Abstract:Technology is developing very rapidly and continues to change from year to year. Therefore, the latest digital marketing trends will continue to emerge which are adapted to the conditions and situations of that year, but…
there are still some groups of people who do not understand the importance of digital trends, because competition for marketplaces or online shopping sites in Indonesia is currently getting tighter, the competition that is happening is not only from domestic shopping sites but also foreign ones that have entered the domestic market. This research aims to analyze the influence of satisfaction, trust and ease of use on customer loyalty in the Shopee marketplace in Dwikora sub-district, Medan Helvetia sub-district. This type of quantitative research with the independent variables used in this research is satisfaction, trust and ease of use and the dependent variable used is customer loyalty. The population used in this research is all people in Medan Helvetia sub-district. This research took samples using a purposive sampling method and there were 100 respondents who were deemed worthy of being research criteria. The research results show that partially and simultaneously satisfaction, trust and ease of use have a significant positive effect on customer loyalty.
Abstract:The purpose of this study was to determine the entrepreneurial spirit, self-efficacy and personal characteristics on the interest in entrepreneurship in SMA sultan Iskandar muda medan. Methods of data collection using a…
questionnaire. Sampling with the slovin method. The results of this study indicate that the entrepreneurial spirit has a positive and significant effect on the interest in entrepreneurship in SMA sultan Iskandar muda medan. Self-efficacy has a positive and significant effect on the interest in entrepreneurship in SMA sultan Iskandar muda medan students. Personal characteristics have a positive and significant effect on the interest in entrepreneurship in SMA sultan Iskandar muda medan students. Simultaneously entrepreneurial spirit, self-efficacy and personal characteristics have a positive and significant effect on the interest in entrepreneurship in SMA sultan Iskandar muda medan students.
Abstract:Artikel ini meninjau perkembangan riset terkini di Indonesia terkait topik penelitian jurnal ini, mengevaluasi metodologi yang digunakan, dan merumuskan rekomendasi praktis.
Abstract:Penelitian ini bertujuan untuk menganalisis dan mengimplementasikan metode optimal dalam pengembangan riset berkelanjutan. Hasil penelitian menunjukkan efisiensi sebesar 85%.
Abstract:Artikel ini meninjau perkembangan riset terkini di Indonesia terkait topik penelitian jurnal ini, mengevaluasi metodologi yang digunakan, dan merumuskan rekomendasi praktis.
Abstract:Artikel ini meninjau perkembangan riset terkini di Indonesia terkait topik penelitian jurnal ini, mengevaluasi metodologi yang digunakan, dan merumuskan rekomendasi praktis.
Abstract:Artikel ini meninjau perkembangan riset terkini di Indonesia terkait topik penelitian jurnal ini, mengevaluasi metodologi yang digunakan, dan merumuskan rekomendasi praktis.
Abstract:This research aims to apply the Naïve Bayes method to determine the eligibility of receiving the Smart Indonesia Program (PIP) at the 017107 Kisaran Naga State Elementary School by analyzing 207 student data. The CRISP-DM…
DM approach was used through six stages: business understanding, data understanding, data preparation, modeling, evaluation, and implementation. The variables analyzed included means of transportation, KPS and KIP recipients, worth a pip, reasons for eligibility, number of siblings, distance from home to school, and parents' income.
The results showed that this method achieved 89% accuracy, 85% precision for the positive class, and 92% for the negative class. A total of 125 students (59.9%) were declared eligible to receive assistance, while 82 students (40.1%) did not meet the criteria. The Naïve Bayes method is effective in supporting decision-making for the provision of targeted educational assistance
Abstract:Education plays an important role in improving the quality of human life, but economic constraints often prevent many students from continuing their education. The Smart Indonesia Program (PIP) was launched to address these…
ese issues by providing educational assistance. However, in its implementation, the selection of PIP recipients at IT Al-Ikhsan Private Junior High School is still inaccurate. This research aims to classify the eligibility of PIP recipients using the Naive Bayes method. This method is applied to student data from the school's Dapodik in 2024 which consists of 265 students. The data is processed through CRISP-DM data mining stages, namely Business Understanding, Data Understanding, Data Preparation, Modeling, Evaluation, and Deployment. As a result, the Naive Bayes model showed an accuracy of 92.31% with a precision value for the “Yes” class of 89%, recall 100%, and F1-score 94%. In conclusion, variables such as means of transportation, KPS and KIP recipients, parents' income, and distance from home to school affect the eligibility of PIP recipients.
Abstract:The use of smartphones in Indonesia has been steadily increasing each year. In the era of the Fourth Industrial Revolution, smartphones have become a lucrative business sector, leading to intense market competition. Consequently,…
equently, smartphone companies must pay closer attention to the market segmentation desired by consumers. Data mining is the process of discovering significant relationships and patterns by analyzing large datasets using statistical and mathematical techniques. This study aims to identify and analyze the market segments of Android smartphone users among students at STMIK Royal. The data used in this research were collected from 122 student respondents. The study employs clustering using the K-means algorithm. The resulting data modeling will categorize market segments into several clusters. This segmentation yields three clusters: Cluster 1 (features), consisting of 36 respondents who prioritize price, battery, camera, and warranty; Cluster 2 (product), with 49 respondents who value all attributes except warranty; and Cluster 3 (superiority), comprising 37 respondents who prioritize camera, brand, and RAM.