Abstract:MSMEs in Indonesia are a potential basis for a strong national economy because of their large number, especially micro businesses, and their labor absorption capacity is very large. Sendangtirto Village, which is part of…
the Berbah District Area, Sleman Regency, DIY, also has quite large MSME potential. By knowing and mapping the potential of MSMEs in Sendangtirto and assisting by providing training outreach and mentoring on the digitalization of Sendangtirto MSMEs, it is hoped that it will advance and be able to develop MSMEs, increasing competitiveness with the integration of digital platforms. This service function aims to apply and disseminate the knowledge and skills possessed by academics to the wider community, as well as contributing directly to improving the quality of life and sustainable development. The results of data analysis from the questionnaire showed a significant increase in participants' understanding after the socialization. The participants' positive response to the benefits and ease of use of digital platform robots for ease in digitalizing MSMEs illustrates the success of this socialization.
Keywords: digitalization; socialization;potential of MSMEs
Abstract:Service activities at the Indonesian Women Entrepreneurs Cooperative Organization or usually abbreviated as KOWAPI are continuous service activities from previous service activities in 2022. The 2022 service focuses on creating…
reating a web profile for the KOWAPI organization. Based on the problems that partners are currently experiencing, namely a lack of understanding regarding digitalization and website literacy, the KOWAPI organization requested that the Shanti Bhuana Institute lecturers return to carrying out service that focuses on assistance in managing the existing web profile. Mentoring activities are carried out so that the KOWAPI organization's web profile can continue to be updated, so that it can help the development of the organization. The assistance provided focuses on creating news content, managing the website dashboard, and updating the home dashboard by including video content and photos of KOWAPI organizational activities.
Keywords: mentoring; web managing; kowapi; service.
Abstrak: Kegiatan pengabdian di Organisasi Koperasi Wanita Pengusaha Indonesia atau biasa disingkat KOWAPI merupakan kegiatan pengabdian berkelanjutan dari kegiatan pengabdian sebelumnya di tahun 2022. Pada pengabdian tahun 2022 berfokus pada pembuatan web profile untuk organisasi KOWAPI. Berdasarkan permasalahan yang mitra alami saat ini, yaitu kurangnya pemahaman berkaitan dengan digitalisasi dan literasi website, organisasi KOWAPI meminta agar pihak Dosen Institut Shanti Bhuana kembali melakukan pengabdian yang berfokus pada pendampingan dalam pengelolaan web profile yang sudah ada saat ini. Kegiatan pendampingan dilakukan agar web profile organisasi KOWAPI dapat terus diupdate, sehingga dapat membantu untuk perkembangan organisasi tersebut. Pendampingan yang dilakukan berfokus pada pembuatan konten berita, pengelolaan dashboard website, dan update dashboard beranda dengan memasukkan konten video dan foto-foto kegiatan organisai KOWAPI.
Kata kunci: pendampingan; pengelolaan web; kowapi; pengabdian.
Abstract:The magnitude of the role of MSMEs as the backbone of the national economy is evidenced from data from the Ministry of Cooperatives and Small and Medium Enterprises for 2022 that the number of MSMEs in South Sulawesi has…
experienced a significant increase and in 2022 it will reach 268,299 units. However, this condition contrasts with Mr. Rahman Robin's MSMEs Mie Basah Manga Tiga, which does not provide optimal results, and sales sometimes experience a decline. The purpose of this service is to develop the Mangga Tiga wet noodle business through digital utilization. One of the government's newest programs in supporting MSME growth is "Ministry of Finance One Supports MSMEs Growing through Digitalization and Globalization Towards Advanced Indonesia". Based on this program, we consider it important to increase the wet noodle business through digitization. The method used is the provision of materials as well as training and assistance regarding the preparation of financial reports, digital marketing and packaging innovation. The results of the activity show that partners are able to compile simple financial reports, partners are able to carry out digital marketing through several online applications, and the new packaging of mangga tiga wet noodles is equipped with a product label which already contains a business license and halal certificate.
