Abstract:Product marketing strategy in the digital business era need to utilize optimal use of social media platforms. According to the situational analysis, the target audience for community service was unable to create social media…
edia ads for teaching factory products. As a solution to this problem, the service team is committed to providing community service related to assisting in the design of teaching factory product social media advertisements for the target audience. There were 34 participants in this service activity consisting of students and accompanying teachers. The results of the service activities show that overall the activities ran successfully and smoothly. The evaluation results show that there has been an increase in the target audience's understanding of product design for social media advertising. Increased understanding can be seen from the ability to design product advertisements for social media posts by considering color composition, image quality, font size, typeface, and graphic design layout of social media advertisements. The success of implementing this service activity can also be reflected in the increase in sales turnover of teaching factory products.
Keywords: advertising design; social media; sales turnover; products; teaching factory
Strategi pemasaran produk pada era bisnis berbasis digital perlu memanfaatkan platform media sosial dengan optimal. Analisis situasi menunjukkan bahwa khalayak sasaran pengabdian kepada masyarakat belum mampu melakukan desain iklan produk teaching factory pada media sosial. Sebagai solusi atas permasalahan tersebut, tim pengabdi berkomitmen untuk melakukan pengabdian kepada masyarakat terkait pendampingan desain iklan media sosial produk teaching factory bagi khalayak sasaran. Peserta kegiatan pengabdian ini sebanyak 34 orang yang terdiri atas siswa dan guru pendamping. Hasil kegiatan pengabdian menunjukkan bahwa secara keseluruhan kegiatan berjalan sukses dan lancar. Hasil evaluasi menunjukkan bahwa terjadi peningkatan pemahaman khalayak sasaran tentang desain produk untuk iklan media sosial. Peningkatan pemahaman terlihat dari kemampuan mendesain iklan produk untuk postingan media sosial dengan mempertimbangkan komposisi warna, kualitas gambar, ukuran huruf, jenis huruf, dan tata letak desain grafis iklan media sosial. Keberhasilan pelaksanaan kegiatan pengabdian ini juga dapat tercermin dari adanya peningkatan omzet penjualan produk teaching factory.
Kata kunci: desain iklan; media sosial; omzet penjualan; produk; teaching factory
Abstract:This manuscript presents the outcome of community service activities for children at Holy Angel orphanage who experiences nervousness when public speaking. The team focuses on middle and high school participants who often…
n make presentations in front of the class. In the previous community service, we discussed training regarding increasing students' self-confidence. The team complemented the idea of public communication on intrapersonal strength, namely managing nervousness with an emphasis on practice, preparation, and the ability to overcome nervousness constructively. The team believes that knowledge of managing nervousness from an early age can help children in orphanages get used to facing various kinds of audiences in the future. This service method is tests, lectures and practice which include assignments and simulations. The result of this activity is that children can overcome nervousness by means of positive self-motivation, regular breathing, good script preparation and analyzing the audience.
Keywords: public communication, public speaking, nervous management, communication anxiety
Abstract:This village is famous as Kampung Pancasila Village. However, the problem in this village is the low level of awareness about how important education is in the future. This is because parents have busy activities all day…
long and when they get home they are tired, causing them to pay less attention to their children, so they sometimes ask their children to work together to earn additional income for the family. So to solve this problem, the PPK ORMAWA UNA service team provides knowledge and information services on non-formal learning based on community needs in the form of books and non-books in literacy corners, equipped with information technology devices, providing information services from sources. access to information to the public related to 6 basic literacies. The methods used in community service activities are conducting initial surveys, identifying regional potential and problems, analyzing community needs, forming programs with the community, determining target audiences, formulating indicators of program success, implementing programs, socializing and publishing them to the community, providing library materials and corners. literacy and providing non-formal education service facilities. The results of this activity resulted in 9 literacy corners in Air Genting Village which developed non-formal learning based on community needs and the operation of literacy corners with different programs and management.
