Abstract:Abstract: Batik Woro Srikandi, a traditional batik producer in Arjowinangun, Pacitan, faces significant challenges in digital marketing. This issue stems from a lack of professional promotional media and an underdeveloped…
d visual identity, hindering the product's ability to compete in an increasingly competitive market. To address these constraints, the community service team designed an initiative comprising several methodological stages: (1) conducting a needs analysis of the partner through observation and interviews; (2) implementing training sessions on product photography and design; and (3) facilitating participatory mentorship for the local artisans in catalog production and visual identity development. The primary outcome of this project was the successful creation of a professional product catalog that features a consistent brand visual identity. This catalog is designed to strengthen brand identity, expand market reach, and provide a competitive advantage for Batik Woro Srikandi. It is anticipated that this catalog will not only enhance customer engagement and sales but also contribute to the long-term sustainability of Pacitan's traditional batik art.
Keywords: traditional batik; visual identity; product catalog; woro srikandi batik; digital branding
Abstrak: Batik Woro Srikandi sebagai produsen batik tradisional di Arjowinangun, Pacitan, menghadapi kendala dalam pemasaran digital karena kurangnya media promosi yang profesional dan identitas visual yang kuat, sehingga menyulitkan produknya bersaing di pasar yang semakin kompetitif. Untuk mengatasi hal ini, kegiatan pengabdian masyarakat ini dirancang dengan tahapan metode yang terdiri dari: (1) Analisis kebutuhan mitra melalui observasi dan wawancara; (2) Pelaksanaan pelatihan fotografi produk dan desain; serta (3) Pendampingan dalam pembuatan katalog dan pengembangan identitas visual yang dilakukan secara partisipatif bersama perajin. Capaian utama dari kegiatan ini adalah terwujudnya sebuah katalog produk profesional yang memuat identitas visual merek yang konsisten. Tujuannya adalah untuk memperkuat brand identity, memperluas jangkauan pasar, dan memberikan keunggulan kompetitif bagi Batik Woro Srikandi. Diharapkan, katalog ini tidak hanya meningkatkan keterlibatan pelanggan dan penjualan, tetapi juga mendukung keberlanjutan seni batik tradisional Pacitan dalam jangka panjang.
Kata kunci: batik tradisional; identitas visual; katalog produk; batik woro srikandi; branding digital
Abstract:Empowering Micro, Small, and Medium Enterprises (MSMEs) in Langgula Village is a strategic step in improving the economic welfare of local communities. This service aims to identify and implement an effective training program…
ogram for MSME actors in the village. The training is focused on developing managerial skills, digital marketing, and good financial management, which are essential to improve the competitiveness of MSMEs in today's digital era. The methods used in this service are observation and training with MSME actors. The results of the service showed that the training conducted succeeded in increasing the knowledge and skills of MSME actors in utilizing digital technology for marketing their products. In addition, training on simple financial management helps MSME actors in recording and managing cash flow, which is a crucial aspect for the sustainability of their business. From the evaluation results, the training participants showed significant improvement in their ability to design more effective and efficient marketing strategies, as well as improve their product branding. The implementation of MSME training and development in Langgula Village not only contributes to individual capacity building, but also has the potential to drive overall local economic growth.
