Abstract:This research examines Public Relations Management Strategies to Increase the Number of Students at SMP Negeri 6 Satap Baraka. The study focuses on how public relations management strategies enhance student enrollment at…
SMP Negeri 6 Satap Baraka, including supportive and inhibiting factors affecting the implementation of these strategies. The approach used is qualitative with a descriptive analysis. Data sources include the school principal, vice principal, PR team, committee, and the community. Data collection methods consist of interviews, observations, and documentation. Data analysis techniques involve data collection, data reduction, data display, and conclusion drawing. The results of this study indicate that public relations management strategies to increase student enrollment at SMP Negeri 6 Satap Baraka include: 1) Operational Strategies such as the PR team having specific efforts or mechanisms to manage PR programs involving the community and school committee; 2) Persuasive and Educational Strategies including distributing brochures containing the school's vision, mission, and advantages, as well as conducting socialization to emphasize the importance of education for children; 3) Social Responsibility Strategies like door-to-door visits to maintain relationships between the school and the community, and participating in community and institutional activities; 4) Collaboration Strategies involving partnerships with local health centers and participating in community work activities; 5) Supporting factors such as community support and maintaining harmonious relationships fostering good school credibility; 6) Inhibiting factors such as inadequate road infrastructure and the majority of parents being farmers, making it difficult to reach them. The triggering factor discouraging enrollment in this school is the presence of more competitive schools with larger student bodies and an Islamic environment.
Abstract:The growth of coffee shop businesses in Indonesia faces significant challenges, particularly for small and medium enterprises (SMEs) that often encounter limitations in business management, marketing, and technology adoption.…
tion. This community engagement initiative aims to assist the "Latimojong" coffee shop in addressing these issues through the implementation of the Business Model Canvas (BMC) integrated with Internet of Things (IoT) technology. The activities were conducted through an interactively designed socialization process, including material presentation, discussions, and mentorship. Pre-test results indicated that participants' initial understanding averaged 36%, highlighting the need for capacity building in business management. Following the socialization, the post-test scores significantly improved, averaging 87%, representing a 141.67% increase. This improvement reflects the success of the socialization program in enhancing participants' understanding. Through this initiative, the "Latimojong" coffee shop was able to formulate a more strategic and efficient business model, strengthening its competitiveness in the local market. The implementation of IoT technology and social media-based digital marketing positively impacted operational efficiency and customer experience. This Community Engagement initiative serves as a replicable model for technology-based SME empowerment, potentially supporting sustainable local economic growth.
Abstract:Abstract: This study is motivated by the underutilization of transaction data at Toko F3I Kisaran in supporting decision-making related to inventory and pricing strategies. Currently, decisions are made conventionally based…
sed on experience, which may lead to overstock or stockout conditions. This research aims to develop a sales prediction model by applying Data Mining techniques using the Multiple Linear Regression method to analyze the influence of stock and price variables on sales. The research methodology includes historical data collection, regression analysis, web-based system design using PHP and MySQL, and system testing through the Black Box method. The results indicate that the developed model is capable of generating measurable and systematic sales estimations based on stock and price variables. The implementation of this system can assist store management in planning inventory levels and pricing strategies more efficiently, thereby improving operational effectiveness and business competitiveness.
Keywords: data mining; multiple linear regression; PHP; sales prediction; web-based system
Abstrak: Penelitian ini dilatarbelakangi oleh belum optimalnya pemanfaatan data transaksi penjualan pada Toko F3I Kisaran dalam mendukung pengambilan keputusan terkait persediaan dan penetapan harga. Selama ini, keputusan masih dilakukan secara konvensional berdasarkan pengalaman, sehingga berpotensi menimbulkan overstock maupun stockout. Penelitian ini bertujuan untuk membangun model prediksi penjualan dengan menerapkan teknik Data Mining menggunakan metode Regresi Linier Berganda guna menganalisis pengaruh variabel stok dan harga terhadap penjualan. Metodologi penelitian meliputi pengumpulan data historis, analisis perhitungan regresi, perancangan sistem berbasis web menggunakan PHP dan MySQL, serta pengujian sistem dengan metode Black Box. Hasil penelitian menunjukkan bahwa model yang dibangun mampu menghasilkan estimasi penjualan berdasarkan variabel stok dan harga secara lebih terukur dan sistematis. Implementasi sistem ini dapat membantu manajemen toko dalam merencanakan jumlah persediaan dan strategi harga secara lebih efisien, sehingga meningkatkan efektivitas pengelolaan bisnis dan daya saing perusahaan.
