Abstract:Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, the increasing presence of imported products can pose a challenge to the competitiveness of MSMEs. This study aims to…
o explore the available literature on the impact of imported products on the competitiveness of MSMEs in Indonesia through a systematic literature review approach reviewed from the factors that influence the competitiveness of MSMEs, the impact of imported products to Indonesia on the competitiveness of MSMEs, strategies to increase the Competitiveness of MSME products so that they can compete with imported products and government policy recommendations for MSMEs to be able to compete with imported products. The results of this study provide insight into overcoming the negative impact of the rise in imported products on the growth of MSMEs amidst the flow of globalization
Abstract:The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital…
al media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Abstract:This study aimed to analyze the effect of brand image and perceived quality on willingness to pay premium for local Micro, Small, and Medium Enterprises (MSME) products. Amid increasingly intense market competition with…
imported goods and national brands, local MSMEs are required to build strong brand image and good perceived quality so that consumers are willing to pay a premium price. A quantitative approach with a causal research design was employed. The study population consisted of consumers who had purchased local MSME products within the past three months in Sukabumi and its surrounding areas. A total of 220 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 24 software. The results show that brand image has a positive and significant effect on willingness to pay premium with a coefficient of 0.45 (p<0.01), and perceived quality has a positive and significant effect with a coefficient of 0.39 (p<0.01). Simultaneously, both variables explain 54.2% of the variance in willingness to pay premium. These findings confirm that strengthening brand image and improving consumer-perceived product quality are key strategies for MSME actors to increase the selling value and competitiveness of local products
Abstract:This study was conducted to analyse profitability ratios as a measure of financial performance at PT Malindo Feedmill Tbk (MAIN) for the period 2021-2024. The animal feed industry faces challenges of high production costs,…
s, ranging from 85-90%, as well as dependence on unstable imported raw materials. The research method used is quantitative descriptive with purposive sampling techniques on the company's consolidated financial statements. The indicators used to analyse the data include Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). In 2022, net profit fell sharply by 57% to RP 27 billion due to production cost pressures. However, in 2024, the company managed to recover with a net profit of RP 489.8 billion. This unique finding shows an increase in Return on Assets (ROA) of 9.10% in 2024 despite a decline in assets. This shows that management has succeeded in eliminating unproductive assets and optimising production efficiency. The effectiveness of cost transformation and the company's operational resilience to market fluctuations are reflected in a Return on Equity (ROE) of 18.61% at the end of the period.
Abstract:The plastic waste crisis in Indonesia and Thailand is one of the biggest environmental challenges in Southeast Asia, triggered by increased plastic consumption due to urbanization, economic growth and modern lifestyles.…
This study aims to analyze the challenges,
environmental impacts, and sustainable solutions related to plastic waste management in both
countries. The method used is qualitative analysis based on secondary data from scientific
literature, reports of international institutions. The results show that Indonesia faces serious
problems in plastic waste management that cause marine pollution to other countries, while
Thailand struggles with the high volume of domestic and imported plastic waste. The
resulting environmental impacts include damage to marine ecosystems, threats to
biodiversity, and human health risks from microplastics. Recommended solutions include the
implementation of national regulations that support sustainability principles, 3R (Reduce,
Reuse, Recycle) strategies, promotion of eco-friendly packaging, and public education to
reduce the use of single-use plastics. The study concludes that regional collaboration among
ASEAN countries is needed to effectively address the plastic waste crisis to protect
ecosystems and human health in the long term.