Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:The purpose of this study is to analyze the characteristics of the character Tara in the novel Katarsis by Anastasia Aemilia. The researcher uses Sigmund Freud's personality dynamics theory to examine Tara's traits that…
appear in Anastasia Aemilia's novel Katarsis. The work is a "thriller psychology" genre. The protagonist's involvement in a serial murder plot and the complex dynamics of the novel's female protagonist are points of contention. This research utilizes literary psychology methodology to conduct descriptive qualitative research. The findings show that the female protagonist in the novel exhibits tendencies of aggression and anxiety. Tara's destructive, hurtful and murderous actions characterize her aggressive tendencies. A negative affective state accompanied by bodily feelings is known as anxiety. On the other hand, Tara also has psychopathic behavior and has manipulative, antisocial and impulsive behavior.
Abstract:The rapid evolution of digital technologies, particularly live streaming features in e-commerce platforms, has significantly transformed consumer behavior while introducing new risks to consumer protection. Live streaming…
g based commercial transactions often involve real time, visually driven interactions that encourage impulsive purchasing decisions, making traditional regulatory frameworks insufficient. This study aims to analyze the primary factors influencing consumer protection in live commerce settings by examining five core variables: product transparency, platform accountability, perceived risk, consumer trust, and digital literacy. Utilizing a qualitative exploratory approach, this research conducted a comprehensive literature review of 77 international journal articles published between 2020 and 2024. The findings indicate that product transparency and platform accountability are fundamental to enhancing consumer trust and reducing perceived risks, whereas digital literacy acts as a moderating factor that empowers consumers to make informed decisions. The study proposes a conceptual framework that integrates behavioral and regulatory dimensions, offering both theoretical insights and practical implications for improving consumer protection in fast paced, interactive digital marketplaces.
Abstract:Indonesia merupakan negara yang memiliki kerawanan terhadap bencana alam. Salah satunya adalah rawan bencana tsunami. Tsunami merupakan rangkaian gelombang laut dengan periode panjang yang ditimbulkan oleh gangguan impulsive…
sive dari dasar laut (Kurniawan, Yunus, Amri, & Pramudiarta, 2011:5). Bencana tsunami merupakan bencana yang sangat dahsyat dan mematikan. Mengingat dampak yang ditimbulkannya sangat serius dan menimbulkan kerugian yang besar. Salah satu bencana tsunami yang pernah terjadi di Indonesia dan menggemparkan satu Indonesia bahkan beberapa negara lain adalah tsunami di Nangroe Aceh Darussalam yang terjadi pada tahun 2004. Kedahsyatan tsunami Aceh, membuat peristiwa ini diabadikan dalam karya sastra novel yang berjudul “Hafalan Shalat Delisa” yang ditulis oleh Tere Liye. Dalam novel ini diceritakan bagaimana tsunami menerjang Kota Lhok Nga dan dampak yang ditimbulkannya. Dampak yang ditimbulkan yaitu berupa kematian dan cedera; hilangnya pasokan makanan, bahan bakar, dan barang; hilangnya komunikasi; kehilangan kekuatan; hilangnya pelayanan air; hilangnya layanan sosial berupa keuangan, perawatan, dan medis; kerugian bisnis; dan hilangnya struktur sosial dan fungsinya. Dalam penelitian ini akan dikaji dampak-dampak tersebut dalam novel “Hafalan Shalat Delisa”. Dengan harapan kedepannya masyarakat dan pemerintah dapat sadar akan pentingnya mitigasi bencana dan dapat meminimalisir dampak yang terjadi.