Kata kunci: data mining; prediksi penjualan; regresi linier berganda; sistem berbasis web; PHP
Abstract:Abstract: Inventory managemet plays a strategic role in supporting the operational sustainability of retail businesses. Errors in determining the quantity of goods procured can lead to inventory buildup or stockouts, which…
ch impacts increased storage costs and reduced customer service levels. Attar Jaya store still uses a manual inventory management system, so the restocking recording and decision-making processes are not yet supported by an integrated and data-driven system. This condition has the potential to cause inefficiency in inventory management. This research aims to apply the concept of Electronic Supply Chain Management (E-SCM) integrated with the Economic Order Quantity (EOQ) method to determine the optimal order quantity of goods. The EOQ method is used to calculate the most economical order quantity by considering ordering and storage costs, while E-SCM plays a role in integrating inventory management processes digitally. The research methods include observation, interviews, and literature studies, with system design using the Unified Modelign Language (UML). The system was developed using the PHP programming language and the MwSQL database. The research result are expected to help Toko Attar Jaya improve the accuracy of resctocking decision-making, minimize the risk of overstocking and understocking, and increase the efficiency of inventory mangement.
Keywords: MySQL; PHP; e-supply chain management; economic order quantity; restock items
Abstrak: Manajemen persediaan memiliki peran strategis dalam mendukung keberlangsungan operasional usaha ritel. Kesalahan dalam menentukan jumah pengadaan barang dapat menyebabkan terjadinya penumpukan persediaan maupun kekurangan stok yang berdampak pada meningkatnya biaya penyimpanan seerta menurunnya tingkat pelayanan kepada pelanggan. Toko Attar Jaya masih menerapkan sistem pengelolaan persediaan secara manual, sehingga proses pencatatan dan pengambilan keputusan restok belum didukung oleh sistem yang terintegrasi dan berbasis data. Kondisi tersebut berpotensi menimbulkan ketidakefisienan dalam pengelolaan stok barang. Penelitian ini bertujuan untuk menerapkan konsep Electronic Supply Chain Management (E-SCM) yang terintegrasi dengan metode Economic Order Quantity (EOQ) dalam menentukan jumlah pemesanan barang yang optimal. Metode EOQ digunakan untuk menghitung jumlah pemesanan yang paling ekonomis dengan mempertimbangkan biaya pemesanan dan biaya penyimpanan, sedangkan E-SCM berperan dalam mengintegrasikan proses pengelolaan persediaan secara digital. Metode penelitian meliputi observasi, wawancara, dan studi literatur, dengan perancangan sistem menggunakan Unified Modeling Languge (UML). Sistem dikembangkan mengguanakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian diharapkan mampu membantu pihak Toko Attar Jaya dalam meningkatkan akurasi pengambilan keputusan restok, meminimalkan risiko kelebihan dan kekurangan persediaan, serta meningkatkan efisiensi pengelolaan persediaan.
Kata kunci: MySQL; PHP; e-supply chain management; economic order quantity; restok barang
Abstract:Abstract: In today's digital era, small businesses like Banana Chips By Risa face significant challenges in enhancing relationships and services to customers. This research identifies various issues related to technology…
adoption, including the lack of an online purchasing system, minimal product information, and limited flavor variations. In an increasingly competitive context, the application of information technology becomes crucial to meet the ever-evolving customer expectations. This study aims to design an E-CRM system that can support more effective customer relationship management. E-CRM is a technology-based tool that collects and stores customer data, enhances communication, personalizes services, and analyzes data for better decision-making. Additionally, this system integrates a digital loyalty program expected to increase customer engagement. Several questions arise from the issues faced, including: how to effectively implement an online purchasing system, steps to improve product information, and how to develop new flavor variations that align with customer preferences. The research results indicate that the implementation of E-CRM not only enhances operational efficiency but also strengthens long-term relationships between the business and customers, supporting success in a business environment increasingly influenced by technology.
Keywords: e-crm; digital technology; customer loyalty; product Information.
