Abstract:This study aims to analyze the communication strategy employed by the NEI-DT Foundation in building community trust through a community-based healthcare service program in Tritunggal Hamlet, Banyuasin Regency, South Sumatra,…
tra, Indonesia. The study is motivated by the importance of organizational communication strategies in enhancing public participation and program legitimacy within rural communities characterized by limited access to information, geographical constraints, and community-oriented social structures. Adopting a constructivist paradigm, this research employs a qualitative approach using an intrinsic case study design. Data were collected through in-depth interviews, non-participant observation, and document analysis involving seven informants, including foundation representatives, community leaders, and program beneficiaries. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, encompassing data condensation, data display, and conclusion drawing. The findings reveal that the foundation’s communication strategy involves identifying community characteristics, developing simple and contextually relevant messages, utilizing a combination of digital and traditional communication channels, and engaging local leaders as communication intermediaries. Program information is disseminated through village heads, neighborhood leaders, women’s community groups (PKK), social media platforms such as WhatsApp and Facebook, and mosque loudspeaker announcements. The study further demonstrates that the communication pattern reflects the Two-Step Flow of Communication model, in which community leaders function as opinion leaders who mediate organizational messages before they reach the wider community. Community trust is cultivated through the social legitimacy of local leaders, interpersonal communication, direct experiences with program benefits, and the consistency of services provided by the foundation. The study concludes that the effectiveness of community-based organizational communication strategies in rural settings is determined not only by message content and media utilization but also by the organization’s ability to establish interpersonal relationships, adapt communication practices to local cultural contexts, and actively involve community leaders within the communication network. This research contributes to the advancement of community-based organizational communication studies by providing empirical insights into trust-building processes in rural community development programs
Abstract:This research examines the manifestation of syncretism in Dusun Catak, Kebonagung Village, Sumowono District, Semarang Regency, with a focus on the tradition of offering sesajen and its interaction with Islamic teachings.…
. The aims of this research are to understand how syncretism is manifested in the lives of the Dusun Catak community, to comprehend the history of Dusun Catak, and to analyze the Islamic perspective on the practice of offering sesajen carried out by the Dusun Catak community. This research uses a descriptive qualitative method, combining literature study by exploring previous research, conducting direct observations at the research location for four days, and performing in-depth interviews with several informants. The results show that syncretism in Dusun Catak is manifested in a unique form, where the tradition of sesajen adapts to Islamic teachings. The Dusun Catak community also preserves the village's historical traditions by passing them down through generations. The placement of sesajen is carried out in specific locations. The practice of offering sesajen is regarded as a form of local wisdom that is not perceived as deviating from religious norms by the community; although the offerings are placed in various locations and are associated with respect for the ancestors of the Catak community, the practice is understood as part of a cultural tradition that is integrated with the Islamic values upheld by the community.
Abstract:Micro-enterprises play a strategic role in the Indonesian economy, particularly in rural areas. However, limited resources and a low level of financial management understanding often lead to operational cost inefficiencies.…
es. This study aims to analyze the implementation of a cost control system in improving the efficiency of a micro-enterprise, focusing on a grocery business owned by Mrs. Delin in Tuni Hamlet. The study employs a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews and direct observation. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results indicate that the implementation of a simple cost control system through expense recording, budgeting, and expenditure evaluation can improve operational efficiency, as reflected by reduced waste and better cost management. The main challenges in implementing cost control include limited accounting knowledge and informal business management habits. This study is expected to serve as a reference for micro-enterprise owners in improving efficiency through simple and applicable cost control practices.