Keywords: reading corner, literacy, Air Genting
Abstrak: Desa ini terkenal dengan Desa Kampung Pancasila. Namun yang menjadi permasalahan di Desa ini adalah rendahnya tingkat kesadaran tentang betapa pentingnya pendidikan di masa depan. Hal ini disebabkan karena padatnya aktivitas orang tua sehari penuh dan setiba di rumah sudah kelelahan membuat kurangnya perhatian terhadap anaknya sehingga terkadang meminta anaknya untuk bekerja bersama mencari penghasilan tambahan keluarga. Maka untuk menyelesaikan permasalahan tersebut, Tim pengabdi PPK Ormawa UNA menyediakan layanan pengetahuan serta informasi pada pembelajaran non-formal berbasis kebutuhan masyarakat berbentuk buku ataupun non- buku yang ada di pojok- pojok literasi, yang dilengkapi dengan perangkat teknologi informasi, menyediakan layanan informasi dari sumber akses informasi kepada masyarakat yang berkaitan dengan 6 literasi dasar. Metode yang digunakan pada kegiatan pengabdian masyarakat adalah melakukan survei awal, mengidentifikasi potensi daerah dan masalah, menganalisis kebutuhan masyarakat, pembentukan program bersama masyarakat, menetapkan khalayak sasaran, merumuskan indikator keberhasilan program, melaksanakan program, mensosialisasikan dan mempublikasi kepada masyarakat, menyediakan bahan pustaka dan pojok literasi dan mengadakan perlengkapan fasilitas layanan pendidikan non-formal. Hasil dari kegiatan ini menghasilkan 9 pojok literasi di Desa Air Genting yang mengembangkan pembelajaran non-formal berbasis kebutuhan masyarakat serta beroperasinya pojok-pojok literasi dengan program dan kepengurusan yang berbeda-beda.
Kata Kunci: Pojok Baca, Literasi, Air Genting
Abstract:The application of AI technology that is currently developing is very helpful in supporting the progress of MSMEs in various fields. By utilizing AI technology, it can help MSMEs who are having problems with product design…
gn and online marketing. This PkM aims to support the development of marine processed MSMEs in the Islands. The Pkm forum will provide knowledge and skills to MSMEs members for producing attractive and effective visual content and utilizing AI technology in marketing strategies. In this community service, the methods used are socialization by delivering equipment, practising using AI technology and discussions. In this way, it is hoped that MSMEs can increase its competitiveness and market share for processed seafood products, as well as support the Batam City government program in developing the MSMEs sector. Through this service, it is hoped that marine processed MSMEs in the Riau Islands can optimize their business potential by utilizing AI technology and visual communication in marketing. This activity will provide knowledge about the quality of promotional messages and attractive visual product presentations, so that MSMEs can produce marketing content that is effective in attracting attention and influencing the target audience. By increasing knowledge and skills in digital marketing, it is hoped that MSMEs can compete globally in developing the MSMEs sector and increasing exports of processed seafood products in the Riau Islands region, especially in Batam City.
Keywords: AI; UMKM; Marketing
Abstrak: Penerapan teknologi AI yang berkembang saat ini sangat membantu dalam mendukung kemajuan UMKM diberbagai bidang. Dengan memanfaatkan Teknologi AI dapat membantu UMKM yang terkendala dengan desain produk dan pemasaran secara online. PkM ini bertujuan untuk mendukung pengembangan UMKM olahan laut di Kepulauan. Dalam Pkm yang diselenggarakan akan memberikan pengetahuan dan keterampilan kepada anggota UMKM dalam menghasilkan konten visual yang menarik dan efektif serta memanfaatkan teknologi AI dalam strategi pemasaran. Dalam Pengabdian masyarakat ini metode yang digunakan yaitu sosialisasi dengan penyampaian materi, praktek menggunakan teknologi AI dan diskusi. Dengan demikian, diharapkan UMKM dapat meningkatkan daya saing dan pangsa pasar produk olahan laut, serta mendukung program pemerintah Kota Batam dalam mengembangkan sektor UMKM. Melalui pengabdian ini, diharapkan UMKM olahan laut di Kepulauan Riau dapat mengoptimalkan potensi bisnis mereka dengan memanfaatkan teknologi AI dan komunikasi visual dalam pemasaran. Kegiatan ini akan memberikan pembekalan pengetahuan tentang kualitas pesan promosi dan penyajian produk visual yang menarik, sehingga UMKM dapat menghasilkan konten pemasaran yang efektif dalam menarik perhatian dan mempengaruhi target audiens. Dengan peningkatan pengetahuan dan keterampilan dalam pemasaran digital, diharapkan UMKM dapat bersaing secara global dalam mengembangkan sektor UMKM serta meningkatkan ekspor produk olahan laut di wilayah Kepulauan Riau, khususnya di Kota Batam.