Abstrak: Di era digital saat ini, usaha kecil seperti Banana Chips By Risa menghadapi tantangan signifikan dalam meningkatkan hubungan dan pelayanan kepada pelanggan. Penelitian ini mengidentifikasi berbagai masalah terkait adopsi teknologi, termasuk kurangnya sistem pembelian daring, minimnya informasi produk, dan keterbatasan varian rasa. Dalam konteks persaingan yang semakin ketat, penerapan teknologi informasi menjadi krusial untuk memenuhi harapan pelanggan yang terus berkembang. Penelitian ini bertujuan untuk merancang sistem E-CRM yang dapat mendukung pengelolaan hubungan pelanggan secara lebih efektif. E-CRM adalah alat berbasis teknologi yang mengumpulkan dan menyimpan data pelanggan, meningkatkan komunikasi, mempersonalisasi layanan, serta menganalisis data untuk pengambilan keputusan yang lebih tepat. Selain itu, sistem ini juga mengintegrasikan program loyalitas berbasis digital yang diharapkan dapat meningkatkan keterikatan pelanggan. Beberapa pertanyaan yang muncul dari masalah yang dihadapi termasuk: bagaimana cara mengimplementasikan sistem pembelian daring yang efektif, langkah-langkah untuk meningkatkan informasi produk, serta cara mengembangkan varian rasa baru yang sesuai dengan preferensi pelanggan. Hasil penelitian menunjukkan bahwa penerapan E-CRM tidak hanya meningkatkan efisiensi operasional, tetapi juga memperkuat hubungan jangka panjang antara usaha dan pelanggan, mendukung keberhasilan dalam lingkungan bisnis yang semakin dipengaruhi oleh teknologi.
Kata kunci: e-crm; teknologi digital; loyalitas pelanggan; informasi produk
Abstract:Abstract: The increasingly competitive economic growth requires business actors to innovate in their business strategies in order to survive and develop. Ria Reklame Store, a printing business specializing in invitation…
cards established in 2008, faces several challenges, including limited promotion methods, a manual ordering process, and unorganized transaction recording. These conditions have resulted in limited market reach and inefficient data management. This study aims to implement Electronic Customer Relationship Management (E-CRM) as a digital strategy to enhance operational effectiveness and sales performance at Ria Reklame. By utilizing website-based technology, the store can reach a wider range of customers, simplify the ordering process, and manage transaction data in a more structured and secure manner. The implementation of E-CRM is also expected to improve customer satisfaction, increase loyalty, and support the growth of Ria Reklame Store in an increasingly competitive market.
Keywords: customer relationship management; sales; ria reklame
Abstrak: Pertumbuhan ekonomi yang semakin kompetitif menuntut pelaku usaha untuk melakukan inovasi dalam strategi bisnis agar dapat bertahan dan berkembang. Toko Ria Reklame sebagai salah satu usaha percetakan undangan yang berdiri sejak tahun 2008 menghadapi beberapa kendala antara lain keterbatasan promosi, proses pemesanan yang masih manual serta pencatatan transaksi yang belum terorganisir dengan baik. Kondisi tersebut berdampak pada keterbatasan jangkauan pasar dan kurang efisiennya pengelolaan data. Penelitian ini bertujuan untuk mengimplementasikan Customer Relationship Management (CRM) sebagai strategi digital dalam meningkatkan efektivitas operasional dan sektor penjualan pada Toko Ria Reklame. Dengan memanfaatkan teknologi berbasis website, toko dapat menjangkau pelanggan lebih luas, mempermudah proses pemesanan serta menyimpan data transaksi secara lebih terstruktur dan aman. Penerapan CRM juga diharapkan mampu meningkatkan kepuasan, loyalitas pelanggan serta mendukung pertumbuhan bisnis Toko Ria Reklame di tengah persaingan yang semakin ketat.
Kata kunci: customer relationship management; penjualan; ria reklame
Abstract:Abstract: Semangat Store, a rapidly growing retail store in Kisaran, faces challenges in inventory management due to its manual system. Ordering is done by contacting suppliers individually, and sales data is recorded conventionally…
nventionally in a general ledger. As a result, the store often experiences overstock, which increases storage costs and the risk of damaged goods, or stockouts that can disappoint customers. To address these issues, this study aims to implement an integrated, web-based Supply Chain Management (SCM) system. This system is designed to accurately record inventory, manage demand, place orders in a timely manner, and support fast, data-driven decision-making. The system was built using the PHP programming language and a MySQL database. The implementation results show that the proposed SCM system is able to improve operational efficiency and inventory management accuracy at Semangat Store. Store owners can monitor sales and order reports directly, and the system provides notifications when inventory reaches the minimum limit. Thus, Semangat Store can reduce the risk of overstocking or understocking, increase profitability, and simplify the restocking process with suppliers through a more structured system.