Keywords: digital; implementation; langgula; MSME
Abstrak: Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Langgula merupakan langkah strategis dalam meningkatkan kesejahteraan ekonomi masyarakat lokal. Pengabdian ini bertujuan untuk mengidentifikasi dan mengimplementasikan program pelatihan yang efektif bagi pelaku UMKM di desa tersebut. Pelatihan ini difokuskan pada pengembangan keterampilan manajerial, pemasaran digital, dan pengelolaan keuangan yang baik, yang sangat penting untuk meningkatkan daya saing UMKM di era digital saat ini. Metode yang digunakan dalam pengabdian ini adalah observasi dan pelatihan dengan pelaku UMKM dengan tahapan metode sosialisasi dan diskusi terkait pemanfaatan teknologi informasi, sosialisasi digital marketing dan pelatihan teknik pengambilan gambar, serta pelatihan pengelolaan keuangan sederhana. Hasil pengabdian menunjukkan bahwa pelatihan yang dilakukan berhasil meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam memanfaatkan teknologi digital untuk pemasaran produk mereka. Selain itu, pelatihan tentang pengelolaan keuangan sederhana membantu pelaku UMKM dalam mencatat dan mengelola arus kas, yang merupakan aspek krusial untuk keberlangsungan usaha mereka. Dari hasil evaluasi, peserta pelatihan menunjukkan peningkatan signifikan dalam kemampuan mereka untuk merancang strategi pemasaran yang lebih efektif dan efisien, serta meningkatkan branding produk mereka. Implementasi pelatihan dan pengembangan UMKM di Desa Langgula tidak hanya berkontribusi pada peningkatan kapasitas individu, tetapi juga berpotensi mendorong pertumbuhan ekonomi lokal secara keseluruhan.
Kata kunci: digital; implementasi; langgula; UMKM
Abstract:Jaring Halus Village experiences serious sanitation problems, including itching due to unclean water and an unhealthy environment. This research aims to identify major public health problems, design interventions to reduce…
ce the prevalence of these diseases. The aspect used is quantitative with a participatory approach and is carried out as part of a form of community service program. This program not only aims to identify and resolve health problems, but also integrates research to support the sustainability of the interventions that have been designed by providing education regarding PHBS and providing KUJARAI herbal drinks. Data was collected through village consultations involving 924 family heads. Participants were selected purposively. Measurements were carried out using the USG (Urgency Seriousness Growth) method. Data were analyzed descriptively and statistically. Itching is the main health problem with the highest score (U=99, S=101, G=105; total 305). This program has succeeded in increasing public awareness of sanitation and personal hygiene. Community-based interventions such as simple water filtration and hygiene education have proven effective in reducing skin diseases in Jaring Halus Village. Future research needs to assess the sustainability of intervention programs to prevent the return of sanitation-related diseases.
Keywords: Behavior; Coast; Environment; Health; Sanitation.
Abstrak: Desa Jaring Halus mengalami masalah sanitasi yang serius, termasuk penyakit gatal-gatal akibat air yang tidak bersih dan lingkungan yang tidak sehat. Penelitian ini bertujuan mengidentifikasi masalah utama kesehatan masyarakat, merancang intervensi untuk mengurangi prevalensi penyakit tersebut. Aspek yang digunakan ialah kuantitatif dengan pendekatan partisipatif dan dilakukan sebagai bagian dari bentuk program pengabdian kepada masyarakat. Program ini tidak hanya bertujuan untuk mengidentifikasi dan menyelesaikan masalah kesehatan, tetapi juga mengintegrasikan riset untuk mendukung bagaimana keberlanjutan dari intervensi yang sudah dirancang dengan melakukan penyuluhan mengenai PHBS dan memberikan minuman herbal KUJARAI. Data dikumpulkan melalui rembuk desa yang melibatkan 924 kepala keluarga. Partisipan dipilih secara purposive. Pengukuran dilakukan dengan metode USG (Urgency Seriousness Growth). Data dianalisis secara deskriptif dan statistik. Penyakit gatal-gatal menjadi masalah kesehatan utama dengan skor tertinggi (U=99, S=101, G=105; total 305). Program ini berhasil meningkatkan kesadaran masyarakat terhadap sanitasi dan kebersihan pribadi. Intervensi berbasis komunitas seperti penyaringan air sederhana dan penyuluhan kebersihan terbukti efektif dalam mengurangi penyakit kulit di Desa Jaring Halus. Penelitian selanjutnya perlu mengkaji keberlanjutan program intervensi untuk mencegah kembalinya penyakit terkait sanitasi.
Kata kunci: Kesehatan; Lingkungan; Perilaku; Pesisir Sanitasi.
