Abstract:Abstract: Housewives can be entrepreneurs by conducting productive innovation activities at home, so they do not need to leave their home but they also can help increase family income through entrepreneurship. The initial…
l motivation that arises in a housewife for entrepreneurship is for family financial reasons. In addition there is also another motivation, having a particular hobby so that the products from that activities can be sell. Another motivation reason is to do their own career and to get their achievement. From the training conducted for 2 (two) days at Kelurahan Sendang Sari, Kecamatan Kisaran Barat he results were obtained that it is believed that participants gained knowledge, full understanding of entrepreneurship, motivation to do entrepreneurship, the development of the creative economy, strengthening encouragement for housewives to make decision to do entrepreneurship in creative industries.
Keywords: Motivation, Entrepreneurship, Housewives
Abstrak: Para ibu rumah tangga dapat menjadi entrepreneur (wirausaha) dengan melakukan kegiatan-kegiatan inovasi yang produktif dari rumah, sehingga mereka tidak perlu meninggalkan rumah tetapi juga dapat membantu menambah pendapatan keluarga melalui wirausaha. Motivasi awal yang muincul pada diri seorang ibu rumah tangga untuk berwirausaha adalah karena alasan keuangan keluarga. Selain itu ada juga motivasi lain yaitu memiliki hobby tertentu sehingga produk yang muncul dari kegiatan menyalurkan hobby yang dapat dijual. Motivasi lainnya adalah keinginan untuk memiliki karir sendiri dan untuk berprestasi. Dari hasil pelatihan yang dilakukan selama 2 (dua) hari di Kelurahan Sendang Sari, Kecamatan Kisaran Barat diperoleh hasil bahwa diyakini peserta mendapatkan pengetahuan, pemahaman tentang apa itu wirausaha, motivasi untuk berwirausaha, perkembangan ekonomi kreatif dan penguatan dorongan bagi para ibu untuk mengambil keputusan melakukan wirausaha pada bidang industri kreatif.
Kata Kunci: Motivasi, Wirausaha, Ibu Rumah Tangga
Abstract:Abstract: The development of information technology has experienced rapid growth, especially the internet. The internet has made significant contributions, particularly in the business sector. The intense business competition…
ition and the rapid advancement of information technology have facilitated greater accessibility for customers in choosing industries. The Mazzuri Batu Bara industry is a business that sells coconut oil products and handcrafted items made from coconut. However, Mazzuri Batu Bara has not yet implemented services that make it easier for customers to purchase products efficiently and still relies on manual processes. Sales reports are recorded in ledgers, making the process inefficient for maintaining organized records. Customers are required to visit the industry in person to learn about the products available, which means they are unaware of the latest discounts and products on offer. One of the strategies to improve service and operations is to implement a Customer Relationship Management (CRM) system. The objective of this research is to assess the operability of the system design that has been developed. With the CRM design, sales can be enhanced to better meet customer needs. This system is designed to facilitate Mazzuri Batu Bara in selling products, processing data digitally, and improving customer service loyalty by retaining existing customers and attracting new ones.
Keywords: coconut oil; e-crm; industry mazzuri batu bara.
Abstrak: Perkembangan teknologi informasi telah mengalami pertumbuhan yang sangat pesat terutama internet. Internet memberikan kontribusi yang sangat membantu dalam bidang bisnis. Persaingan bisnis yang ketat dan pesatnya pertumbuhan teknologi informasi memberikan kemudahan aksesbilitas pelanggan dalam memilih industri. Industri Mazzuri Batu Bara adalah usaha bisnis yang menjual produk minyak kelapa dan kerajinan tangan dari kelapa. Industri Mazzuri Batu Bara belum menerapkan layanan yang memudahkan pelanggan untuk membeli barang dengan mudah dan masih menggunakan layanan secara manual, data laporan penjualan masih digunakan dalam buku besar sehingga tidak efisien untuk melakukan pencatatan yang tertata rapi, pelanggan harus datang langsung ke industri untuk mengetahui produk apa yang dijual maka pelanggan tidak mengetahui diskon terbaru dan produk yang dijual di industri. Salah satu upaya dalam meningkatkan pelayanan dan operasional adalah dengan menerapkan konsep Customer Relationship Management (CRM). Tujuan pada penelitian ini adalah operabilitas hasil desain sistem yang telah dibuat. Dengan desain Customer Relationship Management (CRM), dapat meningkatkan penjualan dalam memenuhi kebutuhan pelanggan. Sistem ini dibuat untuk memudahkan Industri Mazzuri Batu Bara dalam menjual produk, mengolah data secara komputerisasi dan dapat meningkatkan loyalitas pelayanan kepada pelanggan dalam mempertahankan pelanggan dan menarik pelanggan baru.
Kata kunci: e-crm; industri mazzuri batu bara; minyak kelapa.
