Abstract:Technological advances support digital transformation in sales data management. Wan Toys & Sport stores face difficulty understanding sales patterns, such as the highest sales months and most popular products. This research…
rch uses the K-Means clustering method with the CRISP-DM approach to group sports products based on their sales level. The analysis results show that this method is able to divide products into three categories: high, medium and low, thus providing strategic insight for stock management and marketing. Products with high sales are prioritized for stock, while products with low sales are targeted for promotion. This method effectively supports operational efficiency and data-based decision making at Wan Toys & Sport stores.
Abstract:Everbright has become one of the distributing companies selling various products, one of which is the Dettol product. In optimizing the stock and marketing of Dettol products, the company faces difficulties in identifying…
g the best-selling products and those less favored by customers. This research data originates from the sales transaction data of Dettol soap in November, comprising 77 sales data. Through the use of data mining, particularly the K-means Clustering method, it becomes a relevant approach to solving this issue. The objective of this research is to avoid excess inventory that remains unsold while meeting the diverse needs of customers. The results of this study show the visualization of the distribution of Dettol soap product clusters and grouping based on sales levels. There were 21 best-selling item data, 31 well-selling item data, and 25 less popular item data, enabling the company to manage inventory based on the best-selling items.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan efektivitas pemasaran digital UMKM Pasar Bengkel yang memproduksi ceker ayam siap konsumsi melalui pemanfaatan fitur TikTok Live. Permasalahan yang dihadapi…
i mitra meliputi sistem pemasaran yang masih konvensional, rendahnya jangkauan promosi, terbatasnya interaksi dengan konsumen, serta penurunan penjualan akibat perubahan pola pasar. Metode pelaksanaan menggunakan Participatory Action Research (PAR) yang meliputi observasi, sosialisasi, pelatihan, pendampingan, dan evaluasi selama 30 hari yang dibagi menjadi enam periode. Evaluasi dilakukan menggunakan analisis Growth Rate, Sales Growth Ratio (SGR), dan Conversion Rate (CR). Hasil kegiatan menunjukkan rata-rata jumlah penonton TikTok Live meningkat dari 18 menjadi 166 orang atau sebesar 822,2%. Jumlah transaksi meningkat dari 4 menjadi 28 transaksi (600,0%), sedangkan omzet meningkat dari Rp520.000 menjadi Rp3.960.000 (661,5%). Nilai SGR menunjukkan penjualan meningkat 3 kali lipat, transaksi 7 kali lipat, dan omzet 7,62 kali lipat, sedangkan CR mencapai 16,87% yang termasuk kategori sangat baik. Hasil tersebut membuktikan bahwa TikTok Live efektif memperluas jangkauan promosi, meningkatkan interaksi dengan konsumen, serta mendorong peningkatan penjualan dan pendapatan UMKM secara berkelanjutan.
Abstract:Penelitian ini bertujuan ntuk mengetahui manajemen pemanfaatan sumber daya ikan gabus (Channa striata) melalui diversifikasi produk kerupuk berbasis rumah tangga, mengetahui kendala yang dihadapi dalam pengelolaan usaha…
kerupuk ikan berbasis rumah tangga dan mengetahui peluang pengembangan usaha kerupuk ikan gabus dalam meningkatkan pendapatan masyarakat. Metode yang digunakan deskriptif dengan pendekatan kualitatif, dengan pengumpulan data melalui observasi, wawancara dan studi literatur. Hasil penelitian menunjukan pemanfaatan ikan gabus (Channa striata) di Kabupaten Merauke masih dilakukan secara sederhana dan lebih banyak dijual dalam bentuk segar sehingga nilai tambah ekonominya belum optimal. Diversifikasi produk melalui pengolahan kerupuk berbasis rumah tangga terbukti dapat meningkatkan nilai jual, memperpanjang daya simpan, serta menambah pendapatan masyarakat. Selain itu, usaha kerupuk ikan gabus memiliki potensi untuk dikembangkan sebagai bentuk pemberdayaan ekonomi masyarakat dan pengelolaan sumber daya perikanan yang lebih berkelanjutan di Kabupaten Merauke. Hasil temuan ini diharapkan dapat menjadi referensi bagi pemangku kepentingan mengenai potensi pemanfaatan ikan gabus, strategi pengolahan produk bernilai tambah, serta kontribusinya terhadap peningkatan ekonomi masyarakat dan pengelolaan sumber daya perikanan yang berkelanjutan.
Abstract:Penelitian ini bertujuan untuk menganalisis perilaku konsumen dalam membeli produk susu SGM di pasar modern kota Jayapura. Perilaku konsumen yang mempengaruhi keputusan pembelian produk susu SGM, kualitas dan tempat jual…
produk susus SGM mempengaruhi perilaku konsumen. Metode yang digunakan adalah pendekatan kualitatif deskriptif eksploratif, dengan pengumpulan data melalui observai, wawancara dan studi literatur. Hasil penelitian menunjukan bahwa faktor utama yang memengaruhi keputusan pembelian adalah kombinasi dari harga yang terjangkau, kepercayaan konsumen terhadap merek dan persepsi kualitas produk, serta keyakinan personal orang tua terhadap pentingnya nutrisi anak, terutama kandungan gizi yang sesuai dengan kebutuhan anak dan kecocokan anak terhadap produk. Selain itu saluran distribusi seperti supermarket, minimarket yang mendukung kemudahan aksesibilitas, ketersediaan produk dan kenyamanan konsumen, yang menjadi nilai tambah dalam perilaku pembelian. Dengan demikian, strategi pemasaran produk susu SGM yang mengombinasikan pendekatan emosional (emosi orang tua terhadap tumbuh kembang anak) dan rasional (harga dan kualitas gizi) terbukti efektif dalam membentuk dan mempertahankan perilaku pembelian konsumen di pasar modern. Hasil temuan ini diharapkan dapat dapat menjadi referensi bagi pemangku kepentingan pada yang berkaitan langsung dengan pemasaran susu SGM.
