Abstract:Usaha Mikro Kecil Menengah (UMKM) keripik gadung di Desa Arjasa menghadapi tantangan serius dalam memanfaatkan teknologi digital untuk pemasaran produk. Penelitian ini bertujuan untuk mendeskripsikan secara mendalam strategi…
tegi pemasaran digital melalui WhatsApp Business yang diterapkan oleh pelaku UMKM keripik gadung serta mengidentifikasi secara komprehensif faktor-faktor pendukung dan penghambat penerapannya. Pendekatan kualitatif dengan jenis studi kasus instrumental digunakan dalam penelitian ini. Pengumpulan data dilakukan melalui wawancara mendalam terhadap 12 informan, observasi partisipatif, dan dokumentasi terhadap lima UMKM keripik gadung di Desa Arjasa selama periode Maret hingga Mei 2026. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldana yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang diterapkan masih bersifat dasar dan belum terstruktur secara sistematis, dengan pemanfaatan fitur WhatsApp Business yang belum optimal. Hanya dua dari lima UMKM yang menggunakan WhatsApp Business, itupun dengan pemanfaatan fitur yang terbatas pada katalog produk. Faktor pendukung utama adalah kemudahan penggunaan aplikasi, biaya yang terjangkau, dan dukungan keluarga serta komunitas. Adapun faktor penghambat meliputi keterbatasan literasi digital, kekhawatiran akan penipuan, kendala infrastruktur internet, dan rendahnya tingkat pendidikan formal. Penelitian ini menyimpulkan bahwa diperlukan pendampingan dan pelatihan berkelanjutan yang disesuaikan dengan kapasitas dan karakteristik pelaku UMKM untuk mengoptimalkan penggunaan WhatsApp Business dalam meningkatkan daya saing UMKM keripik gadung.
Gadung chips Micro, Small, and Medium Enterprises (MSMEs) in Arjasa Village face serious challenges in utilizing digital technology for product marketing. This study aims to describe in depth the digital marketing strategies through WhatsApp Business implemented by gadung chips MSMEs and to comprehensively identify the supporting and inhibiting factors of its implementation. A qualitative approach with an instrumental case study type was used in this research. Data collection was conducted through in-depth interviews with 12 informants, participant observation, and documentation of five gadung chips MSMEs in Arjasa Village during the period March to May 2026. Data analysis used the interactive model of Miles, Huberman, and Saldana which includes data reduction, data presentation, and conclusion drawing. The results showed that the digital marketing strategies implemented were still basic and not systematically structured, with the utilization of WhatsApp Business features not yet optimal. Only two out of five MSMEs used WhatsApp Business, even then with limited utilization of features to product catalogs. The main supporting factors are the ease of use of the application, affordable costs, and support from family and community. Meanwhile, inhibiting factors include limited digital literacy, concerns about fraud, internet infrastructure constraints, and low levels of formal education. This study concludes that continuous assistance and training tailored to the capacity and characteristics of MSME actors are needed to optimize the use of WhatsApp Business in increasing the competitiveness of gadung chips MSMEs.
