Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:Based on the background of the problem that has been explained by the researcher, it has been clarified into several problems as follows: 1. There are still many female students who ignore or underestimate the lessons of…
moral aqidah 2. The ongoing learning process is less interesting so that students feel bored quickly. 3. Only some students understand the explanation given by the teacher. 4. Lack of student activity (question and answer) when learning takes place. 5. There are still many students who are reluctant to pay attention to the teacher explaining the material. The research method used by the author is quantitative research. The population in this study was all 30 students in class IX M at MTs Darunnajah 2 Cipining. This shows that student learning outcomes in the subject of moral aqidah have a very high level. Based on the research results, there is a significant positive influence of the use of learning media on student learning outcomes in the moral aqidah subject at MTs Darunnajah 2 Cipining Bogor. This is proven by the calculation results of the equation Y 140.383 + 0.219 In the table for testing the significance of the regression line equation from the 5th column regression row, namely Fcount (b/a) 1.407, and p-value 0.245 > 0.05, so that H0 is accepted, it can be concluded that the regressions of Y and X are significant. The correlation coefficient value obtained r_xy 0.219 < r_table 0.374 is included in the weak correlation because it is in the value range 0.20-0.39. The results of the coefficient of determination show that visual learning media (print) has an influence of 4.8% on student learning outcomes, while 95.2% is influenced by other factors.
Abstract:Reading skills are not something that can develop naturally like language development. However, in the development of reading which starts from the beginning of the development of this skill, it is necessary to carry out…
a systematic planning process, unlike language development. The systematic development in question is a planned development like a lesson. The purpose of this study was to analyze the factors that cause dyslexia students' early reading difficulties and efforts to overcome them. This research method uses a qualitative research method with a case study approach. Difficulty reading at the beginning of dyslexic students is the factor of students who have limitations and experience slow learning which can be called dyslexia, namely a person's ability to recognize letters with evidence from the results of psychological tests. reading difficulties caused by a person's ability to recognize letters.
Abstract:MTs Darunnajah 2 Cipining is a dormitory-based institution, often referred to as an Islamic boarding school, which fosters a greater sense of independence among its students compared to non-dormitory schools. This research…
ch aims to explore the strategies employed by students to enhance their competitiveness in mathematics at MTs Darunnajah 2 Cipining.
The findings reveal the distinct characteristics that students exhibit when competing in their mathematics lessons at this institution.
Abstract:Teaching assistance is part of a field experience program aimed at integrating theory learned in lectures with hands-on practice in the classroom. Through this activity, students are expected to develop pedagogical, professional,…
essional, social, and personal competencies in line with the demands of the teaching profession. This teaching assistance activity is conducted at UPT SD Negeri 066656, one of the elementary schools in Medan, specifically located at Jl. Karya Sembada No. 182 A PB. Selayang II. The objective is to provide direct teaching experience, understand student characteristics, and develop skills in designing, implementing, and evaluating the learning process. Through this teaching assistance program, students not only observe the learning process but also actively participate in teaching activities and assist teachers in the learning process. This report is compiled as a form of accountability for the implementation of the teaching assistance activities and as a reflection on the experiences gained during the program. Additionally, students have carried out a series of activities focused on improving the quality of learning and applying 21st-century learning approaches. The activities conducted include: Students observing the learning process in the classroom, including analyzing the curriculum and students' learning needs. Students developing learning materials such as lesson plans/teaching modules and designing learning media. Students also actively participating in the adaptation of technology in learning.
Abstract:This study aims to determine the significant effect of the use of the inshot-assisted inquiry learning model using the main material of work and energy in class X MIPA, even semester, Gajah Mada Mandiri Private High School,…
ol, Medan, Academic Year 2022/2023. This kind of research is basically experimental. All students of class X MIPA, even semester, Gajah Mada Mandiri Private High School, Medan from both classes constitute the majority of the population in the essay. Cluster random sampling was used to collect samples, with X MIPA1 and X MIPA2 acting as the experimental and control groups, respectively, with a total of 32 participants each and a teaching model that emphasizes in-depth learning with short lessons. The instrument used in this study was an essay test with approximately 10 validated topics. Data analysis of Lhitung-Ltabel and Fhitung-Ftabel showed that both data sets had a normal and homogeneous distribution. Analysis of two similar government agencies will be carried out next. The results of both classes were normally and uniformly distributed. Because tcount > ttable, the results of the one-tailed t-test for alpha = 0.05 and dk 62 produced tcount = 21.27 and ttable 1.99. This shows that there are significant benefits from using interdisciplinary learning with an inquiry model to support the student process in semester X of Mathematics and Natural Sciences in the academic year 2022/2023.
