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Showing 26 articles found for "Generations"

Work Life Balance of Female Employees Across Generations in Indonesia

Joeliaty, Marthalina, Firmansyah, Yayan, Muhammad, A Fadel
Abstract: This study explores work-life balance among female government employees across generations, with a focus on gender-related challenges. Women are hypothesised to face imbalances due to dual roles at work and home. Using a… phenomenological approach and descriptive quantitative analysis, the study finds that Indonesian women across generations generally experience moderate work-life balance. Notably, Baby Boomers (60–78 years) and Generation Z (12–27 years) report higher balance, while Generation X (44–59 years) and Millennials (28–43 years) face lower balance due to simultaneous career and family responsibilities. The study offers generationally tailored suggestions, although results may not generalise to women in sectors like banking or private industry. Implications include the need for organisations to act as facilitators, supporting female employees to ensure psychological well-being and sustained performance.

Synergy of Digital Advertising Innovation in Increasing Millennial Repurchase Interest: Shopee "COD Cek Dulu" and Celebrity Endorser

Riyadi, Sugeng, Indah Sari, Yuli, Bakti, Ilham Teruna, Hapsari, Vinandri
Abstract: Compared to traditional-based advertising, innovations in digital advertising techniques by e-commerce players have now attracted repurchase interest from various generations, including millennials. Therefore, this study… aims to evaluate the influence of Shopee "COD Cek Dulu" advertising and celebrity endorsers on repurchase interest, mediated by purchase decisions. Using purposive sampling, this study involved 300 millennial respondents who are Shopee “COD Cek Dulu” consumers and employed a quantitative approach based on data analysis through Smart PLS. The results revealed that Shopee "COD Cek Dulu" advertising and celebrity endorsers significantly positively affect purchase decisions. Moreover, purchase decisions have a significant positive effect on repurchase interest and were found to mediate the relationship between Shopee "COD Cek Dulu" advertising and celebrity endorsers with millennials' repurchase interest. However, while celebrity endorsers showed a significant positive effect on repurchase interest, advertising had an insignificant effect on repurchase interest.

How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City

Musa, Muhammad Ichwan, Aslam, Annisa Paramaswary, Aswar, Nurul Fadilah, Syahrul, Khaidir, Abadi, Rahmat Riwayat
Abstract: This study purpose to support the Indonesia’s government program to become a developed and prosperous country. The sample for this study the millennial generation and Z generation who live  Makassar City and have total wealth… l wealth or investment around IDR 70 million. We use this generations because the next generation has an important role to build and develop the finance sector in Indonesia and will support to become a developed country. The results show that financial literacy, income and financial behavior significantly positive with investment decisions. It is mean that good financial literacy, higher income, and the well financial behaviour will improve the quality of investment decisions.

AKIDAH AKHLAK DALAM PENDIDIKAN AGAMA ISLAM: KAJIAN TERHADAP PERAN MORAL DALAM PEMBENTUKAN KARAKTER PELAJAR

Jusmaliah, Jusmaliah, Risnawati Hannang, Nurul Ilma
Abstract: Islamic Religious Education (PAI) plays a critical role in shaping both the intellectual and moral character of students. It emphasizes the importance of akidah (faith) and akhlak (ethics) as the core elements of Islamic… teachings. Akidah involves a profound belief in the One and Only God, Allah SWT, while akhlak reflects a person’s behavior towards God and fellow human beings. Education focused on these aspects helps create well-rounded students who possess not only intellectual capabilities but also strong moral values, empathy, and the ability to contribute positively to society. However, the rise of globalization and technological advancements, particularly through social media, presents challenges in preserving Islamic values in education. These external influences can expose students to ideologies and behaviors that conflict with Islamic principles. Historical Islamic figures, including the Prophets, have exemplified the correct practice of akidah and akhlak, setting an example for current generations. The Quran and Hadith emphasize the importance of adhering to moral values and avoiding negative behaviors. As such, integrating akidah and akhlak in the PAI curriculum is vital for developing students' character and integrity. This study aims to explore how moral education can shape the character of students by focusing on akidah and akhlak, and how this integration can create a generation that is responsible, principled, and capable of thriving in a complex and diverse world. By enhancing akidah and akhlak education, this study seeks to contribute to the improvement of educational policies and the development of morally grounded individuals in Indonesian society.    

