Abstract:In Sei Beluru Village, Meranti District, there are still problems in understanding the legality of business permits and the importance of halal certification. Many micro, small and medium enterprises (MSMEs) in the village…
ge do not yet have official business legality and halal certification, which is one of the inhibiting factors in expanding the market and increasing consumer confidence. The process of registering business legality and halal certification is considered complicated and requires adequate knowledge and assistance. The method used in this community service activity is direct training and assistance to cassava chip entrepreneurs in Sei Bluru Village. The training includes socialization regarding the importance of business legality and halal certification, a guide to registration procedures and a simulation of the process of managing business permits and halal certification. Assistance is provided to assist participants in filling out forms, completing documents, and carrying out the application process independently. The purpose of this activity is to increase the understanding of entrepreneurs regarding the importance of business legality and halal certification and to assist them in the process of managing both aspects. After this activity is carried out, it is hoped that cassava chip entrepreneurs in Sei Bluru Village can increase the competitiveness of their products in the market, especially markets that prioritize product halalness and clear business legality.
Keywords : business legality; halal certificate; training; cassava chips; UMKM
Abstrak : Di Desa Sei Beluru Kecamatan Meranti masih mengalami masalah pemahaman mengenai legalitas izin usaha dan pentingnya sertifikasi halal. Banyak usaha mikro kecil menengah (UMKM) di desa tersebut yang belum memiliki legalitas usaha resmi dan sertifikasi halal sehingga menjadi salah satu faktor penghambat dalam memperluas pasar dan meningkatkan kepercayaan konsumen. Proses pendaftaran legalitas usaha dan sertifikasi halal dianggap rumit dan memerlukan pengetahuan serta pendampingan yang memadai. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah pelatihan dan pendampingan secara langsung kepada para pelaku usaha keripik ubi di Desa Sei Bluru. Pelatihan meliputi sosialisasi mengenai pentingnya legalitas usaha dan sertifikasi halal, panduan tata cara pendaftaran serta simulasi proses pengurusan izin usaha dan sertifikasi halal. Pendampingan dilakukan untuk membantu peserta dalam mengisi formulir, melengkapi dokumen, dan melakukan proses pengajuan secara mandiri. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman para pelaku usaha mengenai pentingnya legalitas usaha dan sertifikasi halal serta membantu mereka dalam proses pengurusan kedua aspek tersebut.
Kata kunci: legalitas usaha; sertifikat halal; pelatihan; keripik ubi; UMKM
Abstract:The KKN program as a model of Community Service can be directed at efforts to build community capacity to be more advanced, independent and highly competitive. In accordance with the potential of Bumi Asih Village, Palas…
South Lampung District, KKN is intervened through Entrepreneurship Training for Management and Members of Karang Taruna. The training will motivate Karang Taruna members to continue to innovate and adapt to market conditions, dare to try new products, maximize services and expand markets to face competition and create new, more creative markets. Karang Taruna as a youth organization has a strategic role in developing villages. Karang Taruna Bumi Asih Village is committed to improving youth welfare through Entrepreneurship training to provide various skills and knowledge to spur innovative and inspiring creativity. The method applied is the ABCD (Assets Base Community Development) Pattern with stages; Discovery, Dreams, Design, and Destiny. With the ABCD pattern, youth organizations are directed to be able to recognize and identify social problems that occur, understand, formulate and implement appropriate resolution techniques. With training, Karang Taruna administrators and members will have a strong organizational foundation, be visionary, and have integrity in directing a better life in society. Karang Taruna's real actions can direct the lives of the younger generation in a way that can reduce the unemployment rate in Bumi Asih Village.
Keywords: entrepreneurship; karang taruna, and youth independence.
