Abstract:The Effect of Product Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable among Gen Z Consumers of Kopi Kenangan in Makassar City. Thesis, Departement of Management, Faculty of Economies and Bussiness.…
ssiness. State University of Makassar. Supervised by Mr. Anwar and Mr. Muhammad Ichwan Musa. This study aims to determine the effect of product quality on customer loyalty with customer satisfaction as a mediating variable among Generation Z consumers of Kopi Kenangan in Makassar City. The focus of this research is to analyze how product quality can increase customer satisfaction and shape customer loyalty. This research uses a quantitative approach with an associative explanatory design. Data were collected through questionnaires distributed to 110 respondents who are Gen Z consumers of Kopi Kenangan in Makassar City. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS version 4.0.9.9 to examine the relationships among variables. The results show that product quality has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty and acts as a mediating variable in the relationship between product quality and customer loyalty. These findings indicate that good product quality can increase customer satisfaction and strengthen customer loyalty to Kopi Kenangan in Makassar City
Abstract:Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kutakembaran, Kecamatan Garawangi, Kabupaten Kuningan pada umumnya masih memasarkan produk secara konvensional dan belum memanfaatkan teknologi digital secara optimal,…
l, ditandai dengan belum adanya identitas merek yang jelas, kualitas foto produk yang kurang menarik, minimnya pemahaman konten promosi, serta belum dimanfaatkannya WhatsApp Business dan marketplace sebagai kanal pemasaran. Kegiatan pengabdian ini merupakan kolaborasi antara Himpunan Mahasiswa Bisnis Digital (HMBD) Universitas Kuningan dengan tim Kuliah Kerja Nyata (KKN) Kolaboratif Desa Kutakembaran yang bertujuan meningkatkan kemampuan pelaku UMKM dalam membangun branding, menghasilkan foto produk dan konten promosi yang menarik, memanfaatkan WhatsApp Business, serta mengenal dan mempraktikkan penjualan melalui marketplace Shopee. Kegiatan dilaksanakan pada 2 Agustus 2026 di Balai Desa Kutakembaran melalui metode pemaparan materi yang dipadukan dengan praktik langsung, meliputi tujuh pokok bahasan yaitu branding, foto produk, desain konten dan copywriting, WhatsApp Business, marketplace Shopee, promosi media sosial, dan simulasi perjalanan konsumen. Kegiatan diikuti oleh sekitar 25 pelaku UMKM yang menunjukkan antusiasme tinggi sepanjang acara. Hasil kegiatan menunjukkan bahwa materi WhatsApp Business paling diminati peserta karena kedekatannya dengan kebiasaan komunikasi sehari-hari, sementara sesi pembuatan toko Shopee menghadapi kendala karena sebagian besar peserta belum memiliki akun sehingga membutuhkan pendampingan lebih intensif. Melalui kegiatan ini, peserta berhasil menghasilkan aset digital dasar berupa identitas merek, foto produk, desain konten promosi, dan akun WhatsApp Business yang siap digunakan untuk mendukung pemasaran produk lokal ke pasar digital.
Abstract:Songkok Recca Nur Azizah is a business located in Bone Regency that produces traditional handcrafts in the form of traditional headgear characteristic of the Bugis tribe, South Sulawesi. However, amidst modern market competition,…
petition, this traditional craft business faces challenges in optimizing its marketing mix strategy. This study analyzes the implementation of the 7Ps marketing mix strategy in the Nur Azizah Songkok Recca Enterprise in Bone Regency, South Sulawesi. Using a qualitative case study approach, data were collected through observation, in-depth interviews, and documentation. The findings show that the enterprise has implemented the seven elements of the marketing mix, namely product, price, place, promotion, people, process, and physical evidence. Product variety and artisan skills represent the main strengths of the business, while limited digital promotion, conventional payment systems, simple packaging, and a deteriorated business signboard remain key constraints. The study suggests that the enterprise should strengthen digital marketing, adopt cashless payment options, improve product packaging, and renew its physical identity to enhance competitiveness. These findings provide practical insights for culture-based MSMEs seeking to preserve traditional products while adapting to contemporary market changes.