Abstract:The fast food industry continues to grow as the public's need for practical products, including Kamumu Kimpul chips, increases. However, small business actors such as UD. Sona in Gunungsitoli Idanoi faces obstacles in production…
oduction due to the use of traditional methods, limited equipment, and lack of optimal management. This condition has an impact on delays in meeting demand, increasing production costs, and declining competitiveness. Therefore, a production optimization strategy is needed to improve product capacity, efficiency, and quality. This study aims to analyze the production optimization strategy implemented by UD. Sona, formulate a capacity building strategy, as well as identify obstacles and solutions that can be done. The results of the research are expected to be practically useful for business actors in production management, as well as make a theoretical contribution to the development of production management science in MSMEs. The research method uses a descriptive qualitative approach. Data was obtained through interviews with owners, employees, and customers, supplemented by observation and documentation. Data analysis is carried out through reduction, presentation, and inductive conclusions, so as to be able to describe the real conditions of the business and develop the right optimization strategy. The results of the study show that UD. Sona has made efforts such as setting up production flows and scheduling planning. However, limited machinery, unstable supply of raw materials, and marketing that has not been maximized are still obstacles. Consumers rate the product as good quality, but its availability has not been consistent. Suggested strategies include the implementation of lean production, improvement of inventory management, and the use of production technology
Abstract:This research aims to develop the design and packaging of Madurese Cassava Chips products at Mrs X's UMKM. The research method used is a research and development model using the ADDIE model. The sample used in this study…
totalled 55 respondents. The data collection instrument used is a questionnaire sheet in the form of a google form. There are validation results from design experts and business practitioner experts, which are very feasible. The product was then tested on 55 respondents who were divided into two groups, namely 31 respondents were consumers of Madura Cassava Chips products who had purchased the product before development with the results being quite feasible to use and 24 respondents were consumers of Madura Cassava Chips products who had purchased the product after development with the results being very feasible to use. From the results of the pretest and posttest, it was found that there were differences in product packaging design on the competitiveness of Mrs X's MSMEs before and after developing the Madura Cassava Chips product packaging design. Based on the results that have been obtained, the development of the Madura Cassava Chips product design and packaging is very feasible to use
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:Abstract: In today's digital era, small businesses like Banana Chips By Risa face significant challenges in enhancing relationships and services to customers. This research identifies various issues related to technology…
adoption, including the lack of an online purchasing system, minimal product information, and limited flavor variations. In an increasingly competitive context, the application of information technology becomes crucial to meet the ever-evolving customer expectations. This study aims to design an E-CRM system that can support more effective customer relationship management. E-CRM is a technology-based tool that collects and stores customer data, enhances communication, personalizes services, and analyzes data for better decision-making. Additionally, this system integrates a digital loyalty program expected to increase customer engagement. Several questions arise from the issues faced, including: how to effectively implement an online purchasing system, steps to improve product information, and how to develop new flavor variations that align with customer preferences. The research results indicate that the implementation of E-CRM not only enhances operational efficiency but also strengthens long-term relationships between the business and customers, supporting success in a business environment increasingly influenced by technology.
Keywords: e-crm; digital technology; customer loyalty; product Information.
Abstrak: Di era digital saat ini, usaha kecil seperti Banana Chips By Risa menghadapi tantangan signifikan dalam meningkatkan hubungan dan pelayanan kepada pelanggan. Penelitian ini mengidentifikasi berbagai masalah terkait adopsi teknologi, termasuk kurangnya sistem pembelian daring, minimnya informasi produk, dan keterbatasan varian rasa. Dalam konteks persaingan yang semakin ketat, penerapan teknologi informasi menjadi krusial untuk memenuhi harapan pelanggan yang terus berkembang. Penelitian ini bertujuan untuk merancang sistem E-CRM yang dapat mendukung pengelolaan hubungan pelanggan secara lebih efektif. E-CRM adalah alat berbasis teknologi yang mengumpulkan dan menyimpan data pelanggan, meningkatkan komunikasi, mempersonalisasi layanan, serta menganalisis data untuk pengambilan keputusan yang lebih tepat. Selain itu, sistem ini juga mengintegrasikan program loyalitas berbasis digital yang diharapkan dapat meningkatkan keterikatan pelanggan. Beberapa pertanyaan yang muncul dari masalah yang dihadapi termasuk: bagaimana cara mengimplementasikan sistem pembelian daring yang efektif, langkah-langkah untuk meningkatkan informasi produk, serta cara mengembangkan varian rasa baru yang sesuai dengan preferensi pelanggan. Hasil penelitian menunjukkan bahwa penerapan E-CRM tidak hanya meningkatkan efisiensi operasional, tetapi juga memperkuat hubungan jangka panjang antara usaha dan pelanggan, mendukung keberhasilan dalam lingkungan bisnis yang semakin dipengaruhi oleh teknologi.
Kata kunci: e-crm; teknologi digital; loyalitas pelanggan; informasi produk
Abstract:Abstract: In an increasingly competitive business era, information technology is key to managing data and information. E-SCM emerges as a strategic solution to integrate partners and manage inventory efficiently. This study…
udy focuses on the application of the Lean Software Development method to design an E-SCM system in the Banana Chips industry, which faces challenges in managing inventory and production processes. The main problems faced include the inability to manage raw material inventory and non-computerized records, resulting in inefficient use of time and costs. By applying Lean principles, such as eliminating unnecessary features, fast delivery, and team collaboration, the E-SCM Website is designed to be responsive to market needs and easy to understand by users. Before the E-SCM system is applied by users, developers test the system by measuring how well the system is understood by users. Before being implemented, the system was tested using the Usability Scale System (SUS) and prototype testing. The results of the questionnaire filled out by 5 respondents showed an average SUS score of 78, which was categorized as "Acceptable" and "Good".
