Abstract:This study aims to analyze the influence of promotion, service quality, and product innovation on consumer purchasing interest at Dimsum Chakmakan in Rantauprapat City. The study uses a quantitative approach with an associative…
ciative research type. The research sample consisted of 100 respondents selected using a purposive sampling technique with the criteria of consumers who have visited at least twice in the last six months. Data collection was carried out through questionnaires and data analysis using SPSS version 29 through validity tests, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that promotion had a positive and significant effect on purchasing interest with a t-value of 2.255 and a significance of 0.026. Service quality also had a positive and significant effect with a t-value of 3.021 and a significance of 0.003 and was the most dominant variable with a beta value of 0.348. Product innovation had a positive and significant effect with a t-value of 2.179 and a significance of 0.032. Simultaneously, the three variables significantly influence purchase intention with an F value of 34.165 and a significance level of <0.001. The Adjusted R Square value of 0.501 indicates that 50.1% of the variation in purchase intention can be explained by the research model.
Abstract:This study aims to analyze the influence of horizontal communication, vertical communication, and diagonal communication on employee morale at the Rantau Utara District Office. The study used a quantitative approach with…
a survey method. The study population consisted of 33 employees, all of whom were sampled through a saturated sampling technique. Data were collected using a questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests, simultaneous tests, and coefficients of determination using SPSS 27. The results showed that horizontal communication, vertical communication, and diagonal communication each had a positive and significant effect on employee morale. Simultaneously, the three variables also had a significant effect on morale. Vertical communication was the variable that had the greatest influence compared to the other two variables. The Adjusted R Square value of 0.840 indicated that 84% of the variation in morale could be explained by the three forms of organizational communication, while 16% was influenced by other factors outside the research model. These findings confirm that effective organizational communication plays an important role in increasing employee morale and supporting the creation of more optimal public service performance.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh pertumbuhan ekonomi, populasi, kepadatan penduduk, investasi, dan kredit terhadap Indeks Kualitas Lingkungan Hidup (IKLH) kabupaten/kota di Provinsi Bali dengan pendekatan…
atan Environmental Kuznets Curve (EKC). Metode yang digunakan adalah analisis regresi data panel pada periode 2020–2024. Hasil penelitian menunjukkan bahwa secara simultan seluruh variabel berpengaruh signifikan terhadap IKLH. Secara parsial, populasi dan investasi berpengaruh positif dan signifikan terhadap IKLH, sedangkan kepadatan penduduk berpengaruh negatif dan signifikan. Sementara itu, pertumbuhan ekonomi dan kredit tidak berpengaruh signifikan terhadap IKLH. Temuan ini menunjukkan bahwa hubungan antara pertumbuhan ekonomi dan kualitas lingkungan tidak selalu linear, sehingga diperlukan kebijakan pembangunan yang berkelanjutan. Penelitian ini diharapkan dapat menjadi dasar dalam perumusan kebijakan ekonomi daerah yang berwawasan lingkungan.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan persepsi harga terhadap keputusan pembelian produk UMKM Telur Asin Rempah Sabaraya di Kota Bandung. Penelitian menggunakan pendekatan kuantitatif…
dengan metode survei, melalui penyebaran kuesioner kepada 100 konsumen yang pernah melakukan pembelian, yang dipilih dengan teknik purposive sampling. Data dianalisis secara deskriptif dan verifikatif menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil analisis deskriptif menunjukkan content marketing berada pada kategori baik (80,97%), persepsi harga berada pada kategori sangat baik (82%), dan keputusan pembelian berada pada kategori baik (81%). Persamaan regresi yang diperoleh adalah Y = 4,400 + 0,236X1 + 0,889X2. Secara parsial, content marketing berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 3,428; Sig. = 0,001), dan persepsi harga juga berpengaruh positif dan signifikan serta menjadi variabel paling dominan (t = 12,011; Sig. < 0,001; β = 0,733). Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan pembelian (F = 152,198; Sig. < 0,001), dengan koefisien determinasi (R²) sebesar 0,758, yang berarti 75,8% variasi keputusan pembelian dijelaskan oleh content marketing dan persepsi harga, sedangkan sisanya 24,2% dijelaskan oleh faktor lain di luar model. Temuan ini menegaskan pentingnya penyampaian konten pemasaran yang relevan, akurat, dan konsisten, disertai penetapan harga yang kompetitif dan sesuai nilai yang dirasakan konsumen, dalam memperkuat keputusan pembelian produk UMKM di era pemasaran digital.