Keywords: MSMEs; Wet noodle; Digitization
Abstrak: Besarnya peranan UMKM sebagai tulang punggung perekonomian nasional dibuktikan dari data Kemenkop UKM tahun 2022 bahwa jumlah UMKM di Sulawesi Selatan mengalamai peningkatan yang signifikan dan di tahun 2022 mencapai 268.299 unit. Namun kondisi demikian kontras dengan pelaku UMKM Mie Basah Manga Tiga milik Bapak Rahman Robin yang tidak memberikan hasil yang optimal bahkan penjualan terkadang mengalami penurunan. Tujuan dilaksanakan pengabdian ini adalah untuk mengembangkan usaha mie basah Mangga Tiga melalui pemanfaatan digital. Salah satu program terbaru pemerintah dalam mendukung pertumbuhan UMKM adalah “Kemenkeu Satu Mendukung UMKM Tumbuh melalui Digitalisasi dan Globalisasi Menuju Indonesia Majuâ€. Berdasar dari program tersebut kami menganggap penting meningkatkan usaha mie basah melalui digitalisasi. Metode yang digunakan adalah pemberian materi serta pelatihan dan pendampingan mengenai penyusunan laporan keuangan, pemasaran digital dan inovasi packaging. Hasil kegiatan menunjukkan bahwa mitra sudah mampu menyusun laporan keuangan sederhana, mitra mampu melakukan pemasaran digital melalui beberapa aplikasi online, serta kemasan baru dari mie basah mangga tiga sudah dilengkapi label produk yang di dalamnya sudah terdapat izin usaha dan sertifikat halal.
Kata kunci: UMKM; Mie Basah; Digitalisasi
Abstract:Digital technology has been used very often in this era, especially for all ages. One is utilizing digital technology to develop business businesses for products owned by creative actors. However, there is still a lack of…
f knowledge in the form of insight and education that is owned by the actors, causing people to understand still not the use of technological platforms/tools, which hinders the business from being carried out less optimally. One of the uses of technology in marketing business ventures is digital marketing, which is a promotional activity for a product using digital media or the internet. The partners in this service are BUMDes Panyanggar Cipta Karya Village. This devotional method is carried out by utilizing several applications such as; canvas, Instagram, and Facebook promotion by introducing and educating about digital marketing, marketing, and products, as well as introducing the canvas application which functions as a material for creating content and social media (Instagram and Facebook) as a tool for promoting products through technology networks. The e-commerce platform is a marketplace for selling business through the internet. Implementation stages are carried out such as literature studies, socialization, data collection, and implementation in the form of training). Through this activity, the local community gains insight and education as creative business actors in increasing the promotion of digitalization-based products.
Keywords: bumdes; digital marketing; training; digitization
Abstrak: Teknologi digital sudah sangat sering dimanfaatkan di era sekarang terkhusus semua usia. Salah satunya dengan memanfaatkan Teknologi digital untuk mengembangkan usaha bisnis terhadap produk yang dimiliki oleh pelaku kreatif. Namun masih kurangnya pengetahuan berupa wawasan dan edukasi yang dimiliki oleh para pelaku, menyebabkan dalam memanfaatkan platform/tools teknologi masih jauh belum paham sehingga menghambat kurang optimalnya usaha yang sedang dijalankan. Salah satu memanfaatkan teknologi dalam pemasaran usaha bisnis adalah digital marketing yang merupakan kegiatan promosi sebuah produk menggunakan media digital atau internet. Adapun mitra dalam pengabdian ini yaitu BUMDes Panyanggar Desa Cipta Karya. Metode Pengabdian ini dilakukan adalah dengan memanfaatkan beberapa aplikasi seperti; canva, instagram dan facebook dengan memperkenalkan dan mengedukasi tentang marketing digital, pemasaran dan promosi produk, dan juga memperkenalkan aplikasi canva yang fungsinya sebagai bahan pembuatan konten dan sosmed (instagram dan facebook) sebagai tools untuk mempromosi produk melalui jaringan teknologi. Platform e-commerce sebagai marketplace tempat penjualan usaha bisnis melalui jaringan internet. Tahapan pelaksanaan dilakukan seperti studi literatur, sosialisasi, pengumpulan data dan pelaksanaan berupa pelatihan). Melalui kegiatan ini masyarakat setempat mendapatkan wawasan dan edukasi sebagai pelaku usaha bisnis kreatif dalam meningkatkan promosi produk berbasis digitalisasi.