Keywords: lean software development method; e-scm; banana chips; inventory management; usability testing
Abstrak: Dalam era bisnis yang semakin kompetitif, teknologi informasi menjadi kunci dalam pengelolaan data dan informasi. E-SCM muncul sebagai solusi strategis untuk mengintegrasikan mitra kerja dan mengelola stok barang secara efisien. Penelitian ini fokus pada penerapan metode Lean Software Development untuk merancang sistem E-SCM di industri Banana Chips, yang menghadapi tantangan dalam pengelolaan persediaan dan proses produksi. Masalah utama yang dihadapi mencakup ketidakmampuan dalam mengatur persediaan bahan baku dan pencatatan yang belum terkomputerisasi, mengakibatkan inefisiensi penggunaan waktu dan biaya. Dengan menerapkan prinsip-prinsip Lean, seperti menghilangkan fitur-fitur yang tidak perlu, pengiriman cepat, dan kolaborasi tim, Website E-SCM dirancang agar responsif terhadap kebutuhan pasar dan mudah dipahami oleh pengguna. Sebelum sistem E-SCM diaplikasikan oleh pengguna, pengembang melakukan pengujian terhadap sistem tersebut dengan mengukur seberapa baik sistem dimengeri oleh pengguna. Sebelum diterapkan, sistem diuji menggunakan Sistem Usability Scale (SUS) dan pengujian prototype. Hasil dari kuesioner yang diisi oleh 5 responden menunjukkan skor rata-rata SUS sebesar 78, yang dikategorikan sebagai “Acceptable” dan “Good”.
Kata kunci: metode lean software development; e-scm; banana chips; pengelolaan persediaan; usability testing
Abstract:Abstract: Kisaran city is a city located in Asahan district where most of its residents carry out activities by selling. Kemuning chips business is a production house that sells various types of chips. From the results of…
f interviews conducted by the author with the owner of the yellow chip business, it can be explained that the problems that occur are that this business does not yet have a shop for selling and still uses the manual method of ordering and recording in the ledger, this method is less helpful because errors often occur during ordering data collection. Haven't found a way to get more customers in the yellow chips business. For this reason, a special application for selling kemuning chips is needed that connects customers with business owners, so the researchers apply the Electronic Customer Relationship Management (E-CRM) method to develop a sales and ordering information system using the PHP programming language and MySQL database. The E-CRM method is expected to help and make it easier for business actors to expand promotions, sales and for customers to facilitate the process of choosing the type of chips.
Keywords : chips production, E-CRM, sales
Abstrak Kota kisaran merupakan kota yang terletak di kabupaten asahan dimana sebagian dari penduduk nya melakukan kegiatan dengan berjualan. Usaha keripik kemuning merupakan salah satu rumah produksi yang menjual bermacam jenis keripik. Dari hasil wawancara yang dilakukan penulis dengan pemilik usaha keripik kemuning dapat dijelaskan permasalahan yang terjadi yaitu usaha ini belum memiliki toko untuk tempat berjualan dan masih menggunakan cara manual dalam pemesanan dan pencatatan pada buku besar, cara ini kurang membantu dikarnakan sering terjadi kesalahan pada saat pendataan pemesanan. Belum menemukan cara untuk mendapatkan pelanggan yang lebih banyak pada usaha keripik kemuning. Untuk itu diperlukannya sebuah aplikasi khusus penjualan produk keripik kemuning yang menghubungkan antara pelanggan dengan pemilik usaha, maka peneliti menerapkan metode Elektronik Customer Relationship Management (E-CRM) untuk mengembangkan sistem informasi penjualan dan pemesanan dengan menggunakan bahasa pemprograman PHP dan database MySQL. Metode E-CRM diharapkan dapat membantu dan mempermudah pelaku usaha untuk memperluas promosi, penjualan dan bagi pelanggan untuk memudahkan dalam proses pemilihan jenis keripik.