Abstrak: Program KKN sebagai model Pengabdian kepaad Masyarakat, dapat diarahkan pada upaya membangun kapasitas masyarakat agar lebih maju, mandiri dan berdayasaing tinggi. Sesuai potensi Desa Bumi Asih Kecamatan Palas Lampung Selatan, KKN diintervensikan melalui Pelatihan Kewirausahaan bagi Pengurus dan Anggota Karang Taruna. Pelatihan akan memotivasi anggota Karang Taruna untuk terus melakukan inovasi dan penyesuaian dengan kondisi pasar, berani mencoba produk baru, memaksimalkan layanan dan memperluas pasar guna menghadapi persaingan serta menciptakan pasar baru yang lebih kreatif. Karang Taruna sebagai organisasi kepemudaan memiliki peran strategis dalam membangun Desa. Karang Taruna Desa Bumi Asih berkomitmen untuk meningkatkan kesejahteraan pemuda melalui pelatihan Kewirausahaan guna membekali berbagai keterampilan dan pengetahuan guna memacu kreatifitas yang inovatif dan inspiratif. Metode yang diterapkan adalah Pola ABCD (Assets Base Community Development) dengan tahapan; Discovery, Dreams, Design, dan Destiny. Dengan pola ABCD, karang taruna diarahkan agar mampu menemukenali serta mengidentifikasi permasalahan sosial yang terjadi, memahami, merumuskan dan mengimplementasikan teknik penyelesaiannya secara tepat. Dengan Pelatihan, pengurus dan anggota Karang Taruna akan memiliki dasar organisasi yang kuat, visioner, dan memiliki integritas dalam mengarahkan kehidupan masyarakat yang lebih baik. Aksi nyata Karang Taruna dapat mengarahkan kehidupan generasi muda secara sehingga dapat mengurangi angka pengangguran di Desa Bumi Asih.
Kata Kunci: kewirausahaan; karang taruna, dan kemandirian pemuda.
Abstract:Technological advancements have had a profound impact on the education sector around the globe including in Thailand and other developing countries. as in many other developing countries, there are major challenges in adapting…
adapting with the rapid development of technology. The school where the community service was held also faced similar issues. With an innovative approach through assessment training using technology, this community engagement activity is expected to be a positive step towards educational transformation, particularly in the southern part of Thailand. With the active involvement of teachers as well as full support from related parties, we can create a learning environment that is more dynamic, relevant, and globally competitive. A pre-test and a post-test were conducted at the beginning and the end of the training to measure teachers’ understanding in implementing digital assessment strategies. By equipping teachers with the knowledge and skills to implement digital assessment strategies, the training has had a measurable impact on professional development and instructional practices. In addition, the training provide access to further consultation or guidance, participants can feel supported and more confident in applying their learning in the classroom. The results of the pre- and post-training survey demonstrated a substantial improvement, averaging 51.3% increase across all survey items. This indicates the positive impact of the training in enhancing teachers' competencies in integrating technology into their assessment practices. Moving forward, schools in rural Thailand can apply the lessons learned from this workshop to enhance their own educational outcomes.
Keywords: teacher training; digital assessment strategies; southern Thailand
Abstrak: Dalam era globalisasi yang semakin cepat, pendidikan adalah salah satu aspek yang paling terpengaruh oleh perkembangan teknologi. Di Thailand Selatan, seperti di banyak negara berkembang, ada tantangan besar dalam dalam beradaptasi dengan perkembangan teknologi yang pesat. Sekolah tempat dimana program pengabdian kepada masyarakat ini dilaksanakan juga menghadapi masalah serupa. Dengan pendekatan inovatif melalui pelatihan penilaian menggunakan teknologi, kegiatan keterlibatan masyarakat ini diharapkan menjadi langkah positif menuju transformasi pendidikan di wilayah Thailand Selatan ini. Dengan keterlibatan aktif dari para guru serta dukungan penuh dari pihak terkait, kita dapat menciptakan lingkungan pembelajaran yang lebih dinamis, relevan, dan kompetitif secara global. Pre-test dan post-test dilakukan di awal dan akhir pelatihan untuk mengukur pemahaman guru dalam menerapkan strategi penilaian digital. Selain itu, pelatihan menyediakan akses ke konsultasi atau bimbingan lebih lanjut, sehingga peserta merasa didukung dan lebih percaya diri dalam menerapkan pembelajaran mereka di kelas. Setelah pelatihan selesai, kedua pihak melakukan evaluasi menyeluruh untuk mengukur keberhasilan, mengidentifikasi area yang perlu perbaikan, dan memberikan dampak yang lebih positif dalam jangka panjang.