Kata kunci: bumdes; digitalisasi; digital marketing; pelatihan
Abstract:Abstract: The increasing cases of covid-19 have an impact on the economy in Indonesia, especially on micro, small and medium enterprises (MSMEs). local communities who during this pandemic experienced a decline in income.…
. Shoppers are starting to rarely come to the market and shop in person because of their fear of contracting Covid-19 and avoiding crowds that have been advised by the government. The digitalization of traditional people's markets is needed to improve the economy and reduce the spread of the covid-19 virus. The results of interviews with traders show the lack of sales at Rare Angon Market because few people know about the market. the method used by distributing questionnaires to find out in detail the existing problems. From these problems, a solution is needed to bridge between traders and buyers, this solution is in the form of digitizing the Rare Angon market by developing an application called "Rare Angon App" where the application is used for buying and selling interactions by traders and buyers. So that sales in the Rare Angon market can increase.
Keywords: E-commerce; traditional market; information technology
Abstrak: Meningkatnya kasus covid-19 berdampak pada perekonomian di Indonesia terutama pada usaha mikro kecil meneengah (UMKM) hal ini dapat dilihat dari pasar-pasar rakyat di Bali yaitu Pasar Rare Angon yang berlokasi di desa Gunaksa, kecamatan Dawan kabupaten Klungkung dengan mayoritas pedangannya adalah warga didaerah setempat yang dimasa pandemi ini mengalami penurunan pendapatan. Para pembeli mulai jarang datang ke pasar dan berlanja secara langsung karena ketakutan mereka tertular covid-19 dan menghindari kerumunan yang sudah dihimbau oleh pemerintah. Diperlukannya digitalisasi pasar rakyat yang bersifat tradisional untuk meningkatkan perekonomian dan mengurangi penyebaran virus covid-19. Hasil wawancara dengan pedagang menunjukkan minimnya penjualan di Pasar Rare Angon karena masih sedikit masyarakat yang tau pasar tersebut. metode yang digunakan dengan penyebaran kuesioner untuk mengetahui secara detail permasalahan yang ada. Dari permasalahan tersebut diperlukannya solusi untuk untuk menjembatanni antara pedagang dan pembeli, solusi ini berupa digitalisasi pasar Rare Angon ini dengan membuatkan aplikasi yang diberi nama “Rare Angon App†dimana aplikasi tersebut digunakan untuk interakasi jual beli oleh pedagang dan pembeli. Sehingga penjualan dipasar Rare Angon bisa mengalami peningkatan.
Kata kunci: E-commerce; pasar tradisional; teknologi informasi
Abstract:Abstract: The Ministry of Cooperatives and SMEs recognizes that Micro, Small and Medium Enterprises (MSMEs) are the backbone of the economy in ASEAN, contributing to the Gross domestic product of employment and development…
nt of the country, must be ready to face the digital era. The challenge of MSMEs in the era of digital economic transformation is the low ability of human resources (HR) to deal with trading methods from conventional ways of doing business to online businesses. Digital transformation, which is getting more and more advanced every day, has many benefits for the development of the business world today. This needs to be addressed with a high sense of optimism and never give up. A business must be able to adjust to technology that continues to grow. Business owners will be required to continue learning and learning. It sounds like it will drain time and energy, but if it succeeds, it will greatly facilitate the running of the business. For this reason, it is necessary to socialize for small businesses about the challenges that must be faced in facing the digital era. can recognize the challenges of small scale digital era businesses to be able to adjust the USA-only, the method used by the method of socialization by providing outreach and training using online media, the results of activities that are small business owners seem enthusiastic in facing the challenges of digitalization era.