BEHIND THE OFFERINGS AND PRAYERS: UNCOVERING SYNCRETISM IN THE PRESENTATION OF OFFERINGS IN CATAK HAMLET, KEBONAGUNG VILLAGE

Milviana, Melya, Maulidah, Farikhatul, Habibah, Umi Nur, Ramadhani, Pasya Nurul, Awwaliya, Khaulah Rizka
Abstract: This research examines the manifestation of syncretism in Dusun Catak, Kebonagung Village, Sumowono District, Semarang Regency, with a focus on the tradition of offering sesajen and its interaction with Islamic teachings.… . The aims of this research are to understand how syncretism is manifested in the lives of the Dusun Catak community, to comprehend the history of Dusun Catak, and to analyze the Islamic perspective on the practice of offering sesajen carried out by the Dusun Catak community. This research uses a descriptive qualitative method, combining literature study by exploring previous research, conducting direct observations at the research location for four days, and performing in-depth interviews with several informants. The results show that syncretism in Dusun Catak is manifested in a unique form, where the tradition of sesajen adapts to Islamic teachings. The Dusun Catak community also preserves the village's historical traditions by passing them down through generations. The placement of sesajen is carried out in specific locations. The practice of offering sesajen is regarded as a form of local wisdom that is not perceived as deviating from religious norms by the community; although the offerings are placed in various locations and are associated with respect for the ancestors of the Catak community, the practice is understood as part of a cultural tradition that is integrated with the Islamic values upheld by the community.

DESIGNING A PRE-LAUNCH DIGITAL MARKETING STRATEGY BASED ON CONSUMER INSIGHT, CUSTOMER JOURNEY, AND VALUE PROPOSITION TO ENHANCE BRAND AWARENESS OF A DIGITAL JOURNALING PLATFORM

Iqbal Zainul Muttaqin
Abstract: The development of digital platforms in the mental health sector has shown significant growth, along with increasing awareness among younger generations regarding the importance of self-reflection and psychological well-being.… being. One type of service with the potential to address these needs is digital journaling platforms. However, at the pre-launch stage, the main challenge faced by digital platforms lies not only in feature design, but also in building brand awareness from the outset through digital marketing strategies that are relevant to the needs of potential users.This study aims to design a digital marketing strategy based on consumer insight, customer journey, and value proposition at the pre-launch stage of the PelanPelan digital journaling platform. The study adopts a descriptive qualitative approach involving potential users from Generation Z aged 20–28 years. Data were collected through semi-structured interviews and open-ended surveys. The data were analyzed using thematic analysis to identify consumer insights, construct a conceptual customer journey, and formulate a value proposition as the foundation of the digital marketing strategy.The findings indicate that potential users perceive journaling as a tool for emotional regulation and self-reflection, yet still experience adoption barriers at the awareness stage. Based on these findings, pre-launch digital marketing strategies should focus on empathetic, simple, and emotionally driven communication to build contextual brand awareness.

THE INFLUENCE OF DIGITAL LITERACY, FINANCIAL LITERACY, GENDER, AND FEAR OF MISSING OUT (FOMO) ON STOCK INVESTMENT DECISIONS WITH INFORMATION DISCLOSURE AS A MEDIATING VARIABLE AMONG GENERATIONS Y AND Z IN WEST JAVA

Rina Herlina, Erna Puji Hartanti
Abstract: The This study is based on the phenomenon of increasing investment losses and FOMO (Fear of Missing Out) in Indonesia, with illegal investment losses amounting to IDR 139 trillion and FOMO among young people rising to 80%… % by 2024. This trend aligns with the growing number of investors and digital literacy in Indonesia, particularly in Java, which has the highest concentration of investors. The large population of Generations Y and Z in West Java serves as the subject of this research, highlighting the gap between financial literacy (56.10%) and financial inclusion (88.31%). This reinforces the urgency of this study. Information disclosure is considered crucial in reducing information asymmetry and managing risk in investment decision-making. The main objective of this study is to examine the direct and indirect effects of digital literacy, financial literacy, gender, and FOMO on stock investment decisions, as well as to test the role of information disclosure. A quantitative approach is used, with a questionnaire distributed to 443 respondents from Generations Y and Z in West Java, all of whom have investment experience in stocks. The purposive sampling technique was used, and data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test model validity, reliability, and relationships between variables. The results show that digital literacy, financial literacy, gender, and FOMO significantly affect stock investment decisions. Information disclosure mediates the relationship between financial literacy, gender, and FOMO on investment decisions but does not mediate the relationship between digital literacy and investment decisions. Furthermore, information disclosure positively influences stock investment decisions, emphasizing the importance of transparency. This study contributes to the development of a theoretical model that highlights the role of market discipline through information disclosure. Practically, the findings can guide OJK and companies in designing digital-financial literacy programs and improving information transparency to prevent investment fraud and increase investor confidence. The study suggests that investors should enhance their understanding of investment risks and critically assess available information. Limitations include the focus on Generations Y and Z in West Java using purposive sampling, and the exclusion of other factors like education. The self-report quantitative method may lead to bias, and cross-sectional data does not capture changes in investment behavior over time. Future research is recommended to expand the demographic sample, include additional variables, and use a mixed-method approach for more comprehensive results.