Kata kunci: AI; UMKM; Pemasaran
Abstract:The rapid development of technology demands an increase in the competence of Human Resources. Utilization of Information Technology and Computers for Vocational High School level learning is very vital to enter the era of…
f the industrial revolution 4.0. This activity helps schools prepare for the digitalized system process so that they can produce quality graduates who are able to compete globally by mastering technology. The purpose of this activity is to provide knowledge to teachers at Private Vocational School 2 Nurhasanah Medan regarding the manufacture of digital-based teaching materials and provide skills to teachers at Private Vocational School 2 Nurhasanah Medan in making digital teaching materials by utilizing the flipsnack application. The target audience for this activity was 20 teachers at SMK 2 Nurhasanah Medan. Two problems can be solved through ICT mastery workshops (training and mentoring). This training was held from August to November 2022. The results of the activity showed that the participation of the training participants showed satisfactory results where 90% of the participants had attended the training activities; all activities have met the set achievement targets, and The mentoring activities carried out have been able to improve the teacher's ability to compile and make teaching materials and materials for learning
Abstract:Abstract: Community Service activities are in the form of training in the use of computer technology for health workers, especially the patient registration section in the UPT Porsea Health Center environment, aimed at providing…
roviding knowledge and skills, which are expected to produce changes in knowledge and skills from teachers and students so that the learning and teaching process can run smoothly and easily. The target audience in this Community Service activity is all health workers on duty in the patient registration section. Training activities on the use of computer technology in the world of health are presented with lecture methods, demonstrations and question and answer. Benefits obtained from this activity include increasing knowledge of staff health to be more professional in processing the data of patients who are treated at the UPT Porsea Health Center in order to manage patient data effectively and efficiently in science and technology mastery, so that it can simplify the process of calculating the number of patients treated computerically with the help of Microsoft Excel.
Keywords: Utilization of Computer Technology, Microsoft Excel, Patient Data Processing
Abstrak: Kegiatan Pengabdian kepada Masyarakat berupa pelatihan pemanfaatan teknologi komputer bagi tenaga kesehatan khususnya bagian pendaftaran pasien di lingkungan UPT Puskesmas Porsea ini bertujuan untuk memberikan pengetahuan dan keterampilan, yang diharapkan dapat menghasilkan perubahan pengetahuan, keterampilan dan sikap dari guru maupun siswa sehingga proses belajar dan mengajar dapat berjalan dengan lancar dan mudah.Khalayak sasaran dalam kegiatan Pengabdian kepada Masyarakat ini adalah seluruh tenaga kesehatan yang bertugas di bagian pendaftaran pasien. Kegiatan pelatihan pemanfaatan teknologi komputer dalam dunia kesehatan ini disajikan dengan metode ceramah, demonstrasi dan tanya jawab. Manfaat yang diperoleh dari kegiatan ini antara lain dapat meningkatkan pengetahuan tenaga kesehatan agar lebih profesional dalam mengolah data pasien yang berobat di UPT Puskesmas Porsea agar dapat mengelola data pasien secara efektif dan efisien dalam penguasan IPTEKS, sehingga dapat mempermudah proses perhitungan jumlah pasien yang berobat secara komputerisasi dengan bantuan Microsoft Excel.
Kata Kunci : Pemanfaatan Teknologi Komputer, Microsoft Excel, Pengolahan Data Pasien
Abstract:Abstract: Activities devotion to the community is in the form of training table for the processing of student value for employees and teachers SMP Negeri 5 Kisaran. It aims to provide knowledge, skills, which are expected…
d to result in changes in knowledge, skills and from employees and teachers so that the process of processing student values can run smoothly and easily. Target audiences in community service activities are employees and teachers of SMP Negeri 5 Kisaran. The training activities are presented with lecture, demonstration and question and answer methods. The availability of adequate lecturers, enthusiasm of the participants, and the support of the principal is a support for the implementation of this PKM activity. The obstacles faced is the ability of participants to use this application is still low. Benefits derived from this activity include participants can know about the significance of the use of Micrososft Excel primarily using the table on processing the value of suswa always used by teachers in schools in entering student value and application of basic formula in accelerate the processing of other data.