Kata Kunci : produksi keripik, E-CRM, penjualan
Abstract:Representing a significant effort to support local economic growth which is an essential goal of the government. This project aimed to transform the packaging of Resky chips into chips in a glass (CIS), enhancing their competitiveness…
ompetitiveness in the digital marketplace. Our partners faced several challenges, including limited knowledge of business management and marketing, insufficient production tools, and a lack of product innovation. The involvement of the community service team has provided renewed hope and guidance to these business owners. To tackle these issues, we utilized a combination of training and mentoring methods. Our training sessions covered key areas such as financial bookkeeping, production management, packaging innovation, marketing strategies, and product digitalization. As a result of these method, our partners have successfully adopted basic bookkeeping practices. The Resky chips have been rebranded with new packaging and labels, along with the introduction of a personal branding strategy for the CIS. They have also secured business license numbers (NIB) and distribution permits (PIRT), and we facilitated their application for a halal certificate. Resky’s Chips are now officially branded as CIS by Khasnah Food n Drink. Additionally, our partners have established a social media, with accounts on Instagram, a Facebook fan page, and a profile on Akkio Smart City, managed by the Gowa Regency Government.
Keywords: Chips; CIS; MSMEs; product digitalization; packaging innovation
Abstrak: Dukungan terhadap UMKM merupakan salah satu gebrakan pemerintah dalam meningkatkan perekonomian lokal. Tujuan dilakukannya PKM ini adalah untuk melakukan transformasi kemasan keripik ubi Resky menjadi keripik CIS (chips in a glass) agar dapat bersaing di dunia digital. Permasalahan utama yang dialami mitra adalah minimnya pengetahuan pemilik usaha dalam manajemen usaha, minimnya pengetahuan pemilik usaha dalam pemasaran, keterbatasan alat produksi dan inovasi produk belum dilakukan. Kehadiran pengusul PKM membawa harapan besar bagi mitra. Metode yang digunakan oleh pengusul yaitu pelatihan dan pendampingan. Pelatihan yang dilakukan meliputi pembukuan keuangan sederhana, managemen produksi, inovasi packaging, serta managemen pemasaran dan digitalisasi produk. Hasil kegiatan yang dilakukan menunjukkan bahwa mitra telah mampu membuat pembukuan sederhana, kemasan baru dari keripik ubi resky telah disertai dengan label, personal branding cips in a glass, nomor izin berusaha (NIB), dan izin edar berupa nomor Pangan Industri Rumah Tangga (PIRT). Pengusul juga telah melakukan pengajuan sertifikat halal untuk mitra. Saat ini keripik Ubi milik Ibu Resky telah berubah nama menjadi Keripik CIS by Khasnah Food n Drink. Mitra juga telah membuat media sosial berupa Instagram, fanpage facebook dan akun di Akkio Smart City milik Pemerintah Kabupaten Gowa.
Kata Kunci: Keripik; CIS; UMKM; digitalisasi produk; inovasi kemasan
Abstract:In Sei Beluru Village, Meranti District, there are still problems in understanding the legality of business permits and the importance of halal certification. Many micro, small and medium enterprises (MSMEs) in the village…
ge do not yet have official business legality and halal certification, which is one of the inhibiting factors in expanding the market and increasing consumer confidence. The process of registering business legality and halal certification is considered complicated and requires adequate knowledge and assistance. The method used in this community service activity is direct training and assistance to cassava chip entrepreneurs in Sei Bluru Village. The training includes socialization regarding the importance of business legality and halal certification, a guide to registration procedures and a simulation of the process of managing business permits and halal certification. Assistance is provided to assist participants in filling out forms, completing documents, and carrying out the application process independently. The purpose of this activity is to increase the understanding of entrepreneurs regarding the importance of business legality and halal certification and to assist them in the process of managing both aspects. After this activity is carried out, it is hoped that cassava chip entrepreneurs in Sei Bluru Village can increase the competitiveness of their products in the market, especially markets that prioritize product halalness and clear business legality.
