Abstract:Abstract: Toko Zuma faces challenges in optimizing customer relationship management and transaction recording due to conventional manual systems, which hinder real-time loyalty monitoring and sales analysis. This research…
h aims to design a digital Electronic Customer Relationship Management (E-CRM) system as an integrative solution for systematic and centralized management. The design method employs Unified Modeling Language (UML) for requirements analysis, user interface design, and Black-box Testing for validation. Results demonstrate a 100% success rate across all primary modules. The platform features Point Reward, automated transaction management, and live chat for direct interaction. Implementation enables personalized promotional strategies based on accurate data to increase customer retention. In conclusion, the Digital E-CRM system effectively automates business processes, serving as a strategic instrument for transparent and measurable customer relationship management.
Keywords: digital e-crm; relationship management; toko zuma; transaction activities.
Abstrak: Toko Zuma menghadapi kendala dalam optimalisasi manajemen hubungan pelanggan dan pencatatan transaksi karena masih menggunakan sistem manual konvensional. Penelitian ini bertujuan merancang sistem Electronic Customer Relationship Management (E-CRM) digital sebagai solusi integratif untuk pengelolaan basis data dan transaksi secara terpusat. Metode perancangan meliputi analisis kebutuhan menggunakan Unified Modeling Language (UML), desain antarmuka, dan validasi fungsional melalui Black-box Testing. Hasil pengujian menunjukkan tingkat keberhasilan 100% pada seluruh modul utama. Platform ini dilengkapi fitur Point Reward, manajemen transaksi otomatis, dan media interaksi live chat. Implementasi sistem ini memungkinkan strategi promosi personal berdasarkan data akurat untuk meningkatkan retensi pelanggan. Simpulannya, sistem E-CRM digital berhasil mengotomatisasi proses bisnis dan menjadi instrumen strategis dalam manajemen hubungan pelanggan yang transparan dan terukur.
Kata kunci: aktivitas transaksi; digital e-crm; pengelolaan relasi; toko zuma.
Abstract:Abstract: Storage media is an inseparable tool in everyday life. With storage media, users can store important data, both personal and workplace. In addition, in many cases, Indonesian law uses storage media as evidence.…
The Electronic Information and Transactions Law (UU ITE) regulates how the provision of digital evidence can be strong evidence in court. This study examines the forensics of digital evidence on storage media with four test scenarios. Digital forensic processing uses forensic processes based on the National Institute of Standards and Technology (NIST) guidelines. This study produces an analysis in which evidence processed with scenarios 1 and 4 is valid digital evidence to be submitted to court, while evidence 2 and 3 is invalid evidence. The results of this digital evidence can be used for investigations under the ITE law.
Keywords: autopssy; digital forensics; storage media; FTK Imager.
Abstrak: Media Penyimpanan merupakan alat yang tak terpisahkan dari kehidupan sehari-hari. Dengan Media Penyimpanan, pengguna dapat menyimpan data penting, baik pribadi maupun tempat kerja. Selain itu, dalam banyak kasus, hukum Indonesia menggunakan Media Penyimpanan sebagai alat bukti. Undang-Undang Informasi dan Transaksi Elektronik (UU ITE) mengatur bagaimana penyediaan alat bukti digital menjadi alat bukti yang kuat di pengadilan. Penelitian ini mengkaji forensik terhadap alat bukti digital pada Media Penyimpanan dengan empat skenario pengujian. Pemrosesan forensik digital menggunakan proses forensik berdasarkan panduan National Institute of Standards and Technology (NIST). Penelitian ini menghasilkan analisis di mana alat bukti yang diproses dengan skenario 1 dan 4 merupakan alat bukti digital yang sah untuk diajukan ke pengadilan, sedangkan alat bukti 2 dan 3 merupakan alat bukti yang tidak sah. Hasil dari barang bukti digital ini, dapat digunakan untuk penyelidikan didalam undang-undang ITE.