Keywords: Teachers, Microsoft Excel, Student Values, Employees, Tables
Abstrak: Kegiatan pengabdian kepada masyarakat ini yaitu berupa pelatihan pembuatan tabel untuk pengolahan nilai siswa bagi pegawai dan guru-guru SMP Negeri 5 Kisaran. Hal ini bertujuan untuk memberikan pengetahuan, keterampilan, yang diharapkan dapat menghasilkan perubahan pengetahuan, keterampilan dan dari para pegawai dan guru sehingga proses pengolahan nilai siswa dapat berjalan dengna lancar dan mudah. Khalayak sasaran dalam kegiatan pengabdian kepada masyarakat ini adalah pegawai dan guru-guru SMP Negeri 5 Kisaran . Kegiatan pelatihan ini disajikan dengan metodeceramah, demonstrasi dan tanya jawab. Ketersediaan dosen yang memadai, antusiasme peserta, dan dukungan kepala sekolah merupakan pendukung terlaksananya kegiatan PKM ini.Adapun kendala yang dihadapi adalah kemampuan peserta menggunakan porgram aplikasi ini masih rendah.Manfaat yang diperoleh dari kegiatan ini antara lain peserta dapat mengetahui tentang arti pentingnya penggunaan Micrososft Excel terutama menggunakan tabel pada pengolahan nilai suswa yang selalu digunakan oleh para guru-guru di sekolah dalam memasukkan nilai siswa dan aplikasi formula dasar dalam mempercepat pengolahan data lainnya.
Kata Kunci: Guru,Microsoft Excel, Nilai siswa, Pegawai, Tabel
Abstract:Abstract: Community Service Activities in the form of training utilization of computer technology for teachers in the processing of student value aims to provide knowledge and skills, which’s expected to result in changes…
changes in knowledge, skills and attitudes of teachers and students so that process of learning and teaching can run smoothly and easily . Target audience in this Community Service activity’s all teachers of SMPN 2 S.Empat which amounts to 30 people. Training activities utilization of computer technology in the world of education’s presented by lecture methods, demonstrations and frequently asked questions. Lecture method’s used to explain the concept of the application used is M.Excell. A demonstration method to demonstrate a process of work’s the stages of each activity and practice it, while the question and answer method to give the participants the opportunity to consult in overcoming the constraints that occur in the processing of values manually. The benefits derived from this activity include improving the knowledge of teachers to be more professional in carrying out teaching and learning process either inside or outside school, can improve student learning activities through IPTEKS satisfaction, can simplify the process of calculating student value computerized with the help of M. Excell .
Keywords :Utilization of Computer Technology, Microsoft Excel, Input Value Data.
Abstrak: Kegiatan Pengabdian kepada Masyarakat berupa pelatihan pemanfaatan teknologi komputer bagi guru-guru dalam pengolahan nilai siswa ini bertujuan untuk memberikan pengetahuan dan keterampilan, yang diharapkan dapat menghasilkan perubahan pengetahuan, keterampilan dan sikap dari guru maupun siswa sehingga proses belajar dan mengajar dapat berjalan dengan lancar dan mudah.Khalayak sasaran dalam kegiatan Pengabdian kepada Masyarakat ini adalah seluruh guru SMP Negeri 2 Simpang Empat yang berjumlah 30 orang. Kegiatan pelatihan pemanfaatan teknologi komputer dalam dunia pendidikan ini disajikan dengan metode ceramah, demonstrasi dan tanya jawab. Metode ceramah digunakan untuk menjelaskan konsep tentang aplikasi yang digunakan yaitu Microsoft Excell. Metode demonstrasi untuk menunjukkan suatu proses kerja yaitu tahapan-tahapan dari setiap kegiatan dan mempraktikkannya, sementara metode tanya jawab untuk memberi kesempatan para peserta berkonsultasi dalam mengatasi kendala yang terjadi dalam pengolahan nilai secara manual.Manfaat yang diperoleh dari kegiatan ini antara lain dapatmeningkatkan pengetahuan para guru agar lebih profesional dalam melaksanakan proses belajar mengajar baik didalam atau diluar sekolah, dapat meningkatkan aktifitas pembelajaran siswa melalui penguasan IPTEKS, dapat mempermudah proses perhitungan nilai siswa secara komputerisasi dengan bantuan Microsoft Excell.
Kata Kunci : Pemanfaatan Teknologi Komputer, Microsoft Excel, Penginputan Data Nilai.