Keywords : business legality; halal certificate; training; cassava chips; UMKM
Abstrak : Di Desa Sei Beluru Kecamatan Meranti masih mengalami masalah pemahaman mengenai legalitas izin usaha dan pentingnya sertifikasi halal. Banyak usaha mikro kecil menengah (UMKM) di desa tersebut yang belum memiliki legalitas usaha resmi dan sertifikasi halal sehingga menjadi salah satu faktor penghambat dalam memperluas pasar dan meningkatkan kepercayaan konsumen. Proses pendaftaran legalitas usaha dan sertifikasi halal dianggap rumit dan memerlukan pengetahuan serta pendampingan yang memadai. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah pelatihan dan pendampingan secara langsung kepada para pelaku usaha keripik ubi di Desa Sei Bluru. Pelatihan meliputi sosialisasi mengenai pentingnya legalitas usaha dan sertifikasi halal, panduan tata cara pendaftaran serta simulasi proses pengurusan izin usaha dan sertifikasi halal. Pendampingan dilakukan untuk membantu peserta dalam mengisi formulir, melengkapi dokumen, dan melakukan proses pengajuan secara mandiri. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman para pelaku usaha mengenai pentingnya legalitas usaha dan sertifikasi halal serta membantu mereka dalam proses pengurusan kedua aspek tersebut.
Kata kunci: legalitas usaha; sertifikat halal; pelatihan; keripik ubi; UMKM
Abstract:The COVID-19 pandemic has had a significant impact on many business sectors throughout the world, both large businesses and MSMEs. Mr. Selamat owns the Asahan Selasih Chips business, a souvenir business in the city of Kisaran…
saran that sells various types of processed chips, such as sweet potatoes, bananas, and other tubers. This company relies on direct sales from its production house and retailing at kiosks, minimarkets, and supermarkets in Kisaran, Asahan Regency. Also, they have to face the impact of the pandemic by surviving and trying to continue producing their products. One of the causes of declining sales during the post-COVID-19 pandemic is the need for promotional media to expand the market. Just expecting regular customers significantly influences declining sales because the economic turnover of the people in Asahan Regency is limited due to the impact of COVID-19. Apart from that, digital business competition is also a challenge for the Kisaran souvenir chips business.
Using observation methods and providing direct training to partner locations, implementing a website and e-catalog is essential for the Selasih Chips business in facing business challenges after the COVID-19 pandemic. Technology can help companies to improve operational efficiency, increase customer trust, and expand their markets in this digital era. Implementing a website and e-catalog can also help Pak Selamat expand its customer reach.
Keywords: website; e-catalog; umkm
Abstrak: Pandemi COVID-19 telah membawa dampak besar bagi banyak sektor bisnis di seluruh dunia, baik bisnis besar maupun UMKM. Bapak Selamat adalah pemilik usaha Keripik Selasih Asahan yaitu usaha oleh-oleh kota Kisaran contohnya yang menjual berbagai jenis olahan keripik seperti ubi, pisang, dan umbi-umbian lainnya, usaha yang mengandalkan penjualan langsung dari rumah produksinya dan mengecer ke kios-kios maupun minimarket dan supermarket yang ada di kota Kisaran Kabupaten Asahan, juga harus menghadapi dampak pandemi dengan bertahan dan berusaha untuk tetap memproduksi produknya. Salah satu penyebab menurunnya penjualan dimasa pasca pandemi COVID-19 dipengaruhi kurangnya media promosi untuk memperluas pasar. Hanya dengan mengharapkan pelanggan tetap, menjadi pengaruh besar terhadap menurunnya penjualan disebabkan perputaran ekonomi masyarakat di Kabupaten Asahan menjadi terbatas akibat dampak COVID-19. Selain itu persaingan bisnis secara digital juga menjadi tantangan tersendiri bagi usaha keripik oleh-oleh Kisaran. Dengan metode observasi dan memberikan pelatihan langsung ke lokasi mitra maka penerapan website dan e-katalog merupakan langkah penting bagi usaha Keripik Selasih dalam menghadapi tantangan bisnis pasca pandemi COVID-19. Dalam era digital ini, teknologi dapat membantu bisnis meningkatkan efisiensi operasional, meningkatkan kepercayaan pelanggan, dan memperluas pasar mereka. Penerapan website dan e-katalog juga dapat membantu Pak Selamat untuk memperluas jangkauan pelanggan mereka.
Kata kunci: website; e-katalog; umkm