Abstract:Digital transformation has reshaped the marketing communication paradigm of the banking industry in Indonesia, encouraging financial institutions to adopt creative strategies to reach digital consumers. This study aims to…
o analyze the influence of content marketing, omnichannel marketing, and electronic word of mouth (eWOM) on purchase decisions through brand awareness in BCA’s public service advertisement “Don’t Know Kasih No!”. This banking security education campaign successfully garnered more than 100 million views through its unique storytelling approach, engaging audiovisual elements, and relevant humor, making it an interesting phenomenon to be examined scientifically. This research employs a descriptive quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach. The research population consists of Indonesian individuals aged 17–40 years (Generation Z and Millennials) who are BCA customers and have been exposed to the “Don’t Know Kasih No.!” advertisement. The sample size was determined using Cochran’s formula, resulting in a minimum of 100 respondents, selected through purposive sampling. Data were collected using an online questionnaire developed based on a five-point Likert scale containing 47 statement items. Data analysis was conducted using SmartPLS 4.0 to evaluate validity, reliability, and structural hypothesis testing.
Abstract:The type of research used is class action research. Data collection techniques used are observation, documentation, tests. Data analysis techniques used are data collection, data reduction, data presentation, and conclusion.…
ion. It can be concluded that the application of murottal method in RA Perwinda 4 Madining, Soppeng, proved effective in improving the ability to read and memorize the Qur'an children through an interactive and fun approach. The use of murottal audio from famous reciters/qariahs helps the child hear and imitate the correct recitation as per Tajweed, while the combination with creative methods like hand gestures and hijaiyah card games keeps their engagement. The study showed a significant increase in the ability to memorize short Surahs, from an average of 21.9% in the pre-cycle to 85.9% in the second cycle. This approach also supports the natural formation of Islamic character, making the murottal method an effective and innovative strategy in learning the Qur'an at an early age.
Abstract:Signal interference or noise is one of the main problems in data transmission that can reduce information quality in both analog and digital systems. This study aims to visually analyze the effects of noise using audio software.…
oftware. The method used is simulation-based, where a pure signal is used as an initial reference before being subjected to various levels of interference. The analysis results show that in analog signals, noise causes permanent waveform distortion that is difficult to recover. In contrast, digital signals tend to maintain data integrity as long as the interference does not exceed a certain threshold. These differences in signal characteristics can be visually observed through waveform displays in the software. The results indicate that digital systems have advantages in maintaining signal quality in noisy environments and have the potential to be used as educational media for basic telecommunication and signal processing studies.
Abstract:Penelitian ini bertujuan untuk mengetahui literasi dan respon masyarakat terhadap media audiovisual berbasis Artificial Intelligence (AI) sebagai promosi kesehatan mengenai hubungan kesehatan mulut dengan Infeksi Saluran…
Pernapasan Atas (ISPA). Penelitian menggunakan desain observasional deskriptif dengan pendekatan pretest-posttest pada 50 pengguna media sosial di Provinsi Nusa Tenggara Timur. Data literasi diperoleh melalui kuesioner sebelum dan sesudah menonton video audiovisual yang disebarkan melalui Instagram dan YouTube. Respon masyarakat diukur melalui indikator jumlah like, share, komentar positif, dan durasi tontonan. Hasil penelitian menunjukkan adanya peningkatan literasi yang signifikan setelah menonton video audiovisual. Sebelum intervensi, responden dengan kategori literasi rendah sebesar 46%, kategori sedang 46%, dan kategori tinggi 8%. Setelah intervensi, kategori literasi tinggi meningkat menjadi 86%, sedangkan kategori rendah menurun menjadi 2%. Rata-rata skor literasi meningkat dari 55,6% menjadi 92,6%. Respon masyarakat terhadap media audiovisual menunjukkan hasil positif dengan jumlah like 100%, share 66%, dan komentar positif 78%. Kebaruan penelitian ini terletak pada pemanfaatan media audiovisual berbasis AI sebagai sarana promosi kesehatan mulut yang dikaitkan dengan ISPA. Hasil penelitian menunjukkan bahwa media audiovisual berbasis AI berpotensi menjadi strategi efektif dalam meningkatkan literasi kesehatan masyarakat secara digital.