Kata kunci: pelatihan guru; strategi penilaian digital; thailand selatan
Abstract:Digitalization has become an important element in this modern era, especially for companies that want to remain competitive amidst increasingly fierce competition in various industrial sectors. However, many companies still…
ill face major challenges due to their reliance on manual methods in managing various operational aspects, including warehouse administration. Problems such as delays, recording errors and data inaccuracies often arise as a result of using traditional methods. This research method uses a qualitative descriptive approach with a focus on observation and interviews . The main goal of digitalization is to overcome these challenges by utilizing technology that can increase the effectiveness of employee performance and optimize various business processes, so that companies can operate more efficiently and accurately. The results of this research are that the effect of the effectiveness of digitalization implementation on employee performance has a very positive influence on employee performance, where the implementation of digitalization is obtained through training carried out by management. Likewise, with the role of administrative digitization in warehouse reception management, managers create barcodes on each product to make it easier to record incoming and outgoing goods at the warehouse.
Keywords: Administration; Digitalization; Employee Performance; Tiara Dewata Yeh Aya
Digitalisasi telah menjadi elemen penting dalam era modern ini, terutama bagi perusahaan yang ingin tetap kompetitif di tengah persaingan yang semakin ketat di berbagai sektor industri. Namun, banyak perusahaan masih menghadapi tantangan besar karena ketergantungan pada metode manual dalam mengelola berbagai aspek operasional, termasuk administrasi gudang. Masalah-masalah seperti keterlambatan, kesalahan pencatatan, dan ketidakakuratan data sering kali muncul akibat dari penggunaan metode tradisional tersebut. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus pada observasi dan wawancara. Tujuan utama dari digitalisasi adalah untuk mengatasi tantangan-tantangan ini dengan memanfaatkan teknologi yang dapat meningkatkan efektivitas kinerja karyawan serta mengoptimalkan berbagai proses bisnis, sehingga perusahaan dapat beroperasi dengan lebih efisien dan akurat. Hasil dari penelitian ini adalah pengaruh efektifitas implementasi digitalisasi terhadap kinerja karyawan sangat berpengaruh positif terhadap kinerja karyawan yang mana implementasi digitalisasi ini didapat melalui pelatihan yang dilakukan oleh pihak management. Begitu pula dengan peran digitalisasi administrasi dalam manajemen gudang penerimaan, pengelola membuat barcode pada setiap produk untuk mempermudah pencatatan barang masuk dan barang kaluar pada gudang
Kata Kunci: Adminisrasi; Digitalisasi; Kinerja Karyawan; Tiara Dewata Yeh Aya
Abstract:Culinary is a very popular business in Indonesian society. This phenomenon has the consequence that the level of business competition becomes tighter, it is means that culinary businesses are always required to innovate…
to survive in the long run. The main focus of this community service is providing training to culinary business owners to follow dynamic consumer taste trends. This training aims to provide solutions by creating innovation and knowing the latest consumer interests. The approach used in this training is discussion and mapping of partners' challenges, then knowledge assistance and provision are provided. The results of Google Trends training are generally able to make a real contribution to business owners in achieving consumer loyalty. Apart from that, this training increases partners' knowledge in utilizing the Google Trends application to determine product focus and product marketing locations. In particular, it can foster strong self-confidence in partners in using digital business.
Keywords: digital marketing; product trends; culinary; innovation.
