Abstract:Multi-sensory brand experience has emerged as a crucial factor in modern marketing, significantly influencing customer satisfaction, brand perception, and loyalty. Despite its increasing importance, research in this area…
remains fragmented, with theoretical integration and empirical validation gaps. This study employs a Systematic Literature Review (SLR) and bibliometric analysis using the Scopus database to map the evolution of research on multi-sensory brand experiences and their impact on customer satisfaction. From an initial dataset of 203 documents, a rigorous selection process resulted in 41 relevant articles for in-depth analysis. Using VOS viewer, the study visualizes research networks, inter-topic relationships, and emerging trends, revealing a 47% increase in publication volume from 2012 to 2024.
Findings indicate that customer satisfaction, consumer behaviour, and sales are dominant themes, with sentiment analysis and digital technology (AI, AR) gaining traction in recent years. However, significant gaps remain, particularly in experimental studies quantifying the long-term impact of multi-sensory experiences on customer loyalty and cross-industry comparisons of multi-sensory branding effectiveness. The novelty of this study lies in its combined bibliometric and systematic approach, which identifies critical research trends, theoretical gaps, and emerging digital strategies in multi-sensory marketing. This study contributes to the academic discourse by comprehensively synthesizing research trends and proposing future research directions in technology-driven branding strategies and consumer engagement.
Abstract:Islamic views on property ownership depart from the notion that individuals have an innate desire to possess property (fithrah), as Islamic societies depend on other people to function. The riches or money that Allah SWT…
has bestowed upon this universe is a gift to humanity and should be used as efficiently as possible to ensure everyone's financial security. One topic covered in economics classes, including socialism, capitalist, and Islamic economics, is ownership rights. Ownership rights are determined by certain characteristics of each economic system. The number of assets (goods and services) that can be owned is limited under a socialist economy, but the method of acquisition (quality) remains unconstrained. This suggests that you can distribute it in whatever way you want. Meanwhile, the capitalist economic system views property ownership as unlimited, both in terms of quantity and quality; that is, any kind of property ownership is acceptable as long as it does not restrict the freedom of others. Islam acknowledges, but does not fully give, the right of humans to own the materials they use for production and consumption, in contrast to socialism and capitalist economic systems.
Abstract:The purpose of this study is to analyze the comparison of financial statements of two leading food companies in Indonesia, PT. Indofood Sukses Makmur, Tbk and PT. Siantar Top, Tbk. This research uses financial statements…
from PT. Indofood Sukses Makmur, Tbk and PT. Siantar Top, Tbk from 2022. The results of the data analysis show that PT. Indofood Sukses Makmur, Tbk and PT. Siantar Top, Tbk has an excellent liquidity ratio and the ability to settle debts. On the contrary, PT. Siantar Top has a better solvency ratio than PT. Indofood Sukses Makmur, Tbk. Activity ratio of PT. Indofood Sukses Makmur, Tbk and PT. Siantar Top, Tbk shows that both companies in terms of optimizing their assets, PT. Indofood is not good because the results are below industry standards. In addition, the profitability ratio of PT. Indofood showed better profit achievement performance than PT. Siantar Top, Tbk
Abstract:Red onion is a vegetable commodity that has high economic value in terms of fulfilling national consumption and sources of income. There are 2 types of shallots planted by farmers in the Tande Village, namely Tajuk and Manjung.…
anjung. There fore we want to see which variety is more profitable. This study aims: (1) to compare the productivity of Tajuk and Manjung shallot farming in Tande Village, East Banggae District, East Banggae Regency (2) to determine the comparison of Tajuk and Manjung shallot farming income in Tande Village, East Banggae District, East Banggae Regency. The research method used is by means of purposive sampling by way of consideration that is having a lot of farmer groups. The samples in this study were 20 farmers of the Tajuk variety and 20 samples of the Manjung variety of shallot farmers. The results showed that (1) the average shallot productivity for the Tajuk variety (Sipatuo Farmers Group) on a 3.40 ha land area was 3.42 tons/ha with an average production of 11.53 tons, and on a 1 ha land area the average the average productivity is 8.50 tons/ha with a total production of 8.50 tons. Whereas for the Manjung variety (Lestari Green Farming Group) the average productivity on a land area of 3.25 Ha is 3.18 Tons/Ha with a total production of 10.32 Tons, - the average shallot productivity on 1 Ha land is 7.90 Tons /Ha with total production of 7.90 tons. (2) the average income of Tajuk shallot farmers is greater than the average income of Manjung shallot farmers. The average income of shallot crowns on a land area of 3.40 Ha is Rp. 79,694,286 the average income of farmers on 1 Ha of land is Rp. 132,486,668. Whereas for the Manjung variety, the average income on a land area of 3.25 is Rp. 63,679,020, - the average income of farmers on 1 Ha of land is Rp. 120,517,501.