Abstract:This study explored how cost structure, land productivity, and price efficiency shape the income of micro scale shallot farmers in Brebes Regency based on farmers' reported financial experiences and informants' financial…
narratives. Using an exploratory qualitative approach, data were collected from five shallot farmers, one agricultural extension officer, and one farmer group leader through semi-structured interviews, non-participant observation, and documentation. The data were analyzed through thematic analysis supported by source and technique triangulation. The findings show that reported income is highly vulnerable to variable production costs, particularly labor, seed, and pesticides. Land productivity is closely related to land ownership status and farming scale, while price efficiency is constrained by farmers' weak bargaining position and dependence on intermediaries. Farmers apply adaptive strategies such as delaying sales, drying harvested shallots, and converting part of the harvest into seed stock. However, these strategies are limited by liquidity needs, storage capacity, product quality, and market uncertainty. The study concludes that improving farmers' income stability requires integrated cost control, asset productivity, price information access, post-harvest support, and stronger farmer institutions.
Abstract:Penulisan esai beasiswa menuntut kemampuan literasi argumentatif yang tidak hanya menyusun informasi, tetapi juga membangun identitas akademik secara meyakinkan. Banyak mahasiswa masih mengalami kesulitan dalam memulai cerita,…
erita, menyusun alur yang runtut, serta merumuskan tujuan studi dan kontribusi secara persuasif. Penelitian ini bertujuan mendeskripsikan penguatan literasi argumentatif melalui retorika naratif dalam penulisan esai Bahasa Indonesia bagi mahasiswa UIN Sayyid Ali Rahmatullah Tulungagung. Desain penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif yang didukung analisis kuantitatif sederhana. Data diperoleh melalui Google Form yang diisi peserta pelatihan penulisan esai beasiswa, berupa skala penilaian diri terhadap pemahaman esai persuasif dan kemampuan retorika, serta jawaban naratif mengenai pengalaman hidup yang dianggap mewakili diri, bagian tersulit dalam menulis esai, dan kesan terhadap kegiatan. Data kuantitatif dianalisis secara deskriptif untuk memetakan kecenderungan persepsi literasi argumentatif, sedangkan data naratif dianalisis melalui pengkodean etos, pathos, dan logos, penemuan tema-tema konstruksi identitas, dan interpretasi kontekstual. Hasil penelitian diharapkan memotret pola cara mahasiswa menampilkan identitas akademiknya dalam esai, strategi retorika yang paling dominan digunakan, serta aspek-aspek kemampuan menulis yang masih membutuhkan penguatan. Temuan tersebut menjadi dasar penyusunan modul pelatihan penulisan esai berbasis retorika naratif dalam konteks Pendidikan Bahasa Indonesia.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga dan kualitas produk terhadap loyalitas pelanggan pada produk skincare Glad2Glow di platform e-commerce Shopee, khususnya di Kota Sukabumi. Penelitian ini…
i menggunakan pendekatan kuantitatif dengan metode analisis asosiatif, dengan sampel sebanyak 97 responden yang dipilih melalui teknik snowball sampling, terdiri dari 82 perempuan dan 15 laki-laki sebagai pengguna produk Glad2Glow. Data dikumpulkan menggunakan kuesioner dengan skala Likert dan dianalisis melalui regresi linier berganda menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa persepsi harga tidak berpengaruh signifikan terhadap loyalitas pelanggan meskipun arah hubungannya positif, yang berarti biaya tidak menjadi faktor utama dalam keputusan pelanggan untuk membeli kembali produk Glad2Glow. Sebaliknya, kualitas produk terbukti memiliki pengaruh yang kuat terhadap loyalitas pelanggan, menegaskan bahwa kualitas merupakan faktor utama dalam membangun loyalitas. Selain itu, hasil uji simultan menunjukkan bahwa persepsi harga dan kualitas produk secara bersama-sama memberikan pengaruh signifikan terhadap loyalitas pelanggan, dengan kontribusi sebesar 69,9%. Temuan ini menegaskan bahwa peningkatan loyalitas pelanggan Glad2Glow lebih dipengaruhi oleh persepsi konsumen terhadap kualitas produk dibandingkan persepsi harga, sehingga perusahaan perlu terus menjaga dan meningkatkan kualitas produk agar mampu mempertahankan loyalitas pelanggan di tengah persaingan industri skincare yang semakin kompetitif.
Abstract:This study aims to evaluate the implementation of the Integrated Service Vehicle Program organized by the Department of Animal Husbandry and Fisheries of Blitar Regency using the CIPP (Context, Input, Process, Product) evaluation…
valuation model as a framework for developing improvement strategies. A descriptive qualitative approach was applied with data collected through in-depth interviews, observation, documentation, and questionnaires. The main informants consisted of program officers, while additional informants were farmers selected using the snowball sampling technique. Data were analyzed using the interactive model of Miles and Huberman with the assistance of NVivo software to facilitate thematic coding and data triangulation. The results of the study indicate that the Integrated Service Vehicle Program has generally achieved its objectives by providing animal health services, extension activities, and technical assistance to farmers in remote areas. However, several challenges remain, including limited resources, inconsistent scheduling, and insufficient public outreach. Based on the SWOT analysis, the recommended improvement strategies focus on enhancing coordination, strengthening staff capacity, utilizing information technology, and expanding service coverage. These findings are expected to contribute to improving the quality and effectiveness of the Integrated Service Vehicle Program under the Department of Animal Husbandry and Fisheries of Blitar Regency.