Abstract:Abstract: Establishing a business or industrial location must obtain permission from the government which aims to protect the surrounding community from possible disturbances or pollution resulting from the industry. Therefore,…
refore, in order to achieve this, it is necessary to have a system that automatically provides accurate and fast decisions in determining which companies or industries are worthy of being granted a business license. The aim of this research is to build a decision support system in determining permits to disturb business or industrial premises using the Multi-Attribute Utility Theory (MAUT) method. The data analysis technique used is the MAUT method to determine the final decision in granting a disturbance permit to a company or industry. The sample or training data consists of 20 names in the Tanjungbalai City area. This system is tested with a black box which aims to find out that all components in the system are running well. Our findings show that the system we have created is appropriate based on the results of the analysis using the MAUT method. Apart from that, the results of black box testing show that all components in this system are valid and functioning well.
Keywords: granting business licenses; maut method; web based.
Abstrak: Mendirikan tempat usaha atau industri harus mendapatkan izin dari pemerintah yang bertujuan untuk melindungi masyarakat sekitar agar terlindungi dari kemungkinan timbulnya gangguan atau polusi yang diakibatkan dari industry tersebut. Oleh karena itu, demi tercapainya hal tersebut perlu adanya sistem yang secara otomatis memberikan keputusan secara akurat dan cepat dalam menentukan suatu perusahaan atau industry mana yang layak diberikan izin usaha. Tujuan penelitian ini adalah untuk membangun sistem pendukung keputusan dalam menentukan izin gangguan tempat usaha atau industri menggunakan metode Multi-Attribute Utility Theory (MAUT). Teknik analisis data yang digunakan menggunakan metode MAUT untuk menentukan keputusan akhir dalam memberikan izin gangguan kepada perusahaan atau industri. Sampel atau data training yang berjumlah 20 nama di wilayah Kota Tanjungbalai. Sistem ini diuji dengan black box yang bertujuan untuk mengetahui semua komponen pada sistem sudah berjalan dengan baik. Hasil penelitian menunjukkan bahwa sistem yang telah kami buat sudah sesuai berdasarkan hasil analisis menggunakan metode MAUT. Selain itu, hasil black box testing menunjukkan bahwa semua komponen pada sistem ini sudah valid dan berfungsi dengan baik.
Kata kunci: berbasis web; metode maut; pemberian izin usaha.
Abstract:Abstract: Artificial Intelligence (AI) is currently gaining popularity across various industries, including healthcare, finance, and others. In this study, AI technology is employed to devise an optimal marketing strategy…
y for Code Verse Computer Accessories Store using the K-Means algorithm. As part of machine learning, the K-Means algorithm, categorized under unsupervised learning, is implemented to cluster sales data for computer accessory products over the last three months of 2023. The results of the K-Means analysis identify two main clusters. Cluster one (Cluster 1) comprises products such as Mouse, Keyboard, Monitor, Headset, and Speaker, indicating consistent purchasing patterns and high consumer interest. Recommendations are made to increase stock for Cluster 1. Meanwhile, Cluster two (Cluster 2) consists of Mic products with lower interest, and it is not advisable to increase stock. The implementation of K-Means provides insights into purchasing patterns, enabling Code Verse to develop more effective marketing and inventory management strategies.
Keywords: K-Means algorithm; artificial intelligence; clustering
Abstract: Kecerdasan Buatan (AI) kini meraih popularitas dalam berbagai industri, termasuk sektor kesehatan, keuangan, dan lainnya. Pada penelitian ini, teknologi AI digunakan untuk merancang strategi pemasaran optimal bagi Toko Aksesoris Komputer CodeVerse dengan menggunakan Algoritma K-Means. Sebagai bagian dari machine learning, Algoritma K-Means, yang termasuk dalam kategori unsupervised learning, diimplementasikan untuk mengelompokkan data penjualan produk selama tiga bulan terakhir tahun 2023. Hasil dari analisis K-Means mengidentifikasi dua cluster utama. Cluster pertama (Cluster 1) terdiri dari produk Mouse, Keyboard, Monitor, Headset, dan Speaker, menunjukkan pola pembelian yang konsisten dan tingginya minat konsumen. Rekomendasi untuk menambah stok diberikan. Sementara itu, Cluster kedua (Cluster 2) terdiri dari produk Mic dengan minat lebih rendah, dan tidak disarankan untuk menambah stok. Implementasi K-Means memberikan wawasan tentang pola pembelian, memungkinkan CodeVerse mengembangkan strategi pemasaran dan manajemen persediaan yang lebih efektif.