Abstract:The development of digital technology has brought significant changes to Sunday School ministry and children’s faith education in the modern era. Children, as digital native generations, are increasingly connected to visual…
isual media, audiovisual content, and internet use, causing conventional learning methods to become less engaging and less effective in fostering active learner participation. This study aims to analyze Sunday School strategies in addressing the opportunities and challenges of digitalization, the utilization of digital media for children’s spiritual growth, and the roles of teachers, churches, and families in developing relevant and transformative spiritual learning. The research employed a qualitative approach with a library research design enriched through phenomenological analysis of digitalization practices in Sunday School ministry. Data were obtained through a review of literature on Christian educational theology, child pedagogy, digital literacy, and reflective observation of the use of Bible animation videos, social media, and online learning platforms. The findings indicate that the digitalization of Sunday School ministry through Bible animation videos, YouTube, Zoom, Google Meet, and Christian learning applications enhances children’s interest, participation, and understanding of God’s Word through learning experiences that are more interactive, communicative, and contextual. The challenges of digitalization are reflected in gadget-related distractions, digital dependency, reduced learning concentration, and unequal access to technology among certain families. The study concludes that the success of digital Sunday School requires the integration of technology, teacher competence, parental guidance, digital literacy, and continuous spiritual formation. The novelty of this study lies in the development of a digital Sunday School ministry model that integrates technological media, pedagogical strategies, family supervision, and children’s spiritual formation in a holistic manner, thereby ensuring that church ministry remains adaptive, inclusive, and centered on children’s faith development in the digital era.
Abstract:The development of adaptive and multisensorial learning media is a critical aspect in supporting the success of inclusive education, particularly for visually impaired students who face challenges in comprehending abstract…
ct concepts in science subjects. These limitations necessitate innovative learning media capable of optimizing information processing through alternative sensory modalities, namely auditory and tactile. Audio-tactile media represents an innovation that simultaneously integrates sound and touch stimulation to facilitate multisensorial conceptual understanding and enhance the cognitive construction of visually impaired students. This study employs a qualitative descriptive approach utilizing observation, in-depth interviews, and documentation techniques to evaluate the effectiveness of audio-tactile media in the context of science learning within inclusive classrooms. The results indicate that audio-tactile media significantly improves conceptual understanding, learning motivation, and active participation among visually impaired students. Additionally, this media strengthens social interaction among students and supports teachers in delivering material inclusively and responsively to individual learner needs. The novelty of this research lies in the application of learning media that combines two sensory modalities as an innovative pedagogical strategy to overcome cognitive barriers caused by visual impairment, while simultaneously enriching the multisensorial learning experience. These findings contribute significantly to the development of an adaptive, inclusive, and equitable science learning model for students with special needs. Accordingly, audio-tactile media is recommended as an effective alternative to create an inclusive and high-quality learning environment.
Abstract:Pandemic conditions have caused several elements in society, including the economy, health and especially education to change. So that shifts and innovations are needed, one of which is teaching techniques in Sunday school…
ol to help teachers convey the Word of God in class. Such as the use of props that can help teachers convey stories to children in class. The use of props that involve IT or audio visual media-based technology such as videos, televisions, slides is expected to attract children’s attention so that they can understand the essence of the story. The teaching of audio-visual media is inspired by the teaching method that the Lord Jesus applied when teaching the crowds and His disciples, “Look at the birds of the sky who neither plant nor reap nor gather into barns” (Matthew 6:34). In teaching, the Lord Jesus often used natural media as a way for Him to convey His Word. This research discusses the role of audio visual media used by teachers in delivering various topics. This research uses a qualitative approach with descriptive methods. Based on this research, it is concluded that the role of audio-visual media is so great in helping Sunday school teachers in teaching to be easily accepted and understood by children and recorded more easily in children’s memory.
