Abstract:Penelitian ini bertujuan menganalisis peran digital marketing dalam meningkatkan kunjungan wisatawan ke destinasi Gunung Puntang, Kabupaten Bandung, melalui penerapan RACE Framework (Reach, Act, Convert, Engage). Latar belakang…
elakang penelitian didasarkan pada adanya kesenjangan tingkat kunjungan dibandingkan destinasi unggulan lain di Bandung Selatan, meskipun Gunung Puntang memiliki potensi alam dan nilai historis yang signifikan. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa wawancara semi-terstruktur, observasi partisipatif, dan studi dokumentasi. Validitas data dijamin melalui triangulasi sumber, metode, dan teori. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang mencakup reduksi data, penyajian data, dan penarikan kesimpulan, serta diperkaya dengan analisis SWOT berbasis RACE Framework. Hasil penelitian menunjukkan bahwa tahap Reach efektif dalam memperluas jangkauan promosi melalui optimalisasi media sosial, meskipun masih terkendala pada konsistensi konten dan pemanfaatan SEO. Tahap Act mampu meningkatkan ketertarikan calon wisatawan melalui konten visual dan narasi destinasi, namun belum sepenuhnya mengoptimalkan strategi storytelling. Tahap Convert berkontribusi terhadap peningkatan keputusan kunjungan melalui promosi musiman dan kolaborasi influencer, tetapi belum didukung sistem reservasi digital yang terintegrasi. Tahap Engage menunjukkan potensi dalam membangun loyalitas dan promosi organik, meskipun masih terbatas pada komunitas lokal. Analisis SWOT mengidentifikasi kekuatan pada keunikan lanskap dan sejarah, kelemahan pada keterbatasan SDM digital, peluang dari tren wisata digital, serta ancaman dari kompetitor. Penelitian ini menegaskan pentingnya strategi digital marketing terintegrasi untuk meningkatkan daya saing dan keberlanjutan destinasi.
Abstract:The development of digital technology presents innovative opportunities in early childhood learning, particularly in stimulating language skills through interactive and meaningful approaches. Fairy tales as an educational…
l medium have narrative power in enriching vocabulary and building children's expressive abilities, especially when combined with Islamic values and multimedia support. This community service activity aims to improve the competence of early childhood education teachers in implementing interactive Islamic storytelling based on multimedia to optimize children's language development in Kutawaluya District. The method used was a participatory approach through the stages of needs assessment, workshops, media creation practice, classroom implementation assistance, and evaluative reflection with the teacher community. The results of the activity showed an increase in teacher capacity in designing and using digital media pedagogically, changes in learning interaction patterns to be more dialogic, and increased verbal participation of children in storytelling activities. In addition, a community of teacher practice was formed that collaboratively developed Islamic storytelling media as a sustainable innovation. The implications of this activity confirm that the integration of technology, Islamic values, and a participatory approach effectively encourages the transformation of early childhood learning practices. This model has the potential to be replicated in similar contexts to strengthen the quality of adaptive and character-building early childhood education.