Abstrak: Kuliner merupakan sebuah bisnis yang sangat digemari oleh masyarakat Indonesia. Fenomena ini membawa konsekuensi pada tingkat persaingan usaha yang semakin ketat, artinya pelaku usaha kuliner dituntut untuk selalu berinovasi agar dapat bertahan dalam jangka panjang. Fokus utama pengabdian masyarakat ini adalah memberikan pelatihan kepada pemilik usaha kuliner agar dapat mengikuti tren selera konsumen yang dinamis. Pelatihan ini bertujuan untuk memberikan solusi dengan menciptakan inovasi dan mengetahui minat konsumen terkini. Pendekatan yang digunakan dalam pelatihan ini adalah diskusi dan pemetaan permasalahan mitra, kemudian diberikan pendampingan dan pembekalan pengetahuan. Hasil dari pelatihan Google Trends secara umum mampu memberikan kontribusi nyata bagi pemilik usaha dalam meraih loyalitas konsumen. Selain itu, pelatihan ini meningkatkan pengetahuan digital marketing mitra dalam menentukan fokus produk dan lokasi pemasaran produk. Secara khusus, dapat menumbuhkan rasa percaya diri yang kuat pada mitra dalam menggunakan bisnis digital.
Kata kunci: digital pemasaran; tren bisnis; kuliner; inovasi.
Abstract:Hessa Perlompongan Village is one of the Law Aware Villages with certain criteria, including regular payment of land and building taxes, low crime rates, and low drug use rates. Apart from that, Hessa Perlompongan Village…
e is a rural area with a typology of agricultural village and industrial village communities. Due to the large potential of Hessa Perlompongan Natural Resources (SDA), it is necessary to increase the capacity of Human Resources (HR) who have the ability Literacy SMART People in the modern era and has high competitiveness in facing industry 5.0. This research uses qualitative research methods or research methods that emphasize analysis or descriptiveness. Education problems in Hessa Perlompongan Village are very low because people are more likely to choose to work and marry early rather than continue higher education. One of the solutions offered by the PPKO HMPS Pend. Matematika UNA 2024 implementation team is to create a program concept Literacy SMART People (LSP). In this discussion it can be concluded that the aim of Community Empowerment in Hessa Perlompongan Village is to make it happen Sustainable Development Goals (SDGs) Quality Village Education through the LSP Program from PPKO HMPS Pend. Matematika UNA 2024 to transform the human resources of Hessa Perlompongan Village into a community with character and high competitiveness.
Keywords: hessa perlompongan; literacy; SDM
Abstrak: Desa Hessa Perlompongan adalah salah satu Desa Sadar Hukum dengan kriteria tertentu, termasuk pembayaran pajak bumi dan bangunan yang teratur, tingkat kriminalitas yang rendah, dan tingkat penggunaan narkoba yang rendah. Selain itu, Desa Hessa Perlompongan adalah wilayah perdesaan dengan tipologi masyarakat desa pertanian dan desa industri. Karena besarnya potensi Sumber Daya Alam (SDA) Hessa Perlompongan, diperlukan peningkatan kapasitas Sumber Daya Manusia (SDM) yang memiliki kemampuan Literacy SMART People di era modern dan memiliki daya saing yang tinggi dalam menghadapi industri 5.0. Penelitian ini menggunakan Metode penelitian kualitatif atau metode penelitian yang lebih menekankan analisis atau deskriptif. Masalah pendidikan di Desa Hessa Perlompongan sangat rendah karena masyarakat lebih cenderung memilih bekerja dan menikah dini daripada melanjutkan pendidikan tinggi. Salah satu solusi yang ditawarkan oleh tim pelaksana PPKO HMPS Pend. Matematika UNA 2024 adalah membuat konsep program Literacy SMART People (LSP). Dalam pembahasan ini dapat disimpulkan Tujuan dari Pemberdayaan Masyarakat Desa Hessa Perlompongan adalah untuk Mewujudkan Sustainable Development Goals (SDGs) Pendidikan Desa Berkualitas melalui Program LSP dari PPKO HMPS Pend. Matematika UNA 2024 untuk mengubah SDM Desa Hessa Perlompongan menjadi masyarakat yang berkarakter dan berdaya saing tinggi.
