Abstract:Abstract: Toko IBIL Asahan is a retail business engaged in selling children's and adult clothing. Customer retention and marketing tactics are vital for corporate success. Especially for retail enterprises like the Ibil…
Asahan Store, it's critical to consistently create novel strategies to draw in new clients and keep existing ones. This research aims to design a web-based new customer acquisition and points program to increase buying interest and customer loyalty at IBIL Asahan stores. The research method used is a case study, which involves collecting data from primary and secondary sources. Primary data were obtained through direct observation at Toko IBIL Asahan and interviews with store management. The results of this study resulted in the design of a point program integrated with the web application to provide incentives to customers to shop regularly at Toko IBIL Asahan. This points program will give customers points every time they make a purchase, and these points can be redeemed for gifts or discounts in the future. In addition, new customer acquisition strategies are also proposed, including marketing through social media, promotional campaigns, and collaboration with local partners. This web application also provides information about point programs, special offers, and other features that can interest customers. In addition, the installation of point machines in stores will also be carried out to make it easier for customers to collect points and exchange them.
Keywords: Cashier Application; database; member; point; pos
Abstrak: Toko IBIL Asahan adalah sebuah usaha retail yang bergerak di bidang penjualan pakaian anak-anak dan dewasa. Strategi pemasaran dan retensi pelanggan menjadi faktor penting bagi keberhasilan bisnis. Terutama bagi bisnis ritel seperti Toko Ibil Asahan, penting untuk terus mengembangkan cara-cara baru untuk menarik pelanggan baru dan mempertahankan pelanggan yang sudah ada. Penelitian ini bertujuan untuk perancangan program poin dan akuisisi pelanggan baru berbasis web untuk meningkatkan minat beli dan loyalitas pelanggan pada toko IBIL Asahan. Metode penelitian yang digunakan adalah studi kasus, yang melibatkan pengumpulan data dari sumber primer dan sekunder. Data primer diperoleh melalui observasi langsung di toko IBIL Asahan dan wawancara dengan manajemen toko. Hasil penelitian ini menghasilkan perancangan program poin yang terintegrasi dengan aplikasi web untuk memberikan insentif kepada pelanggan untuk berbelanja secara teratur di Toko IBIL Asahan. Program poin ini akan memberikan poin kepada pelanggan setiap kali mereka melakukan pembelian, dan poin-poin ini dapat ditukarkan dengan hadiah atau diskon di masa mendatang. Selain itu, strategi akuisisi pelanggan baru juga diusulkan, termasuk pemasaran melalui media sosial, kampanye promosi, dan kolaborasi dengan mitra lokal. Aplikasi web ini juga menyediakan informasi tentang program poin, penawaran spesial, dan fitur-fitur lain yang dapat menarik minat pelanggan. Selain itu, pemasangan mesin poin di toko juga akan dilakukan untuk memudahkan pelanggan dalam mengumpulkan poin dan menukarkannya.
Kata kunci: aplikasi kasir; database; member; poin; pos
Abstract:Abstract: This research was conducted with the aim of overcoming the problems faced by conventional breeders, especially breeders in Kota Pari Village, namely obstacles in carrying out promotions outside the area, both outside…
utside the village and outside the province. In the conventional buying and selling process, the role of middlemen is also influential, resulting in low livestock prices for breeders and very expensive for buyers. The condition of the livestock has also decreased due to stress and their food is not maintained when they are marketed in traditional livestock markets. The transportation process also becomes expensive if the cattle do not sell well in the livestock market. The web-based application for qurbani animals and aqikah mar-ketpalce overcomes all the problems of conventional sales. Applications built using the PHP programming language and MySQL database. The website-based application for qurbani and aqikah animal marketplaces connects goat and cattle breeders in Kota Pari village with buyers who can be reached from various regions and all corners of the world. The application also provides various types of qurban and aqikah, both purchasing qurban and aqikah animals as usual or the choice of qurban and aqikah packages that have been cooked by the seller. So that the application built makes it easier for sellers and buyers of qurban animals and aqikah
Keywords: application; aqiqah; marketplaces; sacrifice
Abstrak: Penelitian ini dilakukan dengan tujuan untuk mengatasi permasalahan yang dihadapi para peternak konvensional khusunya peternak di Desa Kota Pari, yaitu kendala dalam melakukan promosi diluar daerah baik luar Desa maupun luar provinsi. Pada proses jual beli konvensional peran serta tengkulak juga berpengaruh, sehingga mengakibatkan harga ternak menjadi murah untuk peternak dan menjadi sangat mahal untuk pembeli. Kondisi ternak juga menjadi menurun dikarekan setres dan makannya tidak terjaga pada saat dipasarkan di pasar ternak tradisional. Proses pengangkutan juga menjadi mahal jika ternak tidak laku dipasar ternak. Aplikasi Marketpalce hewan qurban dan aqikah berbasis website mengatasi semua permasalahan penjualan konvensional. Aplikasi yang dibangun menggunakan bahasa pemprogram PHP dan database MySQL. Apilkasi marketplace hewan qurban dan aqikah berbasis website menjadikan penghubung peternak kambing dan sapi di desa Kota Pari dengan pembeli yang dapat dijangkau dari berbagai daerah dan seluruh penjuru dunia. Pada Aplikasi juga di sediakan berbagai jenis qurban dan aqikah, baik pembelian hewan qurban dan aqikah seperti biasa ataupun pilihan paket qurban dan aqikah yang sudha dimasak oleh penjual. Sehingga aplikasi yang dibangun memudahkan penjual dan pembeli hewan qurban dan aqikah.