Abstract:Penelitian ini bertujuan untuk mengetahui bagaimana kondisi financial distress dengan menggunakan model Springate (Sscore), dengan variabel rasio modal kerja bersih terhadap total aset, rasio laba sebelum pajak dan bunga…
terhadap total aset, laba sebelum bunga dan pajak terhadap total aset, rasio sebelum pajak terhadap total liabilitas lancar, dan rasio penjualan terhadap total aset. Penelitian ini menggunakan sampel perusahaan sub sektor hotel, restoran dan pariwisata yang terdaftar di Bursa Efek Indonesia dengan metode purposive sampling. Jumlah perusahaan dalam penelitian yaitu 28 dalam kurun waktu 4 tahun dari 2018 sampai 2021, atau sebanyak 112 sampel. Hasil penelitian menunjukkan bahwa 18 perusahaan sub sektor hotel, restoran dan pariwisata dalam kurun waktu 4 tahun mengalami kondisi financial distress secara terus-menerus. Jika dibiarkan maka perusahaan bisa saja mengalami kebangkrutan.
Abstract:This research examines the application of ethnomathematics in coin exchange activities at Sarwono Market, which is related to learning arithmetic operations, with the aim of understanding how everyday practices in market…
transactions can serve as a medium for learning mathematics. The method used in this study is a qualitative approach with an ethnographic perspective, allowing the researcher to observe and understand phenomena within a broader social context. Data collection was carried out through interviews with traders and market visitors, direct observation of the coin exchange activities, and documentation of activities related to these transactions. The collected data were then analyzed using three main stages: data reduction, data presentation, and conclusion drawing. The results of the study show that the practice of coin exchange not only facilitates transactions in the market but also serves as a medium for applying arithmetic operations in everyday life. This activity encourages the development of logical thinking skills, such as addition, subtraction, multiplication, and division, which are frequently used in the bargaining process or in determining the price of goods. Furthermore, coin exchange helps maintain price stability and increases transaction efficiency in the market by reducing dependence on paper money, which is often difficult to divide accurately. Thus, the study concludes that the application of ethnomathematics in coin exchange activities at Sarwono Market provides dual benefits, both in the economic context and in mathematics education.
Abstract:Islamic economics has different principles from conventional economics, including in terms of sales contracts. In Islamic economics, there are several types of sales contracts used, such as bai' al-salam (future sales) and…
nd bai’ al-salam(manufacturing sales). Trust sales contracts are also important in ensuring transparency of the price of the goods or services sold. The research method uses descriptive qualitative in describing and explaining specifically with literature studies in data collection. The purpose of this research is to find out specifically about the types and qualifications of sharia sales that do not contain gharar and usury. In Islamic economics, payments in sales contracts can be deferred or paid in installments without involving interest or riba. This allows the buyer to pay according to an agreed schedule. Sales contracts in the Islamic economy differ from interest-bearing loan contracts, where there is an exchange of goods or services at a predetermined price. Islamic banks use sales contracts as a legitimate alternative to interest-bearing loan contracts, allowing them to provide financing that is fair and compliant with sharia principles. In the Islamic economy, there are also contracts for the sale of future commodities (salam), the sale of manufacturing (istisna'), and currency exchange (sarf). Islamic banks have an important role to play in facilitating these sales contracts, as intermediaries who ensure the contracts adhere to Shariah principles and meet applicable legal requirements. With a good understanding of the different types of these sales contracts, economic actors can choose the ones that suit their needs while complying with sharia principles.
Abstract:Saat ini masih banyak penjual qurban di Pematangsiantar yang melakukan proses penjualan hewan qurban secara manual atau tradisional. Pencatatan pemesanan, pembayaran, dan informasi hewan masih menggunakan buku atau catatan…
an fisik. Menjelang hari raya Idul Adha biasanya permintaan meningkat drastis, sehingga berisiko menimbulkan kesalahan pencatatan, kesulitan dalam pengelolaan waktu, tenaga, dan keuangan, serta potensi kehilangan data. Pengabdian masyarakat menjadi solusi terhadap permasalahan yang ada. Pengabdian dilakukan bertujuan untuk merancang sistem informasi penjualan domba qurban berbasis website untuk kemudian digunakan untuk mempermudah transaksi antara penjual dan pembeli secara efisien, transparan, dan real-time. Pelaksanaan pengabdian menggunakan pendekatan Participatory Action Research. Kegiatan pengabdian masyarakat diharapkan mampu membantu pelaku usaha penjual qurban dalam meningkatkan jangkauan pemasaran, meningkatkan kualitas layanan, mengurangi kesalahan pencatatan, dan memberikan kemudahan akses informasi bagi pembeli.