Abstract:This study aims to analyze the implementation of information technology in digital marketing in urban farming, especially in improving hydroponic vegetable marketing in Asahan Regency. The development of information technology…
nology has opened up new opportunities for urban farming actors to expand market reach through digital marketing strategies. The research method used is a case study with a qualitative approach, involving in-depth interviews and observations of urban farming actors as well as analysis of the use of digital platforms such as social media, e-commerce, and websites. The results of the study show that the implementation of digital marketing has proven effective in increasing sales and expanding the market, as well as supporting the sustainability of urban farming businesses by increasing product visibility, ease of transactions, and interaction with consumers. However, there are challenges such as limited technological knowledge for some business actors and uneven digital infrastructure. Therefore, training and technological support are needed for hydroponic farmers in order to maximize the potential of digital marketing in improving economic welfare in the urban agricultural sector.
Keywords: digital marketing; hydroponics; information technology; urban farming.
Abstrak: Penelitian ini bertujuan untuk menganalisis implementasi teknologi informasi dalam digital marketing pada urban farming, khususnya dalam meningkatkan pemasaran sayur hidroponik di Kabupaten Asahan. Perkembangan teknologi informasi telah membuka peluang baru bagi pelaku urban farming untuk memperluas jangkauan pasar melalui strategi pemasaran digital. Masalah yang terjadi di Sigit Hidroponik memerlukan pemanfaatan teknologi dibidang pemasaran produk agar produk dapat terjual dengan baik dan terus mengalami peningkatan agar siklus atau perputaran penamaan dan panen dapat berjalan lebih efekti dan efisien dengan waktu yang lebih produktif. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif, melibatkan wawancara mendalam dan observasi terhadap pelaku urban farming serta analisis penggunaan platform digital seperti media sosial, e-commerce, dan website. Hasil penelitian menunjukkan bahwa penerapan digital marketing terbukti efektif dalam meningkatkan penjualan dan memperluas pasar, serta mendukung keberlanjutan usaha urban farming melalui peningkatan visibilitas produk, kemudahan transaksi, dan interaksi dengan konsumen. Namun, terdapat tantangan seperti keterbatasan pengetahuan teknologi bagi sebagian pelaku usaha dan infrastruktur digital yang belum merata. Oleh karena itu, dibutuhkan pelatihan dan dukungan teknologi bagi petani hidroponik agar dapat memaksimalkan potensi digital marketing dalam meningkatkan kesejahteraan ekonomi di sektor pertanian perkotaan.
Kata kunci: digital marketing; hidroponik; teknologi informasi; urban farming.
Abstract:Most of the Simeulue population depends on marine products for their livelihoods. However, the use of bombs in fishing has posed a serious threat to the sustainability of fish resources, which are crucial assets for the…
community's welfare. The practice of fishing with bombs not only damages marine habitats, including coral reefs, but also threatens the sustainability of fish resources in the future. If allowed to continue, this can harm marine ecosystems and jeopardize the sustainability of the local economy. To address this problem, training and implementing coral reef conservation using the Coral Adoption method is crucial. This initiative, which involves the Simeulue Regency government, Simeulue Police, and TNI, focuses on the community, especially fishermen. The Coral Adoption method is a marine environmental rehabilitation technique that aims to conserve marine biota, accelerate coral reef growth, and restore threatened ecosystems. The training provides participants with knowledge about the negative impacts of fish bombing and the importance of marine environmental rehabilitation. It also empowers them to stop such destructive practices. Furthermore, participants recognize the long-term impacts of fish bombing on their socio-economic aspects, which ultimately increases their commitment to preserving the marine environment for a better future.