Kata kunci: aplikasi; aqikah; marketplace; qurban
Abstract:Abstract: The government's effort to improve the community's economy is to give birth to Micro, Small and Medium Enterprises (MSMEs) in the midst of the community. The people of Cirebon city are people who are starting of…
f being a productive society, so that MSMEs are born in the city of Cirebon. However, limited land for the process of buying and selling and marketing products has, in MSMEs being run by the community often resulting in bankruptcy due to market competitiveness. So to overcome this problem, we need a media that can distribute the results of MSME products for the people of the city of Cirebon without having to have land to sell products. This research was conducted of building an E-Marketplace (Digital Market) system that is used by the people of the city of Cirebon to promote, sell and buy the products of the Cirebon city community's MSME products online based on a Website . Apart from that, with the E-Marketplace, it can help MSMEs in the city of Cirebon continue to run their business during this pandemic even though there are Community Activity Restrictions (PPKM). In this study, the research method applied is the System Development Life Circle, where the method includes the process of data collection and analysis, system design, system development and system implementation and system testing. The results of this application design will be named Padibon . So with this Padibon application, MSME actors in marketing their products, and consumers can buy MSME products anywhere and anytime.
Keywords: E-Marketplace; Frameworks; MSMEs; SDLC
Abstrak: Usaha pemerintah dalam meningkatan perekonomian masyarakat adalah dengan melahirkan Usaha Mikro Kecil Menengah (UMKM) didalam lingkungan masyarakat. Masyarakat kota Cirebon merupakan masyarakat yang mulai menyadari pentingnya menjadi masyarakat yang produktif. Namun keterbatasan lahan untuk proses jual beli dan pemasaran produk mengakibatkan UMKM yang di jalankan oleh masyarakat seringkali mengakibatkan kebangkrutan karena daya saing pasar. Maka untuk mengatasi masalah tersebut, diperlukan sebuah media yang dapat menyalurkan hasil produk UMKM masyarakat kota Cirebon tanpa harus adanya lahan tempat menjual produk. Penelitian dilakukan untuk membangun sebuah sistem E- Marketplace (Pasar Digital) yang digunakan oleh masyarakat kota Cirebon untuk mempromosikan, menjual dan membeli hasil-hasil produk UMKM masyarakat kota Cirebon secara online berbasis Website. Selain dari itu, dengan adanya aplikasi ini maka dapat membantu UMKM masyarakat kota Cirebon tetap menjalankan usahanya di masa pandemi ini walaupun terdapat Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM). Pada penelitian ini, metode yang diterapkan adalah System Development Life Circle, dimana metode tersebut meliputi proses pengumpulan dan analisis data, design system, development system dan implementasi sistem serta pengujian sistem. Hasil dari perancangan aplikasi ini adakan diberi nama Padibon. Maka dengan aplikasi Padibon ini, pelaku UMKM dapat memasarkan hasil produknya, dan konsumen bisa membeli produk UMKM dimanapun dan kapanpun.
Kata kunci: E-Marketplace; Framework; SDLC; UMKM
Abstract:Abstract: Micro, Small and Medium Enterprises (MSMEs) are business entities or individuals that have productive activities and fulfill the criteria for micro-enterprises. The development of the economic sector in Indonesia…
ia is also influenced by MSME businesses. Beni Scroll Art is an MSME engaged in the sale of handicrafts such as making miniature amperes, trophies made of wood, bird statues made of wood and so on. This research is a development of research that previously discussed the use of website-based information technology which was developed into android-based information technology. Android-based sales applica-tion development is more effectively used for the community in the buying and selling process because it is more familiar in the community. Therefore, the system development carried out by researchers is an Android-based application in the sales process and to in-crease sales. The method used in developing this android application is a prototype with several stages of Communication, Quick Plan, Modeling and Quick Design, Quick Design, Construction of Prototype, and Deployment Delivery and Feedback. The purpose of this research is to simplify sales, increase sales, and make the sales process more effective and efficient.