Abstract:The community has the right to express aspirations, suggestions, and opinions in the village government's execution. The goal of this study is to examine how community rights are implemented and identify barriers to their…
r effective execution in village management. In particular, the preparation of the Draft Village Regulation aims to enhance the implementation of democracy in the Village. The research method employed is empirical legal research, utilizing primary and secondary data collection methods through in-depth observations and interviews. The results are based on field studies and documents from the Gunungsari Village Government, Tajinan District, Malang Regency. A qualitative juridical analysis is then carried out. The study's results show that implementing community rights in expressing aspirations, suggestions, and opinions is crucial in preparing the draft village regulations. In the planning activities for preparing village regulations, participation has been carried out through village deliberations and hamlet deliberations, which have identified inhibiting factors. First, there are still people who do not understand their rights. Second, there are still people who remain indifferent. Third, the community has not been informed about the village authority's plan to create village ordinances. Techniques for conquering difficulties 1). connecting the community's and the village government's perspectives, goals, and tactics. 2) Budgetary support from the village government for improving community human resources through education, training, and courses. 3) Village government programs and activity plans must be oriented towards improving community income and welfare. 4) Improved facilities and infrastructure for disseminating plans for drafting village regulations.
Abstract:This study aims to determine the effect of Gadget use on the social behaviour of early childhood in Seran Hamlet, East Rumbuk Village, Sakra District in 2023. Research data were collected through questionnaires given to…
parents or guardians of early childhood living in Seran Hamlet. The research method used is a quantitative approach with direct data collection. The research sample consisted of 28 early childhood. Data collection techniques include observation, questionnaires, and documentation. Data analysis was conducted using the simple regression method to evaluate the relationship between the independent variable, namely Gadget Use, and the dependent variable, namely Early Childhood Behaviour. The results showed that there is a correlation and influence between the use of Gadgets and early childhood behaviour, with a correlation coefficient that exceeds the alpha (5%) significance level, namely 0.45> 0.05. Based on the analysis conducted, the results showed that the use of Gadgets has a negative relationship with early childhood behaviour, with a significance level of -91.289. Therefore, it can be concluded that the use of Gadgets has a negative impact on early childhood behaviour in Seran Hamlet.
Keywords: Early childhood, Gadged use, Social behaviour
Abstract:Abstract: Raskin is a government subsidy program in the form of food assistance, distribution of rice given to poor households. For the management or implementation of the distribution of Raskin, it has been determined according…
ccording to the data obtained from the village. However, for the distribution of Raskin, the village has difficulties in weighing rice and re-collecting data on the people who get Raskin and must also distribute the community in each hamlet, so to make it easier for the distribution of Raskin rice, the researchers designed a Raskin ATM to help the village and the underprivileged, and to make the distribution easier. young to take the rice. Raskin ATM designed using Radio Frequency Identification (RFID) and Internet of things (IOT). Rice ATM which will be placed in the village office or village hall office. This tool makes it easier to create reports that are already stored in the system that was created. Every transaction on an ATM machine will send information to the person in charge of the ATM machine, namely the Lurah or Village Head
Keywords: Rice ATM; radio frequency identification; raskin; atm at the Balai's office village.
Abstrak: Raskin merupakan program subsidi pemerintah berupa bantuan pangan, penyaluran beras yang diberikan kepada rumah tangga yang tidak mampu. Untuk pengelolaan atau pelaksanan dalam pembagian raskin sudah ditentukan sesuai dengan data yang di dapat dari desa. Namun untuk pembagian raskin tersebut desa kerepotan dalam penimbangan beras dan pendataan ulang masyarakat yang mendapatkan raskin dan juga harus membagikan masyarakat di setiap dusun, jadi untuk mempermudah dalam pembagian beras raskin peneliti merancang sebuah ATM Raskin untuk membantu pihak desa dan masyarakat kurang mampu, dan untuk lebih muda untuk pengambilan beras tersebut. ATM Raskin yang dirancang menggunakan Radio Frekuensi Identifikasi (RFID) dan Internet of things (IOT). ATM beras yang nantinya ditempatkan di kantor kelurahan atau kantor balai desa. Dengan adanya alat ini mempermuda untuk membuat laporan yang sudah tersimpan didalam sistem yang dibuat. Setiap transaksi pada mesin ATM akan mengirimkan informasi kepenanggung jawab mesin ATM yaitu Lurah atau Kepala Desa.
Kata kunci: ATM Beras; Radio Frekuensi Identifikasi; Raskin; ATM Kantor Balai Desa.