Keywords: Algoritma k-means; kecerdasan buatan; clustering
Abstract:Abstract: This research was conducted in the Bangka Belitung region specifically observing what criteria could support and hinder the development of home industries. The home industry is a small-scale industry that is generally…
nerally carried out in the family sphere and is driven by women. Home industries need to receive support from the provincial government to survive and increase the scale of production. To make support for home industries more targeted, this research summarizes several criteria related to the conditions of home industries and the businesses they run. In Bangka Belitung Province there are several types of businesses that are run on a home industry scale. Based on the condition of the home industry which has multiple criteria and multiple alternatives, this research uses the Analytical Hierarchy Process method and Expert Choice software as data processing aids. The results of data processing show that industrial business is the highest alternative with a weight of 24.7% and the highest criterion is strategy at 23.7%. These results indicate that the largest portion of home industry business actors is engaged in the industrial sector and to encourage the progress of the home industry the most important factor is strategy, namely understanding the type of business they are involved in, labor-intensive industries, paying attention to production factors, electricity capacity, and business operations. While the next stage is to design a user interface for a web-based system as a means of collecting home industry data.
Keywords: AHP; collecting home industry data; home industries
Abstrak: Penelitian ini dilakukan di wilayah Bangka Belitung secara khusus melihat kriteria apa saja yang dapat mendukung dan menghambat perkembangan industri rumah tangga. Industri rumah tangga merupakan industri kecil yang umumnya dilakukan dalam lingkup keluarga dan digerakkan oleh perempuan. Industri rumah tangga perlu mendapat dukungan dari pemerintah provinsi agar bisa bertahan dan meningkatkan skala produksinya. Agar dukungan industri rumah tangga lebih tepat sasaran, penelitian ini merangkum beberapa kriteria terkait kondisi industri rumah tangga dan usaha yang dijalankannya. Di Provinsi Bangka Belitung terdapat beberapa jenis usaha yang dijalankan dalam skala industri rumah tangga. Berdasarkan kondisi industri rumah tangga yang memiliki banyak kriteria dan banyak alternatif, maka penelitian ini menggunakan metode Analytical Hierarchy Process dan software Expert Choice sebagai alat bantu pengolahan data. Hasil pengolahan data menunjukkan bahwa bisnis industri merupakan alternatif tertinggi dengan bobot 24,7% dan kriteria tertinggi adalah strategi 23,7%. Hasil tersebut menunjukkan bahwa porsi terbesar pelaku usaha industri rumah tangga bergerak di sektor industri dan untuk mendorong kemajuan industri rumah tangga faktor yang paling penting adalah strategi yaitu memahami jenis usaha yang digeluti, industri padat karya, pembayaran, memperhatikan faktor produksi, kapasitas listrik, dan operasional usaha. Sedangkan tahap selanjutnya adalah merancang antarmuka untuk sistem berbasis web sebagai sarana pendataan industri rumahan.
Kata kunci: AHP; industri rumahan; pendataan industri rumahan
Abstract:Abstract: The continuous use of an electric motor in some industries causes the electric motor to malfunction early. Such damage is generally caused by overheating. Therefore, to overcome the problem of overheating, most…
industries use two motors that work alternately. Both electric motors function as running and standby which are generally controlled manually by the operator or using a time delay relay (TDR). However, the control of both motors by the operator is not effective because it allows human error to occur. The use of TDR is also ineffective because it does not make the temperature of the electric motor a reference in controlling the work of the two electric motors. This research aims to produce a prototype that can monitor the temperature of the electric motor in real-time and control the electric motor based on the temperature of the electric motor. The Wemos D1R2 is used as a processor to control both electric motors and transmit the temperature of the electric motor to a smartphone via the internet. The MLX90614 sensor is used as an infrared-based temperature sensor. Based on the results of testing the overall performance of the prototype, it is known that the temperature readings of the electric motor are quite accurate with mean error and standard deviation of 0.13oC and 0.15oC, respectively. The prototype is also capable of controlling both electric motors automatically and controlling a cooler via a smartphone.
Keywords: Electric Motor; MLX90614; Overheating; Wemos D1R2.
Abstrak: Penggunaan sebuah motor listrik secara terus menerus pada sebagian industri menyebabkan motor listrik tersebut mengalami kerusakan lebih awal. Kerusakan tersebut umumnya disebabkan oleh panas berlebih. Oleh karena itu, untuk mengatasi masalah panas berlebih tersebut maka sebagian besar industri menggunakan dua buah motor yang bekerja secara bergantian. Kedua motor listrik tersebut difungsikan sebagai running dan standby yang mana umumnya dikendalikan secara manual oleh operator atau menggunakan time delay relay (TDR). Namun, pengendalian kedua motor oleh operator tidaklah efektif karena memungkinkan terjadinya human error. Penggunaan TDR juga tidak efektif karena tidak menjadikan suhu motor listrik sebagai acuan dalam mengendalikan kerja kedua motor listrik tersebut. Penelitian ini bertujuan menghasilkan sebuah prototipe yang mampu mengawasi suhu motor listrik secara real-time dan mengendalikan motor listrik berdasarkan suhu motor listrik. Wemos D1R2 digunakan sebagai prosesor untuk mengendalikan kedua motor listrik dan mengirimkan suhu motor listrik ke smartphone melalui internet. Sensor MLX90614 digunakan sebagai sensor suhu berbasis infra merah. Berdasarkan hasil pengujian kinerja prototipe secara keseluruhan diketahui bahwa hasil pembacaan suhu motor listrik cukup akurat dengan mean error dan standar deviasi masing-masing 0,13oC dan 0,15oC. Prototipe juga mampu mengontrol kedua motor listrik secara otomatis dan mengontrol sebuah pendingin melalui smartphone.