Abstract:The purpose of this study is to determine the broad impact of the use of the Jigsaw cooperative mastery model assisted by PheT on the results of students' attention recognition on the greatness of XI SMA Gajah Mada Medan…
Academic Year 2022/2023. The form of this research is a quasi-experimental research. The population of this study was all students of class XI MIPA at SMA Swasta Gajah Mada Medan Academic Year 2022/2023. The sample in this study was taken using cluster random sampling, namely the experimental class of 30 students implemented to the Jigsaw cooperative mastery model assisted by PhET and the control class of 28 students implemented to the DI version. This observation tool uses an essay test with ten proven questions used in this study. The average pre-test score of the experimental class is 32.89 with a normal deviation of 2.99 and the average post-test score is 84.33 with a normal deviation of 2.72. These figures are based entirely on research findings. The suggested pretest ratings and desired deviations for the manipulation style were 35.44 and 3.82, respectively , and the intended posttest ratings were 71.33 and 5.93. Lcount Ltable was accepted for each instruction with a daily distribution, even as Fcount obtained Ftable for homogeneous elegance. The results of the statistical test (t-party test ) and dk 56 found that the initial abilities of the 2 lessons were the same because tcount < ttable, or -0.84 1.94, is true. Furthermore, exclusive treatment has been applied to 2 lessons and towards the end of the lesson a publication test was given. From the results of the statistical test of the fact (one-celebration t check) it was obtained tcount > ttable, namely 2.41 > 1.94, this indicates that there is a possibility of a Jigsaw type cooperative learning model that has a large influence with the help of PhET on student learning outcomes. resulting in excessive magnificence of Gajah Mada's personal XI questions, faculty of 2022/2023 academic year .
Abstract:The purpose of this study was to determine the effect of Canva Assisted Mission Based Learning Version on students' Physics learning outcomes on the Measurement material of class X Semester I of SMA Parulian 2 Medan in the…
he 2023/2024 Academic Year. This type of research is a quasi-experimental study. The population of this study was all students of class X MIA semester I of SMA Parulian 2 Medan which includes 2 subjects with a total of 30 students. Sampling was carried out by General Sampling where the number of samples was equal to the number of populations, so that the sample in this test changed to 15 students of class X MIA 1 as an experimental model, who were taught to use Canva. Assisted efforts based on the purchase of model information and 15 students of sophistication X MIA 2. as beauty manipulation were taught with a direct introduction model assisted with Canva. The research device used a multiple-desire view at along with 14 items with five choices (a, b, c, d, and e) which had been tested beforehand to determine the validity, reliability, level of difficulty, and item differentiation. Before examining the hypothesis, the normality and homogeneity of the records were checked first. The results show that the general pretest score for the test is 43.20 with a complete deviation of 8.23 and for the ordinary one is forty-two.75 with a standard deviation of seven, sixty-four. For preliminary competency tcount = 0.329 and ttable = 2.05. shows that tcount < ttable, then the initial talent of both classes is identical. After getting knowledge about ending, the post-test changed to finished for both lessons and the average trial cost changed to 80.79 with an average difference of 8.68 while for the elegance of manipulation the publication test cost became 72.67 with a current deviation of 8.15. Based on the pre-test homogeneity test, it was obtained Fcount = 1.162 along with Ftable = 2.48. because Fcount (1.162) < Ftable (2.48), then the pretest research fact turned out to be homogeneous, then the publish-check homogeneity test obtained Fcount = 1.213 along with Ftable = 2.48. because Fcount (1.213) < Ftable (2.48) then the post-test research data is homogeneous, then the statistical test (one-tailed t-test) obtained tcount = 2.67 and ttable = 1.70 at a significance level of α = 0.05, with dk as much as 28. Because tcount > ttable, being unique (2.67 > 1.70), this indicates that there may be a very large effect of the Canva Assisted learning-based task version on Physics students gaining knowledge about the results in the problem of interweaving of sophistication X Semester I personal strengths of the Parulian 2 Medan faculty in the 2023/2024 academic year.