Keywords: challenge; digital; small business
Abstrak: Kementerian Koperasi dan UKM mengakui Usaha Mikro Kecil Menengah (UMKM) jadi tulang punggung perekonomian di ASEAN, berkontribusi pada Gross domestic produk penyerapan tenaga kerja dan pembangunan negara, harus siap menghadapi era digital. Tantangan UMKM dalam era transformasi digital ekonomi adalah rendahnya kemampuan sumber daya manusia (SDM) menghadapi metode perdagangan dari cara berbisnis secara konvensional menjadi online bisnis. transformasi digital yang setiap hari makin maju dan canggih memang memiliki banyak sekali manfaat untuk perkembangan dunia bisnis saat ini. Hal ini perlu disikapi dengan rasa optimis yang tinggi dan pantang menyerah. Sebuah bisnis harus bisa menyesuaikan diri dengan teknologi yang terus berkembang. Pemilik bisnis akan dituntut untuk terus belajar. Memang terdengarnya akan menguras waktu dan tenaga, namun apabila berhasil nantinya akan sangat mempermudah jalannya bisnis untuk itu perlu adanya sosialisasi bagi usaha kecil tentang tantangan yang harus dihadapi dalam menghadapi era digital, tujuan dari pengabdian kepada masyarakat ini adalah agar masyarat pengusaha kecil diwilayah kenten dapat mengenal tantangan usaha kecil diera digital agar mampu menyesuaikan usahanya dengan adanya digitalisasi ,metode yang dipakai metode sosialisasi dengan memberikan sosialisasi dan pelatihan menggunakan media online ,hasil kegiatan yaitu para pemilik usaha kecil terlihat antusias dalam menghadapi tantangan diera digitalisasi.
Kata Kunci:digital; tantangan; usaha kecil
Abstract:Abstract: The development of globalization and digitalization requires businesses to not only focus on product quality, but also on the ability to build and maintain long-term relationships with customers. Customer loyalty…
ty has become a strategic asset that influences business sustainability and competitiveness. Handmade Willy, a creative business engaged in the production and sale of handicrafts, faces various problems in customer management, such as difficulties in identifying customer preferences, limitations in ongoing communication, suboptimal customer segmentation, and the absence of a structured system for monitoring customer satisfaction and feedback. These problems have an impact on the ineffectiveness of marketing strategies and the potential decline in customer loyalty. This study aims to optimize customer relationships at Handmade Willy through the application of the Customer Relationship Management (CRM) concept. The research method used is descriptive analysis with a qualitative approach through data collection from observation, interviews, and literature studies. The blackbox testing results show that the system runs smoothly without any obstacles. The implementation of CRM helps Handmade Willy understand customer characteristics and preferences, perform more accurate segmentation, improve communication effectiveness, and systematically monitor customer satisfaction.
Keyword: customer loyalty; customer relationship management; handmade willy.
Abstrak: Perkembangan era globalisasi dan digitalisasi menuntut pelaku usaha untuk tidak hanya berfokus pada kualitas produk, tetapi juga pada kemampuan membangun dan mempertahankan hubungan jangka panjang dengan pelanggan. Loyalitas pelanggan menjadi aset strategis yang berpengaruh terhadap keberlanjutan dan daya saing bisnis. Handmade Willy sebagai usaha kreatif yang bergerak di bidang produksi dan penjualan kerajinan tangan menghadapi berbagai permasalahan dalam pengelolaan pelanggan seperti kesulitan dalam mengidentifikasi preferensi pelanggan, keterbatasan komunikasi berkelanjutan, belum optimalnya segmentasi pelanggan serta belum adanya sistem yang terstruktur untuk memantau kepuasan dan umpan balik pelanggan. Permasalahan tersebut berdampak pada kurang efektifnya strategi pemasaran dan potensi penurunan loyalitas pelanggan. Penelitian ini bertujuan untuk mengoptimalkan hubungan pelanggan pada Handmade Willy melalui penerapan konsep Customer Relationship Management (CRM). Metode penelitian yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif melalui pengumpulan data observasi, wawancara dan studi literatur. Hasil pengujian blackbox menunjukkan sistem yang dibuat berjalan dengan lancar tanpa ada kendala. Dengan penerapan CRM mampu membantu Handmade Willy dalam memahami karakteristik dan preferensi pelanggan, melakukan segmentasi yang lebih tepat, meningkatkan efektivitas komunikasi serta memantau kepuasan pelanggan secara sistematis.
Kata kunci: customer relationship management; kerajinan tangan willy; loyalitas pelanggan.