Abstract:Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Motivasi dan Konten Kewirausahaan di TikTok terhadap Keputusan Berwirausaha mahasiswa Program Studi Administrasi Bisnis Angkatan 2022 International Women…
n University. Penelitian dilakukan terhadap 100 responden menggunakan metode kuantitatif dengan teknik analisis regresi linear berganda. Analisis statistik deskriptif menunjukkan bahwa variabel Motivasi (X1) memiliki nilai rata-rata sebesar 17,61 dari skor maksimum 20, yang mengindikasikan bahwa tingkat motivasi berwirausaha mahasiswa Program Studi Administrasi Bisnis Angkatan 2022 International Women University tergolong tinggi. Variabel Konten Kewirausahaan di TikTok (X2) memiliki nilai rata-rata sebesar 19,87 dari skor maksimum 25, menunjukkan bahwa paparan konten kewirausahaan yang diterima mahasiswa melalui TikTok berada pada kategori baik. Sementara itu, variabel Keputusan Berwirausaha (Y) memiliki nilai rata-rata sebesar 20,22 dari skor maksimum 25, yang menggambarkan bahwa keputusan berwirausaha mahasiswa berada pada kategori cukup tinggi, meskipun hasil pra-survei sebelumnya mengungkap masih adanya kesenjangan antara keinginan dan keberanian untuk mengeksekusi keputusan berwirausaha secara nyata. Motivasi berpengaruh positif dan signifikan terhadap Keputusan Berwirausaha mahasiswa Program Studi Administrasi Bisnis Angkatan 2022 International Women University. Hal ini dibuktikan dengan nilai t hitung sebesar 3,250 yang lebih besar dari t tabel 1,985 dan nilai signifikansi sebesar 0,002 yang lebih kecil dari 0,05. Nilai koefisien regresi sebesar 0,523 menunjukkan bahwa setiap peningkatan satu satuan pada variabel Motivasi akan meningkatkan Keputusan Berwirausaha sebesar 0,523 satuan. Artinya, semakin tinggi motivasi yang dimiliki mahasiswa baik dalam bentuk kebutuhan berprestasi, keinginan sukses, dorongan mandiri, maupun semangat mencoba usaha maka semakin besar pula keputusan mahasiswa untuk berwirausaha. Konten Kewirausahaan di TikTok berpengaruh positif dan signifikan terhadap Keputusan Berwirausaha mahasiswa Program Studi Administrasi Bisnis Angkatan 2022 International Women University. Hal ini dibuktikan dengan nilai t hitung sebesar 4,168 yang lebih besar dari t tabel 1,985 dan nilai signifikansi sebesar 0,000 yang lebih kecil dari 0,05. Nilai koefisien regresi sebesar 0,399 menunjukkan bahwa setiap peningkatan satu satuan pada variabel Konten Kewirausahaan di TikTok akan meningkatkan Keputusan Berwirausaha sebesar 0,399 satuan. Nilai t hitung variabel ini (4,168) merupakan yang tertinggi dibandingkan variabel Motivasi (3,250), yang mengindikasikan bahwa Konten Kewirausahaan di TikTok memiliki pengaruh yang lebih dominan terhadap Keputusan Berwirausaha dalam penelitian ini. Motivasi dan Konten Kewirausahaan di TikTok secara simultan berpengaruh positif dan signifikan terhadap Keputusan Berwirausaha mahasiswa Program Studi Administrasi Bisnis Angkatan 2022 International Women University. Hal ini dibuktikan dengan nilai F hitung sebesar 23,180 yang lebih besar dari F tabel 3,09 dan nilai signifikansi sebesar 0,000 yang lebih kecil dari 0,05. Nilai koefisien determinasi (R Square) sebesar 0,323 menunjukkan bahwa kedua variabel independen tersebut secara bersama-sama mampu menjelaskan variasi Keputusan Berwirausaha sebesar 32,3%, sedangkan 67,7% sisanya dipengaruhi oleh faktor-faktor lain di luar model penelitian ini seperti pendidikan kewirausahaan, self-efficacy, akses permodalan, dan faktor lingkungan.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh pengembangan UMKM berbasis marketplace dan pembagian peran gender terhadap keputusan pembelian konsumen pada Toko MIF17.Official di platform Shopee. Penelitian menggunakan…
akan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Sampel penelitian berjumlah 96 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji parsial (t), uji simultan (uji F), dan koefisien determinasi menggunakan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa pengembangan UMKM berbasis marketplace dan pembagian peran gender berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, sedangkan 44,5% dipengaruhi faktor lain di luar penelitian. Temuan ini menunjukkan pentingnya optimalisasi pengelolaan marketplace dan pembagian peran yang efektif untuk meningkatkan keputusan pembelian konsumen.