Abstract:Abstrak Project-Based Learning (PBL) merupakan pendekatan inovatif yang mampu meningkatkan kualitas pembelajaran Bahasa Inggris di sekolah dasar melalui aktivitas kolaboratif dan berbasis proyek. Namun, guru di SDN 15 Padang…
dang Genting masih mengalami kendala dalam menyusun modul ajar, Rencana Pelaksanaan Pembelajaran (RPP), serta mengimplementasikan pembelajaran berbasis proyek secara efektif. Kegiatan pengabdian kepada masyarakat ini bertujuan mengembangkan model pendampingan berbasis Project-Based Learning untuk meningkatkan kompetensi guru dalam pembelajaran Bahasa Inggris. Metode pelaksanaan meliputi analisis kebutuhan, pelatihan, pendampingan implementasi di kelas, praktik penyusunan perangkat pembelajaran, dan evaluasi reflektif. Hasil kegiatan menunjukkan bahwa model pendampingan yang diterapkan mampu meningkatkan kemampuan guru dalam menyusun modul ajar dan RPP berbasis proyek dengan capaian sebesar 89,3% pada kategori sangat baik. Selain itu, guru menjadi lebih aktif, kreatif, dan mampu melibatkan siswa dalam pembelajaran yang komunikatif dan kolaboratif. Dengan demikian, model pendampingan berbasis Project-Based Learning efektif dalam meningkatkan kualitas pembelajaran Bahasa Inggris di SDN 15 Padang Genting.
Project-Based Learning (PBL) is an innovative approach that can improve the quality of English language learning in elementary schools through collaborative and project-oriented activities. However, teachers at SDN 15 Padang Genting still face difficulties in developing teaching modules, lesson plans, and implementing project-based learning effectively. This community service activity aimed to develop a mentoring model based on Project-Based Learning to improve teachers’ competence in English language teaching. The methods used included needs analysis, teacher training, classroom mentoring, practical implementation of learning tools, and reflective evaluation. The stages of the activity consisted of identifying teachers’ needs, designing the mentoring model, conducting training sessions, assisting classroom implementation, and evaluating the outcomes. The results showed that the mentoring model improved teachers’ ability to develop project-based teaching modules and lesson plans, achieving a score of 89.3% in the very good category. In addition, teachers became more active and creative in engaging students in collaborative and communicative learning activities. Therefore, the Project-Based Learning mentoring model was effective in improving the quality of English language learning at SDN 15 Padang Genting.
Abstract:Dalam kondisi lingkungan pendidikan keluarga memiliki peran penting di dalam keberhasilan pendidikan. Dalam keluarga tentu akan ada orang tua, saudara, bahkan teman sebaya atau saudara sebaya yang memiliki perbedaan beberapa…
beberapa tingkat kelas tentunya memiliki pengetahuan lebih. Dalam arti luas sumber belajar tidak harus selalu dari guru melainkan juga sumber belajar dari orang lain, seperti sumber belajar dari teman sekelas atau temannya di rumah yang memiliki kemampuan lebih untuk mengajarkan kepada temannya. Sumber belajar teman sebaya ini disebut Peer Lessons. Penerapan model pembelajaran Peer Lessons dalam Pembelajaran Pendidikan Agama Hindu dapat meningkatkan prestasi/hasil belajar siswa SD Negeri Bau. Prestasi/hasil belajar siswa meningkat dari tingkat penguasaan materi dengan Rata-rata sebesar 74,5 atau Daya Serap 74,5% dan Ketuntasan Klasikal sebesar 77,2% dengan kategori Cukup Baik pada tahap observasi pada Siklus I, menjadi meningkat dengan Rata-rata sebesar 85,5 atau Daya Serap 85,5% dan dengan Ketuntasan Klasikal sebesar 100% dalam kategori Amat Baik pada tahap Siklus II.