Kata kunci: otopsi; forensik digital; media penyimpanan; FTK Imager
Abstract:Abstract: The rapid development of digital technology has brought significant changes in consumption patterns and customer behavior, particularly in the fashion retail sector. Increasing competition and rising cynsumer expectations…
xpectations for fast, accurate, and technology-based services require businesses to innovate and undergo digital transformation. One widely used approach is the implementation of automation-based Electronic Customer Relationship Management (E-CRM). This study aims to analyze the implementation of E-CRM automation and its impact on service efficiency at Toko Diah Fashion, a fashion retail business that still faces service challenges due to manual systems, such as customer data duplication, delayed responses, and difficulty in monitoring transaction history. The research method used is a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The research focus is limited to aspects of service efficiency, including service speed, accuracy in managing customer data, and ease in customer follow-up. The E-CRM automation system studied is designed using PHP programming language and a MySQL database. The research results indicate that the implementation of E-CRM automation can significantly improve service efficiency. This system facilitates integrated customer data management, speeds up the service process, and supports more personalized communication through notification features and transaction history recording.
Keyword: automation; e-crm; fashion retail; service efficiency.
Abstrak: Perkembangan teknologi digital yang semakin pesat telah membawa perubahan signifikan dalam pola konsumsi dan perilaku pelanggan, khususnya dalam sektor ritel fashion. Persaingan yang semakin ketat serta meningkatnya ekspektasi konsumen terhadap layanan yang cepat, akurat dan berbasis teknologi menuntut pelaku usaha untuk melakukan inovasi dan transformasi digital. Salah satu pendekatan yang banyak digunakan adalah penerapan Electronic Customer Relationship Management (E-CRM) berbasis automasi. Penelitian ini bertujuan untuk menganalisis penerapan automasi E-CRM serta pengaruhnya terhadap efisiensi pelayanan pada Toko Diah Fashion, sebuah usaha ritel fashion yang masih menghadapi kendala pelayanan akibat sistem manual, seperti duplikasi data pelanggan, keterlambatan respons, dan kesulitan dalam pemantauan histori transaksi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Fokus penelitian dibatasi pada aspek efisiensi pelayanan, meliputi kecepatan pelayanan, ketepatan pengelolaan data pelanggan, serta kemudahan dalam tindak lanjut pelanggan. Sistem automasi E-CRM yang dikaji dirancang menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian menunjukkan bahwa penerapan automasi E-CRM mampu meningkatkan efisiensi pelayanan secara signifikan. Sistem ini mempermudah pengelolaan data pelanggan secara terintegrasi, mempercepat proses pelayanan, serta mendukung komunikasi yang lebih personal melalui fitur notifikasi dan pencatatan histori transaksi.
Kata kunci: automasi; e-crm; efisiensi pelayanan; ritel fashion.
Abstract:Abstract: Teacher performance appraisal is a very important aspect in improving the quality of education today, but often occurs during the assessment process of subjectivity constraints and lack of a structured system,…
in this study aims to build a data structure modeling and facilitate the school MAS Islamiyah Hessa Air Genting in the assessment to determine the best teacher transparently and measurably by using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) algorithm. The TOPSIS method was chosen because it is able to provide ranking results based on the closeness of alternatives to the ideal solution. In this modeling, assessment criteria data such as pedagogical, professional, personality, social competencies, as well as other indicators such as teacher discipline and achievement are modeled structurally in a relational database. The results show that the designed data structure is able to support the decision-making process efficiently and objectively.
Keywords: data structure; decision support system; teacher assessment; topsis; ranking.
Abstrak: Penilaian kinerja guru merupakan aspek yang sangat penting dalam peningkatan mutu pendidikan saat ini, namun sering terjadi saat proses penilaian kendala subjektivitas dan kurangnya sistem yang terstruktur, dalam penelitian ini bertujuan untuk membangun pemodelan struktur data serta mempermudah pihak sekolah MAS Islamiyah Hessa Air Genting dalam penilaian untuk menentukan guru terbaik secara transparan dan terukur dengan menggunakan algoritma Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Metode TOPSIS dipilih karena mampu memberikan hasil perankingan berdasarkan kedekatan alternatif terhadap solusi ideal. Dalam pemodelan ini, data kriteria penilaian seperti kompetensi pedagogik, profesional, kepribadian, sosial, serta indikator lain seperti kedisiplinan dan prestasi guru dimodelkan secara terstruktur dalam basis data relasional. Hasil penelitian menunjukkan bahwa struktur data yang dirancang mampu mendukung proses pengambilan keputusan secara efisien dan objektif.
