Abstract:The leadership of student organizations is an important foundation for the sustainability and effectiveness of student activities in higher education institutions. However, many student organization leaders do not yet have…
ve a sufficient understanding of how to identify, develop, and maintain the potential of members (talent management), resulting in the leadership regeneration process often being less than optimal. This community service activity was conducted in the form of material preparation for the Student Leadership Basic Training (LDKM) organized by the Student Association (HIMA) of Economic Education on August 9, 2026, at Villa Cantik, with the theme "The Urgency of Leadership." A total of 55 students participated as event participants. The material presented focuses on talent management within organizations, covering the identification of member potential, competency development strategies, and mapping the regeneration of management. The implementation methods include interactive lectures, group discussions, and organizational case studies. The results of the activity show an increase in participants' understanding of the concept of talent management, marked by high enthusiasm in discussions and the participants' ability to formulate strategies for managing members' potential in organizational case simulations. This activity made a tangible contribution to strengthening students' leadership capacities and opened up opportunities for sustainable collaboration between academics and student organizations within the Economics Education Study Program
Abstract:Micro, Small and Medium Enterprises (MSMEs) are crucial for local economic development, employment absorption and community welfare. However, the success of empowerment programmes in rural regions generally stays at the…
implementation level. This study seeks to examine the implementation of MSME empowerment program in enhancing business independence in Desa Curugciung Kecamatan Cikeusik Kabupaten Pandeglang. The study used a descriptive qualitative design. The collection of data was carried out through observation, semi-structured interviews and documentation with seven informants, including the sub-district head, village head, a BRI officer, the chairperson of the Village Consultative Body, and three MSME actors. Data were evaluated by Miles, Huberman and Saldaña’s interactive approach which consists of data collection, data condensation, data display and conclusion drafting. The findings indicate that the implementation of the MSME empowerment program has not been adequately carried out. Communication on the program at the bureaucratic level was still limited and did not reach the MSME actors to the fullest. Training, mentoring and access to funding were formally provided as resources but not experienced equally by business actors. The commitment of the implementing institutions had not been fully converted into ongoing assistance, while the bureaucratic structure was still more administrative than service-oriented. The results of the study also indicated that the independence of the business of MSME actors is more created via self-initiative, experience and adaptation rather than direct intervention from the empowerment program. The study concluded that the presence of resilient MSMEs in rural areas does not necessarily mean that the policies are well implemented. The essay contributes to the study of public policy implementation in the identification of the gap between the formal empowerment design and the real growth of business independence at the village level.
Abstract:The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital…
al media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Abstract:Viral Marketing is a trend that is able to attract the attention of consumers through social media. This study aims to determine the effect of viral marketing and brand image on purchase decisions through e-trust. This research…
esearch is a quantitative study using the SPSS 22 program. The population in this study is Kahf's Instagram followers. The sample in this research is 200 respondents. In addition, to test the feasibility of the instrument used validity and reliability tests, classical assumption tests, and hypothesis testing. Path analysis analysis technique. The results of this study indicate that (1) viral marketing has a positive and significant effect on e-trust, (2) brand image has a positive and significant effect on e-trust (3) viral marketing has a positive and significant effect on purchase decisions, (4) brand image has a positive and significant effect on purchase decision, (5) e-trust has a positive and significant effect on purchase decision. Based on the research results, suggestions for business actors provide more attractive advertisements for consumers, make product designs more attractive, and set products according to needs.
Abstract:Artikel ini membahas penerapan perspektif gender dalam tata kelola Desa Ramah Perempuan dan Anak (DRPA) sebagai strategi pembangunan desa yang inklusif dan berkeadilan. Implementasi perspektif gender tidak hanya menekankan…
an partisipasi perempuan dalam proses pengambilan keputusan, tetapi juga pada penyediaan ruang aman, layanan perlindungan, dan pemberdayaan ekonomi yang mendukung kesejahteraan perempuan dan anak. Penelitian ini menggunakan pendekatan kualitatif berbasis studi pustaka dan analisis kebijakan untuk menggambarkan efektivitas penerapan perspektif gender di tingkat desa.
Abstract:Desa Posi di Kecamatan Bua memiliki potensi wisata alam yang belum terkelola secara optimal karena kurangnya fasilitas penunjang dan minimnya promosi. Melalui kegiatan KKN, mahasiswa melaksanakan program pengabdian berbasis…
sis metode ABCD dengan fokus pada pemasangan plang penunjuk arah serta promosi sederhana wisata desa. Hasil kegiatan menunjukkan bahwa penyediaan plang mampu meningkatkan aksesibilitas bagi pengunjung, sedangkan dokumentasi promosi membantu memperluas informasi mengenai potensi wisata desa. Program ini juga mendorong kolaborasi antara mahasiswa, pemerintah desa, dan masyarakat dalam upaya mengembangkan wisata lokal secara berkelanjutan.
Abstract:This study aims to determine the effect of using atlas teaching aids on students’ learning interest in Social Studies (IPS) subject in Grade V at MI Miftah Assa’adah, South Tangerang. The research method used is an experimental…
xperimental method with a Nonequivalent Control Group Design. The research subjects consisted of two classes: a control class that used conventional teaching methods, and an experimental class that used atlas teaching aids during the learning process. The results of the study showed that the control class obtained an average final score of 52.13, while the experimental class obtained an average final score of 59.04. An independent t-test on the post-test data showed a significance value (2-tailed) of 0.001 < 0.005, which means there is a significant difference in students’ learning interest between those who used atlas teaching aids and those who were taught using conventional methods. Therefore, it can be concluded that the use of atlas teaching aids has a positive and significant effect on increasing students’ learning interest in the Social Studies subject in Grade V at MI Miftah Assa’adah, South Tangerang.