Keywords: applications; android; sales; SMEs
Abstrak: Usaha Mikro Kecil Menengah (UMKM) merupakan badan usaha atau perseorangan yang mempunyai kegiatan produktif serta memenuhi kreteria dalam usaha mikro. Perkembangan bidang ekonomi di Indonesia juga diperngaruhi oleh usaha UMKM. Beni Scroll Art merupakan UMKM yang bergerak dibidang penjualan keterampilan tangan seperti pembuatan miniature ampere, piala dengan bahan dasar kayu, patung burung dengan bahan dasar kayu dan sebagainya. Penelitian ini merupakan pengembangan dari penelitian yang sebelumnya membahas pemanfaatan teknologi informatika berbasis website dikembangkan menjadi teknologi informasi berbasis android. Pengembangan aplikasi penjualan berbasis android lebih efesien digunakan untuk masyarakat dalam melakukan proses jual-beli karena lebih familiar dimasyarakat. Maka dari itu pengem-bangan sistem yang dilakukan peneliti adalah aplikasi berbasis android dalam proses penjualan serta untuk meningkatkan penjualan. Metode yang digunakan dalam pengambangan aplikasi android ini adalah prototype dengan beberapa tahapan komunikasi, rencana cepat, pemodelan dan desain cepat, desain cepat, konstruksi prototipe, dan pengiriman dan umpan balik penyebaran. Tujuan dari penelitian ini untuk mempermudah penjualan, meningkatkan penjualan, serta agar proses penjualan lebih efektif, dan efesien.
Kata kunci: aplikasi; android; penjualan; UMKM
Abstract:According to contemporary scholars, buying and selling shares is of the opinion that buying and selling shares is legally permissible and some are prohibited. Meanwhile, according to the DSN Fatwa, ensuring share buying…
and selling transactions are halal. Buying and selling shares from an Islamic legal perspective is an important topic in integrating modern economic practices with sharia principles. The analysis includes the definition of shares as ownership of company assets, the importance of ensuring that the company's business is halal, as well as the prohibition against usury and gharar. Differences of opinion among scholars in determining the law itself. This research aims to compare the opinions of the DSN Fatwa with Contemporary Fuqaha in determining the law on the sale and purchase of shares. The approach used in this writing is a normative juridical approach with literature studies. The results that the author can conclude are that the law on buying and selling shares is permissible and some is prohibited.
Abstract:In the digital era, shopping with e-commerce is a necessity for the community, especially the millennial generation who have high mobility. The purpose of this study was to examine the effect of the variables Customer Satisfaction,…
tisfaction, Technology Acceptance Model (TAM) and Product Quality on the decision to buy e-commerce products. The object of research is the living community in Jabodetabek area, with a design using descriptive quantitative. The research data source is primary data obtained by distributing questionnaires to respondents to the population of communities who live in Jabodetabek area with the sample selection technique using random sampling of 107 respondents. Data analysis used Structural Equation Modeling (SEM) with PLS 3.0 software. The research results prove that The Customer Satisfaction variable based on the statistical t value obtains a value of 0.174 < 1.96, so it can be stated that the Customer Satisfaction variable has no significant effect on the dependent variable Buying Decision.While based on the P-Value obtained 0.862 > 0.05, it means that the Customer Satisfaction variable has no significant effect on the dependent variable Buying Decision.The Technology Acceptance Model variable based on the statistical t value obtains a value of 2.99 > 1.96, so it can be stated that the Technology Acceptance Model variable has a significant effect on the dependent variable Buying Decision.While based on the P-Value obtained 0.003 < 0.05, it means that the Technology Acceptance Model variable has a significant effect on the dependent variable Buying Decision. The Product Quality variable based on the statistical t value obtained a value of 1.304 < 1.96, so it can be stated that the Product Quality variable has no significant effect on the dependent variable Buying Decision. While based on the P-Value obtained 0.193 > 0.05, it means that the Product Quality variable has no significant effect on the dependent variable Buying Decision.
Abstract:The rapid development of the world of information and communication has made changes in the world of marketing, one of which is the existence of social media marketing. Various social media platforms are now provided including…
luding TikTok, Line, WhatsApp, YouTube and so on. Instagram is no exception, which is used as a marketing medium by the courier service (jastip) @my_shopper.id. The purpose of this study is to find out the use of Instagram as a marketing medium for the courier service business @my_shopper.id. A service for depositing branded goods such as clothes, bags, perfumes and others. The research method uses a qualitative descriptive type to clearly know the information from the jastip account owner regarding the use of Instagram social media as a marketing tool. Data collection is carried out by in-depth interviews with account owners, then collects documentation by capturing content layers used in Instagram accounts. Data analysis uses Miles and Huberman, namely by data reduction, data presentation and verification. Test the validity of the data using triangulation techniques for conducting interviews and collecting documents to informants. The results of the study indicate that the surrogate service account (jastip) @my_shopper.id does social media marketing through an Instagram account. Account owners use various available features such as comment fields, Instagram bio, Instagram traffic, feeds, reels. The content created also varies such as product photos, product review videos, uploading customer testimonials to uploads regarding the order packaging process. The use of Instagram as a marketing medium has the advantage of increasing traffic and making people know about this jastip. Weaknesses obtained include missing information, sometimes customers do not know branded products and entrusting services.