Abstract:Abstract: The community service program in Nangewer Village, Darangdan District, Purwakarta Regency, aims to empower local MSME actors and strengthen the village's economic independence post-pandemic through the development…
ent of a participatory weekly market model. This activity involved 25 MSME actors, village officials, and Youth Organizations in planning, training, and implementing weekly markets combined with social activities such as mass gymnastics, local culinary, and children's games. The results of the evaluation showed an increase in the daily income of business actors from IDR 6.23 million to IDR 11.52 million, or an increase of 85%, with income stability of 40%. In addition to having an economic impact, this activity increases social interaction across hamlets and strengthens the role of women in household businesses. The main obstacles in the form of limited facilities and waste management are overcome through synergy with BUMDes and the support of the Village Fund. This activity shows good practices of collaboration between the community, village government, and universities in developing sustainable micromarkets, which can be replicated as a model of economic empowerment in other villages.
Keywords: MSME; Community Empowerment; Weekly Market; Village Economy
Abstrak: Program pengabdian masyarakat di Desa Nangewer, Kecamatan Darangdan, Kabupaten Purwakarta, bertujuan memberdayakan pelaku UMKM lokal dan memperkuat kemandirian ekonomi desa pasca-pandemi melalui pengembangan model pasar mingguan partisipatif. Kegiatan ini melibatkan 25 pelaku UMKM, perangkat desa, dan Karang Taruna dalam perencanaan, pelatihan, dan pelaksanaan pasar mingguan yang dikombinasikan dengan kegiatan sosial seperti senam massal, kuliner lokal, dan permainan anak. Hasil evaluasi menunjukkan peningkatan pendapatan harian pelaku usaha dari Rp6,23 juta menjadi Rp11,52 juta, atau naik 85%, dengan stabilitas pendapatan 40%. Selain memberikan dampak ekonomi, kegiatan ini meningkatkan interaksi sosial lintas dusun dan memperkuat peran perempuan dalam usaha rumah tangga. Hambatan utama berupa keterbatasan fasilitas dan pengelolaan sampah diatasi melalui sinergi dengan BUMDes dan dukungan Dana Desa. Kegiatan ini menunjukkan praktik baik kolaborasi antara masyarakat, pemerintah desa, dan perguruan tinggi dalam mengembangkan pasar mikro yang berkelanjutan, yang dapat direplikasi sebagai model pemberdayaan ekonomi di desa lain.
Kata kunci: UMKM; Pemberdayaan Masyarakat; Pasar Mingguan; Ekonomi Desa
Abstract:Abstract: This PkM activity aims to provide new knowledge and insights for Silo Bonto Village officials on the benefits of digitalizing the village, improving village services, and empowering the community's economy. Silo…
o Bonto Village has a population of 6,387 people spread across 11 hamlets. The majority of the people in Silo Bonto Village, Silau Laut District, Asahan Regency, are farmers who cultivate coconut and oil palm plantations. The Silo Bonto Village Office has a village application, but it has not been utilized, the problems that arise are the absence of skilled human resources in the village office who can run open desa application, secondly, the limited village budget to fund technological infrastructure. Another problem is that there is community resistance to the use of technology in the village service system. This activity aims to help villages find solutions to existing problems, one of which is providing knowledge and skills on how digitalization can make village services and economic empowerment more efficient and improved. The PkM activity was attended by village officials hamlet heads and representatives of the community totaling 24 people. The method used is Community Base-Participatory Research (CBPR). The results of activity, in addition to the implementation of this PkM activity, there has also been a transfer of knowledge from the implementer to the participants of the socialization about Village Office Digitalization: Smart Solutions to Improve Services and Community Economic Empowerment.