Abstract:Abstract: Land registration in Indonesia often encounters challenges in transparency, data integrity, and centralized bureaucracy. Manual and semi-digital systems remain vulnerable to manipulation and delays. The National…
l Land Agency has initiated digitalization, but several challenges remain, particularly in ensuring transparency, efficiency, and security of land ownership data. Blockchain technology offers a potential solution through its decentralized and immutable characteristics. This study adopted a design and development method consisting of system analysis, requirements identification, architecture design, implementation, and black-box testing. The developed decentralized application (DApp) integrates smart contracts, NFTs, and IPFS to manage land certificates. Core functions such as minting, transfer, splitting, and self-custody were implemented and successfully tested, with all scenarios producing expected results. The findings demonstrate that blockchain integration can enhance security, reduce duplication, and streamline land administration. The study contributes a functional prototype with practical implications for modernizing land registration in Indonesia while identifying scalability and regulatory adaptation as areas for further research.
Keywords: blockchain; decentralized application; land registration; NFT; smart contract.
Abstract:The development of digital technology encourages universities to improve effectiveness and efficiency in data management, particularly in recording and reporting faculty performance. Some lecturers still face difficulties…
s in reporting their performance in the SISTER application due to challenges in locating documents scattered across various archives, which often leads to issues such as delays in reporting, low information accuracy, and lack of transparency of faculty performance documents for institutional needs. This study aims to optimize the digitalization of faculty performance documents based on cloud computing using the Agile Unified Process (AUP) approach, which is implemented in the development of a cloud-based system by utilizing Google Drive as the storage medium for digital faculty performance documents. The AUP methodology was chosen for its ability to combine flexible iterative and incremental principles, allowing the system to adapt quickly and continuously to user needs. Testing using Equivalence Partitioning, based on the functional and non-functional requirements of the system, has shown results in accordance with expectations.
Abstract:Abstract: Population growth in some regions such as Asia is still high, especially in the number of births in children. Indonesia is one of the many countries whose birth rate growth is still high. With this high birth rate,…
ate, it will cause problems for the region such as the problem of uncontrolled population growth if the birth rate continues to be high in addition to the social and economic impact of the region. To reduce the birth rate, the government created a family planning program to minimize the high birth rate. In birth control with this birth control program, contraceptive devices and drugs (ALOKON) are used as a prevention of pregnancy. This is intended to determine the level of allocone use in family planning patients in the outpatient unit and recap reports of birth control patients in the outpatient unit. In addition, the era of digitalization of technology utilization with information systems that have been increasingly developed and advanced, especially in the health sector. The system development method used in this journal is the waterfall method which consists of analysis, system design, implementation, unit testing, and maintenance. The results obtained are in the form of developing implementation results from the design made into a family planning information system in the outpatient unit. This research was made to develop an existing information system and can assist medical record officers in processing data and reports more effectively and efficiently.
Keywords: alokon; growth of birth rate; information system; kb
Abstrak: Pertumbuhan penduduk dibeberapa wilayah seperti di Asia masih tinggi terutama pada angka kelahiran pada anak. Indonesia merupakan salah satu dari sekian banyak negara yang pertumbuhan angka kelahirannya masih tinggi. Dengan tingginya angka pertumbuhan kelahiran ini akan menimbulkan masalah bagi wilayah itu seperti permasalahan pertumbuhan penduduk yang tidak terkendali jika angka kelahiran terus tinggi selain itu berdampak pada kehidupan social dan ekonomi wilayah itu. Untuk menekan angka kelahiran pemerintah membuat program KB (Keluarga Berencana) dalam meminimalisir angka kelahiran yang tinggi. Dalam pengendalian kelahiran dengan program KB ini digunakan alat dan obat kontrasepsi (ALOKON) sebagai pencegah kehamilan. Hal ini ditujukan untuk mengetahui tingkat pemakaian alokon pada pasien KB di unit rawat jalan serta rekapan laporan pasien KB di unit rawat jalan tersebut. Selain itu era digitalisasi pemanfaatan teknologi dengan sistem informasi yang sudah semakin berkembang dan maju, terutama pada bidang Kesehatan. Metode pengembangan sistem yang digunakna pada jurnal ini adalah metode waterfall yang terdiri dari analisis, perancangan system, implementasi, pengujian unit, dan pemeliharaan. Hasil yang diperoleh berupa pengembangan hasil implementasi dari perancangan yang dibuat menjadi system informasi KB di unit rawat jalan. Penelitian ini dibuat untuk mengembangkan system informasi yang telah ada serta dapat membantu petugas rekam medis dalam pengolahan data dan laporan yang lebih efektif dan efisien.
Kata kunci: alokon; kb; pertumbuhan angka kelahiran; sistem informasi