Abstract:Penelitian ini bertujuan untuk merumuskan strategi pengembangan Desa Wanasuka sebagai destinasi wisata berbasis potensi lokal dengan mengintegrasikan perspektif resource-based view (RBV), modal sosial, dan pariwisata berkelanjutan.…
kelanjutan. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap berbagai pemangku kepentingan desa. Analisis data dilakukan secara tematik dan diperkuat dengan pendekatan analisis SWOT untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi pengembangan desa wisata. Hasil penelitian menunjukkan bahwa Desa Wanasuka memiliki potensi yang signifikan berupa sumber daya alam, budaya, dan modal sosial yang dapat menjadi dasar keunggulan kompetitif destinasi. Namun demikian, potensi tersebut belum sepenuhnya teroptimalkan akibat keterbatasan kapasitas sumber daya manusia, lemahnya tata kelola kelembagaan, serta rendahnya inovasi dan pemanfaatan teknologi digital. Dari hasil analisis, dirumuskan strategi pengembangan yang mencakup optimalisasi potensi lokal, penguatan kapasitas masyarakat, peningkatan tata kelola, serta integrasi teknologi digital dalam pengelolaan dan promosi destinasi. Penelitian ini memberikan kontribusi teoritis melalui pengembangan model strategi yang integratif dalam konteks desa wisata berbasis potensi lokal, serta kontribusi praktis sebagai dasar perumusan kebijakan dan pengelolaan desa wisata yang berkelanjutan. Dengan demikian, pengembangan Desa Wanasuka diharapkan tidak hanya meningkatkan daya saing destinasi, tetapi juga mendorong pembangunan ekonomi lokal yang inklusif dan berkelanjutan.
Abstract:Cocoa is a strategic commodity in Southeast Aceh Regency, but farmer productivity and income remain low due to limited implementation of Good Agricultural Practices (GAP) and poor access to price information. This community…
ity service activity aims to improve farmers' capacity through an integrated approach that combines improving cocoa cultivation knowledge, strengthening the implementation of GAP, and utilizing real-time cocoa price information applications. The activity was carried out in December 2025 through stages of socialization, technical training, field demonstrations, introduction to price applications, as well as mentoring and evaluation. The results of the activity showed an increase in farmers' knowledge levels from low to medium to high, especially in terms of price information. Initial improvements in GAP adoption were reflected in pruning, fertilization, garden sanitation, pest control, and harvesting and post-harvesting practices that were more in line with standards. Access to price information shifted from dependence on middlemen to the use of applications and market comparisons, which increased farmers' independence in determining the time of sale. The price range difference between farmers and market references confirms that limited information weakens farmers' bargaining position. Overall, the integrated approach has proven relevant in improving farming efficiency and strengthening the basis for increasing cocoa farmers' income, although the sustainability of the impact requires continued assistance and strengthening of farmer institutions.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh desa wisata dan partisipasi masyarakat terhadap peningkatan pendapatan masyarakat lokal di Desa Wisata Pandai Besi Mekarmaju, Kabupaten Bandung. Indonesia, sebagai negara…
ara kepulauan, memiliki potensi pariwisata yang besar, dan desa wisata menjadi salah satu alternatif untuk meningkatkan perekonomian lokal. Desa Mekarmaju yang terkenal dengan kerajinan logamnya, menunjukkan potensi yang signifikan namun belum sepenuhnya tergarap.