Kata kunci: Motor Listrik; MLX90614; Panas Berlebih; Wemos D1R2.
Abstract:Kutai Kartanegara Regency, East Kalimantan Province, has long depended on coal mining and petroleum as its primary economic drivers. This dependence creates structural vulnerability to global commodity price fluctuations…
and long-term sustainability challenges. This article presents a systematic literature review examining tourism as an alternative sector for regional economic transformation in Kutai Kartanegara. Drawing on 15 peer-reviewed studies from 2016–2024, the review synthesizes evidence on: (1) the role of tourism-led growth and its multiplier effects on local economies; (2) community-based tourism (CBT) as an inclusive development model; (3) structural transformation theory as a framework for economic diversification; and (4) the specific potentials and constraints facing tourism development in resource-dependent regions. The review finds that tourism exhibits significant forward and backward economic linkages, stimulates SME growth and creative economy, and can meaningfully reduce reliance on extractive industries. Key barriers include infrastructure gaps, limited human resource capacity, and suboptimal governance coordination. The findings provide a theoretical and empirical foundation for the ongoing field research into tourism's transformative role in Kutai Kartanegara's regional economy.
Abstract:The Industrial Revolution 4.0 has drastically transformed global industries, introducing advanced technologies such as automation, artificial intelligence, and digitalization into the workplace. This rapid technological…
shift has presented significant challenges for labor laws, which are often designed for traditional work environments. This study explores the implementation of labor law in the context of the Industrial Revolution 4.0, analyzing the challenges faced by both employers and employees in adapting to these new technological advancements. Using a qualitative methodology, this research employs a juridical review of existing labor laws, supported by an in-depth case study examining how these laws are applied in technology-driven industries. The findings indicate that labor laws often lag behind the technological advances, leading to gaps in legal protections for workers and ambiguities in employer obligations. The case study highlights specific instances where current labor regulations fail to address issues related to remote work, job displacement due to automation, and workers' rights in the gig economy. Solutions are proposed to modernize labor laws, ensuring they are adaptable to future technological developments while safeguarding workers' rights. The study concludes that there is an urgent need for legal reforms to balance innovation with fair labor practices in the era of Industry 4.0.
Abstract:This research aims to evaluate the public response to the implementation of the e-PR service by PT. KAI, focusing on service satisfaction and effectiveness. In the context of public service digitalization, PT. KAI has taken…
taken an innovative step by introducing e-PR, an electronic public relations platform, to enhance engagement and communication with the public. Through online surveys , this study will collect user perception data related to the quality, accessibility, and benefits of the e-PR service. Data analysis will be conducted using descriptive and inferential statistical techniques to identify levels of satisfaction and factors influencing the effectiveness of e-PR. The results of this study are expected to provide valuable insights for PT. KAI in refining its digital communication strategy and improving service quality to the public. Thus, this research is not only relevant to PT. KAI but also to digital PR practices in other industries
Abstract:The hospitality sector is one of the impacted industries, as it is closely connected to the tourism sector by providing lodging for tourists. However, there have been some favourable effects, such as the establishment of…
Kokoon Hotel Banyuwangi in reaction to the pandemic scenario. Increase in staff turnover is correlated with the appearance of opportunities that have resulted from the tourism recovery programme that the Indonesian government has implemented as a response to the Covid-19 outbreak, as was stated before. The research aims to investigate the employees' perception of the workplace climate at Kokoon Hotel Banyuwangi and determine the extent to which the work environment impacts their intention to continue working at the hotel. The qualitative method offers an opportunity for an in-depth exploration of Kokoon Hotel Banyuwangi's Efforts in Retaining Employees. This research found that skill development, career advancement, pay, work culture, benefits, and outstanding relationships affect employee satisfaction at Kokoon Hotel Banyuwangi. To retain staff, Kokoon Hotel Banyuwangi offers cross-training programmes, fair promotion processes, and a comfortable work culture for employee development. Kokoon Hotel Banyuwangi employees depart for financial, professional, and outside experience reasons. Kokoon Hotel Banyuwangi has to strengthen work culture, interactions with supervisors, coworkers, and subordinates, and employee skill development.