Keywords: supply chain management (scm); stock management; information systems; semangat store
Abstrak: Toko Semangat, sebuah toko ritel yang berkembang pesat di Kisaran, menghadapi tantangan dalam pengelolaan stok barang karena masih menggunakan sistem manual. Proses pemesanan barang dilakukan dengan menghubungi pemasok satu per satu, dan pencatatan data penjualan masih dilakukan secara konvensional di buku besar. Akibatnya, toko sering mengalami kelebihan stok (over stock) yang meningkatkan biaya penyimpanan dan risiko kerusakan barang, atau kekurangan stok yang dapat mengecewakan pelanggan. Untuk mengatasi masalah ini, penelitian ini bertujuan untuk mengimplementasikan sistem Supply Chain Management (SCM) yang terintegrasi dan berbasis web. Sistem ini dirancang untuk mencatat stok barang secara akurat, mengelola permintaan, melakukan pemesanan secara tepat waktu, serta mendukung pengambilan keputusan yang cepat dan berbasis data. Sistem ini dibangun menggunakan bahasa pemrograman PHP dan database MySQL. Hasil dari implementasi menunjukkan bahwa sistem SCM yang diusulkan mampu meningkatkan efisiensi operasional dan akurasi pengelolaan stok barang di Toko Semangat. Pemilik toko dapat memantau laporan penjualan dan pemesanan secara langsung, dan sistem memberikan notifikasi jika stok barang mencapai batas minimum. Dengan demikian, Toko Semangat dapat mengurangi risiko kelebihan atau kekurangan stok, meningkatkan profitabilitas, dan mempermudah proses restock dengan pemasok melalui sistem yang lebih terstruktur.
Kata kunci: supply chain management (scm); pengelolaan stok; sistem informasi; toko semangat
Abstract:Abstract: Palm oil is a key commodity that requires accurate production planning to support budget and operational efficiency. PT Buana Sawit Indah, a company managing palm oil plantations, faces challenges in forecasting…
g future production, necessitating a computerized forecasting system. This study aims to develop a forecasting system using the Single Exponential Smoothing (SES) and Single Moving Average (SMA) methods to predict palm oil production. The results indicate that both methods are effective; however, SMA with a Moving Average (MA) of 5 provides the best forecasting results, with a MAD of 165,941.64, an MSE of 65,823,372,491.27, and an MAPE of 15.66%, categorized as "good" forecasting. Meanwhile, the SES method with α = 0.9 yields the lowest error compared to other alpha values, with a MAD of 154,586.25, an MSE of 33,192,818,696.83, and an MAPE of 16.91%, also classified as "good" forecasting. Based on these findings, the SMA method with MA 5 is recommended as it produces lower forecasting errors than the SES method. Therefore, this forecasting system can assist the company in planning palm oil production more accurately and efficiently, supporting better decision-making in the future.
Keywords: palm oil; forecasting; production; single exponential smoothing; single moving average
Abstrak: Kelapa sawit merupakan komoditas utama yang memerlukan perencanaan produksi yang akurat untuk mendukung efisiensi anggaran dan operasional. PT Buana Sawit Indah, salah satu perusahaan yang mengelola perkebunan kelapa sawit, sedang menghadapi kesulitan dalam memperkirakan hasil produksi di masa mendatang, sehingga diperlukan sistem peramalan berbasis komputer. Penelitian ini bertujuan mengembangkan sistem peramalan menggunakan metode Single Exponential Smoothing (SES) dan Single Moving Average (SMA) untuk memprediksi produksi kelapa sawit. Hasil penelitian menunjukkan bahwa kedua metode cukup efektif, namun SMA dengan Moving Average (MA) 5 memberikan hasil peramalan terbaik dengan nilai MAD sebesar 165.941,64, MSE sebesar 65.823.372.491,27, dan MAPE sebesar 15,66%, yang dikategorikan sebagai peramalan “bagus.†Sementara itu, metode SES dengan α = 0,9 menunjukkan nilai kesalahan lebih rendah dibanding nilai alpha lain, dengan MAD sebesar 154.586,25, MSE sebesar 33.192.818.696,83, dan MAPE sebesar 16,91%, yang juga termasuk kategori peramalan “bagus.†Berdasarkan hasil tersebut, metode SMA dengan MA 5 lebih direkomendasikan karena menghasilkan tingkat kesalahan yang lebih rendah dibandingkan metode SES. Dengan demikian, sistem peramalan ini dapat membantu perusahaan dalam merencanakan produksi kelapa sawit secara lebih akurat dan efisien untuk mendukung pengambilan keputusan yang lebih baik di masa mendatang.