Keywords: fish bomb; coral reef; fishing; fisherman
Abstrak: Sebagian besar penduduk Simeulue bergantung pada hasil laut untuk mata pencaharian mereka. Namun, penggunaan bom dalam penangkapan ikan telah menimbulkan ancaman serius terhadap kelestarian sumber daya ikan yang menjadi aset penting bagi kesejahteraan masyarakat. Praktik penangkapan ikan dengan bom tidak hanya merusak habitat laut, termasuk terumbu karang, tetapi juga mengancam keberlanjutan sumber daya ikan di masa depan. Jika dibiarkan berlanjut, hal ini dapat berdampak buruk pada ekosistem laut dan mengancam keberlanjutan ekonomi lokal. Untuk mengatasi masalah ini, pelatihan dan penerapan konservasi terumbu karang dengan metode Rock Pile menjadi sangat penting. Pelatihan ini, yang melibatkan pihak pemerintah Kabupaten Simeulue, Polres Simeulue, dan TNI, difokuskan pada masyarakat, terutama nelayan. Rock Pile adalah teknik rehabilitasi lingkungan laut yang bertujuan untuk melestarikan biota laut, mempercepat pertumbuhan terumbu karang, dan memulihkan ekosistem yang terancam. Manfaat dari pelatihan ini, peserta tidak hanya memperoleh pengetahuan tentang dampak buruk pengeboman ikan dan pentingnya rehabilitasi lingkungan laut, tetapi juga menjadi lebih percaya diri dalam menghentikan praktik destruktif tersebut. Selain itu, mereka menyadari dampak jangka panjang pengeboman ikan terhadap aspek sosial ekonomi mereka, yang pada akhirnya meningkatkan komitmen mereka untuk melestarikan lingkungan laut demi masa depan yang lebih baik.
Kata kunci: bom ikan; terumbu karang; penangkap ikan; nelayan
Abstract:The narrow marketing reach of organic vegetable products produced by the Mama Romi group is a problem in itself for the Mama Romi group because the vegetables they obtain are traditionally traded to the surrounding community…
nity and local traders who come to the location. It is known that the Mama Romi group is still limited in terms of digital marketing knowledge and product photography training, and also limited knowledge and skills in the field of ICT, namely the use of web-based e-commerce applications and WhatsApp e-commerce as a direct communication medium with potential buyers. The method for implementing Community Service activities through the Community Partnership Program (PKM) is carried out in 4 stages, namely (1) Preparation Stage; (2) Implementation Stage; (3) Evaluation; (4) Sustainability Program. This PKM activity can help independent partners in the process of developing ICT-based product promotions to the wider community, thereby creating new benefits that have an impact on increasing income.
Keywords: organic vegetables; web e-commerce; whatsapp e-commerce
Abstract:The community service activities carried out are a multi-stakeholder collaborative effort in maintaining the cleanliness and sustainability of Loang Baloq Beach. The activity was carried out by involving various related…
parties, including the Regional Government, PDPM Mataram City, tourism industry players, surrounding communities, and students as agents of change. Activities are carried out in several stages, including observing problems, preparing, implementing waste cleaning, and making recommendations and action plans. The result of this community service activity is the creation of a cleaner and healthier environment, as well as the formation of recommendations and action plans to improve waste management at Loang Baloq Beach and other tourist destinations in Mataram City. The concept of multi-stakeholder collaboration that is applied in this service activity can be an example for waste management activities and the management of other tourist destinations in Indonesia. In addition, this activity also provides valuable experience for students in carrying out community service activities and involving different stakeholders in achieving the same goals. It is hoped that this activity can have a wider impact on the environment and society in Mataram City, and can be used as a reference for similar activities in the future.