Kata Kunci: hessa perlompongan; Literasi; SDM
Abstract:The travel and tourism sectors are closely related to the hospitality sector. The success of a hotel in this digital era is strongly supported by customer service that utilizes information technology-based applications.…
However, using these applications effectively requires proper training and understanding. Therefore, this service activity aims to train Swarna Dwipa hotel staff in operating a web-based hotel room reservation application. It is one way for hotel staff to provide optimal service and assist in driving business success in the hospitality sector. Many studies show that operating hotel room reservation applications can increase customer satisfaction and efficiency in the hotel business. However, proper and systematic training is necessary to maintain competitiveness. The stages of this activity include observation, interviews, sharing knowledge, training in application use, and evaluation. The simulation results show that participants can use the reservation application in a structured and systematic manner with a significant level of user acceptance of applications.
Keywords: application; hotel; training; reservation
Abstract:MSMEs in Indonesia are a potential basis for a strong national economy because of their large number, especially micro businesses, and their labor absorption capacity is very large. Sendangtirto Village, which is part of…
the Berbah District Area, Sleman Regency, DIY, also has quite large MSME potential. By knowing and mapping the potential of MSMEs in Sendangtirto and assisting by providing training outreach and mentoring on the digitalization of Sendangtirto MSMEs, it is hoped that it will advance and be able to develop MSMEs, increasing competitiveness with the integration of digital platforms. This service function aims to apply and disseminate the knowledge and skills possessed by academics to the wider community, as well as contributing directly to improving the quality of life and sustainable development. The results of data analysis from the questionnaire showed a significant increase in participants' understanding after the socialization. The participants' positive response to the benefits and ease of use of digital platform robots for ease in digitalizing MSMEs illustrates the success of this socialization.
Keywords: digitalization; socialization;potential of MSMEs
Abstract:The application of AI technology that is currently developing is very helpful in supporting the progress of MSMEs in various fields. By utilizing AI technology, it can help MSMEs who are having problems with product design…
gn and online marketing. This PkM aims to support the development of marine processed MSMEs in the Islands. The Pkm forum will provide knowledge and skills to MSMEs members for producing attractive and effective visual content and utilizing AI technology in marketing strategies. In this community service, the methods used are socialization by delivering equipment, practising using AI technology and discussions. In this way, it is hoped that MSMEs can increase its competitiveness and market share for processed seafood products, as well as support the Batam City government program in developing the MSMEs sector. Through this service, it is hoped that marine processed MSMEs in the Riau Islands can optimize their business potential by utilizing AI technology and visual communication in marketing. This activity will provide knowledge about the quality of promotional messages and attractive visual product presentations, so that MSMEs can produce marketing content that is effective in attracting attention and influencing the target audience. By increasing knowledge and skills in digital marketing, it is hoped that MSMEs can compete globally in developing the MSMEs sector and increasing exports of processed seafood products in the Riau Islands region, especially in Batam City.
Keywords: AI; UMKM; Marketing
Abstrak: Penerapan teknologi AI yang berkembang saat ini sangat membantu dalam mendukung kemajuan UMKM diberbagai bidang. Dengan memanfaatkan Teknologi AI dapat membantu UMKM yang terkendala dengan desain produk dan pemasaran secara online. PkM ini bertujuan untuk mendukung pengembangan UMKM olahan laut di Kepulauan. Dalam Pkm yang diselenggarakan akan memberikan pengetahuan dan keterampilan kepada anggota UMKM dalam menghasilkan konten visual yang menarik dan efektif serta memanfaatkan teknologi AI dalam strategi pemasaran. Dalam Pengabdian masyarakat ini metode yang digunakan yaitu sosialisasi dengan penyampaian materi, praktek menggunakan teknologi AI dan diskusi. Dengan demikian, diharapkan UMKM dapat meningkatkan daya saing dan pangsa pasar produk olahan laut, serta mendukung program pemerintah Kota Batam dalam mengembangkan sektor UMKM. Melalui pengabdian ini, diharapkan UMKM olahan laut di Kepulauan Riau dapat mengoptimalkan potensi bisnis mereka dengan memanfaatkan teknologi AI dan komunikasi visual dalam pemasaran. Kegiatan ini akan memberikan pembekalan pengetahuan tentang kualitas pesan promosi dan penyajian produk visual yang menarik, sehingga UMKM dapat menghasilkan konten pemasaran yang efektif dalam menarik perhatian dan mempengaruhi target audiens. Dengan peningkatan pengetahuan dan keterampilan dalam pemasaran digital, diharapkan UMKM dapat bersaing secara global dalam mengembangkan sektor UMKM serta meningkatkan ekspor produk olahan laut di wilayah Kepulauan Riau, khususnya di Kota Batam.
