Abstract:This study examines the effectiveness of implementing Collaborative Learning as a strategy to strengthen Literasi digital among elementary school students, emerging as a response to challenges related to students’ limited…
ted ability to access, understand, and utilize digital information critically and responsibly. The main problem addressed in this research concerns the lack of learning models capable of integrating cooperation, creativity, and critical thinking skills with digital competencies relevant to 21st-century demands. Employing a descriptive qualitative method supported by a literature review, the data were collected from various scientific sources such as books, journals, articles, and previous studies. The findings indicate that Collaborative Learning effectively enhances students’ Literasi digital skills through activities emphasizing interaction, discussion, problem-solving, and the use of digital platforms such as Google Classroom, Canva, Kahoot, and Padlet. The teacher’s role as a facilitator is crucial in creating an active, adaptive, and student-centered learning environment. Challenges such as limited devices and internet access still arise, yet these can be mitigated through teacher competency development, parental support, and the optimal use of accessible digital resources. The study concludes that integrating Collaborative Learning with Literasi digital not only improves academic competence but also fosters a learning ecosystem that is engaging, participatory, and aligned with technological advancements. The novelty of this research lies in highlighting that student collaboration, when combined with appropriate technological integration, can serve as an effective strategy for strengthening Literasi digital sustainably at the elementary school level.
Abstract:The rapid advancement of digital technology has significantly transformed the way people interact, access information, and consume media. The internet, as the cornerstone of this transformation, enables instant access to…
information beyond the limits of space and time. One prominent manifestation of this progress is the rise of social media platforms, including YouTube Shorts, which offer short-form videos in an engaging and fast-paced format. This platform has gained immense popularity, not only among adults but also among children and adolescents. While YouTube Shorts can serve as a source of education and entertainment, its unrestricted access regardless of age raises serious concerns. Children are particularly vulnerable to exposure to content that is inappropriate for their psychological development, such as verbal violence, consumerist lifestyles, deviant behavior, and misleading information. This situation prompts a fundamental question: to what extent do digital broadcasts influence students’ mindset and behavior? This study employs a descriptive qualitative approach to explore the impact of YouTube Shorts consumption on students. The findings reveal a duality of influence: on one hand, appropriate content can enhance literacy, creativity, and language proficiency. On the other hand, without proper supervision, this platform may lead to addiction, weaken social interaction, and normalize behaviors that contradict educational values. Therefore, collaboration between parents and educators is essential. Active supervision at home and digital ethics education at school are crucial to shaping a generation that is both critical and wise in navigating the digital information landscape.
Abstract:The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-commerce in Indonesia, leading to notable changes in consumer behavior in…
making purchasing decisions. This condition requires business actors to comprehensively understand marketing factors that play a crucial role in influencing consumer decisions on e-commerce platforms, particularly those related to price, promotion, and product quality. The research problem of this study focuses on how these three variables shape consumer purchasing decisions amid increasingly intense e-commerce competition. This study aims to analyze the influence of price, promotion, and product quality on purchasing decisions in e-commerce by employing a qualitative approach through a literature review of various relevant scholarly sources, including both national and international journals. The findings indicate that competitive pricing aligned with consumers’ perceived value has a strong influence on attracting purchase intentions, while appropriate, sustainable, and communicative promotional strategies are able to enhance consumer awareness and purchase motivation. On the other hand, product quality is proven to be a key determinant in building trust, satisfaction, and consumer loyalty in online transactions. The conclusion of this study confirms that price, promotion, and product quality simultaneously contribute positively and significantly to e-commerce purchasing decisions. The novelty of this scholarly work lies in its conceptual synthesis that integrates these three variables within the context of Indonesian e-commerce consumer behavior, providing a holistic understanding that can serve as a strategic basis for decision-making among digital business practitioners in the technology-based economic era.
