Abstract:Abstract: Community Service Activities in the form of internet utilization training at LKP Bintang Mulia Batubara aim to increase students' knowledge of internet technology and the benefits of the internet and encourage…
students to be able to independently manage networks and the internet. The target audience in this community service is LKP Bintang Mulia Batubara students. The training method used is a form of training in the classroom using the lecture method, discussion and question and answer. The lecture method used is intended to provide a theoretical explanation of internet and network material. The discussion method is used to explore students' understanding of the material given in lectures. The practice method is used to show directly how to make a network cable. The benefits obtained from this training activity are that students are able to make wired network connections and know the benefits of the internet.
Keywords: Internet, Benefits, Training, Networks
Abstrak : Kegiatan Pengabdian Pada Masyarakat berupa pelatihan pemanfaatan internet di LKP Bintang Mulia Batubara bertujuan untuk meningkatkan pengetahuan peserta didik terhadap teknologi internet dan manfaat dari internet serta mendorong peserta didik agar mampu dengan mandiri mengelola jaringan dan internet. Khalayak sasaran dalam pengabdian masyrakat ini adalah peserta didik LKP Bintang Mulia Batubara. Metode pelatihan yang digunakan adalah bentuk pelatihan di dalam kelas dengan menggunakan metode ceramah, diskusi dan tanya jawab. Metode ceramah yang digunakan dimaksudkan untuk memberikan penjelasan secara teori terhadap materi internet dan jaringan. Metode diskusi digunakan untuk menggali pemahaman peserta didik terhadap materi yang diberikan secara ceramah. Metode praktek digunakan untuk menunjukan langsung cara membuat kabel jaringan. Manfaat yang diperoleh dari kegiatan pelatihan ini adalah peserta didik mampu membuat koneksi jaringan dengan kabel serta mengetahui manfaat dari internet.
Kata kunci : Internet, Manfaat, Pelatihan, Jaringan
Abstract:Instagram dan TikTok menjadi media yang efektif untuk promosi dan penyebaran informasi perguruan tinggi. Admisi UIN Sulthan Thaha Saifuddin Jambi memanfaatkan kedua platform tersebut untuk menyampaikan informasi kepada calon…
alon mahasiswa dan masyarakat. Kegiatan ini bertujuan merancang konten media sosial sebagai media promosi digital menggunakan metode Multimedia Development Life Cycle (MDLC) yang meliputi concept, design, material collecting, assembly, testing, dan distribution. Hasil kegiatan menunjukkan bahwa konten yang dirancang berhasil dipublikasikan, memperoleh respons positif dari audiens, serta mendukung penyampaian informasi dan promosi digital universitas secara lebih menarik dan komunikatif.
Instagram and TikTok have become effective platforms for promotion and information dissemination in higher education. The Admission Office of UIN Sulthan Thaha Saifuddin Jambi utilizes these platforms to deliver information to prospective students and the public. This project aimed to design social media content for digital promotion using the Multimedia Development Life Cycle (MDLC) method, consisting of concept, design, material collecting, assembly, testing, and distribution stages. The results show that the content was successfully published, received positive audience responses, and effectively supported information delivery and digital promotion activities.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:Penelitian ini bertujuan menganalisis strategi content marketing Unihouse dalam membangun dan memperkuat brand image di tengah persaingan hunian mahasiswa di Salatiga. Permasalahan utama penelitian ini adalah rendahnya citra…
itra merek Unihouse dibandingkan kompetitor, yang tercermin dari ulasan pelanggan dan penurunan persepsi publik di media digital. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi aktivitas media sosial, dan dokumentasi. Analisis data dilakukan menggunakan model interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Unihouse menerapkan strategi content marketing yang terstruktur melalui delapan tahapan utama, yaitu goal setting, audience mapping, content ideation and planning, content creation, content distribution, content amplification, content marketing evaluation, dan content marketing improvement. Strategi ini diimplementasikan melalui pemanfaatan media sosial (Instagram dan Facebook), integrasi paid, owned, dan earned media, serta evaluasi berbasis data (reach, engagement, conversion, dan sentimen audiens). Konten visual yang autentik, storytelling, penggunaan hashtag, call to action, serta optimalisasi electronic word of mouth (e-WOM) berkontribusi dalam membangun asosiasi merek yang modern, profesional, dan relevan dengan gaya hidup mahasiswa. Temuan penelitian menegaskan bahwa content marketing yang adaptif dan berkelanjutan, didukung pengalaman layanan yang konsisten, menjadi determinan utama dalam pembentukan brand image yang kredibel dan berdaya saing pada bisnis jasa hunian berbasis lokal.
Abstract:This study discusses the missionary movement of Tuan Guru Bajang (TGB) in West Nusa Tenggara. This is a qualitative study. The research design is field research. The results of this study indicate that: Tuan Guru Bajang…
(TGB) Zainul Majdi, as a preacher, possesses exceptional competence and academic qualifications. His approach to delivering his sermons is calm and approachable, making his messages easily accepted by people from all walks of life. The target audience of TGB Zainul Majdi's preaching encompasses all segments of society, including those of different religious backgrounds. During his tenure as governor, TGB continued to fulfil his duties as a preacher.
Abstract:This article exposes the matters of elements of surprise in Jack Douglas’ flash fiction entitled Test Rocket. There is a space station sending a test rocket in which any animal may be sent with it. Meanwhile, the rocket…
t comes back but with bigger postures and with a man in it. Through qualitative method and explorative approach, this paper analyses how the mission to other planet in Douglas’ story contains mysteries as well as subtextual surprises. The surprises could be stated as the mouse that is sent and returns as a man, the man is an alien, or the man is the alien waiting for further attacks by his people. The surprise is not clear but implied since audience is asked to think more about how people in the space station think about the test rocket. In conclusion, Test Rocket contains subtextual elements of surprise in which there are unexpected events after sending the mission to Mars. It can also be known that there will always be unbelievable and unexplainable things happening in space.