Kata kunci: kelapa sawit; peramalan; produksi; single exponential smoothing; single moving average
Abstract:Abstract: This research aims to design and develop a web-based information system to improve efficiency and transparency in handling complaints at PERUMDA Air Minum Tirta Silaupiasa. Poor management of customer complaints…
s will hamper the handling process, provide workload, and reduce the company's image due to the lack of transparency of the information provided. The method used in this research is a qualitative approach through observation and interviews. The results showed that the designed system was able to reduce complaint resolution time, provide clear responses to customers, and provide structured reports to the company. This research confirms that the implementation of a web-based information system not only improves the quality of service to customers, but also improves the company's operational efficiency.
Keywords: customer; efficiency; information system; PDAM; web-based reporting
Abstrak: Penelitian ini bertujuan untuk merancang dan mengembangkan sistem informasi berbasis website guna meningkatkan efisiensi dan transparansi dalam penanganan keluhan di PERUMDA Air Minum Tirta Silaupiasa. Pengelolaan pengaduan pelanggan yang kurang baik akan menghambat proses penanganan, memberikan beban kerja, hingga menurunnya citra perusahaan akibat tidak transparanya informasi yang diberikan. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif melalui observasi dan wawancara. Hasil penelitian menunjukkan bahwa sistem yang dirancang mampu mengurangi waktu penyelesaian keluhan, memberikan respon yang jelas kepada pelanggan, serta memberikan laporan yang terstruktur kepada pihak perusahaan. Penelitian ini menegaskan bahwa penerapan sistem informasi berbasis website tidak hanya meningkatkan kualitas layanan kepada pelanggan, namun memperbaiki efisiensi operasional perusahaan.
Kata kunci: efisiensi; pelaporan berbasis web; PDAM; pelanggan; sistem informasi
Abstract:Abstract: This study discusses the application of the Just In Time (JIT) method and web-based raw material management at PT Sumber Nelayan Indonesia, a company engaged in shrimp paste production. The main problem faced by…
y the company is the instability of raw material inventory, which leads to stock buildup, increased storage costs, and inefficiencies in the production process. The JIT method is integrated into a web-based Supply Chain Management (SCM) system to improve inventory management efficiency by minimizing the amount of raw materials that are not needed, reducing waste, and ensuring the availability of raw materials according to actual needs. The results show that the implementation of web-based JIT and SCM improves real-time stock monitoring, which improves inventory-related planning and decision-making. Additionally, the system strengthens communication between companies and suppliers, speeds up response to changes in demand, and ensures timely delivery of raw materials, reducing potential delays in the production process. Thus, the implementation of the JIT method in web-based raw material management at PT Sumber Nelayan Indonesia has succeeded in improving operational efficiency and reducing inventory costs.
Keywords:. just in time (jit); inventory management; supply chain management (scm); stock management; shrimp paste production
Abstrak: Penelitian ini membahas penerapan metode Just In Time (JIT) dan manajemen bahan baku berbasis web di PT. Sumber Nelayan Indonesia, perusahaan yang bergerak di bidang produksi terasi. Masalah utama yang dihadapi perusahaan adalah ketidakstabilan persediaan bahan baku, yang menyebabkan penumpukan stok, peningkatan biaya penyimpanan, dan inefisiensi dalam proses produksi. Metode JIT diintegrasikan ke dalam sistem Supply Chain Management (SCM) berbasis web untuk meningkatkan efisiensi pengelolaan persediaan dengan meminimalkan jumlah bahan baku yang tidak diperlukan, mengurangi pemborosan, dan memastikan ketersediaan bahan baku sesuai dengan kebutuhan aktual. Hasil penelitian menunjukkan bahwa penerapan JIT dan SCM berbasis web meningkatkan pemantauan stok secara real-time, yang memperbaiki perencanaan dan pengambilan keputusan terkait persediaan. Selain itu, sistem ini memperkuat komunikasi antara perusahaan dan pemasok, mempercepat respons terhadap perubahan permintaan, dan memastikan pengiriman bahan baku tepat waktu, sehingga mengurangi potensi keterlambatan dalam proses produksi. Dengan demikian, implementasi metode JIT dalam manajemen bahan baku berbasis web di PT. Sumber Nelayan Indonesia berhasil meningkatkan efisiensi operasional dan mengurangi biaya persediaan.
Kata kunci: just in time (jit); manajemen persediaan; supply chain management (scm); pengelolaan stok; produksi terasi