Metode penelitian yang digunakan adalah survei dengan pendekatan kuantitatif, melibatkan 261 responden masyarakat lokal. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis deskriptif dan verifikatif. Hasil penelitian menunjukkan bahwa desa wisata memberikan kontribusi positif terhadap peningkatan pendapatan masyarakat, dengan nilai skor indeks sebesar 69,5% yang menunjukkan kategori “Baik”. Partisipasi masyarakat juga berpengaruh signifikan terhadap peningkatan pendapatan, di mana keterlibatan warga dalam aktivitas wisata mendorong stabilitas usaha dan tambahan pendapatan.
Hasil menunjukkan bahwa desa wisata dan partisipasi masyarakat secara simultan berpengaruh signifikan terhadap peningkatan pendapatan masyarakat lokal, dengan nilai F hitung sebesar 119,418 dan signifikansi 0,000. Partisipasi masyarakat memiliki pengaruh yang lebih dominan dibandingkan variabel desa wisata, dengan nilai koefisien regresi masing-masing sebesar 0,666 dan 0,160. Nilai R² sebesar 0,507 menunjukkan bahwa 50,7% variasi pendapatan dijelaskan oleh dua variabel tersebut. Temuan ini menunjukkan bahwa pengembangan desa wisata harus dilakukan secara partisipatif agar manfaat ekonomi dapat dirasakan secara merata dan berkelanjutan.
Abstract:Micro, Small, and Medium Enterprises (MSMEs) are one of the foundations of the Indonesian economy. Their development is inextricably linked to the evolving trends in sales models. Currently, the use of social media as a…
digital marketing method is crucial in assisting MSMEs in expanding their market and increasing sales turnover. STIE MADANI Balikpapan, through community service activities, is attempting to bridge the need for digital marketing methods and financial record-keeping for MSMEs around Balikpapan through Innovation Development (PI) activities with students. The MSME in this time is located in Karang Jati Village, Balikpapan, namely the Dapoer Malika MSME. Dapoer Malika produces several types of snacks. The PI activity helps this MSME market its products through social media and assists in preparing financial records.
Keywords: MSME, Digital Marketing, Social Media, Bookkeeping
Abstract:Artikel ini membahas hasil kegiatan Kuliah Kerja Nyata (KKN) Kelompok 94 Universitas Islam Negeri Palopo di Dusun Manganan, Desa Rinding Allo, Kecamatan Rongkong. Tujuannya untuk mengeksplorasi potensi wisata edukatif dan…
n dakwah kultural dengan menggabungkan nilai-nilai Islam dan kearifan lokal. Pendekatan penelitian menggunakan Asset-Based Community Development (ABCD), yang berorientasi pada pengembangan potensi dan kekuatan masyarakat setempat. Hasil kegiatan menunjukkan bahwa program kerja seperti pembuatan plang selamat datang, plang wilayah, renovasi pos covid, pembuatan pot bunga gantung dari botol plastik bekas, dan pembangunan dekker mampu memperkuat kesadaran religius, kepedulian lingkungan, serta semangat gotong royong masyarakat. Sinergi nilai Islam dan kearifan lokal menjadi fondasi kuat dalam membangun pariwisata berbasis masyarakat yang berkelanjutan.
Abstract: Most micro, small, and medium enterprises (MSMEs) in Indonesia have not prepared financial statements that comply with applicable standards, posing risks to inaccurate business decisions and limiting opportunities to access…
o access funding. This study aims to assist Al Huda Plastic and Baking Supplies Store in Kebumen in preparing financial statements in accordance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). This topic was chosen due to the importance of accounting literacy in managing small businesses, as the understanding of MSME actors regarding accounting standards is still relatively low. This research uses a descriptive qualitative method with a case study approach, utilizing observation, semi-structured interviews, and documentation as data collection techniques. The results show that Al Huda Store has been recording its finances manually. However, these records do not yet cover the components of financial statements required by SAK EMKM, such as the income statement, statement of financial position, and notes to the financial statements. The preparation of financial statements based on these standards has been carried out and demonstrates more accurate and structured financial information. In conclusion, the implementation of financial statements based on SAK EMKM in MSMEs plays a very important role in increasing accountability and quality in business decision-making. The results of this study also provide practical examples that can be used as references and re-applied by other MSMEs with similar characteristics