Kata kunci: struktur data; topsis; penilaian guru; sistem pendukung keputusan; perangkingan
Abstract:Abstract: The implementation of Geographic Information Systems (GIS) within organizations has become essential in accomplishing work activities in the modern era. Sideak Motor is a financing company in Kisaran City, Asahan…
an Regency, that provides loans using motorcycle registration certificates (BPKB) as collateral, with a customer base reaching 6,052. Sideak Motor faces difficulties in data management. During meetings concerning customer locations, data communication with owners and office staff is often problematic. Additionally, when duties are transferred, new field officers struggle to locate customers because the previous officers could only provide textual information. As a result, office staff have no precise knowledge of customer locations—only the field officers do. This study aims to design a web-based customer mapping system to facilitate information storage, reduce costs, save time, and produce an information system that enhances the efficiency and accuracy of customer data management. The resulting system presents the distribution of customer locations and provides accessible information such as personal data, addresses, route details, and photos of customers’ homes, thereby simplifying the operations of Sideak Motor.
Keywords: customer distribution mapping; geographic information system (GIS); sideak motor.
Abstrak: Penerapan sistem informasi geografis dalam organisasi menjadi hal utama untuk menyelesaikan suatu aktivitas pekerjaan pada era sekarang ini. Sideak Motor merupakan salah satu perusahaan pembiayaan dengan agunan BPKB sepeda motor di Kota Kisaran Kabupaten Asahan yang memiliki nasabah mencapai 6.052, Sideak Motor kesulitan dalam pengelolaan data, saat melakukan rapat mengenai lokasi nasabah sulit dilakukan komunikasi data dengan pemilik dan petugas kantor lainnya, serta pada saat pergantian tugas, petugas lainnya kesulitan mencari lokasi nasabah, karena petugas lapangan hanya bisa memberikan informasi berupa teks, dengan begitu petugas kantor tidak mengetahui lokasi pasti nasabah Sideak Motor, jadi yang mengetahui lokasi mengenai tempat tinggal nasabah hanya petugas lapangan. Penelitian ini memiliki tujuan untuk merancang sebuah sistem pemetaan nasabah berbasis web yang dapat mempermudah dalam penyimpanan informasi, mengurangi biaya, menghemat waktu serta menghasilkan sistem informasi yang dapat meningkatkan efisiensi dan akurasi pengelolaan data nasabah. Hasil sistem ini menyajikan sebaran pemetaan lokasi nasabah menyediakan informasi berupa biodata, alamat, rincian rute, dan gambar rumah nasabah yang dapat diakses secara cepat dan akurat sehingga dapat mempermudah pihak sideak motor.
Kata Kunci: pemetaan sebaran nasabah; sistem informasi geografis (SIG); sideak motor
Abstract:Abstract: Many children drop out or stop school due to economic constraints, especially personal costs such as not being able to buy school supplies, educational development donations and so on. Therefore, the government…
has a policy to help by issuing the Smart Indonesia Program (PIP) as a goal to help students' personal costs in pursuing education. As the smart Indonesia program progresses, many parents of students complain because the selection of students receiving PIP assistance is not on target and does not comply with the provisions. As with the data collection of students receiving the Smart Indonesia Program (PIP) assistance at State Elementary School 014673 Mekar Sari Village, it is also not optimal where the recording system is still inputted into Microsoft Excel. Therefore, a system is needed that is integrated with a calculation processing technique, namely a decision support system used at State Elementary School 015673 Mekar Sari Village to determine prospective recipients of the Smart Indonesia Program assistance who are truly worthy and appropriate. For this reason, this study uses the Multi-Attribute Utility Theory (MAUT) method to find students who are eligible for PIP benefits in the determination process.
Keywords: maut method; mekar sari elementary school; smart indonesia program.