Keywords: beach destinations; cleanliness; collaboration; garbage; tours
Abstrak: Kegiatan pengabdian yang dilakukan merupakan upaya kolaborasi multi stakeholder dalam menjaga kebersihan dan kelestarian Pantai Loang Baloq. Kegiatan dilaksanakan dengan melibatkan berbagai pihak terkait, termasuk Pemerintah Daerah, PDPM Kota Mataram, pelaku industri pariwisata, masyarakat sekitar, dan Mahasiswa sebagai agen perubahan. Kegiatan dilakukan dengan beberapa tahap, antara lain observasi masalah, persiapan, pelaksanaan pembersihan sampah, serta pembuatan rekomendasi dan rencana aksi. Hasil dari kegiatan pengabdian ini adalah terciptanya lingkungan yang lebih bersih dan sehat, serta terbentuknya rekomendasi dan rencana aksi untuk meningkatkan pengelolaan sampah di Pantai Loang Baloq dan destinasi wisata lainnya yang ada di Kota Mataram. Konsep kolaborasi multi stakeholder yang diterapkan dalam kegiatan pengabdian ini dapat menjadi contoh bagi kegiatan pengelolaan sampah dan pengelolaan destinasi wisata lainnya di Indonesia. Selain itu, kegiatan ini juga memberikan pengalaman berharga bagi para mahasiswa dalam melaksanakan kegiatan pengabdian masyarakat dan melibatkan stakeholder yang berbeda dalam mencapai tujuan yang sama. Diharapkan kegiatan ini dapat memberikan dampak yang lebih luas bagi lingkungan dan masyarakat di Kota Mataram, serta dapat dijadikan acuan bagi kegiatan serupa dimasa depan.
Kata kunci: destinasi pantai; kebersihan; kolaborasi; sampah; wisata
Abstract:Abstract: Monro-Monro Mangrove Tourism Village is an area located in Monro-Monro Village, Binamu District, Jeneponto Regency. This tourist village is expected to be able to increase people's income by utilizing tourist visits.…
isits. Restrictions on community activities during a pandemic resulted in the tourism sector experiencing obstacles. The government finally issued a tourist guide, namely Cleanliness, Healthy, Safety and Environmentally Sustainable, namely ISO 9024: 2021 standardized tourism recovery guidelines. This community service activity is related to public awareness of the importance of a guideline that is carried out by tourism managers in welcoming tourists. The program being carried out is dissemination which seeks to increase public understanding and tourism awareness groups regarding cleanliness, health, safety and environmental sustainability, as tourist rights. This activity was carried out using observation, training, mentoring, evaluation and output methods. The target of counseling is the tourism awareness group (Pokdarwis). It is hoped that increased knowledge and understanding of CHSE will make it easier to realize tourism recovery in terms of increasing tourist visits. The results of the dissemination carried out gained the enthusiasm of tourism-aware residents to increase their understanding of Sapta Pesona in the CHSE guidelines.
Keywords: Dissemination; CHSE Guidelines; Tourism recovery; Pokdarwis
Abstrak: Kampung Wisata Mangrove Monro-Monro merupakan Lingkungan yang berada di Kelurahan Monro-Monro Kecamatan Binamu Kabupaten Jeneponto. Kampung wisata ini diharapkan mampu meningkatkan pendapatan masyarakat dengan memanfaatkan kunjungan wisatawan. Pembatasan kegiatan masyarakat pada saat pandemic mengakibatkan sektor wisata tersebut mengalami hambatan. Pemerintah akhirnya mengeluarkan panduan wisata yaitu Cleanliness, Healthy, Safety dan Enviroment Sustainable yaitu pedoman pemulihan wisata terstandardisasi ISO 9024:2021. Kegiatan pengabdian kepada masyarakat ini terkait kesadaran masyarakat akan pentingnya suatu pedoman yang dijalankan pengelola wisata dalam menyambut wisatawan. Program yang dijalankan adalah diseminasi yang berupaya meningkatkan pemahaman masyarakat dan kelompok sadar wisata terkait kebersihan, kesehatan, keamanan serta kelestarian lingkungan, sebagai hak wisatawan. Kegiatan ini dilaksanakan dengan metode pengamatan, pelatihan, pendampingan, evaluasi dan output. Target penyuluhan mengambil sasaran yaitu kelompok sadar wisata (Pokdarwis). Diharapkan dengan meningkatnya pengetahuan dan pemahaman tentang CHSE akan mempermudah dalam mewujudkan pemulihan pariwisata dalam hal kunjungan wisatawan yang semakin meningkat. Hasil dari diseminasi yang dilaksanakan mendapatkan antusiasme warga sadar wisata peningkatan pemahaman sapta pesona dalam pedoman CHSE.