Kata kunci: AI; UMKM; Pemasaran
Abstract:The COVID-19 pandemic has had a significant impact on many business sectors throughout the world, both large businesses and MSMEs. Mr. Selamat owns the Asahan Selasih Chips business, a souvenir business in the city of Kisaran…
saran that sells various types of processed chips, such as sweet potatoes, bananas, and other tubers. This company relies on direct sales from its production house and retailing at kiosks, minimarkets, and supermarkets in Kisaran, Asahan Regency. Also, they have to face the impact of the pandemic by surviving and trying to continue producing their products. One of the causes of declining sales during the post-COVID-19 pandemic is the need for promotional media to expand the market. Just expecting regular customers significantly influences declining sales because the economic turnover of the people in Asahan Regency is limited due to the impact of COVID-19. Apart from that, digital business competition is also a challenge for the Kisaran souvenir chips business.
Using observation methods and providing direct training to partner locations, implementing a website and e-catalog is essential for the Selasih Chips business in facing business challenges after the COVID-19 pandemic. Technology can help companies to improve operational efficiency, increase customer trust, and expand their markets in this digital era. Implementing a website and e-catalog can also help Pak Selamat expand its customer reach.
Keywords: website; e-catalog; umkm
Abstrak: Pandemi COVID-19 telah membawa dampak besar bagi banyak sektor bisnis di seluruh dunia, baik bisnis besar maupun UMKM. Bapak Selamat adalah pemilik usaha Keripik Selasih Asahan yaitu usaha oleh-oleh kota Kisaran contohnya yang menjual berbagai jenis olahan keripik seperti ubi, pisang, dan umbi-umbian lainnya, usaha yang mengandalkan penjualan langsung dari rumah produksinya dan mengecer ke kios-kios maupun minimarket dan supermarket yang ada di kota Kisaran Kabupaten Asahan, juga harus menghadapi dampak pandemi dengan bertahan dan berusaha untuk tetap memproduksi produknya. Salah satu penyebab menurunnya penjualan dimasa pasca pandemi COVID-19 dipengaruhi kurangnya media promosi untuk memperluas pasar. Hanya dengan mengharapkan pelanggan tetap, menjadi pengaruh besar terhadap menurunnya penjualan disebabkan perputaran ekonomi masyarakat di Kabupaten Asahan menjadi terbatas akibat dampak COVID-19. Selain itu persaingan bisnis secara digital juga menjadi tantangan tersendiri bagi usaha keripik oleh-oleh Kisaran. Dengan metode observasi dan memberikan pelatihan langsung ke lokasi mitra maka penerapan website dan e-katalog merupakan langkah penting bagi usaha Keripik Selasih dalam menghadapi tantangan bisnis pasca pandemi COVID-19. Dalam era digital ini, teknologi dapat membantu bisnis meningkatkan efisiensi operasional, meningkatkan kepercayaan pelanggan, dan memperluas pasar mereka. Penerapan website dan e-katalog juga dapat membantu Pak Selamat untuk memperluas jangkauan pelanggan mereka.
Kata kunci: website; e-katalog; umkm