Abstrak: Banyaknya anak yang putus atau berhenti sekolah dikarenakan kendala ekonomi terutama pada biaya pribadi seperti tidak mampu membeli perlengkapan sekolah, uang sumbangan pembinaan pendidikan dan lain sebagainya. Maka dari itu pemerintah memiliki kebijakan untuk membantu dengan mengeluarkan Program Indonesia Pintar (PIP) sebagai tujuan untuk membantu biaya pribadi siswa dalam menempuh pendidikan. Seiring berjalannya program indonesia pintar banyak kalangan orang tua siswa mengeluh dikarenakan dalam pemilihan siswa penerima bantuan PIP tidak tepat sasaran dan tidak sesuai dengan ketentuan. Seperti halnya dengan pendataan siswa penerima bantuan Program Indonesia Pintar (PIP) di Sekolah Dasar Negeri 014673 Desa Mekar Sari juga belum optimal dimana masih sistem pencatatan lalu di input ke Microsoft Excel. Maka dibutuhkan sebuah sistem yang sudah terintegrasi dengan sebuah teknik pengolahan perhitungan yaitu sistem pendukung keputusan yang digunakan pada Sekolah Dasar Negeri 015673 Desa Mekar Sari untuk penentuan calon penerima bantuan Program Indonesia Pintar yang benar layak dan pantas. Untuk itu penelitian ini menggunakan metode Multi-Attribute Utility Theory (MAUT) untuk mencari siswa yang layak mendapat manfaat PIP dalam proses penentuannya.
Kata kunci: metode maut; program indonesia pintar; sd negeri mekar sari.
Abstract:Toko Anekatex is a business engaged in fashion for women, men, children, as well as school uniforms, pajamas, and other robes located on Jalan Dr. Sutomo No. 41 Kisaran city. In maintaining more advanced competitiveness,…
the company must continue to develop technology, another thing that needs to be considered in making the company more advanced is the relationship with customers which is also an important thing to always maintain. In an effort to manage good relationships with potential customers and customers, companies use Customer Relationship Management (CRM). CRM is a service to customers that is personal, with the aim of providing consistent experience, so that it can provide customer satisfaction, and also get good relationships in the long term. By implementing a good E-CRM, companies will more easily interact with potential customers and customers and provide information according to their needs Customers can also obtain the information they need more quickly and easily. By implementing Customer Relationship Management (CRM) carried out at Anekatex Stores as an effort to improve customer strategies are well proven by the series of processes above and with this application to increase buybacks from total sales every month.
Abstract:Abstract: Based on the era of globalization people in East Kotawaringin almost all people have used social media, for example, as a personal post some use it to see the promotion of beauty products fashion, and others. The…
he KOTIM community has many who use social media, especially the Young Generation Z who have often used to buy products on social media, for example, Instagram, TikTok, and Facebook. This study will be made using the TOPSIS method for ranking to know which social media is often used by consumers. The researcher also made a questionnaire with Google form that will be tested for the validity or not of the data obtained using SPSS. The object of research is made in East Kotawaringin. The purpose of this study was to determine which social media is often used by the public to purchase decisions in the Kotim Regency. The result of the calculation using the TOPSIS method the social media platform with the highest rating is considered the best choice for decision-making, in this case, TikTok with a rating value of 1. It can be concluded that the social media platform that is widely used by KOTIM residents to make decisions is TikTok.
Keywords: buying decision; social media; TOPSIS
Abstract: Berdasarkan era globalisasi bahwa masyarakat di Kotawaringin Timur hampir seluruh masyarakat telah menggunakan media sosial, contohnya sebagai postingan pribadi ada juga yang menggunakan sebagai melihat promosi produk kecantikan dan fasion dan lainnya. Karena masyarakat KOTIM sudah banyak yang menggunakan media sosial apalagi para anak muda generasi z yang sudah sering menggunakan untuk membeli produk pada media sosial contohnya media sosial instagram, TikTok, dan juga facebook. Pada penelitian ini akan dibuat menggunakan metode TOPSIS untuk perangkingan agar mengetahui media sosial mana yang sering digunakan oleh konsumen. Peneliti juga membuat kuisoner dengan google form yang akan diuji valid atau tidak nya data yang didapat dengan menggunakan SPSS. Objek penelitian yang dibuat berada di Kotawaringin Timur. Tujuan dari penelitian ini adalah untuk mengetahui media sosial mana yang sering digunakan oleh masyarakat terhadap keputusan pemebelian pada wilayah kabupaten KOTIM. Hasil dari perhitungan menggunakan metode TOPSIS platform media sosial dengan peringkat tertinggi dianggap sebagai pilihan terbaik untuk pengambilan keputusan, dalam kasus ini adalah TikTok dengan peringkat nilai 1. Dapat disimpulkan bahwa platform media sosial yang banyak digunakan oleh penduduk KOTIM untuk mengambil keputusan adalah TikTok.