Kata kunci: diseminasi; pedoman chse; pemulihan pariwisata; pokdarwis
Abstract:Abstract: The existence of plastic waste has always been a major problem that threatens environmental sustainability. Increased plastic pollution in the soil can cause adverse effects on crops, and affect soil fertility.…
Plants are important for the environment and ecosystem so that plastic damages plants in the ecosystem. Community service activities carried out are in the form of training. The methods used in this training are preparing tools and materials, presentation of training materials and product manufacturing techniques, and product manufacturing processes. This plastic waste recycling activity can help create a healthy environment free from plastic waste, promote the recycling movement of plastic waste, make new materials from recycled plastic waste, use recycled materials from plastic waste, implement marketing of materials recycled materials from plastic waste, as well as realizing consumer satisfaction from the use of recycled products from plastic waste. It turns out that plastic waste which is considered useless, worthless and dangerous because it cannot decompose quickly in the environment, can provide benefits and has economic value as well as can reduce the negative impact of using plastic waste.
Keywords: plastic flowers; plastic waste recycling; plastic waste.
Abstrak: Keberadaan sampah plastik selalu menjadi masalah utama yang mengancam kelestarian lingkungan hidup. Meningkatnya pencemaran plastik di tanah dapat menyebabkan dampak buruk pada tanaman, dan mempengaruhi kesuburan tanah. Tumbuhan penting bagi lingkungan dan ekosistem sehingga plastik merusak tanaman di ekosistem tersebut. Kegiatan pengabdian kepada masyarakat yang dilakukan adalah berupa pelatihan. Metode yang dilakukan dalam pelatihan ini yaitu menyiapkan alat dan bahan, presentasi materi pelatihan serta teknik pembuatan produk, dan proses pembuatan produk. Kegiatan daur ulang sampah plastik tersebut dapat membantu terwujudnya lingkungan yang sehat bebas dari sampah plastik, menggalakkan gerakan daur ulang dari sampah plastik, membuat bahan-bahan baru dari daur ulang sampah plastik, menggunakan bahan-bahan daur ulang dari sampah plastik, terlaksananya pemasaran bahan-bahan daur ulang dari sampah plastik, serta mewujudkan kepuasan konsumen dari pemanfaatan produk-produk daur ulang dari sampah plastik. Ternyata sampah plastik yang dianggap tidak bermanfaat, tidak berharga dan berbahaya karena tidak dapat terurai secara cepat di lingkungan, dapat memberi manfaat dan bernilai ekonomis serta dapat mengurangi dampak negatif dari penggunaan sampah plastik.
Kata kunci: bunga plastik; daur ulang sampah plastik; limbah plastik.
Abstract:The era of the Covid-19 pandemic, causing many people who are affected by work stoppages or decreased income so that nutritious food needs are less fulfilled. This requires the people of Caturtunggal Urban Village to conduct…
duct food self-sufficiency, one of which is by utilizing the yard for the cultivation of catfish budikdamber method based on the development of alternative feed. From this program, people of Caturtunggal Urban Village can use the narrow land of their homes for catfish cultivation to realize food security, as well as provide alternative solutions for the development of cheap, quality, and environmentally friendly feed. Based on the results of the evaluation, the community stated that the use of alternative feed is very useful to maintain the quality of aquaculture and reduce mortality, although there is a lack of catfish growth and a lower appetite than catfish fed. In the future, there need to be further studies on the composition of alternative feed that is environmentally friendly and increases the growth of catfish quickly. This program is a prefix program that is planned to run for at least 5 years with the final target of making UMKM for catfish cultivation and catfish processed products. So that, there needs to be a sustainability program conducted between the community, the village government, and the academic community.