Abstract:The aim of the research is to determine the economic improvement of village communities based on household industries in Sukasari Village, Cidolog District, Ciamis Regency. This research uses a descriptive qualitative research…
search design. Techniques for collecting data were obtained through literature study, conducting interviews with 7 sources, and carrying out participant observation. In carrying out analysis, namely by collecting data, reducing data, presenting data and drawing conclusions. The results of this research are: 1) Improving the Village Community Economy Based on Home Industries in Sukasari Village, Cidolog District, Ciamis Regency is not yet optimal, 2) Obstacles that occur are inequality in internet access, lack of business partners who are able to finance capital, unpreparedness for product digitalization business and the lack of literacy in using online media as promotional and sales literacy. 3) The efforts made are that the Village Government has attempted to facilitate training for home industry business actors in Sukasari Village so that they are able to digitize business products such as using online promotional media, improving packaging design, and marketing online via digital platforms for free.
Abstract:This study aims to analyze the use of Internet of Things (IoT) technology in the novel "Hujan" by Tere Liye. This novel shows how the love story and life struggle of the main character, Lail, are connected to the development…
ment of IoT technology. This research aims to understand how IoT technology shapes the story from the aspect of the situation to the characteristics of the related IoT devices. Through the hermeneutic method, this research identifies the use of IoT in several contexts. The findings obtained in the novel are 1) Smart Buildings, 2) Smart Farming, 3) Smart Home, 4) Smart City, and 5) Smart Healthcare. The results show that IoT technology is a key element in achieving a more advanced and connected digital society, bringing positive impacts in daily life and providing smart solutions to various global challenges.
Abstract:In the era now, the rapid development of technology makes people use the internet. E-commerce players use the internet as a digital marketing medium. One of the e-commerce that developed at that time was Bukalapak. This…
study aims to determine the effect of trust and ease of use of applications on purchasing decisions on the Bukalapak site in East Lombok. The method used in this research is associative method and the type of data used is quantitative data. The population of this study were all people who used the Bukalapak application in East Lombok. Determination of the sample using Non-Probability Sampling with a total of 75 respondents. The data analysis method uses validity test, reliability test, classical assumption test, hypothesis testing and multiple linear regression. The results of this study indicate that the trust variable has a positive and significant influence on purchasing decisions The Ease-of-Use variable has a positive and significant influence on purchasing decisions.
Abstract:Kegiatan Pengabdian kepada Masyarakat (PkM) Program Studi Ilmu Komunikasi UNIBI yang bertajuk Sosialisasi tentang Kunci Sukses Berkomunikasi di Dunia Digital bagi Generasi Z ini dilaksanakan di SMKN 10 Bandung. Kegiatan…
ini bertujuan untuk meningkatkan wawasan dan kompetensi komunikasi digital para siswa siswi, tidak hanya dari aspek teknis, tetapi juga nilai moral dan sosial. Permasalahan yang diangkat meliputi: masih minimnya pemahaman etika dalam bermedia sosial, belum optimalnya pemanfaatan internet, serta masih rendahnya kompetensi dalam berkomunikasi digital. Metode yang digunakan yaitu ceramah dan tanya jawab. Hasil kegiatan menunjukkan peningkatan kesadaran peserta untuk lebih bijak dalam bermedia sosial, seperti berpikir terlebih dahulu sebelum memposting konten. Selain itu, peserta juga mendapatkan wawasan tentang potensi internet sebagai sarana pembelajaran dan pengembangan diri. Diikuti dengan pemahaman tentang keunikan komunikasi digital, seperti pentingnya pemilihan kata dan konteks, juga berhasil tersampaikan dengan baik. Kegiatan ini menunjukkan bahwa pendekatan edukatif yang tepat dapat membekali Generasi Z dengan keterampilan komunikasi digital yang lebih etis dan efektif.