Keywords: village; digitalization; open desa;economic empowerment; improving village services
Abstrak: Kegiatan PkM ini bertujuan untuk memberikan pengetahuan dan wawasan baru bagi aparat Desa Silo Bonto manfaat digitalisasi desa bagi peningkatan layanan desa dan pemberdayaan ekonomi masyarakat. Desa Silo Bonto yang berpenduduk 6387 jiwa yang tersebar di 11 dusun. Mayoritas masyarakat Desa Silo Bonto Kecamatan Silau Laut Kabupaten Asahan adalah petani perkebunan kelapa dan kelapa sawit. Kantor Desa Silo Bonto memiliki aplikasi desa, namun belum dimanfaatkan, permasalahan yang muncul adalah belum adanya SDM terampil di kantor desa yang mampu menjalankan aplikasi Open Desa, kedua terbatasnya anggaran desa untuk mendanai infratruktur teknlogi. Permasalahan lainnya adalah ada resisitensi masyarakat dalam penggunaan teknologi dalam sistem pelayanan desa. Kegiatan ini bertujuan untuk membantu desa dalam mencari solusi dari permasalahan yang ada, ssalah satunya memberikan pengetahuan dan keterampilan bagaimana digitalisasi mampu mengefisienkan dan meningkatkan layanan dan pemberdayaan ekonomi desa. Kegiatan Pk Mini dihadiri oleh apparat desa dan kepala dusun serta perwakilan Masyarakat yang berjumlah 24 orang. Metode yang digunakan adalah Community Base-Partisipatory Research (CBPR). Hasil kegiatan, selain terlaksananya kegiatan PkM ini juga telah terjadi transfer ilmu dari pelaksana ke peserta sosialisasi tentang Digitalisasi Kantor Desa: Solusi Cerdas Meningkatkan Pelayanan Dan Pemberdayaan Ekonomi Masyarakat.
Kata kunci: desa; digitalisasi; open desa; pemberdayaan ekonomi; peningkatan layanan desa
Abstract:CV. Hamzah Tech Development is located on Mekar Sari village road, hamlet 2, Pulau Rakyat Asahan sub-district, when this company was formed, it was a community a gathering place for people who have abilities and are deep…
in the IT field. The aim of this community service activity is to develop the company in a way promote his company to look for potential new students while managing existing resources CV. Hamzah fits his era. What CV does. Hamzah still uses promotional banners and experiences from students who have studied the CV. The methods used in this activity are observation, training and assistance in digital use. Through an interview with Mr. Hamza as the owner of CV. Hamza has received information in building a promotion for the CV. Then through this observation it was found that after the training activities students studying at CV. Hamza can help promote through social media well. The results of carrying out activities are students who study at CV. Hamza, where the number of students has increased in adding students and is known to many people.
Keywords: promotion; technology; social media
Abstrak: CV. Hamzah Tech Development terletak di jalan desa Mekar Sari dusun 2, kecamatan Pulau Rakyat Asahan berawal terbentuknya perusahaan ini merupakan sebuah komunitas tempat berkumpulnya sebagian orang yang memiliki kemampuan dan mendalami di bidang IT. Tujuan dari Kegiatan pengabdian kepada msyarakat ini adalah untuk mengembangkan perusahaan dengan cara mempromosikan perusahaanya untuk mencari calon anak didik baru sekaligus mengelola sumber daya yang ada di CV. Hamzah sesuai zamanya. Yang dilakukan CV. Hamzah selama ini masih menggunakan spandu promosi dan kabar dari siswa-siswa yang pernah belajar di CV tersebut. Dengan metode yang dilakukan dalam kegiatan ini berupa observasi, pelatihan dan pendampingan dalam pemanfaatan digital. Melalui sebuah wawancara dengan bapak Hamza sebagai pemilik CV. Hamza telah mandapatkan informasi dalam membangun sebuah mempromosikan CV tersebut. Kemudian melalui pengamatan ini telah dapat bahwa setelah kegiatan pelatihan siswa yang belajar di CV. Hamza dapat membantu mempromosikan melalui media sosial dengan baik. Hasil dari pelaksanaan kegiatan adalah siswa yang belajar di CV. Hamza, dimana jumlah siswa yang mengalami peningkatan dalam menambah siswa dan dikenal banyak orang.
Kata Kunci: media sosial; promosi; teknologi;
Abstract:Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential…
l for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.
Keywords: emping melinjo; home industry; social media; tiktok content