Keywords: keputusan pembelian; media sosial; TOPSIS
Abstract:Abstract: The habit of smoking is dangerous because of the addictive substances that make cigarettes addictive. Its addictive nature poses a significant risk, affecting personality with stress, depression and nervous disorders.…
orders. Body factors that indicate smoking include blood sugar levels, dental caries, and hemoglobin. To address this, research has been conducted with focused efforts to understand and address the risks associated with smoking and its impact on overall health. This research aims to choose the best method for predicting smokers by using feature selection techniques. The feature selection algorithms uses for that are Analysis of Variance (ANOVA), Recursive Feature Elimination (RFE), and Genetic Algorithm (GA) to select optimal attributes and uses the k-fold cross validation technique as the validation of the Artificial Neural Network algorithm. The data includes various parameters such as age, height, weight, vision, blood pressure, cholesterol, triglycerides, hemoglobin, AST, ALT, GTP, gender, dental caries and tartar. Hearing ability, urine protein content, and tartar were selected. The results showed that using the Analysis of Variance method showed higher accuracy (77.101%) compared to the Genetic Algorithm method (74.64%) and the Recursive Feature Elimination method (76.08%). Selection of relevant attributes increases the predictions and insights of the Artificial Neural Network model about the effects of smoking on health.
Keywords: artificial neural network; analysis of variance; genetic algorithm; recursive feature elimination; smoker prediction
Abstrak: Kebiasaan merokok berbahaya karena adanya zat adiktif yang membuat rokok menjadi ketagihan. Sifatnya yang membuat ketagihan menimbulkan risiko yang signifikan, mempengaruhi kepribadian dengan stres, depresi, dan gangguan saraf. Faktor tubuh yang mengindikasikan kebiasaan merokok antara lain kadar gula darah, karies gigi, dan hemoglobin. Untuk mengatasi hal ini, penelitian telah dilakukan dengan upaya terfokus untuk memahami dan mengatasi risiko yang terkait dengan merokok dan dampaknya terhadap kesehatan secara keseluruhan. Penelitian ini bertujuan untuk memilih metode terbaik dalam memprediksi perokok dengan menggunakan teknik seleksi fitur. Metode seleksi fitur yang digunakan adalah Analysis of Variance (ANOVA), Recursive Feature Elimination (RFE), dan Genetic Algorithm (GA) untuk memilih atribut yang optimal dan menggunakan teknik k-fold cross validation sebagai validasi algoritma Artificial Neural Network. Data tersebut mencakup berbagai parameter seperti umur, tinggi badan, berat badan, penglihatan, tekanan darah, kolesterol, trigliserida, hemoglobin, AST, ALT, GTP, jenis kelamin, karies gigi dan karang gigi. Kemampuan pendengaran, kandungan protein urin, dan karang gigi dipilih. Hasil penelitian menunjukkan bahwa penggunaan metode Analysis of Variance menunjukkan akurasi yang lebih tinggi (77,101%) dibandingkan dengan metode Genetic Algorithm (74,64%) dan metode Recursive Feature Elimination (76,08%). Pemilihan atribut yang relevan meningkatkan prediksi dan wawasan model Jaringan Syaraf Tiruan tentang dampak merokok terhadap kesehatan.
Kata kunci: artificial neural network; analysis of variance; genetic algorithm; prediksi perokok; recursive feature elimination
Abstract:Student development includes conduct as a key component. Student behavior becomes crucial in deciding how successful students will be in different spheres of life. The variety of student behavior can hinder the learning…
process and personal development of students. Through the development of an expert system-based counseling model based on backward chaining, this study seeks to discover trends in student behavior. The research process starts with problem analysis, goal setting, literature study, data collection, system design and implementation, and results analysis. It then moves on to counseling model development and implementation in the school setting. To determine the reasons for the unruly behavior of the kids, data were analyzed using a backward chaining methodology. UML Usecase diagrams are used in system design to define the roles of actors and users. The established counseling model, which consists of 14 behaviors, 67 phenomena/symptoms, and 14 rules, focuses on goals and methods to modify student behavior. Three students underwent system testing based on previously achieved goals from therapy. The findings revealed "Smoking," "Emotional Problems," and "Fighting" among the student behaviors. When the Backward Chaining-based counseling model is used, it is simpler for homeroom teachers to gather information about students' conduct from them and to offer remedies based on the transfer of professional knowledge without having to wait for the counselor guidance procedure