Abstract:Indonesian Migrant Workers constitute a labor group that makes a significant contribution to the national economy through remittances, particularly from regions with high migration intensity such as East Nusa Tenggara Province;…
ovince; however, the strong public interest in working abroad is often not accompanied by adequate understanding of safe migration procedures, protection mechanisms, and the rights and obligations of migrant workers. This condition has led to serious problems, including the increasing number of non-procedural migrant workers, deportation cases, and vulnerability to human trafficking crimes, indicating an information and communication gap between migrant worker protection institutions and prospective migrant workers. This study aims to analyze the communication strategies implemented by the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province in enhancing public awareness of migrant workers’ rights. A qualitative approach with a descriptive method was employed to provide an in-depth portrayal of the communication practices carried out by the institution, with data collected through in-depth interviews, observation of socialization activities, and documentation studies. Data analysis was conducted using the interactive model of Miles and Huberman, while the conceptual analytical framework was based on the Shannon–Weaver Two-Way Communication Model to assess message delivery effectiveness, communication channels, message recipients, and feedback mechanisms. The findings indicate that the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province has implemented various communication strategies, including direct community outreach, pre-departure orientation, the use of visual and audio media, and cross-sector collaboration with local governments and community leaders. Although these strategies contribute to increasing public knowledge regarding migration procedures and migrant workers’ rights, their effectiveness remains constrained by low literacy levels, challenging geographical conditions, and weak feedback mechanisms from target communities. The study concludes that strengthening dialogic and participatory communication, simplifying messages to improve comprehensibility, and adapting communication media to local cultural contexts are essential for improving migrant worker protection. The novelty of this study lies in integrating a two-way communication model with the socio-cultural context of East Nusa Tenggara as a basis for formulating more contextual, adaptive, and community-empowering communication strategies for migrant worker protection.
Abstract:Tujuan utama dari penggunaan media video dalam pembelajaran. 1) Mengembangkan kemampuan kognitif. 2) Mengembangkan kemampuan efektif. 3) Mengembangkan kemampuan psikomotorik. 4) Meningkatkan motivasi belajar. 5) Meningkatkan…
tkan pemahaman materi. Lokasi tempat penulis melaksanakan pengabdian adalah SD Negeri 26 Pulakek. Lokasi ini dipilih sebagai tempat pengabdian karena di lokasi tersebut dalam pembelajaran Unsur Intrinsik untuk mata pelajaran Bahasa Indonesia. Subjek dalam pengabdian ini adalah siswa kelas V SD Negeri 26 Pulakek tahun pelajaran 2024/2025 yang berjumlah 20 peserta didik, dengan metode pelaksanaa ceramah, praktek dan tanya jawab denagn siswa. Berdasarkan tabel 1 di atas, dapat dideskripsikan sebagai berikut. Pertama, siswa berada pada kategori sangat menyimak sebanyak 6 orang, dengan persentase 30% dengan nilai 90-100. Kedua, siswa berada pada kategori menyimak sebanyak 10 orang, yaitu: dengan pesentase 50% dengan nilai 80-89. Ketiga, siswa berada pada kategori cukup menyimak sebanyak 4 orang, yaitu dengan persentase 20% dengan nilai 70-79.
Abstract:Pemanfaatan artificial intelegence (AI) dalam dunia pendidikan semakin berkembang pesat, khususnya dalam meningkatkan kreativitas siswa. Penelitian ini bertujuan untuk menganalisis peran artificial intelegence (AI) dalam…
mendukung kreativitas siswa-siswi di SMK Negeri 2 Tanjung Balai, khususnya pada jurusan Audio Video. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik observasi, wawancara, dan studi literatur. Hasil kegiatan menunjukkan bahwa penggunaan artificial intelegence (AI) dalam pembelajaran, seperti pembuatan lirik lagu, instrumen musik dan pengeditan video berbasis AI, mampu meningkatkan kreativitas siswa dalam menghasilkan karya audiovisual yang inovatif. Selain itu, artificial intelegence (AI) juga membantu siswa dalam memahami konsep teknis dengan lebih interaktif dan efisien. Dengan demikian, pemanfaatan artificial intelegence (AI) di lingkungan pendidikan vokasi dapat menjadi solusi efektif dalam meningkatkan kualitas pembelajaran dan daya saing lulusan di industri kreatif.