Abstract:Penggunaan media digital di kalangan remaja yang semakin intensif tanpa diimbangi pemahaman tentang privasi digital telah menimbulkan berbagai risiko, seperti penyalahgunaan data pribadi, cyberbullying, dan penyebaran hoaks.…
oaks. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kesadaran remaja tentang pentingnya privasi digital melalui psikoedukasi dengan tema "Think Before Share". Metode yang digunakan meliputi penyampaian materi interaktif, diskusi kasus, serta evaluasi menggunakan pre-test dan post-test. Peserta terdiri dari 30 siswa SMP Negeri 33 Makassar. Hasil menunjukkan peningkatan signifikan pemahaman peserta, dengan rata-rata skor pre-test 19,90 meningkat menjadi 34,00 pada post-test (p=0,000). Analisis statistik mengonfirmasi efektivitas intervensi dalam menanamkan prinsip 5W (Who, What, Where, When, Why) sebagai panduan berinternet yang bertanggung jawab. Kegiatan ini juga berhasil membangun kesadaran kolektif tentang etika digital di kalangan remaja. Temuan ini merekomendasikan perlunya integrasi literasi digital dalam kurikulum sekolah untuk menciptakan budaya berinternet yang aman dan empatik
Abstract:Proses rekrutmen dan seleksi merupakan aspek fundamental dalam manajemen sumber daya manusia yang berperan strategis dalam menjamin ketersediaan tenaga kerja yang kompeten sesuai dengan kebutuhan organisasi. Penelitian ini…
ni bertujuan untuk menganalisis dan mengimplementasikan sistem seleksi karyawan berbasis teknologi, khususnya melalui tes teori online menggunakan platform Google Form, sebagai solusi atas permasalahan efisiensi dan aksesibilitas dalam proses rekrutmen operator tambang di PT GHJ Triagung Mandiri. Metode yang digunakan meliputi observasi, wawancara, dan studi dokumentasi, dengan tahapan pelaksanaan mulai dari perancangan alur rekrutmen baru hingga monitoring dan evaluasi. Hasil implementasi menunjukkan bahwa penerapan tes online mampu memangkas waktu proses seleksi hampir 50% dibandingkan metode konvensional, memperluas jangkauan pelamar dari luar daerah, serta meningkatkan efisiensi dan objektivitas penilaian. Meskipun ditemukan kendala teknis terkait koneksi internet, solusi teknis telah diterapkan untuk mengurangi dampaknya. Temuan ini mengindikasikan bahwa digitalisasi proses seleksi, khususnya pada tahap tes teori, merupakan pendekatan strategis yang mendukung efektivitas rekrutmen di sektor industri dengan kebutuhan tenaga kerja yang tinggi. Rekomendasi untuk pengembangan ke platform digital yang lebih aman dan terintegrasi juga diajukan guna meningkatkan validitas serta perlindungan data dalam proses seleksi daring.
Abstract:Akses internet yang stabil dan cepat menjadi kebutuhan utama dalam mendukung aktivitas pariwisata, terutama di daerah terpencil yang sulit dijangkau oleh infrastruktur komunikasi konvensional. Wisata Pemandian Pantai Geger…
er di Rantau Prapat merupakan salah satu destinasi wisata yang memiliki potensi besar, namun masih menghadapi kendala akses internet yang terbatas. Pengabdian kepada masyarakat ini bertujuan untuk mengimplementasikan teknologi internet berbasis Starlink yang didukung oleh sumber energi terbarukan, yaitu solar cell, guna menyediakan akses internet tanpa batas di kawasan wisata tersebut. Metode yang digunakan dalam program ini mencakup survei awal untuk mengetahui kebutuhan dan kondisi lingkungan, pemasangan perangkat Starlink dan panel surya, serta pelatihan bagi pengelola dalam managemen dan pemeliharaan sistem. Hasil dari implementasi ini menunjukkan bahwa kombinasi Starlink dan solar cell mampu memberikan konektivitas internet yang stabil dengan kecepatan tinggi, tanpa bergantung pada jaringan seluler atau kabel optik. Selain itu, penerapan teknologi ini juga berkontribusi pada peningkatan daya tarik wisata Pantai Geger serta mendukung pertumbuhan ekonomi lokal melalui digitalisasi promosi dan layanan berbasis internet. Dengan adanya infrastruktur internet berbasis energi terbarukan ini, diharapkan kawasan wisata Pantai Geger dapat menjadi destinasi wisata yang lebih modern dan berdaya saing, serta memberikan manfaat jangka panjang bagi masyarakat sekitar.