Abstract:Penelitian ini bertujuan untuk mengkaji isi teologis, nilai pendidikan, serta penerapan praktis dari QS. Ayat 9 Az-Zumar dalam perspektif pendidikan Islam di Indonesia. Melalui metode kajian tafsir tematik dan analisis isi,…
si, penelitian ini menunjukkan bahwa ayat tersebut menegaskan keterkaitan mendasar antara iman, pengetahuan, dan tindakan sebagai dasar teologis pendidikan Islam. Ayat ini menyoroti pentingnya orang berilmu dan beribadah dengan kesadaran akan kehidupan setelah mati, serta menjadikan ilmu sebagai faktor penentu utama antara manusia yang berpikir (ulul albab) dan yang tidak. Temuan penelitian mengindikasikan bahwa nilai-nilai dalam QS. Ayat 9 Az-Zumar telah diterapkan melalui: peningkatan pembelajaran Al-Qur’an dan akhlak mulai dari PAUD/RA, kebiasaan ibadah mahdhah dan muamalah, pengintegrasian ilmu umum dan agama dalam kurikulum, serta pendekatan belajar yang menonjolkan kesadaran dunia dan akhirat. Namun, pelaksanaan tersebut tetap menghadapi permasalahan berupa ketidakcukupan infrastruktur, kurangnya sumber daya, dan keperluan penyesuaian terhadap kondisi saat ini tanpa mengurangi nilai spiritual.
Abstract:Honey consumption in Indonesia is still relatively low, at only around 10–15 grams per capita per year, far behind developed countries. This low consumption presents a challenge for honey industry players, including PT.…
. Kembang Joyo Sriwijaya, which actively welcomes educational visits from young children. These visits have the potential to shape healthy consumption habits through direct interaction with the beekeeping process and education on the benefits of honey. This study aims to analyze the social factors that influence young visitors' interest in honey consumption, including product appeal, destination image, and knowledge. The study used a quantitative method with a convenience sampling technique on 50 respondents who were parents or guardians of children aged 4–5 years who visited PT. Kembang Joyo Sriwijaya for educational purposes. Data were collected through questionnaires, interviews, and observations, then analyzed using multiple linear regression to test the influence of each variable on consumption interest. The results showed that all three social factors product appeal, destination image, and knowledge play a significant role in shaping young children's interest in honey consumption. Product appeals such as packaging, flavor, and interactive experiences have been shown to increase children's interest. The image of a clean, safe, educational, and child-friendly destination strengthens visitors' positive perceptions. Meanwhile, knowledge about the benefits of honey and its production process increases parents' motivation to introduce honey as a healthy consumption. This research provides strategic recommendations for PT. Kembang Joyo Sriwijaya in developing more effective educational and marketing programs to increase interest in honey consumption in children from an early age.
Abstract:Background: Diabetic ulcers are a chronic complication frequently experienced by individuals with diabetes mellitus and significantly contribute to morbidity, mortality, and lower extremity amputation rates. Effective wound…
und management is key to preventing further complications. Modern dressings based on the moist wound healing principle have been proven more effective than conventional methods, as they maintain wound moisture and support tissue regeneration. Objective: To describe the treatment of diabetic ulcers using the modern dressing method with red fruit (Pandanus conoideus Lamk) ointment in Gelang Village, Rakit District. Methods : This study used a descriptive case study approach involving one diabetic ulcer patient who met the inclusion criteria. Wound care was performed every two days for 14 days using modern dressing and red fruit ointment. Data were collected through observation, interviews, and documentation. Results: There was an improvement in wound conditions after the application of red fruit ointment, marked by an increase in granulation tissue and a decrease in necrotic tissue. The active ingredients in the ointment such as β-carotene, tocopherol, oleic acid, and linoleic acid have antioxidant and anti-inflammatory effects that accelerate the healing process. Conclusion: Modern dressing with red fruit ointment is effective in accelerating the healing process of diabetic ulcers and can serve as an alternative topical therapy to support optimal wound recovery