Abstract:Hubungan dan tren penelitian terkait topik kualitas pelayanan dari 2019 hingga 2023 diinterpretasikan dalam gambar di atas. Dengan ukuran node yang besar, yang menunjukkan dominasi dan frekuensi tinggi dalam penelitian,…
istilah "pengaruh kualitas pelayanan" menjadi pusat perhatian. Hasil pra penelitian yang dilakukan menemukan Tangibles (Bukti Fisik) menunjukkan tingkat kepuasan yang lebih rendah dibandingkan dengan dimensi lainnya, yaitu tingkat kepuasan yang lebih rendah, Hal ini menunjukkan bahwa aspek Bukti Fisik perlu mendapat perhatian lebih untuk meningkatkan kualitas layanan secara keseluruhan. Tujuan penelitian ini adalah untuk mengetahui seberapa besar Pengaruh Kualitas Pelayanan Customer Service Terhadap Kepuasan Nasabah pada PT Bank XXX Tangerang Banten. Metode asosiatif dengan pendekatan kuantitatif digunakan dalam penelitian ini untuk memecahkan masalah dan mencapai tujuan, yang melibatkan pengumpulan data dalam bentuk angka dan analisis statistik. Pendekatan kuantitatif dipilih karena sifatnya yang sistematis, terencana, dan terstruktur dengan jelas, yang mendukung langkah-langkah yang harus ditempuh dalam penelitian. Populasi yang digunakan yaitu nasabah pada periode Bulan Juni 2022 – Bulan Desember 2022 sebesar 13.002 nasabah, Sampel mengunakan rumus slovin dengan Presentase Kelonggaran ketelitian kesalahan pengambilan sampel yang masih bisa sitolerir Nilai e = 0,1 (10%), maka sample yang di ambil adalah transaksi yang berjumlah 100 Nasabah (Resphonden). Dari hasil perhitungan diperoleh nilai R Square sebesar 0,824. Hal ini berarti bahwa seluruh variabel bebas yakni Kualitas Pelayana (X) mempunyai kontribusi bersama-sama sebesar 82,4% terhadap variabel terikat yaitu Kualitas Pelayana (Y). Sedangkan, sisanya yaitu 17,6% dipengaruhi oleh variabel lainnya yang tidak diteliti dalam penelitian ini
Abstract:Latar Belakang : Organisasi Kesehatan Dunia (WHO) menyatakan bahwa angka kejadian arthritis gout adalah sekitar 1% sampai 4% pada populasi umum. Di beberapa negara, prevalensinya dapat meningkat hingga 10% pada pria dan…
6% pada wanita berusia di atas 80 tahun. Insiden gout tahunan adalah 2,68 per 1000 orang. Asam urat adalah suatu penyakit yang penyababnya dikarenakan tidak normalnya metabolisme purin (hiperurisemia). Gejala khas penyakit asam urat adalah nyeri sendi yang menyebabkan peradangan pada sendi. Tanaman salam merupakan tanaman obat yang bekerja mengatasi hiperurisemia untuk menurunkan kadar asam urat. Kandungan pada daun salam antara lain tanin, alkaloid, flavonoid, dan minyak atsiri. Tujuan : Menggambarkan pemberian rebusan daun salam untuk menurunkan asam urat pada lansia dengan gout arthritis. Metode : Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Hasil : Setelah 7 hari pertemuan, kadar asam urat pasien menurun dari 8,8 mg/dl menjadi 8,6 mg/dl. Kesimpulan : Pemberian rebusan daun salam dapat menurunkan asam urat pada lansia dengan gout arthritis.
Kata kunci: Daun Salam; Gout Arthritis; Lansia
Abstract:Latar Belakang: Diabetes melitus merupakan salah satu penyakit kronis yang tidak menular dan menjadi penyebab kematian nomor 1 di dunia sebanyak 63,5%. Dalam proses penyembuhan luka ini terdapat 2 faktor yaitu faktor internal…
ernal dan eksternal. Adapun faktor dari luar yang dapat digunakan sebagai penyembuhan luka yaitu dengan irigasi luka digunakan larutan fisiologis dan menggunakan obat alami. Dalam hal ini, masyarakat banyak menggunakan obat alami guna menyembuhkan luka yaitu kunyit (Curcuma longa). Kunyit memiliki kandungan senyawa yang utama yaitu minyak atsiri dan kurkuminoid. Tujuan: untuk menggambarkan Penggunaan Ekstrak Bubuk Kunyit Pada Pasien Diabetes Melitus Tipe II. Metode: Penelitian ini menggunakan metode deskriptif kualitatif dan pendekatan studi kasus. Hasil: Bahwa perawatan luka menggunakan bubuk kunyit efektif dalam penyembuhan luka Diabetes Melitus Tipe II. Dalam hal ini dapat dibuktikan dengan skor awal perawatan ke-1 23 kemudian perawatan luka ke-7 dengan skor 13. Kesimpulan: Perawatan luka menggunakan Bubuk Kunyit efektif dalam penyembuhan luka Diabes Melitus.