long term by looking at the number of partner group participants when managing tourism. The results obtained in this service are increasing the insight of the village community about the use of waste in new goods. Visitors' concern for the tourist destinations visited and the use of digital media, namely the creation of clean tourism content to be published on the YouTube channel.
Keywords: digital media; net travel; tourist
Abstract:The economic disruption makes conventional traders experience a decrease in sales turnover because they cannot compete with online traders. Most traders at Pakem market only sell in the conventional way because they do not…
ot have knowledge in terms of buying and selling online. This resulted in the turnover of traders who increasingly decreased day by day. The purpose of this service is to increase the sales volume of Pakem Market traders through the implementation of e-commerce. The service team started counseling and assistance in introducing social media and the marketplace as one of the sales channels that could be utilized by traders. After that, the service team began to guide traders in creating good marketing content by implementing the AIDA concept (Awerness, Interest, Desire, Action). Then the marketing content will be used as sales content in making sales on social media and also in the marketplace. This counseling and assistance has been carried out online and offline. In practice, Pasar Pakem traders are directly involved in creating marketing content and immediately try to put it into practice. This service runs smoothly and the purpose of this service can be achieved because of the cooperation and participation of all parties.
Keywords: AIDA; e-commerce; market marketing
Abstrak: Disrupsi ekonomi ini membuat pedagang konvensional mengalami penurunan omset karena kalah dengan pedagang online. Hal ini juga terjadi pada para pedagang di Pasar Pakem. Sebagian besar pedagang hanya berjualan dengan cara konvensional saja karena mereka tidak memiliki pengetahuan dalam hal jual beli secara online. Hal ini mengakibatkan omset pedagang yang semakin hari semakin mengalami penurunan. Tujuan dari pengabdian ini adalah meningkatkan volum penjualan pedagang Pasar Pakem melalui implementasi e-commerce. Tim pengabdi memulai penyuluhan dan pendampingan dalam mengenalkan sosial media dan marketplace sebagai salah satu saluran penjualan yang bisa dimanfaatkan oleh pedagang. Setelah itu tim pengabdi mulai membimbing para pedagang dalam pembuatan konten marketing yang baik dengan mengimplementasikan konsep AIDA (Awerness, Interest, Desire, Action). Konten marketing tersebut selanjutnya akan digunakan sebagai materi dalam melakukan penjualan di sosial media dan juga di marketplace. Penyuluhan dan pendampingan ini dilakukan secara online dan offline. Dalam pelaksanaannya pedagang Pasar Pakem secara langsung terlibat dalam pembuatan konten marketing dan langsung mencoba mempraktekkannya. Pengabdian ini berjalan dengan lancar dan tujuan pengabdian ini bisa tercapai karena kerjasama dan partisipasi dari semua pihak.
Kata kunci: AIDA; e-commerce; pasar; marketing
Abstract:Abstract: Along development process of teaching activities in classroom has many challenges and demands. The increasing number information channels that can be accessed by students so that teacher often lags far behind the…
he updated information that has been received. Therefore teacher is forced to compensate by looking for various additional information. One of the learning strategies that has not been widely applied today is the e-learning strategy. Edmodo is a paid e-learning website that can be utilized teachers implementing learning strategies. But there are still many teachers who do not know and utilize it to fullest helping learning process in the classroom. The method used this training is lecture, discussion and direct practice. The lecture method and discussion are used to convey information relating the theories and benefits of applying edmodo. With direct practice, teachers will be more understanding in applying edmodo. It is expected that after this training, teachers are able compile learning materials in e-learning online so that teachers are not only fixated on conventional learning models. After that, the teacher can implement e-learning in the class he is teaching. Starting from listening material, making assignments given through assignments and online quizzes for the subjects they teach.
Keywords: Learning Strategy, e-Learning, Edmodo
Abstrak: Seiring perkembangan zaman proses kegiatan mengajar di kelas memiliki banyak tantangan dan tuntutan. Semakin banyaknya jalur informasi yang dapat diakses oleh siswa sehingga tidak jarang guru tertinggal jauh dari updatenya informasi yang sudah diterima oleh siswa. Oleh karena itu guru dipaksa harus mengimbanginya dengan mencari berbagai informasi tambahan. Salah satu strategi belajar yang belum banyak diterapkan saat ini adalah strategi belajar e-learning. Edmodo merupakan website e-learning tidak berbayar yang dapat dimanfaatkan oleh guru dalam menerapkan strategi belajar e-learning. Namun masih banyak guru yang belum mengetahui dan memanfaatkannya secara maksimal dalam membantu proses belajar mengajar di kelas. Metode yang digunakan dalam pelatihan ini yaitu ceramah, diskusi dan praktek langsung. Metode ceramah dan diskusi digunakan untuk menyampaikan informasi yang berkaitan dengan teori-teori dan manfaat menerapkan edmodo. Dengan praktek langsung, guru-guru akan lebih memahami dalam menerapkan edmodo. Diharapkan setelah diadakan pelatihan ini, guru-guru SMA IT Plus Bazma Brilliant mampu menyusun materi pembelajaran secara e-learning online sehingga guru tidak hanya terpaku pada model pembelajaran konvensional saja. Setelah itu, guru dapat mengimplementasikan pembelajaran e-learning di dalam kelas yang diampunya. Mulai dari menguploud materi, membuat tugas yang diberikan melalui fitur assignment dan kuis online untuk mata pelajaran yang diajarnya.
Kata kunci: Strategi Belajar, e-Learning, Edmodo