Abstract:Fenomena meningkatnya penggunaan TikTok sebagai media promosi dan penjualan menghadirkan peluang besar bagi berbagai brand, termasuk Puntang Coffee. Namun, strategi digital marketing yang diterapkan oleh Puntang Coffee menunjukkan…
enunjukkan adanya penurunan efektivitas, terlihat dari inkonsistensi performa konten dan rendahnya capaian brand awareness. Beberapa penelitian terdahulu telah membuktikan efektivitas digital marketing dalam meningkatkan daya saing UMKM, membangun brand awareness, dan memperkuat loyalitas pelanggan melalui media sosial. Akan tetapi, sebagian besar penelitian tersebut berfokus pada Instagram atau platform digital lain, sehingga belum banyak yang mengkaji secara mendalam strategi digital marketing berbasis TikTok pada brand kopi premium. Inovasi penelitian ini adalah menganalisis strategi digital marketing Puntang Coffee melalui TikTok dengan pendekatan Integrated Marketing Communication (IMC), yang menekankan storytelling, keaslian konten, identitas merek, serta pemanfaatan fitur TikTok Shop dan hashtag khas #PantangPulangTanpaKopiPuntang. Tujuan penelitian ini adalah mendeskripsikan perencanaan, implementasi, dan evaluasi strategi digital marketing Puntang Coffee dalam membangun brand awareness di TikTok. Penelitian ini menggunakan paradigma konstruktivisme dengan metode kualitatif studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi partisipan, dan dokumentasi, kemudian dianalisis dengan model analisis tematik Miles dan Huberman. Hasil penelitian menunjukkan bahwa strategi Puntang Coffee terbukti mampu menjaga eksistensi merek dan meningkatkan interaksi audiens melalui konten kreatif berbasis tren TikTok. Namun, keberhasilan tersebut masih menghadapi tantangan berupa konsistensi dan keberlanjutan inovasi konten agar pertumbuhan brand awareness dapat dipertahankan di tengah persaingan digital yang semakin ketat. Kata kunci: Digital Marketing, Brand Awareness, TikTok, Puntang Coffee, IMC
Abstract:This study aims to describe the strategies of Islamic Religious Education (PAI) teachers in increasing student learning interest and achievement at MIN 3 Palangka raya City. The study used a qualitative descriptive approach…
ach with research subjects being PAI teachers, madrasah principals, and sixth-grade students. Data collection techniques were carried out through observation, interviews, and documentation. Data analysis used the Miles and Huberman model which includes data collection, data reduction, data presentation, and drawing conclusions. The results showed that PAI teachers' strategies in increasing student learning interest were carried out through the use of varied learning methods such as discussions, questions and answers, demonstrations, direct practice, educational games, and storytelling methods. Teachers also used learning media such as videos, images, posters, and presentation slides to attract students' attention. These strategies were proven to be able to increase student interest, activeness, and motivation in learning. In addition, PAI learning strategies also improved student learning achievement in the cognitive, affective, and psychomotor aspects. Students became more understanding of the material, demonstrated better behavior, and were able to practice worship correctly. Supporting factors for the research include a religious school environment, support for learning facilities, and parental cooperation, while the obstacles faced include differences in student abilities, lack of learning motivation, and limited learning media.
Abstract:This study aims to describe the implementation of value-based Islamic Religious Education (PAI) learning strategies in building student nationalism at SMKN 1 Modayag, East Bolaang Mongondow Regency, identify supporting and…
nd inhibiting factors, and analyze their impact on students' nationalistic attitudes and behavior. This study uses a qualitative approach with data collection techniques through interviews, observation, and documentation. The results show that value-based PAI learning is implemented through the planning, implementation, and evaluation stages. Teachers integrate the values of faith, morals, worship, honesty, responsibility, tolerance, cooperation, social concern, and love of the homeland in the learning process. The strategies used include storytelling, discussions, history learning, religious activities, social activities, and student involvement in school activities such as ceremonies, Scouts, and Paskibraka. Supporting factors include the principal's commitment, teacher quality, curriculum, facilities and infrastructure, the school environment, and parental and community support. Obstacles include low student motivation, limited time, lack of participation, and limited learning methods. The implementation of this strategy has a positive impact on increasing love for the homeland, tolerance, discipline, honesty, cooperation, and responsibility among students.
Abstract:This study aims to analyze the concept of Islamic education from the perspective of tafsir tarbawi based on the thoughts of the Indonesian three prominent Islamic education scholars, namely Ahmad Tafsir, Abuddin Nata, and…
d Muhaimin. The focus of the study is directed toward three main aspects of education: educational goals, educational materials, and educational methods derived from the values of the Qur’an. This research employs a qualitative approach using library research. The data were obtained from primary sources in the form of the works of the examined scholars and secondary sources consisting of books, journal articles, and relevant research findings. Data collection was conducted through documentation, while data analysis employed content analysis with a descriptive-analytical approach. The results indicate that tafsir tarbawi views the goal of Islamic education as an effort to form insan kāmil, characterized by a balanced development of faith, knowledge, and morality. Educational materials are integrative, combining religious knowledge and general knowledge based on Qur’anic values. Meanwhile, educational methods in tafsir tarbawi emphasize humanistic, contextual, and participatory approaches through exemplification, dialogue, storytelling, and habituation. This study affirms that tafsir tarbawi has strong relevance in addressing the challenges of contemporary Islamic education, particularly in strengthening students’ character and moral values.