Abstract:Abstract: Community service activities in the form of training of multimedia-based interactive learning media for teachers of SMAN 02 Tanjung BALAI aims to provide knowledge, skills, which are expected to result in changes…
es in knowledge, skills and attitudes of teachers. So that learning and teaching process can run smoothly and easy. The target audience in community service activities are SMA N 02 TanjungBalai. Activity of multimedia-based interactive learning media is presented with the method of preaching, demonstration and question and answer. The availability of adequate lecturers, the enthusiasm of participants, and the support of headmaster is a supporter of the terrestrial activity of the PKM. The obstacles faced is the ability of participants to use the application is still low and computer resources owned by some participants do not meet the multimedia processing specifications should be. Benefits derived from this activity, among others, participants can know about the importance of interactive multimedia media and abractive media to improve motivation and achievement of students who are educated participants. With the creation of learning media, the learning process will be more interesting, the students will be more motivated and passionate in learning, so that teachers can explain the subject matter more easily and attractively.
Keyword: Multimedia, Instructional Media, Interactive learning
Abstrak: Kegiatan pengabdian kepada masyarakat berupa pelatihan pembuatan media pembelajaran interaktif berbasis multimedia bagi guru-guru SMAN 02 Tanjung Balai ini bertujuan untuk memberikan pengetahuan, keterampilan, yang diharapkan dapat menghasilkan perubahan pengetahuan, keterampilan dan sikap dari guru sehingga proses belajar dan mengajar dapat berjalan dengna lancar dan mudah. Khalayak sasaran dalam kegiatan pengabdian kepada masyarakat ini adalah guru-guru SMA N 02 TanjungBalai. Kegiatan pembuatan media pembelajaran interaktif berbasis multimedia ini disajikan dengan metodeceramah, demonstrasi dan tanya jawab. Ketersediaan dosen yang memadai, antusiasme peserta, dan dukungan kepala sekolah merupakan pendukung teralksananya kegiatan PKM ini.Adapun kendala yang dihadapi adalah kemampuan peserta menggunakan porgram aplikasi masih rendah serta sumberdaya komputer yang dimiliki sebagian peserta tidak memenuhi spefikasi pengolahan multimedia yang seharusnya. Manfaat yang diperoleh dari kegiatan ini antara lain peserta dapat mengetahui tentang arti pentingnya media pembelajaran multimedia yang interaktif dan abraktif untuk meningkatkan motivasi dan prestasi siswa yang dididik peserta. Dengan terciptanya media pembelajaran maka proses belajar mengajar akan lebih menarik, siswa akan lebih termotivasi dan bergairah dalam belajar, sehingga guru dapat menjelaskan materi pelajaran lebih mudah dan atraktif.
Kata Kunci: Multimedia, Media Pembelajaran, Pembelajaran interaktif
PELATIHAN MEDIA PEMBELAJARAN INTERAKTIF BERBASIS MULTIMEDIA BAGI GURU-GURU SMAN 02 TANJUNGBALAI
Abstract:Abstract: This service activity is carried out in the form of workshop where health and safe Internet became it's theme which was aimed to increasing the knowledge of women, especially the women of Bhayangkari Polsek Porsea…
sea in using the internet in a healthy and safe manner. The target audience of this Service Program are 20 women from bhayangkari Polsek Porsea. The method used are the lecture method, direct discussion and also question and answer. The material provided includes such as Women in the Technological Era, Empowering Women through Internet Technology, and also Healthy and Safe Internet. The benefits obtained from this service are the first is to improve current knowledge of technology for the women, the second is to increase the knowledge of the women roles in technology and the third is to educate the internet ethics and its benefits for herself and the family, children especially.
Keywords: Insan, health and safe, Women, Internet
Abstrak: Kegiatan pengabdian ini dilaksanakan dalam bentuk kegiatan Workhshop yang bertemakan Internet sehat dan aman yang bertujuan meningkatkan pengetahuan perempuan khususnya ibu-ibu Bhayangkari dalam menggunakan internet secara sehat dan aman. Khalayak sasaran dalam kegiatan Pengabdian kepada Masyarakat ini adalah Ibu-Ibu bhayangkari yang berjumlah 20 orang. Metode yang digunakan adalah metode ceramah, diskusi dan tanya jawab secara langsung. Materi yang diberikan diantaranya seperti Perempuan di Era Teknologi, Pemberdayaan Perempuan Melalui Teknologi Internet, serta Internet Sehat dan Aman. Manfaat yang diperoleh dari kegiatan pengabdian ini pertama meningkatkan pengetahuan. Teknologi masa kini kepada perempuan, kedua meningkkat pengetahuan tentang peran perempuan dalam Teknologi dan ketiga melakukan edukasi etika berinternet serta manfaat bagi dirinya dan keluarga, terutama kepada anak-anak.
Kata kunci: Insan, Sehat dan Aman, Wanita, Internet