Abstract:This study aims to analyze the effect of perceived accessibility, merchant sales promotion, and pain of paying on impulsive buying among Generation Z QRIS users in Manado City, both partially and simultaneously. This research…
earch is motivated by the rapid growth of QRIS usage in Indonesia, which reached a transaction value of IDR 317 trillion with more than 57 million active users in the second quarter of 2025, alongside the increasing phenomenon of unplanned purchasing behavior among Generation Z as the primary users of this digital payment technology. This study employs a quantitative approach with a causal design (explanatory research). The theoretical foundations used are the Stimulus-Organism-Response (S-O-R) Theory and Mental Accounting Theory. The study population consists of Generation Z QRIS users in Manado City, with a sample of 100 respondents determined using the Lemeshow formula and purposive sampling technique. Data were collected through a questionnaire measured using a Likert Scale. The analysis technique employed is multiple linear regression using IBM SPSS 27 software, encompassing validity tests, reliability tests, classical assumption tests, F-test, t-test, and coefficient of determination (R²) test. The results indicate that: (1) Perceived accessibility has a positive and significant effect on impulsive buying (t = 2.176; Sig. = 0.032); (2) Merchant sales promotion has a positive and significant effect on impulsive buying (t = 2.279; Sig. = 0.025); (3) Pain of paying has a positive and significant effect on impulsive buying and is the most dominant variable (t = 3.150; Sig. = 0.002; β = 0.314); (4) Simultaneously, all three variables have a positive and significant effect on impulsive buying (F = 9.972; Sig. < 0.001). The coefficient of determination (R²) of 0.238 indicates that the three independent variables explain 23.8% of the variation in impulsive buying, while the remaining 76.2% is influenced by other factors outside this research model.
Abstract:This study aims to analyze the effect of the implementation of financial measurement instruments and quantification methods on the quality of financial performance assessment of Micro, Small, and Medium Enterprises (MSMEs)…
s) in Ambon City. The study employed a quantitative approach using a survey method through the distribution of questionnaires to 60 MSME owners in Ambon City. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) analysis using the Statistical Package for Social Sciences (SPSS). The results indicate that the implementation of financial measurement instruments does not have a significant effect on the quality of MSME financial performance assessment, with a significance value of 0.209 > 0.05. Meanwhile, quantification methods have a positive and significant effect on the quality of MSME financial performance assessment, with a significance value of 0.000 < 0.05. Simultaneously, the implementation of financial measurement instruments and quantification methods significantly affects the quality of MSME financial performance assessment, as indicated by a significance value of 0.000 < 0.05. The coefficient of determination (R²) is 0.797, indicating that 79.7% of the variation in the quality of MSME financial performance assessment can be explained by the two independent variables, while the remaining 20.3% is influenced by other factors outside the research model.
Abstract:constrained by limited buyer options, price-information gaps, high distribution costs, inadequate storage facilities, and fragmented product flows. This study examines the effects of market access and logistics efficiency…
y on the competitiveness of salt farmers. A quantitative explanatory survey was conducted with 100 active salt farmers. The three constructs were measured using a five-point Likert-scale questionnaire and analyzed through multiple linear regression. Market access had a positive and statistically significant effect on competitiveness (p < 0.05), indicating that broader buyer networks, timely price information, alternative marketing channels, and stronger negotiating opportunities improve farmers’ ability to reach markets and sustain sales. Logistics efficiency also had a positive and significant effect (p < 0.05); reliable transportation, lower distribution costs, appropriate storage, proper handling, and shorter delivery times help preserve quality and reduce avoidable losses. The simultaneous test confirmed that both variables jointly affected competitiveness (p < 0.05). These findings indicate that increasing production alone is insufficient when farmers cannot reach profitable markets through efficient product flows. Collective marketing, transparent market information, shared storage, coordinated transportation, and direct relationships with processing industries are therefore essential for strengthening farmers’ bargaining power and market performance
Abstract:Employee retention has become a critical concern for organizations because high employee turnover can reduce organizational productivity, increase recruitment and training costs, and negatively affect overall organizational…
nal performance. This study aimed to examine the influence of work-life balance, organizational support, and job stress on employee retention. A quantitative research approach with an explanatory research design was employed to investigate the relationships among the research variables. Data were collected through a structured questionnaire distributed to 150 employees selected using an appropriate sampling technique. The research instrument utilized a five-point Likert scale to measure work-life balance, organizational support, job stress, and employee retention. The collected data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of Statistical Package for the Social Sciences (SPSS). The illustrative findings indicated that work-life balance has a positive and significant influence on employee retention, organizational support has a positive and significant influence on employee retention, and job stress has a negative and significant influence on employee retention. Furthermore, the three independent variables simultaneously have a significant influence on employee retention and explain a substantial proportion of the variation in employee retention. Among the independent variables, organizational support was identified as the strongest predictor of employee retention. The findings suggest that organizations seeking to improve employee retention should develop comprehensive human resource management strategies by promoting work-life balance, strengthening organizational support, and implementing effective job stress management practices. Such initiatives are expected to enhance employee well-being, increase organizational commitment, reduce turnover intentions, and contribute to long-term organizational sustainability