Abstract:Children’s oral language development is a fundamental component of early literacy, classroom participation, social communication, and later academic achievement. The growing use of digital technologies in early childhood…
od and primary education has created new opportunities for supporting children’s speaking, listening, vocabulary development, storytelling, expressive language, and communicative confidence. However, the pedagogical contribution of digital technologies remains dependent on how teachers design, mediate, assess, and respond to children’s language learning. This article presents a conceptual narrative literature review that maps, integrates, and critically describes theoretical perspectives and empirical findings on the use of digital technologies in children’s oral language learning. The review draws on selected Scopus-indexed studies and relevant theoretical literature on sociocultural theory, scaffolding, pedagogical content knowledge, TPACK, digital play, professional vision, and formative assessment. The analysis identifies four major themes: digital technologies as mediational tools, teacher practices in digitally mediated oral language instruction, pedagogical and institutional challenges, and instructional responses for meaningful digital integration. The findings suggest that digital technologies such as video-recorded performance, SMART boards, e-storybooks, digital drama, robotics-based storytelling, language screening applications, and virtual interactions can support oral language development when embedded in active, dialogic, and teacher-mediated pedagogy. The review concludes that a pedagogy-first approach is needed to ensure that digital technologies are used not as isolated tools, but as resources for scaffolding, dialogue, play, feedback, formative assessment, and children’s active language participation.
Abstract:This study aims to analyze the implementation of the Love-Based Islamic Education Curriculum in shaping students' character at Sabilina Tembung Private Junior High School. The research employs a qualitative approach with…
an exploratory case study design, focusing on the subjective experiences of both Islamic Education teachers and students regarding the application of love-based values in Islamic Education. Data were collected through semi-structured interviews, classroom observations, and document analysis, involving Islamic Education teachers and students from various grade levels. The findings indicate that the Love-Based Islamic Education Curriculum significantly enhances students' discipline, empathy, and social interaction. Storytelling and self-reflection methods were found to be effective in helping students internalize the values of love towards Allah, the Prophet, fellow humans, and nature. However, key challenges identified include the limited availability of relevant teaching materials and students' difficulties in applying love values outside the classroom. The study also highlights the importance of parental and community involvement in supporting the implementation of the Love-Based Islamic Education Curriculum beyond the school environment. The research recommends the development of more applicable teaching materials, ongoing teacher training, and stronger collaboration with parents to reinforce the values of love in students' daily lives. This study contributes significantly to the development of love-based curricula in Indonesian private schools.
Abstract:Digital transformation has reshaped the marketing communication paradigm of the banking industry in Indonesia, encouraging financial institutions to adopt creative strategies to reach digital consumers. This study aims to…
o analyze the influence of content marketing, omnichannel marketing, and electronic word of mouth (eWOM) on purchase decisions through brand awareness in BCA’s public service advertisement “Don’t Know Kasih No!”. This banking security education campaign successfully garnered more than 100 million views through its unique storytelling approach, engaging audiovisual elements, and relevant humor, making it an interesting phenomenon to be examined scientifically. This research employs a descriptive quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach. The research population consists of Indonesian individuals aged 17–40 years (Generation Z and Millennials) who are BCA customers and have been exposed to the “Don’t Know Kasih No.!” advertisement. The sample size was determined using Cochran’s formula, resulting in a minimum of 100 respondents, selected through purposive sampling. Data were collected using an online questionnaire developed based on a five-point Likert scale containing 47 statement items. Data analysis was conducted using SmartPLS 4.0 to evaluate validity, reliability, and structural hypothesis testing.
Abstract:This study explores the utilization of Islamic stories as an effective strategy to enhance the religious character of students in Islamic Religious Education (PAI). Storytelling, rooted in psychological and pedagogical theories,…
heories, offers a meaningful and engaging learning approach that fosters moral and spiritual development. Teachers play a critical role in selecting relevant stories and applying diverse techniques supported by multimedia to maximize student engagement and comprehension. Despite challenges such as limited instructional time, scarcity of quality materials, and fluctuating student attention, technological advancements present promising opportunities for digital and interactive storytelling. The successful integration of Islamic stories in the curriculum requires well-designed educational frameworks, teacher competencies, and continuous reflection and evaluation to cultivate ethical and religious values effectively among students.