POPULATION DYNAMICS AND THE CHALLENGES OF SUSTAINABLE DEVELOPMENT

Andi Jalal Al Afgan, Supriadi Torro
Abstract: This study aims to analyze population dynamics and the challenges of sustainable development in Indonesia from a social, economic, and environmental perspective. Population dynamics, including population growth, urbanization,… tion, internal migration, and changes in demographic structure, have become determining factors in the success of development. The method used is a qualitative approach with a literature review sourced from official documents, scientific journals, and reports from international institutions. The results show that rapid population growth and uncontrolled urbanization have led to spatial inequality, reduced green open space, pressure on public infrastructure, and increased environmental degradation. Furthermore, unpreparedness in spatial planning and weak integration of population data into development policies exacerbate socio-economic imbalances between regions. The shift in demographic structure toward a predominance of the productive age group presents the opportunity for a demographic bonus, but also the risk of a demographic burden if not balanced by improvements in the quality of human resources. This study emphasizes that successful sustainable development requires data-driven, gender-equitable, environmentally friendly, and participatory population policies. The integration of technologies such as Geographic Information Systems (GIS) and spatial analysis is a strategic step in realizing inclusive, adaptive, and sustainable development for future generations.

FROM THE FIELD TO THE PALACE: THE CULTURAL PRACTICE OF DELIVERING THE FIRST HARVEST BY THE KOLIMASANG COMMUNITY TO THE KING OF ADONARA

Christiyanti Abel, Sirilus Karolus Keroponama Keban
Abstract: The delivery of the first harvest by the people of Kolimasang Village to the King of Sagu in Adonara represents a symbol of agrarian relations rich in cultural and spiritual meaning. In Lamaholot tradition, the king is not… ot only a political–traditional leader but is also regarded as a representation of cosmic power that must be respected. In this perspective, the delivery of the first harvest becomes a kind of “rite of passage” from the profane world (the field) to the sacred world (the palace). Within Lamaholot tradition, this relationship is known as the 4A: Atadiken (Human), God, Nature, and Ancestral Spirits. The findings show that the procession of delivering the first harvest has been practiced for generations since the establishment of the Adonara Kingdom. The procession is carried out for two consecutive days, Tuesday and Wednesday, during the harvest week and month, usually March or April. On Tuesday, the ritual takes place in the fields during the first harvest, the yields of which are taken to the King of Adonara in Sagu. On Wednesday, the procession takes place in Lewo Sagu Atu Matang – Tanah Kota Dolu Wewang (the palace of the Adonara king), the site of the migration of King Arkian Kamba (the first Islamic King of Adonara). Both processions are preceded by traditional ritual prayers (Bao Lolon) addressed to God, Nature, and the Ancestral Spirits (3A). The equipment involved in the procession includes the harvest yield, tuak (palm wine) in bamboo containers, coconut-shell cups, gongs and drums, spears, machetes, and traditional clothing. In the procession, the king and his kin receive the harvest in a ceremonial welcome marked by traditional rituals, during which the king wears royal attire: the lipa sarong, a jacket, and a cap. The harvested produce is not only given to members of the royal family for consumption but also distributed to the wider community (ribu ratu). A tradition that remains preserved to this day—and considered the most essential—is the distribution of the first harvest by the king and his family to widows, the poor, orphans, and abandoned children. This symbolizes love, fairness, and equitable sharing—values that continue to be upheld today.

PRESERVING THE DEBUS AND MAWLID TRADITIONS IN THE BANTEN REGION

Ramzy Ramadhan, Abu Fakhri Ropip, Ahmad Alan Ardiyansyah, Maftuh Sujana
Abstract: Historical records show that in the early 19th century, Banten became a center for scholars in the archipelago and even in Southeast Asia, particularly in the field of Islamic studies. The Bantenese culture, which appears… s simple on the surface, actually possesses a high level of complexity. This article presents a portrait of Bantenese culture by focusing on two main topics: the Debus tradition and the Panjang Mawlid tradition. The study finds that the diverse folk art performances in Banten, which have been passed down through generations, are inseparable from religious influences, especially Islam.