Abstract:This study aims to find out information related to the implementation of Marketing Audit in the Yotta beverage business in Makassar. In a marketing audit examination it can be said as a mechanism with the aim of being able…
le to carry out the process of collecting information and being able to analyze data related to the external and internal environment, which is inseparable from several indicators including economic conditions, the level of market competition and the level of business operations. The application of marketing audits is a type of functional marketing audit in the Yotta beverage business with components including marketing environment audits, marketing strategy audits, marketing organization audits, marketing system audits, marketing productivity audits, marketing function audits. The method used in this research uses quantitative research methods with the data used obtained using questionnaires and library data. The results of this study indicate that the marketing audit components of Yotta's beverage business consist of marketing environment audits, marketing strategy audits, marketing organization audits, marketing system audits, marketing productivity audits, marketing function audits play a very important role.
Abstract:This study aims to determine the effect of marketing mix on sales volume at PT. Megahputra Prosperous Pettarani Makassar Branch. The population in this study are consumers at PT. Megahputra Sejahtera Pettarani Makassar Branch…
ranch who purchased Suzuki Ertiga car products in 2018-2022. Data collection was carried out using documentation and questionnaire methods. The data analysis technique used is multiple linear regression analysis. Multiple linear regression equations produce equations Y ̂= 0.308+ 0.248X_1+ 0.009X_2+ 0.027X_( 3)+ 0.094X_4 + ( -0.151 ) X_5+ 0.403X_6 + 0.137X_7. This the results of this study found that simultaneously the Marketing Mix variable (X1, X2, X3, X4, X6, and X7) has a positive effect on Sales Volume while X5 has a negative effect on Sales Volume. The results of the determination correlation analysis (R Square) were 0.343 which indicated that 34.3% of the independent variables namely X1, X2, X3, X4, X5, X6, and X7 had an effect or were able to explain the characteristics of the dependent variable (Y). While the remaining 65.7% is influenced or explained by other variables not included in this research model. The results of the F test explain that the seven Marketing Mix variables have a significant effect on the Sales Volume variable with a calculated F value (6.157) > F table (2.16) with a significance level of 0.000 <0.05 and the t test results explain that the Product variable (X1) with value 0.017 <0.05 and Process (X6) with a value of 0.001 <0.05 has a significant effect on Sales Volume variable
Abstract:This study aims to determine the effect of product quality on customer satisfaction at the KFC pettarani branch in Makassar. The independent variable in this study is product quality, while the dependent variable is customer…
omer satisfaction. The population in this study is the customer of KFC Pettarani Makassar City, amounting to 43,000 customers per month, while the sample used is based on the Slovin formula with an error rate of 10%, namely 100 respondents. Withdrawal sampling technique is non-probability sampling with the technique taken is accidental sampling technique. Data was collected using a questionnaire. The data analysis technique used is simple linear regression analysis using SPSS 25.00 for windows. Based on simple linear regression analysis, the results obtained are product quality which affects customer satisfaction. The influence given is positive and significant. The positive direction given by the product quality variable (independent) can be seen from the regression equation as follows: Y = 1.663 + 0.310X. This shows that product quality has a positive and significant effect on customer satisfaction.